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Willow Tree Figurines

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -29.1% this quarter, so Willow Tree Figurines is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£339K/yr736K searches / yr
90-day growth
-29.1%search demand this quarter
Competition
24%top-5 click share · 25 brands · 71 sellers

Flapen Score

Willow Tree Figurines against its category

The dotted line is the Home & Garden average. Past it, Willow Tree Figurines is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Willow Tree Figurines market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Willow Tree Figurines 736K times last year and spent an estimated £339K. The top 5 brands take 88% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 736K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £339K a year.

Searches, last 12 months
736K
Growth, 90 days vs prior 90
-29.1%
Conversion, latest week
2.5%
Market size, estimated
£339Ka year
Top search term
willow tree figurines409K searches a year

02 · Price

A sale here is worth £18.11.

Listings sell for £18.11 on average, from £5.64 to £33.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £18.11 that is £2K to £5K a year per listing.

Average price
£18.11inside the $15 to $100 sweet spot
Price range
£5.64–£33.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #578 within Decorative Accessories. It carries 3,111 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
98%
Out of stock, average day
1.4%
Average rank
#578in Decorative Accessories
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,111per listing
Listings tracked
101

04 · Newcomers

Amazon counts 3 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top Willow Tree Figurines products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£7K£14K£20K£27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

71

Top-5 brand share

88%

Top 20: 98%

Top-5 click share

24%

Top 20: 58%

Open market

11%

  • Willow Tree77%
  • Storieme5%
  • Auspicious beginning2%
  • NANAOUS2%
  • HQAYHSZD2%
  • Everkeen1%
  • Open — no brand owns it (19 brands, 11%)

Demand

Willow Tree Figurines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.3× · 9 of 12 months tracked

Search terms

Top Willow Tree Figurines search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • willow tree figurines409K/yr
  • willow tree96K/yr
  • figurines62K/yr
  • willow tree family figurines45K/yr
  • willow tree figurines friendship17K/yr
  • figurine22K/yr
  • willow tree ornaments20K/yr
  • the willow tree figurines9K/yr
  • willowtree figurines7K/yr
  • willow tree mother and daughter12K/yr

Reviews and returns

What reviews say buyers love and hate about Willow Tree Figurines

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%+0.70

so I wouldn't say suitable for small children

too short to fasten to swing

Quite small

Advertised Vs Actual Product17%−0.03

the advert pictures are very misleading

Didnt come like what it shows in the photo

I found the ad for this product totally misleading

Quality-Overall15%0.00

Shocking quality NOT- what was described

Poor quality

Absolutely appalling quality all over I would of gave 0 stars

Plant Growth8%−0.02

got no reply i brough a flaming from you it as a lot of dead branches on it and the flowers and leaves are going brown at the ends is there anything i can do to save my tree

Not all of the tree is like this

Unfortunately this tree which was gifted to my sister did not fare well

Color5%

I was disappointed in the colour of the flowers

item was a little bland jn colour

Not bright pink as shown in the photo

Love

Gifting Purpose29%+2.52

Beautiful gift

Gift

Angel gift

Quality-Overall22%0.00

Really well made

Beautifully made

Beautiful quality

Value For Money10%+0.51

Worth the money

Good for the price

Good value for money

Size-Overall7%+0.70

a good size

was amazed at the size for the price £27

The tree was a good size

Plant Growth6%−0.02

It is growing really well

Blooming tree

Lovely healthy plant

Return

0.9% Return rate 30% Fixable by listing

Quality-Overall20%▃▅█▅▅▄

Shocking quality NOT- what was described

Poor quality

Absolutely appalling quality all over I would of gave 0 stars

Defective Material/Parts19%▄▆█▇▆█
Size-Overall15%█▅▃▄▄▃

so I wouldn't say suitable for small children

too short to fasten to swing

Quite small

Advertised Vs Actual Product8%▁▅▃█▅▆

the advert pictures are very misleading

Didnt come like what it shows in the photo

I found the ad for this product totally misleading

Gifting Purpose8%█▃▃▄▃▃

FAQ

Common Willow Tree Figurines questions

Answered from the same tracked data.