Wicked Merchandise
soft demand (-62.2% this quarter) — Wicked Merchandise doesn't clear our bar today.
Flapen Score
Is Wicked Merchandise profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wicked Merchandise is a £39K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Wicked Merchandise: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -62.2% over the last 90 days and 6.7% of searches end in a purchase.
£39K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 12 products
Top Wicked Merchandise products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Universal Pictures Wicked Part 2 600ml Water Bottle with Straw by Polar Gear | Official Movie Merchandise | For Adult & Kids Pink & Green
- Price
- £3.29
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 11mo ago
Wicked Universal Pictures 600ml Water Bottle with Straw by Polar Gear | Official Merchandise Girls Merch with Glinda & Elphaba | For Adult & Kids Green & Pink
- Price
- £4.90
- Rating
- 4.5/5
- Reviews
- 307
- Age
- 1y ago
Wicked 900ml Stainless Steel Tourer with Top Swing Handle Lid and Straw Official Universal Movies Wicked Merchandise by Polar Gear - Insulated Cold Drinks Tumbler
- Price
- £10.83
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 10mo ago
Blueprint Collections Wicked Water Bottle | 750ml Reusable Drinks Bottle for Kids | Fun Hydration with Flip Lid | Wicked Gifts & Accessories
- Price
- £9.76
- Rating
- 2.6/5
- Reviews
- 8
- Age
- 10mo ago
Wicked Movie 500ml Kids Water Bottle with Keyring Charm and Straw by Polar Gear | Wicked Gifts | Back to School Supplies Pink & Green
- Price
- £5.81
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 10mo ago
Trending
90-day click momentumWicked 900ml Stainless Steel Tourer with Top Swing Handle Lid and Straw Official Universal Movies Wicked Merchandise by Polar Gear - Insulated Cold Drinks Tumbler
- Price
- £10.83
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 10mo ago
Wicked Tshirt Glinda and Elphaba Womens Tshirt Cotton Ladies Top Short Sleeve Ladies T Shirts Grey M
- Price
- £12.23
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 10mo ago
Wicked Womens Pyjama Set | Adults Wicked Logo Graphic Short Sleeve Top & Long Leg PJ Bottoms in Black | Ladies Witches Pointed Hat and Flying Broom All Over Print Nightwear | Movie Merchandise Gift
- Price
- £18.11
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 1y ago
Universal Pictures Wicked Part 2 600ml Water Bottle with Straw by Polar Gear | Official Movie Merchandise | For Adult & Kids Pink & Green
- Price
- £3.29
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 11mo ago
Get Trend Wicked Insulated Tumbler Flip Up Straw & Handle Metal Travel Water Bottle 850ml/30oz Thermal Double Wall Vacuum for Hot & Cold Drinks (Black Wicked)
- Price
- £18.98
- Rating
- 4.8/5
- Reviews
- 1,173
- Age
- 1y ago
Newest
by launch dateBlueprint Collections Wicked Water Bottle | 750ml Reusable Drinks Bottle for Kids | Fun Hydration with Flip Lid | Wicked Gifts & Accessories
- Price
- £9.76
- Rating
- 2.6/5
- Reviews
- 8
- Age
- 10mo ago
Wicked 900ml Stainless Steel Tourer with Top Swing Handle Lid and Straw Official Universal Movies Wicked Merchandise by Polar Gear - Insulated Cold Drinks Tumbler
- Price
- £10.83
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 10mo ago
Wicked Tshirt Glinda and Elphaba Womens Tshirt Cotton Ladies Top Short Sleeve Ladies T Shirts Grey M
- Price
- £12.23
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 10mo ago
Wicked Movie 500ml Kids Water Bottle with Keyring Charm and Straw by Polar Gear | Wicked Gifts | Back to School Supplies Pink & Green
- Price
- £5.81
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 10mo ago
Universal Pictures Wicked Part 2 600ml Water Bottle with Straw by Polar Gear | Official Movie Merchandise | For Adult & Kids Pink & Green
- Price
- £3.29
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 rising
Sellers
14
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Wicked76%
- Blueprint Collections11%
- Get Trend6%
- Paladone3%
- Corsair Toiletries3%
- Vanilla Underground2%
Wicked Merchandise demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 19.2×
Top Wicked Merchandise search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wicked water bottle21K/yr
- wicked bottle9K/yr
- wicked accessories9K/yr
- wicked merchandise for adults13K/yr
- wicked drinks bottle4K/yr
- wicked water bottle kids3K/yr
What reviews say buyers love and hate about Wicked Merchandise
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Amazing quality”
“Excellent for £12.99 its a bargain 5***** Really nice solid stainless steel wicked cup the straw thankfully unlike my other purchased cup the straw sits inside nicely”
“it wont leak”
“Durable”
“Good fit”
What buyers complain about
80% of reviews“Broke very easily”
“Cheap”
“Doesn't withstand being dropped”
“I noticed the print is slightly scratched off when I opened the package”
“I was that impressed by this one ok pink isnt my fav colour”
Wicked Merchandise return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
23%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wicked Merchandise questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
