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White Wool

Fail

Prices span $1.35–$9.96, mostly outside the sweet spot, so White Wool is a Fail.

Flapen Score
32
32 / 100
Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 51
Market size
£69K/yr98K searches / yr
90-day growth
-32.5%search demand this quarter
Competition
83%top-5 click share · 7 brands · 25 sellers

Flapen Score

White Wool against its category

The dotted line is the Home & Garden average. Past it, White Wool is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Wool market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Wool 98K times last year and spent an estimated £69K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 14.7% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-32.5%
Conversion, latest week
14.7%
Market size, estimated
£69Ka year
Peak month
November2.7× the quietest month
Top search term
white wool32K searches a year

02 · Price

A sale here is worth £4.79.

Listings sell for £4.79 on average, from £1.35 to £9.96. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £4.79 that is £7K to £10K a year per listing.

Average price
£4.79under the $15 to $100 sweet spot
Price range
£1.35–£9.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£7K–£10K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Art & Craft Supplies. It carries 4,809 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#75in Art & Craft Supplies
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,809per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top White Wool products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£41K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

25

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

2%

  • Sirdar52%
  • Utopia Crafts26%
  • KORBOND8%
  • Knit Me4%
  • DMC4%
  • Emu3%
  • Open — no brand owns it (1 brand, 2%)

Demand

White Wool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.7×

Search terms

Top White Wool search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • white wool32K/yr
  • white yarn22K/yr
  • white dk wool 100g9K/yr
  • white double knitting wool8K/yr
  • white baby wool5K/yr
  • white wool dk6K/yr
  • white dk yarn5K/yr
  • white yarn for crochet5K/yr
  • white baby wool double knitting soft 100g4K/yr
  • white dk wool4K/yr

Reviews and returns

What reviews say buyers love and hate about White Wool

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Upholstery/Fabric Quality”
14%of negative reviews mention “Smell”
0.3%of orders come back
“omg it had the most disgusting smell to it”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common White Wool questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data