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White Toaster

Fail

Demand is soft, at -22.5% this quarter, so White Toaster is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£67K/yr71K searches / yr
90-day growth
-22.5%search demand this quarter
Competition
48%top-5 click share · 14 brands · 120 sellers

Flapen Score

White Toaster against its category

The dotted line is the Home & Garden average. Past it, White Toaster is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Toaster market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Toaster 71K times last year and spent an estimated £67K. The top 5 brands take 76% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
4.5%
Market size, estimated
£67Ka year
Peak month
November2.0× the quietest month
Top search term
white toaster40K searches a year

02 · Price

A sale here is worth £20.86.

Listings sell for £20.86 on average, from £9.58 to £38.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £20.86 that is £2K to £5K a year per listing.

Average price
£20.86inside the $15 to $100 sweet spot
Price range
£9.58–£38.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Small Kitchen Appliances. It carries 3,691 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#57in Small Kitchen Appliances
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,691per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top White Toaster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

120

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

18%

  • Russell Hobbs35%
  • Breville16%
  • Swan10%
  • Daewoo9%
  • Tower6%
  • PIFCO6%

Demand

White Toaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top White Toaster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white toaster40K/yr
  • white toaster 2 slice14K/yr
  • toaster white9K/yr
  • toaster 2 slice white6K/yr
  • russell hobbs toaster white3K/yr

Reviews and returns

What reviews say buyers love and hate about White Toaster

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Toasting36%+2.44

The toaster doesnt toast

will only toast one side of the bread

Not a good toaster you can only use the one side the other side only works if both are in use crazy

Durability13%−0.19

Didn't last

Broke after 6 months

broke within one week

Size-Overall11%−0.14

Bread does not fit

BREAD DOES NOT FIT

Too small

Quality-Overall7%+0.25

Cheap and nasty

Poor quality and flimsy

Bad quality

Functionality-Overall5%−0.05

Didnt Work

didn't work straight out of the box

Failed to work

Love

Toasting53%+2.44

Excellent toaster

It Toasts

Nice Toaster that is easy to use

Value For Money11%+0.97

Good value

reasonable price

Excellent value for money

Quality-Overall9%+0.25

Fine for a bought medium sliced loaf

no other complaints

Excellent product

Advertised Vs Actual Product3%+0.24

Does the job

Works as expected

Nice does the job as intended

Ease Of Use2%+0.24

Simple to use

Very easy to use and very neat and tidy

Simple and effective

Return

2.8% Return rate 25% Fixable by listing

Toasting37%█▆▅▇▆▆

The toaster doesnt toast

will only toast one side of the bread

Not a good toaster you can only use the one side the other side only works if both are in use crazy

Size-Overall15%▅▅▆▇▆█

Bread does not fit

BREAD DOES NOT FIT

Too small

Functionality-Overall14%█▅▆▅▅▅

Didnt Work

didn't work straight out of the box

Failed to work

Color7%▂▅▇▇▇█
Quality-Overall4%▄██▅██

Cheap and nasty

Poor quality and flimsy

Bad quality

FAQ

Common White Toaster questions

Answered from the same tracked data.