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Wild One Birthday Decorations

Maybe

Returns run at only 1.3% of orders. But shoppers spend only $35K a year here, so Wild One Birthday Decorations is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£35K/yr85K searches / yr
90-day growth
+12.5%search demand this quarter
Competition
46%top-5 click share · 26 brands · 32 sellers

Flapen Score

Wild One Birthday Decorations against its category

The dotted line is the Home & Garden average. Past it, Wild One Birthday Decorations is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wild One Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wild One Birthday Decorations 85K times last year and spent an estimated £35K. The top 5 brands take 52% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
+12.5%
Conversion, latest week
3.8%
Market size, estimated
£35Ka year
Peak month
January2.3× the quietest month
Top search term
wild one birthday decorations56K searches a year

02 · Price

A sale here is worth £10.63.

Listings sell for £10.63 on average, from £2.51 to £18.90. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £10.63 that is £0 to £1K a year per listing.

Average price
£10.63under the $15 to $100 sweet spot
Price range
£2.51–£18.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #681 within Party Supplies. It carries 214 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
12.0%
Average rank
#681in Party Supplies
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
214per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Wild One Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

32

Top-5 brand share

52%

Top 20: 94%

Top-5 click share

46%

Top 20: 90%

Open market

48%

  • Fantspati16%
  • vamei11%
  • Zukmuk7%
  • Heboland6%
  • SEWIRUY6%
  • LPPIIUSSU6%

Demand

Wild One Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.3×

Search terms

Top Wild One Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wild one birthday decorations56K/yr
  • wild one19K/yr
  • wild one banner4K/yr
  • wild one birthday4K/yr
  • wild one party decorations2K/yr

Reviews and returns

What reviews say buyers love and hate about Wild One Birthday Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength20%−0.21

Too flimsy/thin, arrived broken

Very fragile

The boxes are really flimsy as well

Quality-Overall15%−0.01

Its fairly cheap

Price reflects poor quality

Poor quality

Size-Overall10%−0.03

Balloons didnt blow up to size as per the description, much smaller

I will say the plates are very small

The plates are rather small so better for snacks than full meals

Adhesion/Stickiness7%−0.07

In particular the cups were glued together which caused damaged

Not even glued on nicely covering the N letter

Smell4%−0.04

The smell was horrible

The product has a very strong toxic smell, the colours look nothing like the pictures shown, and the overall finish feels cheap and poorly made

awful petrol-like smell latex balloons

Love

Quality-Overall18%−0.01

Good quality

Good quality balloons

The foil balloons are brilliant quality just what I wanted

Value For Money17%+1.65

Good value for money

Great value

Great for the price

Durability6%+0.73

surprisingly durable

the balloons are very durable

they held up well

Assembly/Installation6%+0.56

Easy to assemble and look great

easy to put together

Putting it together is fairly easy

Design-Overall6%−0.01

cute designs

This safari decoration set looked really nice once set up

cute, and it ties the theme together well

Return

1.3% Return rate 52% Fixable by listing

Size-Overall40%▆▃▇▆█▆

Balloons didnt blow up to size as per the description, much smaller

I will say the plates are very small

The plates are rather small so better for snacks than full meals

Quality-Overall20%▇█▆█▃▇

Its fairly cheap

Price reflects poor quality

Poor quality

Advertised Vs Actual Product8%▁▇█▁▅▅
Value For Money7%▁█▁█▁▁

Waste of money

Inflation/Deflation3%▁█▆▁▁▁

FAQ

Common Wild One Birthday Decorations questions

Answered from the same tracked data.