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Wicked Party Decorations

Maybe

The average product has only 24 reviews. But demand is soft, at -62.1% this quarter, so Wicked Party Decorations is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£92K/yr172K searches / yr
90-day growth
-62.1%search demand this quarter
Competition
34%top-5 click share · 30 brands · 55 sellers

Flapen Score

Wicked Party Decorations against its category

The dotted line is the Home & Garden average. Past it, Wicked Party Decorations is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wicked Party Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wicked Party Decorations 172K times last year and spent an estimated £92K. The top 5 brands take 47% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -62.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
-62.1%
Conversion, latest week
6.9%
Market size, estimated
£92Ka year
Peak month
January5.2× the quietest month
Top search term
wicked party decorations56K searches a year

02 · Price

A sale here is worth £7.74.

Listings sell for £7.74 on average, from £3.09 to £14.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.74 that is £774 to £2K a year per listing.

Average price
£7.74under the $15 to $100 sweet spot
Price range
£3.09–£14.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£774–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #1,160 within Party Supplies. It carries 24 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
13.7%
Average rank
#1,160in Party Supplies
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
24per listing
Listings tracked
45

04 · Newcomers

Amazon counts 1 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
1Amazon's first-year sales bar
Average brand age
15 months

Products

Top Wicked Party Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£3K£6K£8K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

30 rising

Sellers

55

Top-5 brand share

47%

Top 20: 93%

Top-5 click share

34%

Top 20: 76%

Open market

47%

  • Heartsking11%
  • DABAOOU10%
  • DOA10%
  • Anprola9%
  • Procos8%
  • ZAYIO6%

Demand

Wicked Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Wicked Party Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wicked party decorations56K/yr
  • wicked birthday decorations37K/yr
  • wicked balloons25K/yr
  • wicked party16K/yr
  • wicked decorations13K/yr
  • wicked birthday8K/yr
  • wicked themed party decorations5K/yr
  • wicked birthday banner6K/yr
  • wicked party plates5K/yr

Reviews and returns

What reviews say buyers love and hate about Wicked Party Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall26%−0.03

shame about the quality of the larger balloons

Poor quality

Rubbish

Durability11%−0.15

Tinsel fell apart after unravelling it

Didnt last long

Inflation/Deflation11%−0.11

The long balloons wouldnt not inflate

the crown never stays inflated

Size-Overall9%+0.01

in reality they are tiny

The decoration pieces are much smaller

The banner was a bit smaller than I imagined

Gifting Purpose7%−0.11

not Birthday

Love

Quality-Overall25%−0.03

Good Quality

The plates, napkins, and decorations are decent quality; nothing flimsy or disappointing

All balloons are of good quality

Value For Money13%+1.06

This is really good value for money

Brilliant, great price

Incredible value

Design-Overall12%+1.44

The designs are really fun

Great Wicked decorations

is nicely illustrated

Color9%+0.63

Good quality, strong bright colours

good strong colours

I love the colour scheme of pink and green, it looks really effective

Size-Overall6%+0.01

The scrunchies are a decent size and stretch well

a good standard size

Return

1.0% Return rate 22% Fixable by listing

Quality-Overall29%▂▃█▁▁▅

shame about the quality of the larger balloons

Poor quality

Rubbish

Advertised Vs Actual Product14%█▆▁▁▁▁

Not as shown in the photo

Functionality-Overall11%▁▁▁█▁▅
Compatibility-Overall7%█▁▁▁▁▁
Assembly/Installation7%▁▁▁▁█▁

A bit of a pain to put together

FAQ

Common Wicked Party Decorations questions

Answered from the same tracked data.