Is wicker basket profitable to sell on Amazon United Kingdom?

The niche generates £155K/yr across 35 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.1%. Flapen's verdict: Skip it (46/100).

How competitive is the wicker basket niche?

19 brands and 29 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in wicker basket?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.6%.

When does demand for wicker basket peak?

Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the wicker basket niche?

Listings span £4.26–£20.53; the average listing price is £11.41 (sweet spot $15–$100). The average incumbent carries 1,592 reviews — the moat a new listing must climb.

wicker basket

Skip it

Soft demand (-27.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,591.54

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£11.41

avg listing price — sweet spot $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Price range

Okay£4.26–£20.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£155K

£155K/yr · 892K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-27.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, wicker basket is a £155K/yr Amazon United Kingdom market (892K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

wicker basket market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: £171K–£228K; units × avg price
Conversion rate: 1.5%
Avg BSR: #71
Page quality: 0%
Prime: 69%
Sponsored: 60%
Out of stock: 6.2%
Avg brand age: 32 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

18%

woodluv47%
Revivoer13%
Straame8%
VonHaus5%
Vencier5%
JVL3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top wicker basket search terms

wicker basket596K/yr -26.7%1.0% conv.
wicker baskets94K/yr -19.3%1.2% conv.
small wicker basket80K/yr -33.8%1.4% conv.
small woven basket15K/yr -10.7%0.6% conv.
basket small12K/yr -20.5%0.8% conv.
straw basket12K/yr -27.8%0.3% conv.
basket wicker12K/yr -32.3%1.0% conv.
wicker basket small9K/yr -28.4%1.5% conv.
little basket7K/yr -31.9%0.4% conv.
basket woven6K/yr -30.1%0.4% conv.

All search terms

Top wicker basket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Woodluv Storage Baskets for Shelves Woven Seagrass Hamper Gift Basket Bathroom Bedroom Storage Organiser Toys Shelf Basket Small

woodluv£7.814.4★156 rev

Storage Baskets Revivoer Set of 4 Wicker Basket for Shelves Closet Organizer Wicker Hamper Empty for Gifts Toys Books

Revivoer£13.454.4★561 rev

Straame Seagrass Storage Baskets Set of 4 - Handwoven Wicker Organisers with Handles Steel-Reinforced Frame Nesting Design - 30 x 22 x 15 cm Natural seagrass material for Shelves Bathroom and Home

Straame£16.374.4★80 rev

VonHaus Seagrass Storage Baskets Set of 4 Hand-Woven Display Hampers - Bathroom Storage Baskets for Shelves - Nesting Natural Woven Seagrass Organiser w/Handles for Bedroom & Home Office

VonHaus£18.154.4★2,215 rev

Vencier Set of 4 Handwoven Seagrass Storage Baskets Natural Wicker Organizer Baskets with Handles for Shelves Bathroom Bedroom and Home Office Nesting Design for Space-Saving Storage

Vencier£13.574.4★97 rev

Newest

by launch date

Gatarn Seagrass Storage Baskets | Set of 4 Handwoven Natural Baskets with Handles | Nesting Shelf Organisers for Bathroom Bedroom Kitchen & Home Office

Gatarn£17.0838 rev

5mo ago

Eden & Willow Natural Straw Woven Storage Basket with Handles | Storage Organizer for Home Decor | Rustic Wicker Basket for Blankets Plants Toys Laundry (Large)

Eden & Willow£14.5013 rev

9mo ago

Straame Seagrass Storage Baskets Set of 4 - Handwoven Wicker Organisers with Handles Steel-Reinforced Frame Nesting Design - 30 x 22 x 15 cm Natural seagrass material for Shelves Bathroom and Home

Straame£16.3780 rev

9mo ago

danpinera Storage Baskets 38x25x22cm Woven Storage Basket with Tassels Toy Basket with Handle Rope Organizer for Living Room Bathroom Baskets Decorative Woven Rope Organizer White&Jute

danpinera£11.73185 rev

12mo ago

Vencier Set of 4 Handwoven Seagrass Storage Baskets Natural Wicker Organizer Baskets with Handles for Shelves Bathroom Bedroom and Home Office Nesting Design for Space-Saving Storage

Vencier£13.5797 rev

1y ago

What buyers say about wicker basket

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Excellent quality”

Value For Money14%

“Best price”

Size-Overall14%

“Great size and quality”

Strength13%

“Sturdy”

Storage Capacity10%

“Great storage box”

Advertised Vs Actual Product6%

“Description is spot on”

Design-Overall3%

“Sturdy, attractive, good value and multiple uses”

Color2%

“Colour perfect”

Organizing Capabilities2%

“These baskets have been an absolute game changer for organising my home”

Soft Feel1%

“Very sturdy yet soft cute baskets”

What buyers complain about

Size-Overall32%

“Small baskets”

Quality-Overall10%

“a not the best quality control”

Advertised Vs Actual Product6%

“Doesnt look as nice in real life as its picture”

Durability5%

“after about 4 months of owning them all of them did”

Smell4%

“A slight smell initially”

Strength3%

“But generally, other than how tightly they're stacked, you may end up breaking the seagrass”

Color2%

“They don't have white”

Paint Quality2%

“Damaged paint off my cupboard and scratched counter tops, cheap and nasty”

Value For Money2%

“I feel pricewise they may be on the high side as it makes them quite expensive per piece for the set”

Adhesion/Stickiness2%

“Sharp edges sticking out”

Top return reasons

Size-Overall76%

Quality-Overall6%

Color3%

Strength3%

Advertised Vs Actual Product2%

Smell2%

Defective Material/Parts2%

Value For Money1%

Shape/Style1%

Functionality-Overall1%

Common questions

Is wicker basket profitable to sell on Amazon United Kingdom?: The niche generates £155K/yr across 35 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.1%. Flapen's verdict: Skip it (46/100).
How competitive is the wicker basket niche?: 19 brands and 29 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in wicker basket?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.6%.
When does demand for wicker basket peak?: Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the wicker basket niche?: Listings span £4.26–£20.53; the average listing price is £11.41 (sweet spot $15–$100). The average incumbent carries 1,592 reviews — the moat a new listing must climb.