Willow Tree Figurines
MaybeReturns run at only 0.9% of orders. But demand is soft, at -29.1% this quarter, so Willow Tree Figurines is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £339K/yr736K searches / yr
- 90-day growth
- -29.1%search demand this quarter
- Competition
- 24%top-5 click share · 25 brands · 71 sellers
Flapen Score
Willow Tree Figurines against its category
The dotted line is the Home & Garden average. Past it, Willow Tree Figurines is stronger. Inside it, weaker.
Market
The Willow Tree Figurines market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Willow Tree Figurines 736K times last year and spent an estimated £339K. The top 5 brands take 88% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 736K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £339K a year.
- Searches, last 12 months
- 736K
- Growth, 90 days vs prior 90
- -29.1%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £339Ka year
- Top search term
- willow tree figurines409K searches a year
02 · Price
A sale here is worth £18.11.
Listings sell for £18.11 on average, from £5.64 to £33.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £18.11 that is £2K to £5K a year per listing.
- Average price
- £18.11inside the $15 to $100 sweet spot
- Price range
- £5.64–£33.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #578 within Decorative Accessories. It carries 3,111 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 98%
- Out of stock, average day
- 1.4%
- Average rank
- #578in Decorative Accessories
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,111per listing
- Listings tracked
- 101
04 · Newcomers
Amazon counts 3 of last year's 23 launches as successful.
23 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 23
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Willow Tree Figurines products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Willow Tree Promise Figurine
- Price
- £25.15
- Rating
- 4.8/5
- Reviews
- 19,250
- Age
- 19y ago

Willow Tree Forget Me Not Figurine
- Price
- £16.44
- Rating
- 4.9/5
- Reviews
- 6,994
- Age
- 16y ago

Willow Tree Surrounded by Love Figurine
- Price
- £14.91
- Rating
- 4.8/5
- Reviews
- 8,270
- Age
- 16y ago

Willow Tree Friendship Figurine
- Price
- £17.44
- Rating
- 4.8/5
- Reviews
- 5,815
- Age
- 19y ago

Willow Tree Our Gift Figurine
- Price
- £28.34
- Rating
- 4.9/5
- Reviews
- 8,183
- Age
- 18y ago
Trending
90-day click momentum
NANAOUS Best Friend Birthday Gifts for Women Friendship Gifts Figurines
- Price
- £13.82
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 5mo ago

Sister Figurine Resin Ornament Sisterhood Friendship Statue for Home Bedroom Living Room Decor Heartwarming Birthday for Sister Best Friend Women (LED Lights Not Included)
- Price
- £13.05
- Rating
- 3.7/5
- Reviews
- 5
- Age
- 4mo ago

Willow Tree Anniversary Figurine
- Price
- £27.35
- Rating
- 4.8/5
- Reviews
- 19,250
- Age
- 18y ago

New Parents Figurine New Life Figurine We Are Three Gift for Fathers Mothers Day Family of 3 Figurines Ornament Home Figure Hand-Painted Figurines Family of 3 Ornaments Memorial Gifts (Beige)
- Price
- £17.94
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 10mo ago

Willow Tree Promise Figurine
- Price
- £25.15
- Rating
- 4.8/5
- Reviews
- 19,250
- Age
- 19y ago
Newest
by launch date
Sister Figurine Resin Ornament Sisterhood Friendship Statue for Home Bedroom Living Room Decor Heartwarming Birthday for Sister Best Friend Women (LED Lights Not Included)
- Price
- £13.05
- Rating
- 3.7/5
- Reviews
- 5
- Age
- 4mo ago

NANAOUS Best Friend Birthday Gifts for Women Friendship Gifts Figurines
- Price
- £13.82
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 5mo ago

New Parents Figurine New Life Figurine We Are Three Gift for Fathers Mothers Day Family of 3 Figurines Ornament Home Figure Hand-Painted Figurines Family of 3 Ornaments Memorial Gifts (Beige)
- Price
- £17.94
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 10mo ago

Willow Tree Messenger Figurine
- Price
- £16.20
- Rating
- 4.9/5
- Reviews
- 772
- Age
- 3y ago

Everkeen Angel Dog Figurines - Memorial Gifts for Dog Lovers
- Price
- £15.21
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
25 rising
Sellers
71
Top-5 brand share
88%
Top 20: 98%
Top-5 click share
24%
Top 20: 58%
Open market
11%
- Willow Tree77%
- Storieme5%
- Auspicious beginning2%
- NANAOUS2%
- HQAYHSZD2%
- Everkeen1%
- Open — no brand owns it (19 brands, 11%)
Demand
Willow Tree Figurines search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3× · 9 of 12 months tracked
Search terms
Top Willow Tree Figurines search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- willow tree figurines409K/yr
- willow tree96K/yr
- figurines62K/yr
- willow tree family figurines45K/yr
- willow tree figurines friendship17K/yr
- figurine22K/yr
- willow tree ornaments20K/yr
- the willow tree figurines9K/yr
- willowtree figurines7K/yr
- willow tree mother and daughter12K/yr
Reviews and returns
What reviews say buyers love and hate about Willow Tree Figurines
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
so I wouldn't say suitable for small children
too short to fasten to swing
Quite small
the advert pictures are very misleading
Didnt come like what it shows in the photo
I found the ad for this product totally misleading
Shocking quality NOT- what was described
Poor quality
Absolutely appalling quality all over I would of gave 0 stars
got no reply i brough a flaming from you it as a lot of dead branches on it and the flowers and leaves are going brown at the ends is there anything i can do to save my tree
Not all of the tree is like this
Unfortunately this tree which was gifted to my sister did not fare well
I was disappointed in the colour of the flowers
item was a little bland jn colour
Not bright pink as shown in the photo
Love
Beautiful gift
Gift
Angel gift
Really well made
Beautifully made
Beautiful quality
Worth the money
Good for the price
Good value for money
a good size
was amazed at the size for the price £27
The tree was a good size
It is growing really well
Blooming tree
Lovely healthy plant
Return
0.9% Return rate 30% Fixable by listing
Shocking quality NOT- what was described
Poor quality
Absolutely appalling quality all over I would of gave 0 stars
so I wouldn't say suitable for small children
too short to fasten to swing
Quite small
the advert pictures are very misleading
Didnt come like what it shows in the photo
I found the ad for this product totally misleading
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Willow Tree Figurines questions
Answered from the same tracked data.









