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Wine Accessories

Fail

Shoppers spend only $10K a year here, so Wine Accessories is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£10K/yr47K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
44%top-5 click share · 17 brands · 36 sellers

Flapen Score

Wine Accessories against its category

The dotted line is the Home & Garden average. Past it, Wine Accessories is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wine Accessories 47K times last year and spent an estimated £10K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
1.4%
Market size, estimated
£10Ka year
Peak month
December13.6× the quietest month
Top search term
wine accessories28K searches a year

02 · Price

A sale here is worth £14.65.

Listings sell for £14.65 on average, from £4.93 to £39.40. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £14.65 that is £0 to £1K a year per listing.

Average price
£14.65under the $15 to $100 sweet spot
Price range
£4.93–£39.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #39 within Barware. It carries 1,461 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
96%
Out of stock, average day
12.5%
Average rank
#39in Barware
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,461per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Wine Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£397£795£1K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

36

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

44%

Top 20: 91%

Open market

37%

  • AIKARO22%
  • LE CREUSET9%
  • Huski9%
  • SC Products9%
  • AUSCUFFLINKS7%
  • OINOS7%

Demand

Wine Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 13.6×

Search terms

Top Wine Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wine accessories28K/yr
  • gifts for wine lovers9K/yr
  • wine gadgets5K/yr
  • wine themed gifts3K/yr
  • wine accessories gift set2K/yr

Reviews and returns

What reviews say buyers love and hate about Wine Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%−0.02

theyre not cheap

For the price its disgusting

a bit on the expensive side

Functionality-Overall10%−0.04

nothing works

so no idea if it worked well

Padlock doesnt work

Durability8%−0.06

Snapped first time

Stopped working

after a few weeks it started turning itself on

Quality-Overall7%+2.62

Its cheap for a reason

also looks bad quality

Load of rubbish

Charging5%−0.03

wont charge at all

It does not hold its charge

now Ive missed the ability to return as I didnt realise it wouldnt charge until it ran out of charge

Love

Quality-Overall25%+2.62

It is top notch quality

Excellent product

The construction quality is why i like this

Ease Of Use11%−0.01

Easy to use

easy to operate

It works so easily

Value For Money10%−0.02

Good price

Good Value for money

Good value for money

Gifting Purpose9%+0.18

Fun Gift

Funny gift

Brilliant gift

Temperature Retention7%+0.62

Keeps your wine chilled and looks great

Keeps the wine cold for a good while

Keeps drinks cold as well as hot

Return

0.8% Return rate 33% Fixable by listing

Size-Overall22%▁▇▅▅▆█
Functionality-Overall17%▆▁▁▅█▄

nothing works

so no idea if it worked well

Padlock doesnt work

Value For Money7%▆▁▁▁▆█

theyre not cheap

For the price its disgusting

a bit on the expensive side

Gifting Purpose7%▆▄▅█▁▁
Quality-Overall6%▆█▆▁▁▂

Its cheap for a reason

also looks bad quality

Load of rubbish

FAQ

Common Wine Accessories questions

Answered from the same tracked data.