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White Wool

Fail

Prices span $1.35–$9.96, mostly outside the sweet spot, so White Wool is a Fail.

Flapen Score
32
32 / 100
Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 51
Market size
£69K/yr98K searches / yr
90-day growth
-32.5%search demand this quarter
Competition
83%top-5 click share · 7 brands · 25 sellers

Flapen Score

White Wool against its category

The dotted line is the Home & Garden average. Past it, White Wool is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Wool market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Wool 98K times last year and spent an estimated £69K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

14.7% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-32.5%
Conversion, latest week
14.7%
Market size, estimated
£69Ka year
Peak month
November2.7× the quietest month
Top search term
white wool32K searches a year

02 · Price

A sale here is worth £4.79.

Listings sell for £4.79 on average, from £1.35 to £9.96. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £4.79 that is £7K to £10K a year per listing.

Average price
£4.79under the $15 to $100 sweet spot
Price range
£1.35–£9.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£7K–£10K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Art & Craft Supplies. It carries 4,809 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#75in Art & Craft Supplies
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,809per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top White Wool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£41K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

25

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

2%

  • Sirdar52%
  • Utopia Crafts26%
  • KORBOND8%
  • Knit Me4%
  • DMC4%
  • Emu3%
  • Open — no brand owns it (1 brand, 2%)

Demand

White Wool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.7×

Search terms

Top White Wool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white wool32K/yr
  • white yarn22K/yr
  • white dk wool 100g9K/yr
  • white double knitting wool8K/yr
  • white baby wool5K/yr
  • white wool dk6K/yr
  • white dk yarn5K/yr
  • white yarn for crochet5K/yr
  • white baby wool double knitting soft 100g4K/yr
  • white dk wool4K/yr

Reviews and returns

What reviews say buyers love and hate about White Wool

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell14%−0.06

omg it had the most disgusting smell to it

The smell is repulsive

Thickness14%−0.06

Very thin

Very thin DK, looks and knits like 4 ply

Quality-Overall14%+0.18

Not consistent throughout

Value For Money14%+0.53

I expected better for the price paid

Hard Feel7%−0.03

Not at all baby soft

Love

Upholstery/Fabric Quality21%+1.78

Fantastic quality wool

Very good wool easy to use and nice color

Lovely soft wool

Value For Money17%+0.53

Excellent value for money

Good value

Good value for money

Soft Feel16%

its soft enough for babies

Wool smooth soft satisfied

Lovely and soft

Quality-Overall14%+0.18

Very good quality nice to knit

Excellent product

Reasonable quality for price

Stitch/Finish/Polish13%+0.64

Stitches were easy to find

Great product will be busy now knitting for my great grand child thank you

knits up nice, feels nice

Return

0.3% Return rate 47% Fixable by listing

Color33%▆▁█▂▇▃
Thin23%▂█▂▂▄▃
Quality-Overall11%▁▁▂▄▁█

Not consistent throughout

Size-Overall10%▁▁▄█▁▁
Material Quality8%▆▁▃▅▁█

Very stiff wool

FAQ

Common White Wool questions

Answered from the same tracked data.