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Wicker Basket with Handle

Wicker Basket with Handle shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look
Market size 29Growth 15Conversion 18Competition 95Returns 96Price range 85Avg price 79Brand share 86Review moat 62Quality gap 55
This niche Category average

Is Wicker Basket with Handle profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wicker Basket with Handle is a £125K/yr Amazon United Kingdom market (513K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 58/100.

Wicker Basket with Handle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -21.0% over the last 90 days and 1.5% of searches end in a purchase.

£125K

revenue / yr

Units sold / yr8K
Search volume / yr-21.0%513K
Conversion rate1.5%
Avg price£16.78

Who owns the niche?

The top 5 brands hold 49% of demand, so 51% of the market is open.

51%

open market share

Brands · sellers52 · 64
Top-5 product click share19%
Open market51%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 112 products

Sponsored placement77%
New entrants (1y)10· 2 succeeded
Avg rating4.4★
Avg reviews1,012

Top Wicker Basket with Handle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

52 falling

Sellers

64

Top-5 brand share

49%

Top 20: 83%

Top-5 click share

19%

Top 20: 47%

Open market

47%

  • woodluv29%
  • green leaves7%
  • Wickerfield5%
  • ADEPTNA4%
  • Straame4%
  • JVL4%

Wicker Basket with Handle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume513KCVR1.5%Products112Brands52Top 5 Brands49%OOS Rate7.5%Rating4.4★Reviews1,012Avg BSR#164
20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Top Wicker Basket with Handle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wicker basket with handle91K/yr
  • basket with handle59K/yr
  • seagrass storage baskets69K/yr
  • large wicker storage basket38K/yr
  • seagrass basket34K/yr
  • large wicker basket51K/yr
  • wicker26K/yr
  • wicker storage boxes14K/yr
  • wicker basket large16K/yr
  • wicker storage16K/yr

What reviews say buyers love and hate about Wicker Basket with Handle

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall24%

Great well made product

Size-Overall15%

Great size and quality

Value For Money11%

Excellent value

Strength10%

Very sturdy

Storage Capacity9%

Great storage

What buyers complain about

68% of reviews
Size-Overall30%

Small size

Quality-Overall15%

Bad quality

Durability6%

Starting to fall apart already

Advertised Vs Actual Product4%

Appearance not as good as photo

Strength3%

Very Flimsy, not wroth the money

Wicker Basket with Handle return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

84%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
73%
2Quality-Overall
7%
3Color
4%
4Strength
3%
5Defective Material/Parts
2%

Common Wicker Basket with Handle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wicker Basket with Handle 58/100 on Amazon United Kingdom — Worth a look. The niche generates £125K/yr across 112 tracked products. 2 of 10 products launched in the last 360 days are still selling. Search demand moved -21.0% over the last 90 days.
Search demand for Wicker Basket with Handle on Amazon United Kingdom is steady year-round — the busiest month runs 1.8× the quietest.