wicked merchandise
Skip itSoft demand (-62.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great152.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.76avg listing price — sweet spot $15–$100
Price range
Okay£3.29–£18.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad£39K£39K/yr · 59K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-62.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, wicked merchandise is a £39K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
wicked merchandise market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £29K–£39K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #1,324
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 50%
- Out of stock
- 3.9%
- Avg brand age
- 23 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
14
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Wicked76%
- Blueprint Collections11%
- Get Trend6%
- Paladone3%
- Corsair Toiletries3%
- Vanilla Underground2%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -62.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 19.2×
Top wicked merchandise search terms
- wicked water bottle21K/yr
- wicked bottle9K/yr
- wicked accessories9K/yr
- wicked merchandise for adults13K/yr
- wicked drinks bottle4K/yr
- wicked water bottle kids3K/yr
Top wicked merchandise products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Universal Pictures Wicked Part 2 600ml Water Bottle with Straw by Polar Gear | Official Movie Merchandise | For Adult & Kids Pink & Green
Wicked£3.294.5★100 rev
Wicked Universal Pictures 600ml Water Bottle with Straw by Polar Gear | Official Merchandise Girls Merch with Glinda & Elphaba | For Adult & Kids Green & Pink
Wicked£4.904.5★307 rev
Wicked 900ml Stainless Steel Tourer with Top Swing Handle Lid and Straw Official Universal Movies Wicked Merchandise by Polar Gear - Insulated Cold Drinks Tumbler
Wicked£10.835.0★6 rev
Blueprint Collections Wicked Water Bottle | 750ml Reusable Drinks Bottle for Kids | Fun Hydration with Flip Lid | Wicked Gifts & Accessories
Blueprint Collections£9.762.6★8 rev
Wicked Movie 500ml Kids Water Bottle with Keyring Charm and Straw by Polar Gear | Wicked Gifts | Back to School Supplies Pink & Green
Wicked£5.814.5★18 rev
Newest
by launch dateBlueprint Collections Wicked Water Bottle | 750ml Reusable Drinks Bottle for Kids | Fun Hydration with Flip Lid | Wicked Gifts & Accessories
Blueprint Collections£9.768 rev
Wicked 900ml Stainless Steel Tourer with Top Swing Handle Lid and Straw Official Universal Movies Wicked Merchandise by Polar Gear - Insulated Cold Drinks Tumbler
Wicked£10.836 rev
Wicked Tshirt Glinda and Elphaba Womens Tshirt Cotton Ladies Top Short Sleeve Ladies T Shirts Grey M
Wicked£12.2340 rev
Wicked Movie 500ml Kids Water Bottle with Keyring Charm and Straw by Polar Gear | Wicked Gifts | Back to School Supplies Pink & Green
Wicked£5.8118 rev
Universal Pictures Wicked Part 2 600ml Water Bottle with Straw by Polar Gear | Official Movie Merchandise | For Adult & Kids Pink & Green
Wicked£3.29100 rev
Trending
90-day click momentumWicked 900ml Stainless Steel Tourer with Top Swing Handle Lid and Straw Official Universal Movies Wicked Merchandise by Polar Gear - Insulated Cold Drinks Tumbler
Wicked£10.835.0★
Wicked Tshirt Glinda and Elphaba Womens Tshirt Cotton Ladies Top Short Sleeve Ladies T Shirts Grey M
Wicked£12.234.8★
Wicked Womens Pyjama Set | Adults Wicked Logo Graphic Short Sleeve Top & Long Leg PJ Bottoms in Black | Ladies Witches Pointed Hat and Flying Broom All Over Print Nightwear | Movie Merchandise Gift
Vanilla Underground£18.114.3★
Universal Pictures Wicked Part 2 600ml Water Bottle with Straw by Polar Gear | Official Movie Merchandise | For Adult & Kids Pink & Green
Wicked£3.294.5★
Get Trend Wicked Insulated Tumbler Flip Up Straw & Handle Metal Travel Water Bottle 850ml/30oz Thermal Double Wall Vacuum for Hot & Cold Drinks (Black Wicked)
Get Trend£18.984.8★
What buyers say about wicked merchandise
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Excellent for £12.99 its a bargain 5***** Really nice solid stainless steel wicked cup the straw thankfully unlike my other purchased cup the straw sits inside nicely”
“it wont leak”
“Durable”
“Good fit”
“As described”
“As gift”
“Lovely design”
“Great design, I love the glitter green”
“will last a long time keeps the temperature of drinks perfectly to nothing not to like great material nothing not to like love it”
What buyers complain about
“Broke very easily”
“Cheap”
“Doesn't withstand being dropped”
“I noticed the print is slightly scratched off when I opened the package”
“I was that impressed by this one ok pink isnt my fav colour”
Top return reasons
Common questions
- Is wicked merchandise profitable to sell on Amazon United Kingdom?
- The niche generates £39K/yr across 12 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -62.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the wicked merchandise niche?
- 6 brands and 14 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in wicked merchandise?
- Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 0.5%.
- When does demand for wicked merchandise peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 19.2× the quietest.
- What does it cost to enter the wicked merchandise niche?
- Listings span £3.29–£18.98; the average listing price is £9.76 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.