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Wicker Basket

soft demand (-27.1% this quarter) — Wicker Basket doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 33Growth 11Conversion 19Competition 74Returns 97Price range 34Avg price 45Brand share 44Review moat 49Quality gap 55
This niche Category average

Is Wicker Basket profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wicker Basket is a £155K/yr Amazon United Kingdom market (892K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Wicker Basket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.1% over the last 90 days and 1.5% of searches end in a purchase.

£155K

revenue / yr

Units sold / yr20K
Search volume / yr-27.1%892K
Conversion rate1.5%
Avg price£11.41

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers19 · 29
Top-5 product click share41%
Open market21%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement60%
New entrants (1y)4· 1 succeeded
Avg rating4.4★
Avg reviews1,592

Top Wicker Basket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£19K£25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

29

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

18%

  • woodluv47%
  • Revivoer13%
  • Straame8%
  • VonHaus5%
  • Vencier5%
  • JVL3%

Wicker Basket demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume892KCVR1.5%Products35Brands19Top 5 Brands79%OOS Rate6.2%Rating4.4★Reviews1,592Avg BSR#71
30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Top Wicker Basket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wicker basket596K/yr
  • wicker baskets94K/yr
  • small wicker basket80K/yr
  • small woven basket15K/yr
  • basket small12K/yr
  • straw basket12K/yr
  • basket wicker12K/yr
  • wicker basket small9K/yr
  • little basket7K/yr
  • basket woven6K/yr

What reviews say buyers love and hate about Wicker Basket

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall17%

Excellent quality

Value For Money14%

Best price

Size-Overall14%

Great size and quality

Strength13%

Sturdy

Storage Capacity10%

Great storage box

What buyers complain about

67% of reviews
Size-Overall32%

Small baskets

Quality-Overall10%

a not the best quality control

Advertised Vs Actual Product6%

Doesnt look as nice in real life as its picture

Durability5%

after about 4 months of owning them all of them did

Smell4%

A slight smell initially

Wicker Basket return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

85%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
76%
2Quality-Overall
6%
3Color
3%
4Strength
3%
5Advertised Vs Actual Product
2%

Common Wicker Basket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wicker Basket 46/100 on Amazon United Kingdom — Skip it. The niche generates £155K/yr across 35 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -27.1% over the last 90 days.
Search demand for Wicker Basket on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.1× the quietest.