White Wool
FailPrices span $1.35–$9.96, mostly outside the sweet spot, so White Wool is a Fail.
- Flapen Score
- 32 / 100Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 5132
- Market size
- £69K/yr98K searches / yr
- 90-day growth
- -32.5%search demand this quarter
- Competition
- 83%top-5 click share · 7 brands · 25 sellers
Flapen Score
White Wool against its category
The dotted line is the Home & Garden average. Past it, White Wool is stronger. Inside it, weaker.
Market
The White Wool market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Wool 98K times last year and spent an estimated £69K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov. Flapen scores it 32 out of 100, a Fail.
01 · Demand
14.7% of searches ended in a purchase last week.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -32.5%
- Conversion, latest week
- 14.7%
- Market size, estimated
- £69Ka year
- Peak month
- November2.7× the quietest month
- Top search term
- white wool32K searches a year
02 · Price
A sale here is worth £4.79.
Listings sell for £4.79 on average, from £1.35 to £9.96. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £4.79 that is £7K to £10K a year per listing.
- Average price
- £4.79under the $15 to $100 sweet spot
- Price range
- £1.35–£9.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Art & Craft Supplies. It carries 4,809 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #75in Art & Craft Supplies
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,809per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top White Wool products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sirdar Hayfield Bonus DK Double Knitting White (961) 100g
- Price
- £1.73
- Rating
- 4.6/5
- Reviews
- 22,717
- Age
- 15y ago

Utopia Crafts DK Double Knitting Yarn 100g (White)
- Price
- £2.42
- Rating
- 4.6/5
- Reviews
- 4,809
- Age
- 3y ago

KORBOND DK White Yarn - 100g Acrylic Wool - Lightweight Hypoallergenic & Durable Double Knit Crochet Yarn Knitting Wool (290m Total)
- Price
- £2.14
- Rating
- 4.6/5
- Reviews
- 9,667
- Age
- 9y ago

Sirdar Wool Hayfield Bonus DK Double Knitting Baby White (856) 100g
- Price
- £2.15
- Rating
- 4.6/5
- Reviews
- 2,767
- Age
- 15y ago

Utopia Crafts DK Double Knitting Yarn 5X 100g (White)
- Price
- £9.96
- Rating
- 4.7/5
- Reviews
- 3,184
- Age
- 3y ago
Trending
90-day click momentum
Knit Me DK Double Knitting Yarn Hypoallergenic Acrylic 5X 100g (White)
- Price
- £9.81
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 5mo ago

Emu Classic DK Acrylic Yarn 100g Ball 282m White - 101
- Price
- £1.75
- Rating
- 4.6/5
- Reviews
- 187
- Age
- 9mo ago

Utopia Crafts DK Double Knitting Yarn 100g (White)
- Price
- £2.42
- Rating
- 4.6/5
- Reviews
- 4,809
- Age
- 3y ago

Utopia Crafts DK Double Knitting Yarn 3X 100g (White)
- Price
- £7.64
- Rating
- 4.7/5
- Reviews
- 642
- Age
- 1y ago

Utopia Crafts DK Double Knitting Yarn 5X 100g (White)
- Price
- £9.96
- Rating
- 4.7/5
- Reviews
- 3,184
- Age
- 3y ago
Newest
by launch date
Knit Me DK Double Knitting Yarn Hypoallergenic Acrylic 5X 100g (White)
- Price
- £9.81
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 5mo ago

Emu Classic DK Acrylic Yarn 100g Ball 282m White - 101
- Price
- £1.75
- Rating
- 4.6/5
- Reviews
- 187
- Age
- 9mo ago

Utopia Crafts DK Double Knitting Yarn 3X 100g (White)
- Price
- £7.64
- Rating
- 4.7/5
- Reviews
- 642
- Age
- 1y ago

Utopia Crafts DK Double Knitting Yarn 5X 100g (White)
- Price
- £9.96
- Rating
- 4.7/5
- Reviews
- 3,184
- Age
- 3y ago

Utopia Crafts DK Double Knitting Yarn 100g (White)
- Price
- £2.42
- Rating
- 4.6/5
- Reviews
- 4,809
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
25
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
2%
- Sirdar52%
- Utopia Crafts26%
- KORBOND8%
- Knit Me4%
- DMC4%
- Emu3%
- Open — no brand owns it (1 brand, 2%)
Demand
White Wool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.7×
Search terms
Top White Wool search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white wool32K/yr
- white yarn22K/yr
- white dk wool 100g9K/yr
- white double knitting wool8K/yr
- white baby wool5K/yr
- white wool dk6K/yr
- white dk yarn5K/yr
- white yarn for crochet5K/yr
- white baby wool double knitting soft 100g4K/yr
- white dk wool4K/yr
Reviews and returns
What reviews say buyers love and hate about White Wool
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
omg it had the most disgusting smell to it
The smell is repulsive
Very thin
Very thin DK, looks and knits like 4 ply
Not consistent throughout
I expected better for the price paid
Not at all baby soft
Love
Fantastic quality wool
Very good wool easy to use and nice color
Lovely soft wool
Excellent value for money
Good value
Good value for money
its soft enough for babies
Wool smooth soft satisfied
Lovely and soft
Very good quality nice to knit
Excellent product
Reasonable quality for price
Stitches were easy to find
Great product will be busy now knitting for my great grand child thank you
knits up nice, feels nice
Return
0.3% Return rate 47% Fixable by listing
Not consistent throughout
Very stiff wool
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Wool questions
Answered from the same tracked data.









