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51

wicker laundry baskets

Worth a look

Shows a sweet-spot price point ($23.22 avg), but a small market ($46K/yr) keeps it on the watch list.

Market size 12Growth 14Conversion 23Competition 81Returns 88Price range 80Avg price 95Brand share 64Review moat 49Quality gap 65

Avg price

Incredible£23.22

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Competition

Great34%

top-5 click share — an open shelf

Price range

Great£9.25–£40.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,638.37

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-22.8%

90-day search growth — must beat 0% to launch

Market size

Bad£46K

£46K/yr · 107K searches

According to Flapen's Amazon United Kingdom niche tracking, wicker laundry baskets is a £46K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

wicker laundry baskets market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
£35K–£46K
units × avg price
Conversion rate
1.8%
Avg BSR
#143
Page quality
0%
Prime
40%
Sponsored
87%
Out of stock
15.4%
Avg brand age
41 months
Avg seller age
181 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

38

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

34%

Top 20: 68%

Open market

26%

  • SONGMICS24%
  • woodluv13%
  • COUNTRY CLUB11%
  • Arthur Cameron11%
  • Lifewit8%
  • Wickerfield8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.8% search growth over the last 90 days.
8K6KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.3×

Top wicker laundry baskets search terms

  • wicker laundry basket with lid36K/yr
  • laundry basket wicker21K/yr
  • large wicker laundry basket16K/yr
  • washing basket wicker6K/yr
  • laundry basket wicker medium6K/yr
  • wicker laundry baskets6K/yr
  • woven laundry basket with lid6K/yr
  • large wicker laundry basket with lid5K/yr
  • wicker washing baskets for laundry5K/yr
All search terms

Top wicker laundry baskets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£2K8%£4K12%£6K16%£7K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about wicker laundry baskets

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Great quality basket for the cost”

Assembly/Installation12%

“Easy assembly”

Size-Overall11%

“fits well in the bathroom”

Value For Money8%

“Worth it”

Washability7%

“Very good holds a good load of washing and a lid is good so you don't after look at the washing, very sturdy and the inner bag comes out easily”

Strength7%

“Strong and sturdy”

Advertised Vs Actual Product6%

“Better than expected”

Design-Overall5%

“Lovely sleek design”

Storage Capacity4%

“large capacity”

Color4%

“beautiful colour”

What buyers complain about

Size-Overall22%

“doesn't seem to fit well”

Strength17%

“Bit flimsy”

Quality-Overall8%

“Not great quality”

Durability7%

“Broke so quick”

Advertised Vs Actual Product6%

“But disappointed as it doesnt stand like the picture”

Value For Money4%

“A bit expensive”

Shape/Style3%

“Doesnt retain its shape very well”

Ease Of Use3%

“which makes access less practical than expected”

Color2%

“Colour not what I thought it would be”

Comfort-Overall2%

“BUT it is awkward to carry, and tying and relying the linen inner is a pain, and never looks right”

Top return reasons

Size-Overall52%
Color12%
Strength8%
Quality-Overall7%
Defective Material/Parts4%
Material Quality3%
Advertised Vs Actual Product3%
Shape/Style2%
Functionality-Overall1%
Assembly/Installation1%

Common questions

Is wicker laundry baskets profitable to sell on Amazon United Kingdom?
The niche generates £46K/yr across 52 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the wicker laundry baskets niche?
18 brands and 38 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in wicker laundry baskets?
Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 1.4%.
When does demand for wicker laundry baskets peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 2.3× the quietest.
What does it cost to enter the wicker laundry baskets niche?
Listings span £9.25–£40.73; the average listing price is £23.22 (sweet spot $15–$100). The average incumbent carries 1,638 reviews — the moat a new listing must climb.