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Willow Tree Nativity

Fail

The top 5 brands take 100% of clicks, so Willow Tree Nativity is a Fail.

Flapen Score
28
28 / 100
Ranks 5,617 of 5,777 Home & Garden niches · −23 vs the category median of 51
Market size
£126K/yr23K searches / yr
90-day growth
-39.1%search demand this quarter
Competition
81%top-5 click share · 1 brands · 7 sellers

Flapen Score

Willow Tree Nativity against its category

The dotted line is the Home & Garden average. Past it, Willow Tree Nativity is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Willow Tree Nativity market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Willow Tree Nativity 23K times last year and spent an estimated £126K. One brand takes every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-39.1%
Conversion, latest week
5.5%
Market size, estimated
£126Ka year
Top search term
willow tree nativity17K searches a year

02 · Price

A sale here is worth £98.30.

Listings sell for £98.30 on average, from £23.74 to £474.52. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £98.30 that is £0 to £10K a year per listing.

Average price
£98.30inside the $15 to $100 sweet spot
Price range
£23.74–£474.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #909 within Decorative Accessories. It carries 7,890 reviews at 4.83 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
20.9%
Average rank
#909in Decorative Accessories
Average rating
4.83 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,890per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Willow Tree Nativity products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£13K£25K£38K£50K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

7

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

0%

  • Willow Tree100%
  • Open — no brand owns it (0%)

Demand

Willow Tree Nativity search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 48.0× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Willow Tree Nativity

We read the reviews and the return reasons for every product selling here.

50%of negative reviews mention “Durability”
2.0%of orders come back
“Broken sadly”
A buyer, on “Durability”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

FAQ

Common Willow Tree Nativity questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data