How competitive is the Willow Tree Figurines niche on Amazon United Kingdom?

25 brands and 71 sellers compete in Willow Tree Figurines on Amazon United Kingdom. The top 5 Willow Tree Figurines products take 24% of clicks and its top 5 brands hold 88% of demand.

What does it cost to enter the Willow Tree Figurines niche?

Willow Tree Figurines sells for £18.11 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £5.64–£33.71. The average incumbent carries 3,111 reviews — the moat a new listing must climb.

Willow Tree Figurines

Willow Tree Figurines shows low returns (0.9%), but soft demand (-29.1% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Willow Tree Figurines profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Willow Tree Figurines is a £339K/yr Amazon United Kingdom market (736K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 50/100.

Willow Tree Figurines: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -29.1% over the last 90 days and 2.5% of searches end in a purchase.

£339K

revenue / yr

Units sold / yr20K

Search volume / yr-29.1%736K

Conversion rate2.5%

Avg price£18.11

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers25 · 71

Top-5 product click share24%

Open market12%

Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 101 products

Top Willow Tree Figurines products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Willow Tree Promise Figurine

Price: £25.15
Rating: 4.8/5
Reviews: 19,250
Age: 19y ago

Willow Tree Forget Me Not Figurine

Price: £16.44
Rating: 4.9/5
Reviews: 6,994
Age: 16y ago

Willow Tree Surrounded by Love Figurine

Price: £14.91
Rating: 4.8/5
Reviews: 8,270
Age: 16y ago

Willow Tree Friendship Figurine

Price: £17.44
Rating: 4.8/5
Reviews: 5,815
Age: 19y ago

Willow Tree Our Gift Figurine

Price: £28.34
Rating: 4.9/5
Reviews: 8,183
Age: 18y ago

Newest

by launch date

Sister Figurine Resin Ornament Sisterhood Friendship Statue for Home Bedroom Living Room Decor Heartwarming Birthday for Sister Best Friend Women (LED Lights Not Included)

Price: £13.05
Rating: 3.7/5
Reviews: 5
Age: 4mo ago

NANAOUS Best Friend Birthday Gifts for Women Friendship Gifts Figurines

Price: £13.82
Rating: 4.6/5
Reviews: 169
Age: 5mo ago

New Parents Figurine New Life Figurine We Are Three Gift for Fathers Mothers Day Family of 3 Figurines Ornament Home Figure Hand-Painted Figurines Family of 3 Ornaments Memorial Gifts (Beige)

Price: £17.94
Rating: 4.1/5
Reviews: 14
Age: 10mo ago

Willow Tree Messenger Figurine

Price: £16.20
Rating: 4.9/5
Reviews: 772
Age: 3y ago

Everkeen Angel Dog Figurines - Memorial Gifts for Dog Lovers

Price: £15.21
Rating: 4.6/5
Reviews: 159
Age: 3y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

Top-5 brand share

88%

Top 20: 98%

Top-5 click share

24%

Top 20: 58%

Open market

11%

Willow Tree77%
Storieme5%
Auspicious beginning2%
NANAOUS2%
HQAYHSZD2%
Everkeen1%
Open — no brand owns it (19 brands, 11%)

Willow Tree Figurines demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume736KCVR2.5%Products101Brands25Top 5 Brands88%OOS Rate1.4%Rating4.7★Reviews3,111Avg BSR#578

Top Willow Tree Figurines search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

willow tree figurines409K/yr -26.4%1.5% conv.
willow tree96K/yr -33.3%0.8% conv.
figurines62K/yr -18.7%0.1% conv.
willow tree family figurines45K/yr -49.8%1.6% conv.
willow tree figurines friendship17K/yr -2.4%3.3% conv.
figurine22K/yr -16.8%0.0% conv.
willow tree ornaments20K/yr -34.0%1.2% conv.
the willow tree figurines9K/yr -23.3%0.6% conv.
willowtree figurines7K/yr +4.7%1.5% conv.
willow tree mother and daughter12K/yr -72.7%1.5% conv.

What reviews say buyers love and hate about Willow Tree Figurines

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Gifting Purpose29%

“Beautiful gift”

Quality-Overall22%

“Really well made”

Value For Money10%

“Worth the money”

Size-Overall7%

“a good size”

Plant Growth6%

“It is growing really well”

What buyers complain about

81% of reviews

Size-Overall23%

“so I wouldn't say suitable for small children”

Advertised Vs Actual Product17%

“the advert pictures are very misleading”

Quality-Overall15%

“Shocking quality NOT- what was described”

Plant Growth8%

“got no reply i brough a flaming from you it as a lot of dead branches on it and the flowers and leaves are going brown at the ends is there anything i can do to save my tree”

Color5%

“I was disappointed in the colour of the flowers”

Willow Tree Figurines return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall

20%

2Defective Material/Parts

19%

3Size-Overall

15%

4Advertised Vs Actual Product

5Gifting Purpose

Common Willow Tree Figurines questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Willow Tree Figurines 50/100 on Amazon United Kingdom — Worth a look. The niche generates £339K/yr across 101 tracked products. 3 of 23 products launched in the last 360 days are still selling. Search demand moved -29.1% over the last 90 days.

Willow Tree Figurines buyers on Amazon United Kingdom complain most about Size-Overall, Advertised Vs Actual Product, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.9%.