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Wine Accessories

Fail

Shoppers spend an estimated $10K a year here, so Wine Accessories is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£10K/yr47K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
44%top-5 click share · 17 brands · 36 sellers

Flapen Score

Wine Accessories against its category

The dotted line is the Home & Garden average. Past it, Wine Accessories is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wine Accessories 47K times last year and spent an estimated £10K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
1.4%
Market size, estimated
£10Ka year
Peak month
December13.6× the quietest month
Top search term
wine accessories28K searches a year

02 · Price

A sale here is worth £14.65.

Listings sell for £14.65 on average, from £4.93 to £39.40. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £14.65 that is £0 to £1K a year per listing.

Average price
£14.65under the $15 to $100 sweet spot
Price range
£4.93–£39.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #39 within Barware. It carries 1,461 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
96%
Out of stock, average day
12.5%
Average rank
#39in Barware
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,461per listing
Listings tracked
26

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Wine Accessories products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£397£795£1K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

36

Est. top-5 brand share

56%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 91%

Open market

37%

  • AIKARO22%
  • LE CREUSET9%
  • Huski9%
  • SC Products9%
  • AUSCUFFLINKS7%
  • OINOS7%

Demand

Wine Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 13.6×

Search terms

Top Wine Accessories search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wine accessories28K/yr
  • gifts for wine lovers9K/yr
  • wine gadgets5K/yr
  • wine themed gifts3K/yr
  • wine accessories gift set2K/yr

Reviews and returns

What reviews say buyers love and hate about Wine Accessories

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Value For Money”
0.8%of orders come back
“theyre not cheap”
A buyer, on “Value For Money”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wine Accessories questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data