Wicked Merchandise
FailDemand is soft, at -62.2% this quarter, so Wicked Merchandise is a Fail.
- Flapen Score
- 37 / 100Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 5137
- Market size
- £39K/yr59K searches / yr
- 90-day growth
- -62.2%search demand this quarter
- Competition
- 77%top-5 click share · 6 brands · 14 sellers
Flapen Score
Wicked Merchandise against its category
The dotted line is the Home & Garden average. Past it, Wicked Merchandise is stronger. Inside it, weaker.
Market
The Wicked Merchandise market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wicked Merchandise 59K times last year and spent an estimated £39K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -62.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -62.2%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £39Ka year
- Peak month
- December19.2× the quietest month
- Top search term
- wicked water bottle21K searches a year
02 · Price
A sale here is worth £9.76.
Listings sell for £9.76 on average, from £3.29 to £18.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.76 that is £976 to £2K a year per listing.
- Average price
- £9.76under the $15 to $100 sweet spot
- Price range
- £3.29–£18.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £976–£2K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #1,324 within Vacuum Flasks. It carries 153 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 83%
- Out of stock, average day
- 3.9%
- Average rank
- #1,324in Vacuum Flasks
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 153per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Wicked Merchandise products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Universal Pictures Wicked Part 2 600ml Water Bottle with Straw by Polar Gear | Official Movie Merchandise | For Adult & Kids Pink & Green
- Price
- £3.29
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 11mo ago

Wicked Universal Pictures 600ml Water Bottle with Straw by Polar Gear | Official Merchandise Girls Merch with Glinda & Elphaba | For Adult & Kids Green & Pink
- Price
- £4.90
- Rating
- 4.5/5
- Reviews
- 307
- Age
- 1y ago

Wicked 900ml Stainless Steel Tourer with Top Swing Handle Lid and Straw Official Universal Movies Wicked Merchandise by Polar Gear - Insulated Cold Drinks Tumbler
- Price
- £10.83
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 10mo ago

Blueprint Collections Wicked Water Bottle | 750ml Reusable Drinks Bottle for Kids | Fun Hydration with Flip Lid | Wicked Gifts & Accessories
- Price
- £9.76
- Rating
- 2.6/5
- Reviews
- 8
- Age
- 10mo ago

Wicked Movie 500ml Kids Water Bottle with Keyring Charm and Straw by Polar Gear | Wicked Gifts | Back to School Supplies Pink & Green
- Price
- £5.81
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Wicked 900ml Stainless Steel Tourer with Top Swing Handle Lid and Straw Official Universal Movies Wicked Merchandise by Polar Gear - Insulated Cold Drinks Tumbler
- Price
- £10.83
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 10mo ago

Wicked Tshirt Glinda and Elphaba Womens Tshirt Cotton Ladies Top Short Sleeve Ladies T Shirts Grey M
- Price
- £12.23
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 10mo ago

Wicked Womens Pyjama Set | Adults Wicked Logo Graphic Short Sleeve Top & Long Leg PJ Bottoms in Black | Ladies Witches Pointed Hat and Flying Broom All Over Print Nightwear | Movie Merchandise Gift
- Price
- £18.11
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 1y ago

Universal Pictures Wicked Part 2 600ml Water Bottle with Straw by Polar Gear | Official Movie Merchandise | For Adult & Kids Pink & Green
- Price
- £3.29
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 11mo ago

Get Trend Wicked Insulated Tumbler Flip Up Straw & Handle Metal Travel Water Bottle 850ml/30oz Thermal Double Wall Vacuum for Hot & Cold Drinks (Black Wicked)
- Price
- £18.98
- Rating
- 4.8/5
- Reviews
- 1,173
- Age
- 1y ago
Newest
by launch date
Blueprint Collections Wicked Water Bottle | 750ml Reusable Drinks Bottle for Kids | Fun Hydration with Flip Lid | Wicked Gifts & Accessories
- Price
- £9.76
- Rating
- 2.6/5
- Reviews
- 8
- Age
- 10mo ago

Wicked 900ml Stainless Steel Tourer with Top Swing Handle Lid and Straw Official Universal Movies Wicked Merchandise by Polar Gear - Insulated Cold Drinks Tumbler
- Price
- £10.83
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 10mo ago

Wicked Tshirt Glinda and Elphaba Womens Tshirt Cotton Ladies Top Short Sleeve Ladies T Shirts Grey M
- Price
- £12.23
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 10mo ago

Wicked Movie 500ml Kids Water Bottle with Keyring Charm and Straw by Polar Gear | Wicked Gifts | Back to School Supplies Pink & Green
- Price
- £5.81
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 10mo ago

Universal Pictures Wicked Part 2 600ml Water Bottle with Straw by Polar Gear | Official Movie Merchandise | For Adult & Kids Pink & Green
- Price
- £3.29
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
14
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
0%
- Wicked76%
- Blueprint Collections11%
- Get Trend6%
- Paladone3%
- Corsair Toiletries3%
- Vanilla Underground2%
Demand
Wicked Merchandise search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 19.2×
Search terms
Top Wicked Merchandise search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wicked water bottle21K/yr
- wicked bottle9K/yr
- wicked accessories9K/yr
- wicked merchandise for adults13K/yr
- wicked drinks bottle4K/yr
- wicked water bottle kids3K/yr
Reviews and returns
What reviews say buyers love and hate about Wicked Merchandise
We read the reviews and the return reasons for every product selling here.
“Broke very easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wicked Merchandise questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









