White Wool
FailPrices span $1.35–$9.96, mostly outside the sweet spot, so White Wool is a Fail.
- Flapen Score
- 32 / 100Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 5132
- Market size
- £69K/yr98K searches / yr
- 90-day growth
- -32.5%search demand this quarter
- Competition
- 83%top-5 click share · 7 brands · 25 sellers
Flapen Score
White Wool against its category
The dotted line is the Home & Garden average. Past it, White Wool is stronger. Inside it, weaker.
Market
The White Wool market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Wool 98K times last year and spent an estimated £69K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 14.7% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -32.5%
- Conversion, latest week
- 14.7%
- Market size, estimated
- £69Ka year
- Peak month
- November2.7× the quietest month
- Top search term
- white wool32K searches a year
02 · Price
A sale here is worth £4.79.
Listings sell for £4.79 on average, from £1.35 to £9.96. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £4.79 that is £7K to £10K a year per listing.
- Average price
- £4.79under the $15 to $100 sweet spot
- Price range
- £1.35–£9.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Art & Craft Supplies. It carries 4,809 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #75in Art & Craft Supplies
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,809per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top White Wool products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sirdar Hayfield Bonus DK Double Knitting White (961) 100g
- Price
- £1.73
- Rating
- 4.6/5
- Reviews
- 22,717
- Age
- 15y ago

Utopia Crafts DK Double Knitting Yarn 100g (White)
- Price
- £2.42
- Rating
- 4.6/5
- Reviews
- 4,809
- Age
- 3y ago

KORBOND DK White Yarn - 100g Acrylic Wool - Lightweight Hypoallergenic & Durable Double Knit Crochet Yarn Knitting Wool (290m Total)
- Price
- £2.14
- Rating
- 4.6/5
- Reviews
- 9,667
- Age
- 9y ago

Sirdar Wool Hayfield Bonus DK Double Knitting Baby White (856) 100g
- Price
- £2.15
- Rating
- 4.6/5
- Reviews
- 2,767
- Age
- 15y ago

Utopia Crafts DK Double Knitting Yarn 5X 100g (White)
- Price
- £9.96
- Rating
- 4.7/5
- Reviews
- 3,184
- Age
- 3y ago
Trending
estimated 90-day click momentum
Knit Me DK Double Knitting Yarn Hypoallergenic Acrylic 5X 100g (White)
- Price
- £9.81
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 5mo ago

Emu Classic DK Acrylic Yarn 100g Ball 282m White - 101
- Price
- £1.75
- Rating
- 4.6/5
- Reviews
- 187
- Age
- 9mo ago

Utopia Crafts DK Double Knitting Yarn 100g (White)
- Price
- £2.42
- Rating
- 4.6/5
- Reviews
- 4,809
- Age
- 3y ago

Utopia Crafts DK Double Knitting Yarn 3X 100g (White)
- Price
- £7.64
- Rating
- 4.7/5
- Reviews
- 642
- Age
- 1y ago

Utopia Crafts DK Double Knitting Yarn 5X 100g (White)
- Price
- £9.96
- Rating
- 4.7/5
- Reviews
- 3,184
- Age
- 3y ago
Newest
by launch date
Knit Me DK Double Knitting Yarn Hypoallergenic Acrylic 5X 100g (White)
- Price
- £9.81
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 5mo ago

Emu Classic DK Acrylic Yarn 100g Ball 282m White - 101
- Price
- £1.75
- Rating
- 4.6/5
- Reviews
- 187
- Age
- 9mo ago

Utopia Crafts DK Double Knitting Yarn 3X 100g (White)
- Price
- £7.64
- Rating
- 4.7/5
- Reviews
- 642
- Age
- 1y ago

Utopia Crafts DK Double Knitting Yarn 5X 100g (White)
- Price
- £9.96
- Rating
- 4.7/5
- Reviews
- 3,184
- Age
- 3y ago

Utopia Crafts DK Double Knitting Yarn 100g (White)
- Price
- £2.42
- Rating
- 4.6/5
- Reviews
- 4,809
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
25
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
2%
- Sirdar52%
- Utopia Crafts26%
- KORBOND8%
- Knit Me4%
- DMC4%
- Emu3%
- Open — no brand owns it (1 brand, 2%)
Demand
White Wool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.7×
Search terms
Top White Wool search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white wool32K/yr
- white yarn22K/yr
- white dk wool 100g9K/yr
- white double knitting wool8K/yr
- white baby wool5K/yr
- white wool dk6K/yr
- white dk yarn5K/yr
- white yarn for crochet5K/yr
- white baby wool double knitting soft 100g4K/yr
- white dk wool4K/yr
Reviews and returns
What reviews say buyers love and hate about White Wool
We read the reviews and the return reasons for every product selling here.
“omg it had the most disgusting smell to it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Wool questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









