Willow Tree Figurines
MaybeAn estimated 0.9% of orders come back. But demand is soft, at -29.1% this quarter, so Willow Tree Figurines is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £339K/yr736K searches / yr
- 90-day growth
- -29.1%search demand this quarter
- Competition
- 24%top-5 click share · 25 brands · 71 sellers
Flapen Score
Willow Tree Figurines against its category
The dotted line is the Home & Garden average. Past it, Willow Tree Figurines is stronger. Inside it, weaker.
Market
The Willow Tree Figurines market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Willow Tree Figurines 736K times last year and spent an estimated £339K. The top 5 brands take 88% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 736K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £339K a year.
- Searches, last 12 months
- 736K
- Growth, 90 days vs prior 90
- -29.1%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £339Ka year
- Top search term
- willow tree figurines409K searches a year
02 · Price
A sale here is worth £18.11.
Listings sell for £18.11 on average, from £5.64 to £33.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £18.11 that is £2K to £5K a year per listing.
- Average price
- £18.11inside the $15 to $100 sweet spot
- Price range
- £5.64–£33.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #578 within Decorative Accessories. It carries 3,111 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 98%
- Out of stock, average day
- 1.4%
- Average rank
- #578in Decorative Accessories
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,111per listing
- Listings tracked
- 101
04 · Newcomers
3 of last year's 23 launches cleared the first-year sales bar.
23 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 23
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Willow Tree Figurines products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Willow Tree Promise Figurine
- Price
- £25.15
- Rating
- 4.8/5
- Reviews
- 19,250
- Age
- 19y ago

Willow Tree Forget Me Not Figurine
- Price
- £16.44
- Rating
- 4.9/5
- Reviews
- 6,994
- Age
- 16y ago

Willow Tree Surrounded by Love Figurine
- Price
- £14.91
- Rating
- 4.8/5
- Reviews
- 8,270
- Age
- 16y ago

Willow Tree Friendship Figurine
- Price
- £17.44
- Rating
- 4.8/5
- Reviews
- 5,815
- Age
- 19y ago

Willow Tree Our Gift Figurine
- Price
- £28.34
- Rating
- 4.9/5
- Reviews
- 8,183
- Age
- 18y ago
Trending
estimated 90-day click momentum
NANAOUS Best Friend Birthday Gifts for Women Friendship Gifts Figurines
- Price
- £13.82
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 5mo ago

Sister Figurine Resin Ornament Sisterhood Friendship Statue for Home Bedroom Living Room Decor Heartwarming Birthday for Sister Best Friend Women (LED Lights Not Included)
- Price
- £13.05
- Rating
- 3.7/5
- Reviews
- 5
- Age
- 4mo ago

Willow Tree Anniversary Figurine
- Price
- £27.35
- Rating
- 4.8/5
- Reviews
- 19,250
- Age
- 18y ago

New Parents Figurine New Life Figurine We Are Three Gift for Fathers Mothers Day Family of 3 Figurines Ornament Home Figure Hand-Painted Figurines Family of 3 Ornaments Memorial Gifts (Beige)
- Price
- £17.94
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 10mo ago

Willow Tree Promise Figurine
- Price
- £25.15
- Rating
- 4.8/5
- Reviews
- 19,250
- Age
- 19y ago
Newest
by launch date
Sister Figurine Resin Ornament Sisterhood Friendship Statue for Home Bedroom Living Room Decor Heartwarming Birthday for Sister Best Friend Women (LED Lights Not Included)
- Price
- £13.05
- Rating
- 3.7/5
- Reviews
- 5
- Age
- 4mo ago

NANAOUS Best Friend Birthday Gifts for Women Friendship Gifts Figurines
- Price
- £13.82
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 5mo ago

New Parents Figurine New Life Figurine We Are Three Gift for Fathers Mothers Day Family of 3 Figurines Ornament Home Figure Hand-Painted Figurines Family of 3 Ornaments Memorial Gifts (Beige)
- Price
- £17.94
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 10mo ago

Willow Tree Messenger Figurine
- Price
- £16.20
- Rating
- 4.9/5
- Reviews
- 772
- Age
- 3y ago

Everkeen Angel Dog Figurines - Memorial Gifts for Dog Lovers
- Price
- £15.21
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.
Brands
25 rising
Sellers
71
Est. top-5 brand share
88%
Top 20: 98%
Est. top-5 click share
24%
Top 20: 58%
Open market
11%
- Willow Tree77%
- Storieme5%
- Auspicious beginning2%
- NANAOUS2%
- HQAYHSZD2%
- Everkeen1%
- Open — no brand owns it (19 brands, 11%)
Demand
Willow Tree Figurines search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3× · 9 of 12 months tracked
Search terms
Top Willow Tree Figurines search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- willow tree figurines409K/yr
- willow tree96K/yr
- figurines62K/yr
- willow tree family figurines45K/yr
- willow tree figurines friendship17K/yr
- figurine22K/yr
- willow tree ornaments20K/yr
- the willow tree figurines9K/yr
- willowtree figurines7K/yr
- willow tree mother and daughter12K/yr
Reviews and returns
What reviews say buyers love and hate about Willow Tree Figurines
We read the reviews and the return reasons for every product selling here.
“so I wouldn't say suitable for small children”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Willow Tree Figurines questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









