Is white vase profitable to sell on Amazon United Kingdom?

The niche generates £90K/yr across 63 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is -34.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the white vase niche?

38 brands and 56 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in white vase?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 2.3%.

When does demand for white vase peak?

Demand peaks in Feb–Mar; the busiest month runs 1.8× the quietest.

What does it cost to enter the white vase niche?

Listings span £5.61–£33.98; the average listing price is £13.05 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.

white vase

Worth a look

Shows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-34.8% this quarter) keeps it on the watch list.

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Competition

Great29%

top-5 click share — an open shelf

Review moat

Great303.44

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.3%

return rate — above 5% kills the launch gate

Price range

Good£5.61–£33.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£13.05

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad£90K

£90K/yr · 353K searches

Growth

Bad-34.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, white vase is a £90K/yr Amazon United Kingdom market (353K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 50/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

white vase market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: £65K–£78K; units × avg price
Conversion rate: 1.9%
Avg BSR: #325
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 16.7%
Avg brand age: 26 months
Avg seller age: 200 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

38 falling

Sellers

Top-5 brand share

39%

Top 20: 88%

Top-5 click share

29%

Top 20: 66%

Open market

54%

GUKJOB9%
Hanaomaoyi9%
TheCozyBay7%
PORCER7%
NUPTIO7%
JUZAI7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.8% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 1.8×

Open Trend

Top white vase search terms

ceramic vase95K/yr -33.5%0.7% conv.
white vase81K/yr -37.3%1.5% conv.
cream vase32K/yr -26.7%1.2% conv.
ceramic vases for flowers21K/yr -43.4%0.8% conv.
white vases for flowers19K/yr -38.3%1.8% conv.
ceramic vases16K/yr -28.5%0.4% conv.
white ceramic vase16K/yr -42.2%1.3% conv.
large white vase16K/yr -37.7%0.6% conv.
white vases10K/yr -30.0%1.4% conv.
vase ceramic9K/yr -24.8%0.8% conv.

All search terms

Top white vase products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GUKJOB Ceramic Vase Flower Vase Ceramic Vases for Flowers Decorative Vases for Pampas Grass Decoration for Home Living Room Dining Table Farmhouse Office Decor (White)

GUKJOB£9.434.5★429 rev

TheCozyBay White Ceramic Vase 20cm Round Flower Vase Modern Decor for Living Room Minimalist Leak-Proof Vases with Soft Pads Modern Farmhouse Decor

TheCozyBay£33.984.6★78 rev

Hanaomaoyi 20cm Ceramic Vase Beige Matte Round Modern Design Boho Style for Aesthetic Decoration Keeping Flower for Living Room Bedroom Decoration Simple Nordic Style (White)

Hanaomaoyi£8.284.6★574 rev

Eastrise Plastic Vases Nordic Geometric Flower Vases (White)

Eastrise£5.724.2★32 rev

White Ceramic Ribbed Vases for Minimalist Modern Home Decor Decorative Flowers Vase for Wedding Dinner Table Office Bedroom - 8 Inch / 20 CM

JUZAI£11.354.7★679 rev

Newest

by launch date

SEUYUCL White Ceramic Vase 20cm Flower Vase Home Decor Modern Decorative Vases for Bouquets Unique Vases for Farmhouse Bedroom Living Room Table Centerpieces Wedding Decorations

SEUYUCL£13.6837 rev

3mo ago

SEUYUCL White Ceramic Flower Vase 20cm Modern Decorative Vases Minimalism Boho Vases for Home Decor White Vase for Table Centerpieces Bedroom Living Room Office Wedding Farmhouse Decor

SEUYUCL£11.0636 rev

3mo ago

Heifgott Ceramic Flower Vase Home Decor - Small Farmhouse Table Vases Rustic Vintage Living Room Kitchen Bedroom Decorations for House Book Shelf Office Coffee Desk Dining Fireplace White (6 Rustic)

Heifgott£16.384 rev

4mo ago

Heifgott 9.8 Inch Tall White Ceramic Vase Large Centerpiece for Living Room Table Decor Rustic Classic Home Accent for Bathroom Shelves Wedding Arrangements or Housewarming Gift (Creamy Beige)

Heifgott£31.6313 rev

4mo ago

NUPTIO Ceramic White Vase for Flower: 20cm Tall Ribbed Textured Centrepiece

NUPTIO£12.0852 rev

7mo ago

What buyers say about white vase

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Excellent quality”

Design-Overall12%

“The design is modern”

Value For Money11%

“Nice price”

Size-Overall10%

“Nice size”

Advertised Vs Actual Product7%

“Exactly as described”

Color7%

“Lovely shape and colour too”

Material Quality4%

“Perfect, good materials and strong, exactly as described true size, strong ceramic, values for money, beautiful”

Shape/Style4%

“Classic style in a more robust modern form”

Gifting Purpose4%

“Housewarming gift”

Strength2%

“It has a sturdy base”

What buyers complain about

Size-Overall27%

“larger than I anticipated”

Value For Money12%

“a could be cheaper”

Quality-Overall6%

“looks very cheap”

Material Quality3%

“Cheap looking, plastic”

Hard Feel3%

“so it looks a bit rough up close”

Advertised Vs Actual Product2%

“I had naively assumed the beautiful ribbon which appeared on screen to advertise it”

Balance/Stability2%

“rather wobbly when standing empty so couldnt use as a vase full of flowers and water”

Thickness2%

“It's very thin”

Color1%

“unadorned white style might not suit everyone's personal taste”

Durability1%

“Not as durable as advertised”

Top return reasons

Size-Overall72%

Quality-Overall5%

Color5%

Material Quality4%

Weight Light2%

Advertised Vs Actual Product2%

Compatibility-Overall2%

Defective Material/Parts1%

Value For Money1%

Stain Resistance1%

Common questions

Is white vase profitable to sell on Amazon United Kingdom?: The niche generates £90K/yr across 63 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is -34.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the white vase niche?: 38 brands and 56 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in white vase?: Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 2.3%.
When does demand for white vase peak?: Demand peaks in Feb–Mar; the busiest month runs 1.8× the quietest.
What does it cost to enter the white vase niche?: Listings span £5.61–£33.98; the average listing price is £13.05 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.