Is white toilet brush profitable to sell on Amazon United Kingdom?

The niche generates £40K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (45/100).

How competitive is the white toilet brush niche?

20 brands and 62 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in white toilet brush?

Top complaints mined from reviews: Ease Of Cleaning, Quality-Overall, Size-Overall. The return rate is 0.6%.

When does demand for white toilet brush peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the white toilet brush niche?

Listings span £2.24–£16.12; the average listing price is £8.58 (sweet spot $15–$100). The average incumbent carries 5,290 reviews — the moat a new listing must climb.

white toilet brush

Skip it

Prices mostly outside the sweet spot ($2.24–$16.12) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,289.73

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.58

avg listing price — sweet spot $15–$100

Growth

Bad-5.1%

90-day search growth — must beat 0% to launch

Market size

Bad£40K

£40K/yr · 52K searches

Price range

Bad£2.24–£16.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, white toilet brush is a £40K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 45/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

white toilet brush market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £43K–£51K; units × avg price
Conversion rate: 8.9%
Avg BSR: #85
Page quality: 0%
Prime: 88%
Sponsored: 81%
Out of stock: 1.6%
Avg brand age: 52 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

58%

Top 20: 94%

Open market

26%

Galatians19%
Addis17%
Ibergrif15%
Beldray8%
TATAY8%
MR.SIGA6%

Demand & seasonality

Weekly Amazon search volume, last 77 weeks — -5.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top white toilet brush search terms

white toilet brush27K/yr -3.6%6.8% conv.
toilet brush white19K/yr -1.1%7.3% conv.
white toilet brush and holder set6K/yr -21.3%5.9% conv.

All search terms

Top white toilet brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Addis Closed Toilet Brush Set Plastic White 12.5 x 12.5 x 39 cm 510284

Addis£5.054.5★5,550 rev

Toilet Brush | Premium Loo Brush And Set For Elegant Bathrooms | Durable And Hygienic Cleaning Solution. (1 White)

Galatians£6.934.4★395 rev

Ibergrif M34151-3 Toilet Brushes & Holders Deep Cleaner Silicone Toilet Brush Flat Toilet Brush with Long Handle Quick Drying Loo Brush and Holder for Bathroom Base Flooring Wall Mounted White

Ibergrif£5.364.3★9,809 rev

Beldray Toilet Brush and Holder Set Bathroom Toilet Bowl Cleaning Brush Stiff Bristles Lid for Hygienic Storage Deep Clean Slim Design Easy Storage Easy-Clean White

Beldray£7.474.2★298 rev

TATAY£4.224.3★1,044 rev

Newest

by launch date

Toilet Brush and Holder Set | Silicone Freestanding or Wall Mounted Loo Brush | Hygienic TPR Bristles with Hidden Tweezers | White | Galatians

Galatians£6.53145 rev

5mo ago

Toilet Brush | Premium Loo Brush And Set For Elegant Bathrooms | Durable And Hygienic Cleaning Solution. (1 White)

Galatians£6.93395 rev

1y ago

Beldray Toilet Brush and Holder Set Bathroom Toilet Bowl Cleaning Brush Stiff Bristles Lid for Hygienic Storage Deep Clean Slim Design Easy Storage Easy-Clean White

Beldray£7.47298 rev

2y ago

Yew Design Matte White Toilet Bowl Brush for Bathroom with Holder - Bathroom Cleaner Scrubber with Sleek Design Sturdy and Durable Bristles

YEW DESIGN£16.12115 rev

3y ago

TATAY£4.221,044 rev

3y ago

What buyers say about white toilet brush

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality and easy to build”

Value For Money16%

“Good value for money”

Ease Of Cleaning11%

“Cleans really well”

Advertised Vs Actual Product9%

“Just what I needed”

Design-Overall5%

“Design good”

Strength5%

“Really strong”

Assembly/Installation4%

“Easy to assemble”

Size-Overall3%

“Good fit”

Ease Of Use3%

“Easy to use”

Compactness3%

“Compact and effective”

What buyers complain about

Ease Of Cleaning14%

“I had a terrible job cleaning it”

Quality-Overall13%

“Poor quality”

Size-Overall9%

“are too short”

Strength7%

“Too flimsy”

Rusts/Corrodes5%

“it rusted within 10 days”

Durability5%

“Not durable”

Value For Money3%

“Cheap”

Design-Overall3%

“Really poor design which dont make cleaning the toilet easy”

Material Quality3%

“Cheap quality materials and very brittle”

Adhesion/Stickiness3%

“no way sticky enough”

Top return reasons

Size-Overall24%

Quality-Overall18%

Strength8%

Material Quality7%

Defective Material/Parts6%

Functionality-Overall3%

Weight Light3%