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Windmills for Garden

Pass

Windmills for Garden scores 68 out of 100, a Pass. Shoppers spend $28K a year here, search demand grew +77.2% this quarter, and returns run at 0.8% of orders.

Flapen Score
68
68 / 100
Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 51
Market size
£28K/yr65K searches / yr
90-day growth
+77.2%search demand this quarter
Competition
28%top-5 click share · 51 brands · 60 sellers

Flapen Score

Windmills for Garden against its category

The dotted line is the Home & Garden average. Past it, Windmills for Garden is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Windmills for Garden market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Windmills for Garden 65K times last year and spent an estimated £28K. The top 5 brands take 35% of clicks. Demand peaks in Apr–May. Flapen scores it 68 out of 100, a Pass.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +77.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+77.2%
Conversion, latest week
6.0%
Market size, estimated
£28Ka year
Peak month
May8.8× the quietest month
Top search term
windmills for children19K searches a year

02 · Price

A sale here is worth £7.12.

Listings sell for £7.12 on average, from £3.80 to £12.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £7.12 that is £0 to £712 a year per listing.

Average price
£7.12under the $15 to $100 sweet spot
Price range
£3.80–£12.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£712
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #133 within Garden Décor. It carries 77 reviews at 3.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#133in Garden Décor
Average rating
3.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
77per listing
Listings tracked
72

04 · Newcomers

Amazon counts 0 of last year's 29 launches as successful.

29 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Windmills for Garden products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£553£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

51 rising

Sellers

60

Top-5 brand share

35%

Top 20: 75%

Top-5 click share

28%

Top 20: 65%

Open market

60%

  • MUUGIY9%
  • SDZHDMO7%
  • Henyall7%
  • lvzhen6%
  • Xetpc6%
  • Yitla5%

Demand

Windmills for Garden search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 8.8×

Search terms

Top Windmills for Garden search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • windmills for children19K/yr
  • windmills13K/yr
  • windmills for garden to scare birds9K/yr
  • pinwheel10K/yr
  • kids windmill spinners4K/yr
  • childrens windmills4K/yr
  • pinwheels3K/yr
  • windmill toy3K/yr

Reviews and returns

What reviews say buyers love and hate about Windmills for Garden

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation24%−0.06

Tricky to assemble

Assembly instructions terrible

Not easy to assemble

Instructions/User Manual/Troubleshooting17%−0.48

Instructions are very poor indeed

No instructions

Not easy instructions

Quality-Overall12%−0.13

Poor flimsy quality - childs toy only

Bad quality

cheap quality

Strength9%−0.09

Flimsy

although theyre not the most robust Ive come across

Very flimsy

Value For Money5%+0.91

Sadly I would say these are not value for money as only lasted a week

not worth the money

Total waste of money very cheap

Love

Assembly/Installation17%−0.06

easy enough to put together

Easy assembly

Fairly easy to assemble

Value For Money12%+0.91

Excellent value

price reasonable

Good value

Color11%+0.68

Bright color

Colourful

vibrant colour

Quality-Overall9%−0.13

The finished article is super, lightweight, with a large head, and a reliable spin mechanism

Excellent product

Great quality

Advertised Vs Actual Product8%+0.82

As advertised

Exactly what we needed

Just as expected

Return

0.8% Return rate 11% Fixable by listing

Assembly/Installation34%▅▅█▆▆█

Tricky to assemble

Assembly instructions terrible

Not easy to assemble

Defective Material/Parts13%▅█▄▄▆▅

Rubbish, the parts don't fit into the middle metal section so couldn't construct

Parts missing doesnt work at all

Absolute rubbish none of the plastic pieces would fit together

Quality-Overall11%▆█▅▄▇▅

Poor flimsy quality - childs toy only

Bad quality

cheap quality

Instructions/User Manual/Troubleshooting10%▇▃█▇▅▄

Instructions are very poor indeed

No instructions

Not easy instructions

Strength9%█▁▅█▇▄

Flimsy

although theyre not the most robust Ive come across

Very flimsy

FAQ

Common Windmills for Garden questions

Answered from the same tracked data.