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Window Bird Feeder

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -18.8% this quarter, so Window Bird Feeder is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£367K/yr422K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
53%top-5 click share · 27 brands · 43 sellers

Flapen Score

Window Bird Feeder against its category

The dotted line is the Home & Garden average. Past it, Window Bird Feeder is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Window Bird Feeder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Window Bird Feeder 422K times last year and spent an estimated £367K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 422K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £367K a year.

Searches, last 12 months
422K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
8.8%
Market size, estimated
£367Ka year
Peak month
December4.1× the quietest month
Top search term
window bird feeder184K searches a year

02 · Price

A sale here is worth £9.88.

Listings sell for £9.88 on average, from £4.67 to £36.10. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £9.88 that is £12K to £15K a year per listing.

Average price
£9.88under the $15 to $100 sweet spot
Price range
£4.67–£36.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
£12K–£15K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #255 within Bird & Wildlife Care. It carries 409 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
97%
Out of stock, average day
10.1%
Average rank
#255in Bird & Wildlife Care
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
409per listing
Listings tracked
30

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Window Bird Feeder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£37K£55K£73K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

43

Top-5 brand share

53%

Top 20: 93%

Top-5 click share

53%

Top 20: 89%

Open market

40%

  • BPYOT18%
  • WLLKOO10%
  • RAM ONLINE9%
  • Shudyear9%
  • LIANGPIN8%
  • Homebird8%

Demand

Window Bird Feeder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Window Bird Feeder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • window bird feeder184K/yr
  • window bird feeder uk65K/yr
  • window bird feeders30K/yr
  • bird window feeder22K/yr
  • bird feeder window21K/yr
  • window bird feeders with strong suction cups8K/yr
  • bird feeder for window12K/yr
  • bird feeders window10K/yr
  • clear bird feeder for window9K/yr
  • window bird box6K/yr

Reviews and returns

What reviews say buyers love and hate about Window Bird Feeder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.12

Very small

Not fit fir purpose

Bigger than I thought

Durability17%−0.24

Broke right away

Broke after 2 months

Fell off and broke very easily

Quality-Overall10%+0.69

Useless and cheap

a piece of the side had chipped off — I didnt expect the finest quality for such a low price

Poor Quality

Value For Money7%+0.29

It is a fair bit more expensive

Not worth the money

Pricey

Strength7%

Extremely fragile

Not robust enough

Not very strong

Love

Quality-Overall21%+0.69

This item is very good quality very strong

Good quality feeder

Excellent product

Ease Of Cleaning10%+1.31

Easy to clean

It is easy to wash and clean

Easy to lift out and clean tray

Strength10%

Very sturdy

Sturdy feeder with removable tray, excellent product

Good sturdy box that is definitely value for money

Value For Money8%+0.29

Great price

Excellent value for money

Good value for money

Assembly/Installation7%+0.23

Easy to install

Easy to put up

Easy to assemble and install

Return

0.7% Return rate 34% Fixable by listing

Size-Overall29%▇▇▆█▅▇

Very small

Not fit fir purpose

Bigger than I thought

Defective Material/Parts22%█▃█▅▇▆
Adhesion/Stickiness7%▇▁█▅▇▆

doesn't stick that well

Did not stick to window

Decided to add sticky pads in hope it would stick, went to pick my son up from nursery and it fell off and broke

Durability7%▁▃▅▄█▇

Broke right away

Broke after 2 months

Fell off and broke very easily

Strength5%▁█▆▃▄▇

Extremely fragile

Not robust enough

Not very strong

FAQ

Common Window Bird Feeder questions

Answered from the same tracked data.