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Wicker Bin

Maybe

Returns run at only 0.6% of orders. But shoppers spend only $42K a year here, so Wicker Bin is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£42K/yr80K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
45%top-5 click share · 17 brands · 32 sellers

Flapen Score

Wicker Bin against its category

The dotted line is the Home & Garden average. Past it, Wicker Bin is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wicker Bin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wicker Bin 80K times last year and spent an estimated £42K. The top 5 brands take 72% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
4.5%
Market size, estimated
£42Ka year
Peak month
September1.3× the quietest month
Top search term
wicker bin44K searches a year

02 · Price

A sale here is worth £11.62.

Listings sell for £11.62 on average, from £5.81 to £21.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.62 that is £0 to £1K a year per listing.

Average price
£11.62under the $15 to $100 sweet spot
Price range
£5.81–£21.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #282 within Children's Room Décor. It carries 658 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
48%
Out of stock, average day
13.6%
Average rank
#282in Children's Room Décor
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
658per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Wicker Bin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

32

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

45%

Top 20: 92%

Open market

23%

  • woodluv23%
  • Woodluv17%
  • Wickerfield14%
  • ARPAN10%
  • Zuvo7%
  • Gatarn5%

Demand

Wicker Bin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Wicker Bin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wicker bin44K/yr
  • rattan bin11K/yr
  • wicker waste paper basket7K/yr
  • woven bin4K/yr
  • small wicker bin4K/yr
  • seagrass bin4K/yr
  • wicker basket bin3K/yr
  • wicker bathroom bin3K/yr

Reviews and returns

What reviews say buyers love and hate about Wicker Bin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.22

it could barely fit that

Small waist basket

Size to small

Quality-Overall17%−0.10

The basket is of poor quality

Not good quality

Poor quality, returned immediately

Color5%−0.04

I guess the fact they are natural materials means the colours vary a bit

the natural colour variation between the two bins is minor

Odd colour change

Value For Money4%+0.45

however I do think it is expensive compared to similar products available

Not the best value for the money

Not Worth It

Strength4%+0.49

A lot of woven bins can end up looking a bit flimsy or cheap in person

not extremely sturdy up close

it is also extremely wonky

Love

Quality-Overall15%−0.10

well made

The bins seem well made

Excellent product

Size-Overall14%−0.22

Good size

Good size - not too big or small

I also like the size

Strength9%+0.49

Seems sturdy

Lovely strong wicker basket

Sturdier than expected

Design-Overall7%+0.56

Stylish bins

Excellent quality and design

Perfect Placement and Practicality

Value For Money7%+0.45

Worth the price

Great value

Good value

Return

0.6% Return rate 72% Fixable by listing

Size-Overall55%█▆▇█▅▇

it could barely fit that

Small waist basket

Size to small

Color7%▁▇▆▂▄█

I guess the fact they are natural materials means the colours vary a bit

the natural colour variation between the two bins is minor

Odd colour change

Quality-Overall7%▁█▁▆▇▁

The basket is of poor quality

Not good quality

Poor quality, returned immediately

Defective Material/Parts5%▁▄█▂▄▅
Advertised Vs Actual Product5%█▂▂▅▄▂

The description oversells it massively

sets completely the wrong expectation

It is ridiculous that this is advertised as a waste paper basket. It is not

FAQ

Common Wicker Bin questions

Answered from the same tracked data.