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Wicker Basket

Fail

Demand is soft, at -27.1% this quarter, so Wicker Basket is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£155K/yr892K searches / yr
90-day growth
-27.1%search demand this quarter
Competition
41%top-5 click share · 19 brands · 29 sellers

Flapen Score

Wicker Basket against its category

The dotted line is the Home & Garden average. Past it, Wicker Basket is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wicker Basket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wicker Basket 892K times last year and spent an estimated £155K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 892K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.

Searches, last 12 months
892K
Growth, 90 days vs prior 90
-27.1%
Conversion, latest week
1.5%
Market size, estimated
£155Ka year
Peak month
December2.1× the quietest month
Top search term
wicker basket596K searches a year

02 · Price

A sale here is worth £11.41.

Listings sell for £11.41 on average, from £4.26 to £20.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £11.41 that is £1K to £3K a year per listing.

Average price
£11.41under the $15 to $100 sweet spot
Price range
£4.26–£20.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #71 within Furniture. It carries 1,592 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
69%
Out of stock, average day
6.2%
Average rank
#71in Furniture
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,592per listing
Listings tracked
35

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Wicker Basket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£19K£25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

29

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

18%

  • woodluv47%
  • Revivoer13%
  • Straame8%
  • VonHaus5%
  • Vencier5%
  • JVL3%

Demand

Wicker Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Wicker Basket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wicker basket596K/yr
  • wicker baskets94K/yr
  • small wicker basket80K/yr
  • small woven basket15K/yr
  • basket small12K/yr
  • straw basket12K/yr
  • basket wicker12K/yr
  • wicker basket small9K/yr
  • little basket7K/yr
  • basket woven6K/yr

Reviews and returns

What reviews say buyers love and hate about Wicker Basket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.21

Small baskets

Not impressed with size

Small size

Quality-Overall10%+0.35

a not the best quality control

It doesnt look great either

Bad quality

Advertised Vs Actual Product6%

Doesnt look as nice in real life as its picture

Sizes are not accurate

bears no resemblance to the photograph or description

Durability5%−0.08

after about 4 months of owning them all of them did

Starting to fall apart already

so I question its longevity

Smell4%0.00

A slight smell initially

Smell awful

strong smell

Love

Quality-Overall17%+0.35

Excellent quality

These are surprisingly well-made

The quality of these baskets is really good

Value For Money14%+2.43

Best price

reasonable value

Excellent value

Size-Overall14%−0.21

Great size and quality

These are great just what I wanted size

fits perfectly on my shelf unit

Strength13%0.00

Sturdy

Nice sturdy boxes

they feel very sturdy with a strong frame

Storage Capacity10%+0.13

Great storage box

Great storage

Nice little storage basket

Return

0.6% Return rate 85% Fixable by listing

Size-Overall76%████▇▇

Small baskets

Not impressed with size

Small size

Quality-Overall6%▇▅▄▆█▆

a not the best quality control

It doesnt look great either

Bad quality

Color3%▅▃▃█▄▄

They don't have white

they don't come in white

Strength3%▆▅▅█▅▅

But generally, other than how tightly they're stacked, you may end up breaking the seagrass

Its flimsy and the wicker is very thin

Flimsy and broken

Advertised Vs Actual Product2%▁█▃▅█▅

Doesnt look as nice in real life as its picture

Sizes are not accurate

bears no resemblance to the photograph or description

FAQ

Common Wicker Basket questions

Answered from the same tracked data.