White Toaster
FailDemand is soft, at -22.5% this quarter, so White Toaster is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £67K/yr71K searches / yr
- 90-day growth
- -22.5%search demand this quarter
- Competition
- 48%top-5 click share · 14 brands · 120 sellers
Flapen Score
White Toaster against its category
The dotted line is the Home & Garden average. Past it, White Toaster is stronger. Inside it, weaker.
Market
The White Toaster market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Toaster 71K times last year and spent an estimated £67K. The top 5 brands take 76% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -22.5%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £67Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- white toaster40K searches a year
02 · Price
A sale here is worth £20.86.
Listings sell for £20.86 on average, from £9.58 to £38.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £20.86 that is £2K to £5K a year per listing.
- Average price
- £20.86inside the $15 to $100 sweet spot
- Price range
- £9.58–£38.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Small Kitchen Appliances. It carries 3,691 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #57in Small Kitchen Appliances
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,691per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top White Toaster products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share![Breville Bold 2 Slice Toaster with High-Lift and Wide Slots | White and Silver Chrome [VTR037]](https://m.media-amazon.com/images/I/51AtThW8RTL.jpg)
Breville Bold 2 Slice Toaster with High-Lift and Wide Slots | White and Silver Chrome [VTR037]
- Price
- £20.08
- Rating
- 4.3/5
- Reviews
- 8,677
- Age
- 3y ago

Russell Hobbs Textures 2 Slice Toaster (Extra Wide Slots 6 Browning levels Frozen cancel & reheat function with indicator lights Removable crumb tray 850W White matt & high gloss finish) 21640
- Price
- £15.21
- Rating
- 4.3/5
- Reviews
- 35,431
- Age
- 10y ago

Swan ST14071WHT Windsor 2 Slice Toaster with 7 Browning Levels Defrost/Reheat/Cancel Functions Self-Centring Functions and Removable Crumb Tray 900W White
- Price
- £14.66
- Rating
- 4.3/5
- Reviews
- 551
- Age
- 2y ago

Daewoo Argyle Collection Toaster 2 Slice With Defrost Reheat And Browning Control To Use At Your Convenience While The Removable Crumb Tray Makes Cleaning Quick White
- Price
- £13.29
- Rating
- 4.5/5
- Reviews
- 781
- Age
- 6y ago

PIFCO White Toaster 2 Slice - Affordable Variable Browning Controls Auto Shut-Off Removable Crumb Tray and User-Friendly Kitchen Essential - Compact 2 Slice Toaster for Modern Kitchens
- Price
- £9.76
- Rating
- 3.9/5
- Reviews
- 3,363
- Age
- 4y ago
Trending
estimated 90-day click momentum
Daewoo Argyle Collection Toaster 2 Slice With Defrost Reheat And Browning Control To Use At Your Convenience While The Removable Crumb Tray Makes Cleaning Quick White
- Price
- £13.29
- Rating
- 4.5/5
- Reviews
- 781
- Age
- 6y ago

Swan Hexton Variable Width 2 Slice Toaster 7 Browning Levels Cancel/Reheat/Defrost Removable Crumb Tray Cord Storage 900W White with Chrome Accents ST19037WHT
- Price
- £19.70
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 7mo ago

Morphy Richards Hive 2 Slice Toaster Variable Browning Removable Crumb Tray Cancel Defrost Reheat Anti-jam feature Gloss Finish 850W White 220034
- Price
- £23.15
- Rating
- 4.4/5
- Reviews
- 1,189
- Age
- 5y ago

Tower Sonar 2-Slice Toaster with 7 Browning Levels Defrost Reheat & Cancel Settings Removable Crumb Tray 900W White T20090WHT
- Price
- £17.14
- Rating
- 4.2/5
- Reviews
- 123
- Age
- 1y ago

Quest 2 Slice Toasters with Extra Wide Slots / 6 Browning Levels/Reheat & Defrost/Crumb Tray & Cord Storage / 800W (White)
- Price
- £16.02
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 1y ago
Newest
by launch date
Swan Hexton Variable Width 2 Slice Toaster 7 Browning Levels Cancel/Reheat/Defrost Removable Crumb Tray Cord Storage 900W White with Chrome Accents ST19037WHT
- Price
- £19.70
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 7mo ago

Quest 2 Slice Toasters with Extra Wide Slots / 6 Browning Levels/Reheat & Defrost/Crumb Tray & Cord Storage / 800W (White)
- Price
- £16.02
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 1y ago

Russell Hobbs Eden 2 Slice Toaster (6 Browning settings High lift feature Frozen reheat cancel functions Removable crumb tray 800W White) 27370
- Price
- £16.04
- Rating
- 4.4/5
- Reviews
- 1,382
- Age
- 1y ago

Tower Sonar 2-Slice Toaster with 7 Browning Levels Defrost Reheat & Cancel Settings Removable Crumb Tray 900W White T20090WHT
- Price
- £17.14
- Rating
- 4.2/5
- Reviews
- 123
- Age
- 1y ago

Swan ST14071WHT Windsor 2 Slice Toaster with 7 Browning Levels Defrost/Reheat/Cancel Functions Self-Centring Functions and Removable Crumb Tray 900W White
- Price
- £14.66
- Rating
- 4.3/5
- Reviews
- 551
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
120
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 94%
Open market
18%
- Russell Hobbs35%
- Breville16%
- Swan10%
- Daewoo9%
- Tower6%
- PIFCO6%
Demand
White Toaster search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Search terms
Top White Toaster search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white toaster40K/yr
- white toaster 2 slice14K/yr
- toaster white9K/yr
- toaster 2 slice white6K/yr
- russell hobbs toaster white3K/yr
Reviews and returns
What reviews say buyers love and hate about White Toaster
We read the reviews and the return reasons for every product selling here.
“The toaster doesnt toast”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Toaster questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









