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Wind Spinners for Garden

Pass

Wind Spinners for Garden scores 74 out of 100, a Pass. Shoppers spend $144K a year here, search demand grew +72.9% this quarter, and returns run at 0.7% of orders.

Flapen Score
74
74 / 100
Top 2% of 5,777 Home & Garden niches · +23 vs the category median of 51
Market size
£144K/yr420K searches / yr
90-day growth
+72.9%search demand this quarter
Competition
23%top-5 click share · 62 brands · 109 sellers

Flapen Score

Wind Spinners for Garden against its category

The dotted line is the Home & Garden average. Past it, Wind Spinners for Garden is stronger. Inside it, weaker.

74Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wind Spinners for Garden market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wind Spinners for Garden 420K times last year and spent an estimated £144K. The top 5 brands take 33% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 74 out of 100, a Pass.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 420K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +72.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £144K a year.

Searches, last 12 months
420K
Growth, 90 days vs prior 90
+72.9%
Conversion, latest week
1.9%
Market size, estimated
£144Ka year
Peak month
May6.7× the quietest month
Top search term
wind spinners for garden81K searches a year

02 · Price

A sale here is worth £17.89.

Listings sell for £17.89 on average, from £3.80 to £107.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £17.89 that is £0 to £2K a year per listing.

Average price
£17.89inside the $15 to $100 sweet spot
Price range
£3.80–£107.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #74 within Garden Décor. It carries 207 reviews at 3.83 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
76%
Out of stock, average day
10.2%
Average rank
#74in Garden Décor
Average rating
3.83 starsAmazon United Kingdom average 4.36 stars
Average reviews
207per listing
Listings tracked
82

04 · Newcomers

Amazon counts 0 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Wind Spinners for Garden products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

62 falling

Sellers

109

Top-5 brand share

33%

Top 20: 68%

Top-5 click share

23%

Top 20: 56%

Open market

64%

  • Unknown8%
  • YOADEHOA8%
  • Generic6%
  • Garden Mile6%
  • lvzhen6%
  • Marissa's Garden & Gift3%

Demand

Wind Spinners for Garden search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.7×

Search terms

Top Wind Spinners for Garden search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wind spinners for garden81K/yr
  • garden wind spinners69K/yr
  • windmills for garden45K/yr
  • wind spinner41K/yr
  • garden windmills outdoor29K/yr
  • garden windmill28K/yr
  • wind spinners24K/yr
  • garden spinners outdoor15K/yr
  • wind spinners for garden on stake10K/yr
  • garden spinners10K/yr

Reviews and returns

What reviews say buyers love and hate about Wind Spinners for Garden

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation17%

Difficult to put together

Assembly instructions terrible

Not easy to assemble

Instructions/User Manual/Troubleshooting13%−0.24

Not very good instructions

Not easy instructions

No instructions

Quality-Overall13%+0.92

Bad quality

Cheap Rubbish

cheap quality

Value For Money9%

Looks more expensive than it was

could have probably got the same thing cheaper

A bit expensive

Strength9%+0.20

not very sturdy

Very flimsy

Flimsy

Love

Quality-Overall16%+0.92

Excellent product

Fantastic build quality

seems well made

Assembly/Installation15%

It was really easy to set up

Easy assembly

Easy assembling

Value For Money11%

Excellent value

price reasonable

Good Value

Strength8%+0.20

is very strong

Sturdy construction and easy to assemble

Good strong spinner

Color7%+0.64

Colour looks great

vibrant colour

Lovely mix of bright colours

Return

0.7% Return rate 18% Fixable by listing

Assembly/Installation26%▄▅▇▇▆█

Difficult to put together

Assembly instructions terrible

Not easy to assemble

Defective Material/Parts13%▅█▅▄▆▄

Rubbish, the parts don't fit into the middle metal section so couldn't construct

Parts missing doesnt work at all

Absolute rubbish none of the plastic pieces would fit together

Quality-Overall12%█▅▃▃▄▄

Bad quality

Cheap Rubbish

cheap quality

Size-Overall11%▁▇█▆▅▆

Really too small for larger gardens

bigger than I thought

A bit small

Strength10%█▁▂▃▄▃

not very sturdy

Very flimsy

Flimsy

FAQ

Common Wind Spinners for Garden questions

Answered from the same tracked data.