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Wicked Party Decorations

Maybe

The average product has only 24 reviews. But demand is soft, at -62.1% this quarter, so Wicked Party Decorations is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£92K/yr172K searches / yr
90-day growth
-62.1%search demand this quarter
Competition
34%top-5 click share · 30 brands · 55 sellers

Flapen Score

Wicked Party Decorations against its category

The dotted line is the Home & Garden average. Past it, Wicked Party Decorations is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wicked Party Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wicked Party Decorations 172K times last year and spent an estimated £92K. The top 5 brands take 47% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -62.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
-62.1%
Conversion, latest week
6.9%
Market size, estimated
£92Ka year
Peak month
January5.2× the quietest month
Top search term
wicked party decorations56K searches a year

02 · Price

A sale here is worth £7.74.

Listings sell for £7.74 on average, from £3.09 to £14.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.74 that is £774 to £2K a year per listing.

Average price
£7.74under the $15 to $100 sweet spot
Price range
£3.09–£14.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£774–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #1,160 within Party Supplies. It carries 24 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
13.7%
Average rank
#1,160in Party Supplies
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
24per listing
Listings tracked
45

04 · Newcomers

1 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
1Amazon's first-year sales bar
Average brand age
15 months

Products

Top Wicked Party Decorations products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£8K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

30 rising

Sellers

55

Est. top-5 brand share

47%

Top 20: 93%

Est. top-5 click share

34%

Top 20: 76%

Open market

47%

  • Heartsking11%
  • DABAOOU10%
  • DOA10%
  • Anprola9%
  • Procos8%
  • ZAYIO6%

Demand

Wicked Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Wicked Party Decorations search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wicked party decorations56K/yr
  • wicked birthday decorations37K/yr
  • wicked balloons25K/yr
  • wicked party16K/yr
  • wicked decorations13K/yr
  • wicked birthday8K/yr
  • wicked themed party decorations5K/yr
  • wicked birthday banner6K/yr
  • wicked party plates5K/yr

Reviews and returns

What reviews say buyers love and hate about Wicked Party Decorations

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“shame about the quality of the larger balloons”
A buyer, on “Quality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wicked Party Decorations questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data