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Wicked Party Decorations

Wicked Party Decorations shows a thin review moat (24 avg reviews), but soft demand (-62.1% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 23Growth 0Conversion 74Competition 81Returns 95Price range 0Avg price 22Brand share 88Review moat 99Quality gap 76
This niche Category average

Is Wicked Party Decorations profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wicked Party Decorations is a £92K/yr Amazon United Kingdom market (172K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 55/100.

Wicked Party Decorations: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -62.1% over the last 90 days and 6.9% of searches end in a purchase.

£92K

revenue / yr

Units sold / yr8K
Search volume / yr-62.1%172K
Conversion rate6.9%
Avg price£7.74

Who owns the niche?

The top 5 brands hold 47% of demand, so 53% of the market is open.

53%

open market share

Brands · sellers30 · 55
Top-5 product click share34%
Open market53%
Avg brand age15 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 45 products

Sponsored placement78%
New entrants (1y)26· 1 succeeded
Avg rating4.3★
Avg reviews24

Top Wicked Party Decorations products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

£0£3K£6K£8K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

30 rising

Sellers

55

Top-5 brand share

47%

Top 20: 93%

Top-5 click share

34%

Top 20: 76%

Open market

47%

  • Heartsking11%
  • DABAOOU10%
  • DOA10%
  • Anprola9%
  • Procos8%
  • ZAYIO6%

Wicked Party Decorations demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume172KCVR6.9%Products45Brands30Top 5 Brands47%OOS Rate13.7%Rating4.3★Reviews24Avg BSR#1,160
9K7KSpike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.2×

Top Wicked Party Decorations search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wicked party decorations56K/yr
  • wicked birthday decorations37K/yr
  • wicked balloons25K/yr
  • wicked party16K/yr
  • wicked decorations13K/yr
  • wicked birthday8K/yr
  • wicked themed party decorations5K/yr
  • wicked birthday banner6K/yr
  • wicked party plates5K/yr

What reviews say buyers love and hate about Wicked Party Decorations

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall25%

Good Quality

Value For Money13%

This is really good value for money

Design-Overall12%

The designs are really fun

Color9%

Good quality, strong bright colours

Size-Overall6%

The scrunchies are a decent size and stretch well

What buyers complain about

84% of reviews
Quality-Overall26%

shame about the quality of the larger balloons

Durability11%

Tinsel fell apart after unravelling it

Inflation/Deflation11%

The long balloons wouldnt not inflate

Size-Overall9%

in reality they are tiny

Gifting Purpose7%

not Birthday

Wicked Party Decorations return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
29%
2Advertised Vs Actual Product
14%
3Functionality-Overall
11%
4Compatibility-Overall
7%
5Assembly/Installation
7%

Common Wicked Party Decorations questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wicked Party Decorations 55/100 on Amazon United Kingdom — Worth a look. The niche generates £92K/yr across 45 tracked products. 1 of 26 products launched in the last 360 days are still selling. Search demand moved -62.1% over the last 90 days.
Search demand for Wicked Party Decorations on Amazon United Kingdom peaks in Jan–Feb–Nov–Dec, where the busiest month runs 5.2× the quietest.