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Willow Fence Screening

Maybe

Returns run at only 0.2% of orders. But shoppers spend only $17K a year here, so Willow Fence Screening is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£17K/yr68K searches / yr
90-day growth
+53.8%search demand this quarter
Competition
60%top-5 click share · 13 brands · 18 sellers

Flapen Score

Willow Fence Screening against its category

The dotted line is the Home & Garden average. Past it, Willow Fence Screening is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Willow Fence Screening market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Willow Fence Screening 68K times last year and spent an estimated £17K. The top 5 brands take 72% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +53.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+53.8%
Conversion, latest week
0.9%
Market size, estimated
£17Ka year
Peak month
April9.4× the quietest month
Top search term
willow fence screening35K searches a year

02 · Price

A sale here is worth £29.76.

Listings sell for £29.76 on average, from £9.94 to £54.52. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £29.76 that is £0 to £3K a year per listing.

Average price
£29.76inside the $15 to $100 sweet spot
Price range
£9.94–£54.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 5% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #173 within Garden Décor. It carries 124 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
5%
Out of stock, average day
16.4%
Average rank
#173in Garden Décor
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
124per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Willow Fence Screening products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

18

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

20%

  • LOIBUYZ30%
  • Tulipy12%
  • Abaseen12%
  • AKADIL10%
  • Papillon8%
  • Wadan8%

Demand

Willow Fence Screening search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 9.4×

Search terms

Top Willow Fence Screening search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • willow fence screening35K/yr
  • willow screening13K/yr
  • willow fencing5K/yr
  • willow fence screen2K/yr
  • wicker fence panels4K/yr
  • willow screen4K/yr
  • willow fence panels4K/yr

Reviews and returns

What reviews say buyers love and hate about Willow Fence Screening

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%+1.96

This is rather poor quality piece of decoration

again not perfect

Not good quality

Advertised Vs Actual Product9%−0.13

Screen is honestly not as it appears in the pictures - the gaps between each cane are so large, there is no privacy afforded, I am having to take it apart. which isn't hard as the wire is so loose and flimsy

Very disappointing as advertised as easy to cut to size which is why I bought it

Assembly/Installation9%−0.18

Unfortunately I dont feel it was put togethernqell with the wire at all

This item lasted 4 days once installed

Strength7%+0.53

it was very flimsy

It is very wobbly

Material Quality6%−0.12

Its natural material so slightly warped

Love

Quality-Overall40%+1.96

Outstanding, this was much better quality than other similar willow screens I've purchased before, far superior

Excellent product

Great product well made

Strength14%+0.53

Very sturdy

Strong and flexible

Great value for money, extra strong

Security7%+0.99

Easy to secure in position

Privacy

has added privacy

Design-Overall4%+0.33

really looks lovely I have 3 panels

so definitely more suited to a rustic look

Color4%−0.02

Lovely colour bamboo screening

Colour and size were great

natural beauty

Return

0.2% Return rate 64% Fixable by listing

Size-Overall35%▁█▆▄▅▂
Color14%▁▁▅▄█▄
Advertised Vs Actual Product9%▁▁▇▁█▅

Screen is honestly not as it appears in the pictures - the gaps between each cane are so large, there is no privacy afforded, I am having to take it apart. which isn't hard as the wire is so loose and flimsy

Very disappointing as advertised as easy to cut to size which is why I bought it

Defective Material/Parts8%▁▁▁█▁█
Durability6%▁▁█▁▁▆

FAQ

Common Willow Fence Screening questions

Answered from the same tracked data.