Is wicker basket with handle profitable to sell on Amazon United Kingdom?

The niche generates £125K/yr across 112 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Worth a look (58/100).

How competitive is the wicker basket with handle niche?

52 brands and 64 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in wicker basket with handle?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.9%.

When does demand for wicker basket with handle peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the wicker basket with handle niche?

Listings span £5.17–£80.58; the average listing price is £16.78 (sweet spot $15–$100). The average incumbent carries 1,012 reviews — the moat a new listing must climb.

wicker basket with handle

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Incredible19%

top-5 click share — an open shelf

Brand share

Great49%

top-5 brand share — no brand owns this niche

Price range

Great£5.17–£80.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£16.78

avg listing price — sweet spot $15–$100

Review moat

Good1,012.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay£125K

£125K/yr · 513K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, wicker basket with handle is a £125K/yr Amazon United Kingdom market (513K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

wicker basket with handle market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: £101K–£134K; units × avg price
Conversion rate: 1.5%
Avg BSR: #164
Page quality: 0%
Prime: 61%
Sponsored: 77%
Out of stock: 7.5%
Avg brand age: 33 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

52 falling

Sellers

Top-5 brand share

49%

Top 20: 83%

Top-5 click share

19%

Top 20: 47%

Open market

47%

woodluv29%
green leaves7%
Wickerfield5%
ADEPTNA4%
Straame4%
JVL4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top wicker basket with handle search terms

wicker basket with handle91K/yr -26.1%1.4% conv.
basket with handle59K/yr -31.7%1.1% conv.
seagrass storage baskets69K/yr -27.9%1.3% conv.
large wicker storage basket38K/yr -15.4%0.7% conv.
seagrass basket34K/yr -6.3%0.7% conv.
large wicker basket51K/yr -21.2%0.9% conv.
wicker26K/yr -6.2%0.1% conv.
wicker storage boxes14K/yr -9.2%0.4% conv.
wicker basket large16K/yr -20.8%0.9% conv.
wicker storage16K/yr -25.7%0.1% conv.

All search terms

Top wicker basket with handle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Woodluv Storage Baskets Set of 2 Wicker Woven Wedding Flower Girls Easter Display & Gift Hamper Basket Natural

woodluv£10.604.3★2,559 rev

Straame Seagrass Storage Baskets Set of 4 - Handwoven Wicker Organisers with Handles Steel-Reinforced Frame Nesting Design - 30 x 22 x 15 cm Natural seagrass material for Shelves Bathroom and Home

Straame£16.374.4★80 rev

Woodluv Storage Boxes with Lids Woven Natural Seagrass Nesting Storage Baskets for Shelves Gift Hamper Basket | Shelf Hamper Organiser for Bathroom Bedroom Kitchen & Home Office XLarge

woodluv£13.194.4★3,675 rev

Vencier Set of 4 Handwoven Seagrass Storage Baskets Natural Wicker Organizer Baskets with Handles for Shelves Bathroom Bedroom and Home Office Nesting Design for Space-Saving Storage

Vencier£13.574.4★97 rev

ADEPTNA Oval Wicker Shopping Basket with High Handle Handmade Eco-Friendly Storage Basket for Home Picnic & Gift Hampers Durable Traditional Woven Basket (LARGE)

ADEPTNA£14.005.0★4 rev

Newest

by launch date

ADEPTNA Oval Wicker Shopping Basket with High Handle Handmade Eco-Friendly Storage Basket for Home Picnic & Gift Hampers Durable Traditional Woven Basket (LARGE)

ADEPTNA£14.004 rev

3mo ago

Straame Seagrass Storage Baskets Set of 4 - Handwoven Wicker Organisers with Handles Steel-Reinforced Frame Nesting Design - 30 x 22 x 15 cm Natural seagrass material for Shelves Bathroom and Home

Straame£16.3780 rev

9mo ago

Vencier Set of 4 Handwoven Seagrass Storage Baskets Natural Wicker Organizer Baskets with Handles for Shelves Bathroom Bedroom and Home Office Nesting Design for Space-Saving Storage

Vencier£13.5797 rev

1y ago

IGNPION Seagrass Storage Opened Basket Living Room Decorative Baskets Woven Wicker Towel Basket Rectangular Bathroom Storage Organiser Box Shelves & Desks Multipurpose Storage Hamper XL

IGNPION£20.73227 rev

1y ago

Woodluv Storage Box Set of 2 Storage Baskets for Shelves Storage Box Cube Organiser With Inserted Handle Seagrass

woodluv£24.4734 rev

2y ago

What buyers say about wicker basket with handle

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Great well made product”

Size-Overall15%

“Great size and quality”

Value For Money11%

“Excellent value”

Strength10%

“Very sturdy”

Storage Capacity9%

“Great storage”

Advertised Vs Actual Product7%

“Exactly what I needed”

Design-Overall4%

“well made basket”

Ease Of Use2%

“Useable”

Color2%

“Nice colour”

Durability1%

“not break off like my old one - though I then remembered that my old basket was over 40 years old”

What buyers complain about

Size-Overall30%

“Small size”

Quality-Overall15%

“Bad quality”

Durability6%

“Starting to fall apart already”

Advertised Vs Actual Product4%

“Appearance not as good as photo”

Strength3%

“Very Flimsy, not wroth the money”

Color3%

“Bit of a diffrence in colour from the other two items”

Value For Money2%

“Not good price”

Smell2%

“A slight smell initially”

Defective Material/Parts1%

“Nice basket however some bits did break off already”

Paint Quality1%

“Damaged paint off my cupboard and scratched counter tops, cheap and nasty”

Top return reasons

Size-Overall73%

Quality-Overall7%

Color4%

Strength3%

Defective Material/Parts2%

Advertised Vs Actual Product2%