Willow Tree Nativity
FailThe top 5 brands take 100% of clicks, so Willow Tree Nativity is a Fail.
- Flapen Score
- 28 / 100Ranks 5,617 of 5,777 Home & Garden niches · −23 vs the category median of 5128
- Market size
- £126K/yr23K searches / yr
- 90-day growth
- -39.1%search demand this quarter
- Competition
- 81%top-5 click share · 1 brands · 7 sellers
Flapen Score
Willow Tree Nativity against its category
The dotted line is the Home & Garden average. Past it, Willow Tree Nativity is stronger. Inside it, weaker.
Market
The Willow Tree Nativity market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Willow Tree Nativity 23K times last year and spent an estimated £126K. One brand takes every click. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- -39.1%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £126Ka year
- Top search term
- willow tree nativity17K searches a year
02 · Price
A sale here is worth £98.30.
Listings sell for £98.30 on average, from £23.74 to £474.52. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £98.30 that is £0 to £10K a year per listing.
- Average price
- £98.30inside the $15 to $100 sweet spot
- Price range
- £23.74–£474.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£10K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #909 within Decorative Accessories. It carries 7,890 reviews at 4.83 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 100%
- Out of stock, average day
- 20.9%
- Average rank
- #909in Decorative Accessories
- Average rating
- 4.83 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,890per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Willow Tree Nativity products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Willow Tree Nativity Figurine
- Price
- £55.63
- Rating
- 4.9/5
- Reviews
- 14,180
- Age
- 19y ago

Willow Tree Shepherd & Stable Animals Figurine
- Price
- £51.21
- Rating
- 4.7/5
- Reviews
- 2,701
- Age
- 18y ago

Willow Tree Creche Figurine
- Price
- £79.42
- Rating
- 4.9/5
- Reviews
- 14,180
- Age
- 16y ago

Willow Tree Metal Star Backdrop Figurine
- Price
- £23.74
- Rating
- 4.9/5
- Reviews
- 14,180
- Age
- 17y ago

Willow Tree Zampognaro Shepherd Figurine
- Price
- £29.94
- Rating
- 4.8/5
- Reviews
- 2,843
- Age
- 13y ago
Trending
estimated 90-day click momentum
Willow Tree Metal Star Backdrop Figurine
- Price
- £23.74
- Rating
- 4.9/5
- Reviews
- 14,180
- Age
- 17y ago

Willow Tree Shepherd & Stable Animals Figurine
- Price
- £51.21
- Rating
- 4.7/5
- Reviews
- 2,701
- Age
- 18y ago

Willow Tree Creche Figurine
- Price
- £79.42
- Rating
- 4.9/5
- Reviews
- 14,180
- Age
- 16y ago

Willow Tree Nativity Premier Plus Shepherds Animals and Angels 24-Piece Sculpted Figure Set
- Price
- £474.52
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 2y ago

Willow Tree Little Shepherdess Figurine
- Price
- £25.04
- Rating
- 4.8/5
- Reviews
- 2,843
- Age
- 16y ago
Newest
by launch date
Willow Tree Nativity Premier Plus Shepherds Animals and Angels 24-Piece Sculpted Figure Set
- Price
- £474.52
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 2y ago

Willow Tree Zampognaro Shepherd Figurine
- Price
- £29.94
- Rating
- 4.8/5
- Reviews
- 2,843
- Age
- 13y ago

Willow Tree Creche Figurine
- Price
- £79.42
- Rating
- 4.9/5
- Reviews
- 14,180
- Age
- 16y ago

Willow Tree Little Shepherdess Figurine
- Price
- £25.04
- Rating
- 4.8/5
- Reviews
- 2,843
- Age
- 16y ago

Willow Tree Metal Star Backdrop Figurine
- Price
- £23.74
- Rating
- 4.9/5
- Reviews
- 14,180
- Age
- 17y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
0%
- Willow Tree100%
- Open — no brand owns it (0%)
Demand
Willow Tree Nativity search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 48.0× · 8 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Willow Tree Nativity
We read the reviews and the return reasons for every product selling here.
“Broken sadly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Willow Tree Nativity questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









