willow fence screening
Worth a lookShows low returns (0.2%), but a small market ($17K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible£29.76avg listing price — sweet spot $15–$100
Review moat
Great124.3avg incumbent reviews — the moat a new listing must climb
Price range
Great£9.94–£54.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+53.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£17K£17K/yr · 68K searches
According to Flapen's Amazon United Kingdom niche tracking, willow fence screening is a £17K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
willow fence screening market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £22K–£30K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #173
- Page quality
- 0%
- Prime
- 5%
- Sponsored
- 85%
- Out of stock
- 16.4%
- Avg brand age
- 50 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
18
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
20%
- LOIBUYZ30%
- Tulipy12%
- Abaseen12%
- AKADIL10%
- Papillon8%
- Wadan8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +53.8% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 9.4×
Top willow fence screening search terms
- willow fence screening35K/yr
- willow screening13K/yr
- willow fencing5K/yr
- willow fence screen2K/yr
- wicker fence panels4K/yr
- willow screen4K/yr
- willow fence panels4K/yr
Top willow fence screening products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOIBUYZ Willow Fencing Screening Rolls - Natural Willow Outdoor Garden Privacy Fence Covering Wooden Garden Screen Mat Ideal for Outdoor Use Backyard Patio
LOIBUYZ£23.664.7★69 rev
AKADIL Willow Fence Screening - 1m x 4m Natural Brown Privacy Screen Garden Fence Screening Roll - Outdoor Willow Fence Panels for Garden Patio Balcony (1m x 4m)
AKADIL£28.744.8★21 rev
Wadan 1m x 4m Willow Bulrush Natural Garden Fence Panel Screening Roll Privacy Border Wind & Sun Protection
Wadan£24.744.7★86 rev
Premium Willow Fencing Screening Rolls | 11 Sizes | W3-5m x H0.9-2m (W4m x H1.5m)
Tulipy£41.484.4★61 rev
Abaseen Willow Fence Garden Fence Panel Screening Roll Privacy Border Wind & Sun Protection (1m x 3m)
Abaseen£21.904.5★55 rev
Newest
by launch dateLOIBUYZ Willow Fencing Screening Rolls - Natural Willow Outdoor Garden Privacy Fence Covering Wooden Garden Screen Mat Ideal for Outdoor Use Backyard Patio
LOIBUYZ£23.6669 rev
LOIBUYZ Willow Fencing Screening Rolls - Natural Willow Outdoor Garden Privacy Fence Covering Wooden Garden Screen Mat Ideal for Outdoor Use Backyard Patio
LOIBUYZ£54.5269 rev
AKADIL Willow Fence Screening - 1m x 4m Natural Brown Privacy Screen Garden Fence Screening Roll - Outdoor Willow Fence Panels for Garden Patio Balcony (1m x 4m)
AKADIL£28.7421 rev
Premium Willow Fencing Screening Rolls | 11 Sizes | W3-5m x H0.9-2m (W4m x H1.5m)
Tulipy£41.4861 rev
Premium Willow Fencing Screening Rolls | 11 Sizes | W3-5m x H0.9-2m (W4m x H1.2m)
Tulipy£31.4261 rev
Trending
90-day click momentum
Havenura Willow Fence Garden Fence Panel Screening Roll Privacy Border Wind & Sun Protection (1.5x04 Meter) (01x04M)
HAVENURA£26.980.0★
Abaseen Willow Fence Garden Fence Panel Screening Roll Privacy Border Wind & Sun Protection (1m x 3m)
Abaseen£21.904.5★
Premium Willow Fencing Screening Rolls | 11 Sizes | W3-5m x H0.9-2m (W4m x H1.5m)
Tulipy£41.484.4★
AKADIL Willow Fence Screening - 1m x 4m Natural Brown Privacy Screen Garden Fence Screening Roll - Outdoor Willow Fence Panels for Garden Patio Balcony (1m x 4m)
AKADIL£28.744.8★
FlickBuyz Bamboo Natural Garden Peeled Reed Fence Screening Roll Privacy Border Wooden Wind/Sun Protection (1M x 4M)
FlickBuyz£13.293.9★
What buyers say about willow fence screening
What buyers praise and complain about, mined from review topics.What buyers love
“Outstanding, this was much better quality than other similar willow screens I've purchased before, far superior”
“Very sturdy”
“Easy to secure in position”
“really looks lovely I have 3 panels”
“Lovely colour bamboo screening”
“Material is sturdy and attaches easily”
“Just what we wanted”
“They look long lasting and good”
“It's easy enough to put up”
“Great value for money, extra strong”
What buyers complain about
“This is rather poor quality piece of decoration”
“Screen is honestly not as it appears in the pictures - the gaps between each cane are so large, there is no privacy afforded, I am having to take it apart. which isn't hard as the wire is so loose and flimsy”
“Unfortunately I dont feel it was put togethernqell with the wire at all”
“it was very flimsy”
“Its natural material so slightly warped”
“My only gripe is that some pieces are broken at the bottom”
“It is NOT WORTH its price”
“Was difficult to erect”
Top return reasons
Common questions
- Is willow fence screening profitable to sell on Amazon United Kingdom?
- The niche generates £17K/yr across 20 tracked products. 90-day search growth is +53.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the willow fence screening niche?
- 13 brands and 18 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in willow fence screening?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Assembly/Installation. The return rate is 0.2%.
- When does demand for willow fence screening peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 9.4× the quietest.
- What does it cost to enter the willow fence screening niche?
- Listings span £9.94–£54.52; the average listing price is £29.76 (sweet spot $15–$100). The average incumbent carries 124 reviews — the moat a new listing must climb.