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Willow Tree Figurines

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -29.1% this quarter, so Willow Tree Figurines is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£339K/yr736K searches / yr
90-day growth
-29.1%search demand this quarter
Competition
24%top-5 click share · 25 brands · 71 sellers

Flapen Score

Willow Tree Figurines against its category

The dotted line is the Home & Garden average. Past it, Willow Tree Figurines is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Willow Tree Figurines market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Willow Tree Figurines 736K times last year and spent an estimated £339K. The top 5 brands take 88% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 736K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £339K a year.

Searches, last 12 months
736K
Growth, 90 days vs prior 90
-29.1%
Conversion, latest week
2.5%
Market size, estimated
£339Ka year
Top search term
willow tree figurines409K searches a year

02 · Price

A sale here is worth £18.11.

Listings sell for £18.11 on average, from £5.64 to £33.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £18.11 that is £2K to £5K a year per listing.

Average price
£18.11inside the $15 to $100 sweet spot
Price range
£5.64–£33.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #578 within Decorative Accessories. It carries 3,111 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
98%
Out of stock, average day
1.4%
Average rank
#578in Decorative Accessories
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,111per listing
Listings tracked
101

04 · Newcomers

3 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top Willow Tree Figurines products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.

£0£7K£14K£20K£27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

71

Est. top-5 brand share

88%

Top 20: 98%

Est. top-5 click share

24%

Top 20: 58%

Open market

11%

  • Willow Tree77%
  • Storieme5%
  • Auspicious beginning2%
  • NANAOUS2%
  • HQAYHSZD2%
  • Everkeen1%
  • Open — no brand owns it (19 brands, 11%)

Demand

Willow Tree Figurines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.3× · 9 of 12 months tracked

Search terms

Top Willow Tree Figurines search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • willow tree figurines409K/yr
  • willow tree96K/yr
  • figurines62K/yr
  • willow tree family figurines45K/yr
  • willow tree figurines friendship17K/yr
  • figurine22K/yr
  • willow tree ornaments20K/yr
  • the willow tree figurines9K/yr
  • willowtree figurines7K/yr
  • willow tree mother and daughter12K/yr

Reviews and returns

What reviews say buyers love and hate about Willow Tree Figurines

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Gifting Purpose”
23%of negative reviews mention “Size-Overall”
0.9%of orders come back
“so I wouldn't say suitable for small children”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Willow Tree Figurines questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data