White Towels
MaybeReturns run at only 0.6% of orders. But the average product has 10,210 reviews to catch up to, so White Towels is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 5156
- Market size
- £95K/yr94K searches / yr
- 90-day growth
- +11.2%search demand this quarter
- Competition
- 44%top-5 click share · 15 brands · 25 sellers
Flapen Score
White Towels against its category
The dotted line is the Home & Garden average. Past it, White Towels is stronger. Inside it, weaker.
Market
The White Towels market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Towels 94K times last year and spent an estimated £95K. The top 5 brands take 85% of clicks. Demand peaks in Jul. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
6.2% of searches ended in a purchase last week.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- +11.2%
- Conversion, latest week
- 6.2%
- Market size, estimated
- £95Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- white towels36K searches a year
02 · Price
A sale here is worth £16.11.
Listings sell for £16.11 on average, from £3.26 to £45.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £16.11 that is £2K to £4K a year per listing.
- Average price
- £16.11inside the $15 to $100 sweet spot
- Price range
- £3.26–£45.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #14 within Bathroom. It carries 10,210 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 71%
- Out of stock, average day
- 1.0%
- Average rank
- #14in Bathroom
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,210per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top White Towels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Utopia Towels - 6 Pack Bath Towel Set 100% Ring Spun Cotton (60 x 120 CM) Medium Lightweight and Highly Absorbent Quick Drying Towels Premium Towels for Hotel Spa and Bathroom (White)
- Price
- £18.35
- Rating
- 4.4/5
- Reviews
- 13,358
- Age
- 9y ago

GC GAVENO CAVAILIA Large Towels Bath Sheet - Highly Absorbent Egyptian Cotton Towel Set - 4 Pack Extra Soft Large Bath Towel White - Quick Dry Bath Sheets - 450 GSM Washable Towels 75X135 Cm
- Price
- £14.70
- Rating
- 4.1/5
- Reviews
- 2,481
- Age
- 4y ago

Utopia Towels - 4 Piece Bath Towels Set (69 x 137 CM) - Premium 100% Ring Spun Cotton - Quick Dry Highly Absorbent Soft Feel Towels Perfect for Daily Use (White)
- Price
- £16.02
- Rating
- 4.4/5
- Reviews
- 22,015
- Age
- 9y ago

Utopia Towels - Premium Jumbo Bath Sheet (90 x 180 cm 2 Pack) - 100% Ring Spun Cotton Highly Absorbent and Quick Dry Extra Large Bath Sheet - Super Soft Hotel Quality Towel (White)
- Price
- £14.27
- Rating
- 4.5/5
- Reviews
- 42,247
- Age
- 7y ago

Catherine Lansfield Zero Twist Cotton 70x120cm Bath Towel White
- Price
- £6.53
- Rating
- 4.3/5
- Reviews
- 529
- Age
- 10y ago
Trending
90-day click momentum
KNIGHTS BRIDGE Luxury Egyptian Cotton Bath Sheet Set 80x140 cm Pack of 4 Super Soft Absorbent Jumbo Towels (White)
- Price
- £17.16
- Rating
- 4.1/5
- Reviews
- 68
- Age
- 8mo ago

HomeBurg Luxe 2-Piece Bath Towel Set Large Soft Cotton Towels Absorbent Durable & Skin-Friendly Machine Washable 65 x 137 cm White
- Price
- £10.46
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 8mo ago

Infinitee Xclusives Premium White Cotton Hand Towels 6-Pack (40 x 72 cm) 100% Cotton Super Absorbent Quick-Dry Towels for Bathroom Hotel Salon & Gym Use
- Price
- £15.97
- Rating
- 4.5/5
- Reviews
- 2,127
- Age
- 4y ago

SweetNeedle 6 Piece Towel Set - 2 Bath Towels 2 Hand Towels and 2 Washcloths Cotton Daily Use Hotel Spa Quality Soft Highly Absorbent Quick Dry Light Weight (White)
- Price
- £18.09
- Rating
- 4.1/5
- Reviews
- 6,936
- Age
- 8y ago

Utopia Towels - Premium Jumbo Bath Sheet (90 x 180 cm 2 Pack) - 100% Ring Spun Cotton Highly Absorbent and Quick Dry Extra Large Bath Sheet - Super Soft Hotel Quality Towel (White)
- Price
- £14.27
- Rating
- 4.5/5
- Reviews
- 42,247
- Age
- 7y ago
Newest
by launch date
HomeBurg Luxe 2-Piece Bath Towel Set Large Soft Cotton Towels Absorbent Durable & Skin-Friendly Machine Washable 65 x 137 cm White
- Price
- £10.46
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 8mo ago

KNIGHTS BRIDGE Luxury Egyptian Cotton Bath Sheet Set 80x140 cm Pack of 4 Super Soft Absorbent Jumbo Towels (White)
- Price
- £17.16
- Rating
- 4.1/5
- Reviews
- 68
- Age
- 8mo ago

Infinitee Xclusives Bath Towels Set of 2 (70x140 cm) 100% Soft Ring-Spun Cotton Ultra Soft & Highly Absorbent Towels for Spa Gym Hotel & Everyday Bathroom Use | Brilliant White
- Price
- £16.31
- Rating
- 4.3/5
- Reviews
- 1,222
- Age
- 3y ago

Utopia Towels - Luxurious Jumbo Bath Sheet 2 Pack - 100% Cotton Highly Absorbent and Quick Dry Extra Large Bath Towel - Super Soft Hotel Quality Towel (90 x 180 cm White)
- Price
- £15.56
- Rating
- 4.5/5
- Reviews
- 9,605
- Age
- 3y ago

Infinitee Xclusives White Bath Towels Set of 4 (70x140 cm) - 100% Cotton Super Absorbent Quick-Dry Towels for Bathroom Spa Gym & Hotel
- Price
- £25.97
- Rating
- 4.3/5
- Reviews
- 2,536
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
25
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
44%
Top 20: 87%
Open market
12%
- Utopia Towels39%
- GC GAVENO CAVAILIA20%
- Infinitee Xclusives15%
- Catherine Lansfield7%
- HomeBurg4%
- Amazon Basics3%
- Open — no brand owns it (9 brands, 12%)
Demand
White Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.5×
Search terms
Top White Towels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white towels36K/yr
- white bath towels15K/yr
- white towel10K/yr
- hotel towels10K/yr
- white bath towel8K/yr
- white towels hotel quality7K/yr
- white towel set5K/yr
- hotel quality towels5K/yr
Reviews and returns
What reviews say buyers love and hate about White Towels
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not very thick
Paper thin and as small as a tea towel, they even have the cheek to charge you postage if you ask to return them
Not as thick as I thought they would be
Poor quality
really cheap quality
Not premium quality at all
narrow in shape
are very big
Small
changes colour faster
white color look like old white
Not pure white
not really fluffy
Very thin, not fluffy
They are not fluffy, the thread count is very low, the material is very thin, and they just feel unpleasant and cheap
Love
Really nice quality bath sheets
Decent quality
Quality bath sheets
Amazing price
Great value
Excellent value for money
Incredibly Soft
Stays super soft
Luxurious Feel
Ideal size
The size is generous
I am very pleased with the size
Exactly what youd expect
Better than I expected
Just what I needed
Return
0.6% Return rate 32% Fixable by listing
Poor quality
really cheap quality
Not premium quality at all
a bit thin
narrow in shape
are very big
Small
changes colour faster
white color look like old white
Not pure white
not very thick
Paper thin and as small as a tea towel, they even have the cheek to charge you postage if you ask to return them
Not as thick as I thought they would be
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Towels questions
Answered from the same tracked data.









