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White Toilet Brush

Fail

Prices span $2.24–$16.12, mostly outside the sweet spot, so White Toilet Brush is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£40K/yr52K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
58%top-5 click share · 20 brands · 62 sellers

Flapen Score

White Toilet Brush against its category

The dotted line is the Home & Garden average. Past it, White Toilet Brush is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Toilet Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Toilet Brush 52K times last year and spent an estimated £40K. The top 5 brands take 68% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
8.9%
Market size, estimated
£40Ka year
Peak month
November1.3× the quietest month
Top search term
white toilet brush27K searches a year

02 · Price

A sale here is worth £8.58.

Listings sell for £8.58 on average, from £2.24 to £16.12. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.58 that is £858 to £2K a year per listing.

Average price
£8.58under the $15 to $100 sweet spot
Price range
£2.24–£16.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£858–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #85 within Bathroom. It carries 5,290 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
88%
Out of stock, average day
1.6%
Average rank
#85in Bathroom
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,290per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top White Toilet Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

62

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

58%

Top 20: 94%

Open market

26%

  • Galatians19%
  • Addis17%
  • Ibergrif15%
  • Beldray8%
  • TATAY8%
  • MR.SIGA6%

Demand

White Toilet Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top White Toilet Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white toilet brush27K/yr
  • toilet brush white19K/yr
  • white toilet brush and holder set6K/yr

Reviews and returns

What reviews say buyers love and hate about White Toilet Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning14%−0.10

I had a terrible job cleaning it

does not clean well

No good at cleaning

Quality-Overall13%+0.92

Poor quality

Cheap looking

Incredibly poorly made rubbish

Size-Overall9%−0.04

are too short

Not fit for purpose

Quite small

Strength7%−0.02

Too flimsy

not that sturdy

Flimsy plastic

Rusts/Corrodes5%−0.06

it rusted within 10 days

Goes rusty

it rusts

Love

Quality-Overall20%+0.92

Good quality and easy to build

Excellent Product

Great quality and easy to put together

Value For Money16%+2.03

Good value for money

Excellent value

Cheap price

Ease Of Cleaning11%−0.10

Cleans really well

Cleans well

Great clean

Advertised Vs Actual Product9%+0.73

Just what I needed

Exactly as advertised

As described

Design-Overall5%

Design good

Modern design and easy to clean

Modern sleek design

Return

0.6% Return rate 32% Fixable by listing

Size-Overall24%▇█▆▅▇█

are too short

Not fit for purpose

Quite small

Quality-Overall18%▅▆██▅▆

Poor quality

Cheap looking

Incredibly poorly made rubbish

Strength8%█▄▆▅▅▆

Too flimsy

not that sturdy

Flimsy plastic

Material Quality7%▅▃▆▆▅█

Cheap quality materials and very brittle

However, the material does feel a bit plasticky, and Im sure you could find something similar for a cheaper price if you look around

Bad material

Defective Material/Parts6%█▆▇▇▆▆

FAQ

Common White Toilet Brush questions

Answered from the same tracked data.