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Wicked Merchandise

Fail

Demand is soft, at -62.2% this quarter, so Wicked Merchandise is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£39K/yr59K searches / yr
90-day growth
-62.2%search demand this quarter
Competition
77%top-5 click share · 6 brands · 14 sellers

Flapen Score

Wicked Merchandise against its category

The dotted line is the Home & Garden average. Past it, Wicked Merchandise is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wicked Merchandise market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wicked Merchandise 59K times last year and spent an estimated £39K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -62.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-62.2%
Conversion, latest week
6.7%
Market size, estimated
£39Ka year
Peak month
December19.2× the quietest month
Top search term
wicked water bottle21K searches a year

02 · Price

A sale here is worth £9.76.

Listings sell for £9.76 on average, from £3.29 to £18.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.76 that is £976 to £2K a year per listing.

Average price
£9.76under the $15 to $100 sweet spot
Price range
£3.29–£18.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£976–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #1,324 within Vacuum Flasks. It carries 153 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
83%
Out of stock, average day
3.9%
Average rank
#1,324in Vacuum Flasks
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
153per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Wicked Merchandise products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

14

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Wicked76%
  • Blueprint Collections11%
  • Get Trend6%
  • Paladone3%
  • Corsair Toiletries3%
  • Vanilla Underground2%

Demand

Wicked Merchandise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KPrime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 19.2×

Search terms

Top Wicked Merchandise search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wicked water bottle21K/yr
  • wicked bottle9K/yr
  • wicked accessories9K/yr
  • wicked merchandise for adults13K/yr
  • wicked drinks bottle4K/yr
  • wicked water bottle kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Wicked Merchandise

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability37%−0.13

Broke very easily

This bottle broke so quickly

Broken already

Quality-Overall23%+0.46

Cheap

Bad quality

Poor quality

Strength13%−0.05

Doesn't withstand being dropped

Great water bottle however the top isnt very sturdy

Print Quality5%+0.16

I noticed the print is slightly scratched off when I opened the package

Color2%+0.17

I was that impressed by this one ok pink isnt my fav colour

Love

Quality-Overall31%+0.46

Amazing quality

Good product

tbh I dont mind paying a little more for quality over price

Value For Money16%+1.53

Excellent for £12.99 its a bargain 5***** Really nice solid stainless steel wicked cup the straw thankfully unlike my other purchased cup the straw sits inside nicely

Great value for money

good for price

Leak-Proof11%

it wont leak

that stops any leaks perfect for taking out

Good cup no drips

Durability8%−0.13

Durable

after nearly 6 months it's still working well

I actually liked it so much I ordered a second one immediately nothing bad about this product at all its very durable

Size-Overall8%+0.66

Good fit

Good size water bottle with the wicked merchandise

Return

0.5% Return rate 23% Fixable by listing

Leak-Proof25%▃▂▆▁▁█
Durability23%▆█▁▆▁▁

Broke very easily

This bottle broke so quickly

Broken already

Size-Overall20%▆█▄▁▁▁
Quality-Overall14%▅▁▁█▁▁

Cheap

Bad quality

Poor quality

Scratch Resistance7%▁▁▁▂█▁

FAQ

Common Wicked Merchandise questions

Answered from the same tracked data.