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50

wicker bin

Worth a look

Shows low returns (0.6%), but a small market ($42K/yr) keeps it on the watch list.

Market size 10Growth 22Conversion 54Competition 66Returns 97Price range 41Avg price 47Brand share 55Review moat 71Quality gap 65

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Good658.04

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£11.62

avg listing price — sweet spot $15–$100

Price range

Okay£5.81–£21.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-5.0%

90-day search growth — must beat 0% to launch

Market size

Bad£42K

£42K/yr · 80K searches

According to Flapen's Amazon United Kingdom niche tracking, wicker bin is a £42K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

wicker bin market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
£35K–£46K
units × avg price
Conversion rate
4.5%
Avg BSR
#282
Page quality
0%
Prime
48%
Sponsored
70%
Out of stock
13.6%
Avg brand age
41 months
Avg seller age
197 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

32

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

45%

Top 20: 92%

Open market

23%

  • woodluv23%
  • Woodluv17%
  • Wickerfield14%
  • ARPAN10%
  • Zuvo7%
  • Gatarn5%

Demand & seasonality

Weekly Amazon search volume, last 77 weeks — -5.0% search growth over the last 90 days.
2K1KPrime Day '25Spike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Top wicker bin search terms

  • wicker bin44K/yr
  • rattan bin11K/yr
  • wicker waste paper basket7K/yr
  • woven bin4K/yr
  • small wicker bin4K/yr
  • seagrass bin4K/yr
  • wicker basket bin3K/yr
  • wicker bathroom bin3K/yr
All search terms

Top wicker bin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£2K10%£4K15%£6K20%£8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about wicker bin

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“well made”

Size-Overall14%

“Good size”

Strength9%

“Seems sturdy”

Design-Overall7%

“Stylish bins”

Value For Money7%

“Worth the price”

Material Quality6%

“Great matching set of bins made of natural materials”

Advertised Vs Actual Product5%

“As described”

Durability5%

“They feel very durable”

Bin Capacity3%

“Sturdy, great looking and quality waste bins”

Color3%

“Nice colour, quality good”

What buyers complain about

Size-Overall27%

“it could barely fit that”

Quality-Overall17%

“The basket is of poor quality”

Color5%

“I guess the fact they are natural materials means the colours vary a bit”

Value For Money4%

“however I do think it is expensive compared to similar products available”

Strength4%

“A lot of woven bins can end up looking a bit flimsy or cheap in person”

Durability3%

“not sure how long it will last because it doesn't look that sturdy”

Advertised Vs Actual Product2%

“The description oversells it massively”

Portability1%

“you cannot use it to carry the bin with”

Ease Of Use1%

“I found it a bit impractical for regular use as a waste paper basket”

Storage Capacity1%

“The size wouldn't be ideal for storing much”

Top return reasons

Size-Overall55%
Color7%
Quality-Overall7%
Defective Material/Parts5%
Advertised Vs Actual Product5%
Smell4%
Bin Capacity4%
Material Quality3%
Durability2%
Mechanism Issues2%

Common questions

Is wicker bin profitable to sell on Amazon United Kingdom?
The niche generates £42K/yr across 27 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the wicker bin niche?
17 brands and 32 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in wicker bin?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 0.6%.
When does demand for wicker bin peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the wicker bin niche?
Listings span £5.81–£21.46; the average listing price is £11.62 (sweet spot $15–$100). The average incumbent carries 658 reviews — the moat a new listing must climb.