Skip to content

Whiteboard Calendar

Fail

Shoppers spend only $67K a year here, so Whiteboard Calendar is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£67K/yr144K searches / yr
90-day growth
+11.8%search demand this quarter
Competition
67%top-5 click share · 16 brands · 21 sellers

Flapen Score

Whiteboard Calendar against its category

The dotted line is the Home & Garden average. Past it, Whiteboard Calendar is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whiteboard Calendar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Whiteboard Calendar 144K times last year and spent an estimated £67K. The top 5 brands take 77% of clicks. Demand peaks in Sep–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
2.9%
Market size, estimated
£67Ka year
Peak month
December4.7× the quietest month
Top search term
whiteboard calendar41K searches a year

02 · Price

A sale here is worth £16.21.

Listings sell for £16.21 on average, from £6.56 to £32.10. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £16.21 that is £2K to £4K a year per listing.

Average price
£16.21inside the $15 to $100 sweet spot
Price range
£6.56–£32.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #78 within Memo Boards. It carries 897 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#78in Memo Boards
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
897per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Whiteboard Calendar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

21

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

19%

  • HILYFE26%
  • Smart Panda20%
  • ARCOBIS13%
  • MCCORL10%
  • Skaaisont7%
  • FULLANT4%

Demand

Whiteboard Calendar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Whiteboard Calendar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whiteboard calendar41K/yr
  • monthly planner whiteboard28K/yr
  • calendar whiteboard15K/yr
  • whiteboard calendar for wall13K/yr
  • monthly whiteboard planner11K/yr
  • white board calendar7K/yr
  • white board calendar for wall6K/yr
  • monthly calendar whiteboard5K/yr
  • whiteboard monthly planner6K/yr
  • calendar whiteboard for wall6K/yr

Reviews and returns

What reviews say buyers love and hate about Whiteboard Calendar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall44%−0.14

Big

To small

I wish they did a smaller one

Adhesion/Stickiness22%−0.01

It's good the sticky things that come with it aren't the best though so would need to buy your own or stick it with blue tack

Needs more sticky please

Magnetic Strength/Adsorption17%−0.11

The magnet piece of the rubber keeps coming out which is annoying

the magnet from the pen fell out

Writing Experience6%−0.02

areas where the crease on the folds are you cant write

Value For Money6%+1.25

Not worth it

Love

Value For Money17%+1.25

Worth it

Really good value for money

Good value

Quality-Overall15%

Well made and easy to clean

Such a good quality board

Excellent quality

Ease Of Use11%+0.93

Easy to use

Love its usefulness

Very useful

Size-Overall10%−0.14

Perfect size

very helpful for me decent size

Great size as in not too small

Ease Of Cleaning9%+0.62

Wipes totally clean

Easy to clean

It cleans well

Return

1.1% Return rate 52% Fixable by listing

Size-Overall42%█▆▇▆▅▅

Big

To small

I wish they did a smaller one

Adhesion/Stickiness13%▃▅▃▆▅█

It's good the sticky things that come with it aren't the best though so would need to buy your own or stick it with blue tack

Needs more sticky please

Magnetic Strength/Adsorption9%▁▃▇▃▄█

The magnet piece of the rubber keeps coming out which is annoying

the magnet from the pen fell out

Quality-Overall5%▁█▅▃█▇
Strength4%▁▁▃█▃▂

FAQ

Common Whiteboard Calendar questions

Answered from the same tracked data.