White Toaster 4 Slice
FailShoppers spend an estimated $40K a year here, so White Toaster 4 Slice is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £40K/yr50K searches / yr
- 90-day growth
- -28.4%search demand this quarter
- Competition
- 57%top-5 click share · 14 brands · 51 sellers
Flapen Score
White Toaster 4 Slice against its category
The dotted line is the Home & Garden average. Past it, White Toaster 4 Slice is stronger. Inside it, weaker.
Market
The White Toaster 4 Slice market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Toaster 4 Slice 50K times last year and spent an estimated £40K. The top 5 brands take 69% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -28.4%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £40Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- white toaster 4 slice22K searches a year
02 · Price
A sale here is worth £29.13.
Listings sell for £29.13 on average, from £14.71 to £46.40. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £29.13 that is £0 to £3K a year per listing.
- Average price
- £29.13inside the $15 to $100 sweet spot
- Price range
- £14.71–£46.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 3.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #80 within Small Kitchen Appliances. It carries 2,405 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 95%
- Out of stock, average day
- 7.7%
- Average rank
- #80in Small Kitchen Appliances
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,405per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top White Toaster 4 Slice products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tefal Loft 4-Slot Toaster 7 Browning Levels Defrost Stop + Reheat Functions Removable Crumb Tray High-lift + Self-Centring Racks 1700W TT760140 Classic Design in White
- Price
- £26.94
- Rating
- 4.3/5
- Reviews
- 1,069
- Age
- 6y ago

Russell Hobbs Honeycomb 4 Slice Toaster (Independent & Extra wide slots with high lift 6 Browning levels Frozen/Cancel/Reheat function Removable crumb tray 1500W White textured high gloss) 26070
- Price
- £30.64
- Rating
- 4.2/5
- Reviews
- 2,728
- Age
- 6y ago

Daewoo SDA1864 Argyle Collection Toaster 4 Slice With Defrost Reheat And Browning Control To Use At Your Convenience While The Removable Crumb Tray Makes Cleaning Quick White
- Price
- £24.64
- Rating
- 4.0/5
- Reviews
- 492
- Age
- 6y ago

Russell Hobbs Inspire 4 Slice Toaster (Extra wide slots High lift feature 6 Browning levels Frozen/Cancel/Reheat function with Blue LED illumination 1800W White textured high gloss) 24380
- Price
- £25.66
- Rating
- 4.4/5
- Reviews
- 14,413
- Age
- 8y ago
![Breville Curve 4 Slice Toaster with High Lift & Wide Slots | White & Chrome [VTT911]](https://m.media-amazon.com/images/I/41z1PC9tkQL.jpg)
Breville Curve 4 Slice Toaster with High Lift & Wide Slots | White & Chrome [VTT911]
- Price
- £30.69
- Rating
- 4.0/5
- Reviews
- 3,842
- Age
- 8y ago
Trending
estimated 90-day click momentum
Daewoo SDA1864 Argyle Collection Toaster 4 Slice With Defrost Reheat And Browning Control To Use At Your Convenience While The Removable Crumb Tray Makes Cleaning Quick White
- Price
- £24.64
- Rating
- 4.0/5
- Reviews
- 492
- Age
- 6y ago

Quest 4 Slice White Toaster with Extra Wide Slots / 7 Browning Levels/Reheat & Defrost/Crumb Tray & Cord Storage/Bagels Bread Crumpets
- Price
- £21.27
- Rating
- 3.7/5
- Reviews
- 136
- Age
- 1y ago

Haden Heritage White Toaster 4 slice - Variable Browning Control Toaster - Stainless Steel Housing - Reheat and Defrost Functions - Self Centring Function - 1370-1630W
- Price
- £36.21
- Rating
- 4.4/5
- Reviews
- 182
- Age
- 7y ago

Swan ST14620WHTN Nordic 4 Slice Toaster with 6 Browning Levels Defrost/Reheat/Cancel Removable Crumb Trays Cord Storage 1500W White
- Price
- £42.22
- Rating
- 4.2/5
- Reviews
- 3,543
- Age
- 7y ago

Morphy Richards Illumination 4 Slice Toaster 7 Toast Settings Browning Controls Variable Width Slots Auto Pop-up Removeable Crumb Tray Cord Storage 1500W White 248021
- Price
- £38.45
- Rating
- 4.4/5
- Reviews
- 1,239
- Age
- 6y ago
Newest
by launch date
Quest 4 Slice White Toaster with Extra Wide Slots / 7 Browning Levels/Reheat & Defrost/Crumb Tray & Cord Storage/Bagels Bread Crumpets
- Price
- £21.27
- Rating
- 3.7/5
- Reviews
- 136
- Age
- 1y ago

Salter Boston Toaster 4 Slice Wide Slot 6 Browning Settings Ice White
- Price
- £36.07
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 1y ago

DeLonghi Eclettica BPA Free Metal Toaster CTY4003.W 4 Slot Toaster with Reheat and Defrost Functions Control Panels Progressive Browning Levels Pull Crumbs Trays Stainless Steel 1800W White
- Price
- £46.40
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 2y ago

Swan Serenity ST19024WHT 4 Slice Toaster with Matt Finish 6 Browning Levels Temperature Control Reheat and Defrost Functions 2100W White
- Price
- £28.11
- Rating
- 4.3/5
- Reviews
- 81
- Age
- 2y ago

Swan ST19025WHT Elegance 4 Slice Toaster with 7 Browning Levels Defrost and Reheat functions Anti-Jam and Cord Storage 2100W White
- Price
- £27.62
- Rating
- 4.0/5
- Reviews
- 119
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
51
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 100%
Open market
23%
- Russell Hobbs21%
- Tefal17%
- Quest10%
- Daewoo10%
- Swan9%
- Breville8%
Demand
White Toaster 4 Slice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top White Toaster 4 Slice search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white toaster 4 slice22K/yr
- white 4 slice toaster14K/yr
- 4 slice toaster white8K/yr
- toaster 4 slice white6K/yr
Reviews and returns
What reviews say buyers love and hate about White Toaster 4 Slice
We read the reviews and the return reasons for every product selling here.
“The toaster doesnt toast”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Toaster 4 Slice questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









