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Wicker Tree Skirt

Fail

Shoppers spend only $27K a year here, so Wicker Tree Skirt is a Fail.

Flapen Score
30
30 / 100
Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 51
Market size
£27K/yr264K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
91%top-5 click share · 6 brands · 8 sellers

Flapen Score

Wicker Tree Skirt against its category

The dotted line is the Home & Garden average. Past it, Wicker Tree Skirt is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wicker Tree Skirt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wicker Tree Skirt 264K times last year and spent an estimated £27K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
0.7%
Market size, estimated
£27Ka year
Peak month
December746.2× the quietest month
Top search term
christmas tree skirt wicker53K searches a year

02 · Price

A sale here is worth £15.72.

Listings sell for £15.72 on average, from £12.94 to £17.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £15.72 that is £2K to £4K a year per listing.

Average price
£15.72inside the $15 to $100 sweet spot
Price range
£12.94–£17.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 36.1% of listings are out of stock. The average listing ranks #36 within Seasonal Décor. It carries 516 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
71%
Out of stock, average day
36.1%
Average rank
#36in Seasonal Décor
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
516per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Wicker Tree Skirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

8

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • URBNLIVING32%
  • DECO EXPRESS20%
  • green leaves15%
  • Deck The Season15%
  • Lanpn9%
  • WY89%
  • Open — no brand owns it (0%)

Demand

Wicker Tree Skirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 746.2×

Search terms

Top Wicker Tree Skirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas tree skirt wicker53K/yr
  • christmas tree collar55K/yr
  • christmas tree basket40K/yr
  • wicker tree skirt57K/yr
  • tree basket11K/yr
  • wicker christmas tree skirt28K/yr
  • wicker tree skirt for 7ft tree10K/yr
  • christmas tree basket skirt10K/yr

Reviews and returns

What reviews say buyers love and hate about Wicker Tree Skirt

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall100%+4.90

Brilliant product

Return

0.9% Return rate 100% Fixable by listing

Size-Overall100%▄█▁▅▁▁
Color11%█▁▁▁▁▁

FAQ

Common Wicker Tree Skirt questions

Answered from the same tracked data.