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Wicker Bin

Wicker Bin shows low returns (0.6%), but a small market ($42K/yr) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 10Growth 22Conversion 54Competition 66Returns 97Price range 41Avg price 47Brand share 55Review moat 71Quality gap 65
This niche Category average

Is Wicker Bin profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wicker Bin is a £42K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 50/100.

Wicker Bin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -5.0% over the last 90 days and 4.5% of searches end in a purchase.

£42K

revenue / yr

Units sold / yr4K
Search volume / yr-5.0%80K
Conversion rate4.5%
Avg price£11.62

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers17 · 32
Top-5 product click share45%
Open market28%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement70%
New entrants (1y)9· 0 succeeded
Avg rating4.4★
Avg reviews658

Top Wicker Bin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

32

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

45%

Top 20: 92%

Open market

23%

  • woodluv23%
  • Woodluv17%
  • Wickerfield14%
  • ARPAN10%
  • Zuvo7%
  • Gatarn5%

Wicker Bin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume80KCVR4.5%Products27Brands17Top 5 Brands72%OOS Rate13.6%Rating4.4★Reviews658Avg BSR#282
2K1KPrime Day '25Spike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Wicker Bin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wicker bin44K/yr
  • rattan bin11K/yr
  • wicker waste paper basket7K/yr
  • woven bin4K/yr
  • small wicker bin4K/yr
  • seagrass bin4K/yr
  • wicker basket bin3K/yr
  • wicker bathroom bin3K/yr

What reviews say buyers love and hate about Wicker Bin

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Quality-Overall15%

well made

Size-Overall14%

Good size

Strength9%

Seems sturdy

Design-Overall7%

Stylish bins

Value For Money7%

Worth the price

What buyers complain about

65% of reviews
Size-Overall27%

it could barely fit that

Quality-Overall17%

The basket is of poor quality

Color5%

I guess the fact they are natural materials means the colours vary a bit

Value For Money4%

however I do think it is expensive compared to similar products available

Strength4%

A lot of woven bins can end up looking a bit flimsy or cheap in person

Wicker Bin return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
55%
2Color
7%
3Quality-Overall
7%
4Defective Material/Parts
5%
5Advertised Vs Actual Product
5%

Common Wicker Bin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wicker Bin 50/100 on Amazon United Kingdom — Worth a look. The niche generates £42K/yr across 27 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -5.0% over the last 90 days.
Search demand for Wicker Bin on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.