willow tree figurines
Worth a lookShows low returns (0.9%), but soft demand (-29.1% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Avg price
Great£18.11avg listing price — sweet spot $15–$100
Price range
Good£5.64–£33.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£339K£339K/yr · 736K searches
Review moat
Okay3,110.52avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-29.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, willow tree figurines is a £339K/yr Amazon United Kingdom market (736K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
willow tree figurines market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- £272K–£362K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #578
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 44%
- Out of stock
- 1.4%
- Avg brand age
- 27 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
71
Top-5 brand share
88%
Top 20: 98%
Top-5 click share
24%
Top 20: 58%
Open market
11%
- Willow Tree77%
- Storieme5%
- Auspicious beginning2%
- NANAOUS2%
- HQAYHSZD2%
- Everkeen1%
- Open — no brand owns it (19 brands, 11%)
Demand
Weekly Amazon search volume, last 36 weeks — -29.1% search growth over the last 90 days.Top willow tree figurines search terms
- willow tree figurines409K/yr
- willow tree96K/yr
- figurines62K/yr
- willow tree family figurines45K/yr
- willow tree figurines friendship17K/yr
- figurine22K/yr
- willow tree ornaments20K/yr
- the willow tree figurines9K/yr
- willowtree figurines7K/yr
- willow tree mother and daughter12K/yr
Top willow tree figurines products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Willow Tree Promise Figurine
Willow Tree£25.154.8★19,250 rev
Willow Tree Forget Me Not Figurine
Willow Tree£16.444.9★6,994 rev
Willow Tree Surrounded by Love Figurine
Willow Tree£14.914.8★8,270 rev
Willow Tree Friendship Figurine
Willow Tree£17.444.8★5,815 rev
Willow Tree Our Gift Figurine
Willow Tree£28.344.9★8,183 rev
Newest
by launch date
Sister Figurine Resin Ornament Sisterhood Friendship Statue for Home Bedroom Living Room Decor Heartwarming Birthday for Sister Best Friend Women (LED Lights Not Included)
HQAYHSZD£13.055 rev
NANAOUS Best Friend Birthday Gifts for Women Friendship Gifts Figurines
NANAOUS£13.82169 rev
New Parents Figurine New Life Figurine We Are Three Gift for Fathers Mothers Day Family of 3 Figurines Ornament Home Figure Hand-Painted Figurines Family of 3 Ornaments Memorial Gifts (Beige)
Auspicious beginning£17.9414 rev
Willow Tree Messenger Figurine
Willow Tree£16.20772 rev
Everkeen Angel Dog Figurines - Memorial Gifts for Dog Lovers
Everkeen£15.21159 rev
Trending
90-day click momentumNANAOUS Best Friend Birthday Gifts for Women Friendship Gifts Figurines
NANAOUS£13.824.6★
Sister Figurine Resin Ornament Sisterhood Friendship Statue for Home Bedroom Living Room Decor Heartwarming Birthday for Sister Best Friend Women (LED Lights Not Included)
HQAYHSZD£13.053.7★
Willow Tree Anniversary Figurine
Willow Tree£27.354.8★
New Parents Figurine New Life Figurine We Are Three Gift for Fathers Mothers Day Family of 3 Figurines Ornament Home Figure Hand-Painted Figurines Family of 3 Ornaments Memorial Gifts (Beige)
Auspicious beginning£17.944.1★
Willow Tree Promise Figurine
Willow Tree£25.154.8★
What buyers say about willow tree figurines
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful gift”
“Really well made”
“Worth the money”
“a good size”
“It is growing really well”
“her design is beautiful”
“reaction to it was better than expected”
“this was the latest addition to my collection”
“modern design in neutral colours with a meaningful message”
“Beautiful ornament”
What buyers complain about
“so I wouldn't say suitable for small children”
“the advert pictures are very misleading”
“Shocking quality NOT- what was described”
“got no reply i brough a flaming from you it as a lot of dead branches on it and the flowers and leaves are going brown at the ends is there anything i can do to save my tree”
“I was disappointed in the colour of the flowers”
“certainly not worth the price”
“All over the paint work is bad really disappointed”
“very wet and cold after leaving it in the fridge for a day”
“Plastic and not well painted”
“Lighter then expected”
Top return reasons
Common questions
- Is willow tree figurines profitable to sell on Amazon United Kingdom?
- The niche generates £339K/yr across 101 tracked products. 3 of 23 products launched in the last 360 days are still selling. 90-day search growth is -29.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the willow tree figurines niche?
- 25 brands and 71 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in willow tree figurines?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.9%.
- What does it cost to enter the willow tree figurines niche?
- Listings span £5.64–£33.71; the average listing price is £18.11 (sweet spot $15–$100). The average incumbent carries 3,111 reviews — the moat a new listing must climb.