White Toaster
soft demand (-22.5% this quarter) — White Toaster doesn't clear our bar today.
Flapen Score
Is White Toaster profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Toaster is a £67K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
White Toaster: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -22.5% over the last 90 days and 4.5% of searches end in a purchase.
£67K
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 26 products
Top White Toaster products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share![Breville Bold 2 Slice Toaster with High-Lift and Wide Slots | White and Silver Chrome [VTR037]](https://m.media-amazon.com/images/I/51AtThW8RTL.jpg)
Breville Bold 2 Slice Toaster with High-Lift and Wide Slots | White and Silver Chrome [VTR037]
- Price
- £20.08
- Rating
- 4.3/5
- Reviews
- 8,677
- Age
- 3y ago
Russell Hobbs Textures 2 Slice Toaster (Extra Wide Slots 6 Browning levels Frozen cancel & reheat function with indicator lights Removable crumb tray 850W White matt & high gloss finish) 21640
- Price
- £15.21
- Rating
- 4.3/5
- Reviews
- 35,431
- Age
- 10y ago
Swan ST14071WHT Windsor 2 Slice Toaster with 7 Browning Levels Defrost/Reheat/Cancel Functions Self-Centring Functions and Removable Crumb Tray 900W White
- Price
- £14.66
- Rating
- 4.3/5
- Reviews
- 551
- Age
- 2y ago
Daewoo Argyle Collection Toaster 2 Slice With Defrost Reheat And Browning Control To Use At Your Convenience While The Removable Crumb Tray Makes Cleaning Quick White
- Price
- £13.29
- Rating
- 4.5/5
- Reviews
- 781
- Age
- 6y ago
PIFCO White Toaster 2 Slice - Affordable Variable Browning Controls Auto Shut-Off Removable Crumb Tray and User-Friendly Kitchen Essential - Compact 2 Slice Toaster for Modern Kitchens
- Price
- £9.76
- Rating
- 3.9/5
- Reviews
- 3,363
- Age
- 4y ago
Trending
90-day click momentumDaewoo Argyle Collection Toaster 2 Slice With Defrost Reheat And Browning Control To Use At Your Convenience While The Removable Crumb Tray Makes Cleaning Quick White
- Price
- £13.29
- Rating
- 4.5/5
- Reviews
- 781
- Age
- 6y ago
Swan Hexton Variable Width 2 Slice Toaster 7 Browning Levels Cancel/Reheat/Defrost Removable Crumb Tray Cord Storage 900W White with Chrome Accents ST19037WHT
- Price
- £19.70
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 7mo ago
Morphy Richards Hive 2 Slice Toaster Variable Browning Removable Crumb Tray Cancel Defrost Reheat Anti-jam feature Gloss Finish 850W White 220034
- Price
- £23.15
- Rating
- 4.4/5
- Reviews
- 1,189
- Age
- 5y ago
Tower Sonar 2-Slice Toaster with 7 Browning Levels Defrost Reheat & Cancel Settings Removable Crumb Tray 900W White T20090WHT
- Price
- £17.14
- Rating
- 4.2/5
- Reviews
- 123
- Age
- 1y ago
Quest 2 Slice Toasters with Extra Wide Slots / 6 Browning Levels/Reheat & Defrost/Crumb Tray & Cord Storage / 800W (White)
- Price
- £16.02
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 1y ago
Newest
by launch dateSwan Hexton Variable Width 2 Slice Toaster 7 Browning Levels Cancel/Reheat/Defrost Removable Crumb Tray Cord Storage 900W White with Chrome Accents ST19037WHT
- Price
- £19.70
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 7mo ago
Quest 2 Slice Toasters with Extra Wide Slots / 6 Browning Levels/Reheat & Defrost/Crumb Tray & Cord Storage / 800W (White)
- Price
- £16.02
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 1y ago
Russell Hobbs Eden 2 Slice Toaster (6 Browning settings High lift feature Frozen reheat cancel functions Removable crumb tray 800W White) 27370
- Price
- £16.04
- Rating
- 4.4/5
- Reviews
- 1,382
- Age
- 1y ago
Tower Sonar 2-Slice Toaster with 7 Browning Levels Defrost Reheat & Cancel Settings Removable Crumb Tray 900W White T20090WHT
- Price
- £17.14
- Rating
- 4.2/5
- Reviews
- 123
- Age
- 1y ago
Swan ST14071WHT Windsor 2 Slice Toaster with 7 Browning Levels Defrost/Reheat/Cancel Functions Self-Centring Functions and Removable Crumb Tray 900W White
- Price
- £14.66
- Rating
- 4.3/5
- Reviews
- 551
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
120
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
48%
Top 20: 94%
Open market
18%
- Russell Hobbs35%
- Breville16%
- Swan10%
- Daewoo9%
- Tower6%
- PIFCO6%
White Toaster demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Top White Toaster search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white toaster40K/yr
- white toaster 2 slice14K/yr
- toaster white9K/yr
- toaster 2 slice white6K/yr
- russell hobbs toaster white3K/yr
What reviews say buyers love and hate about White Toaster
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Excellent toaster”
“Good value”
“Fine for a bought medium sliced loaf”
“Does the job”
“Simple to use”
What buyers complain about
82% of reviews“The toaster doesnt toast”
“Didn't last”
“Bread does not fit”
“Cheap and nasty”
“Didnt Work”
White Toaster return rate & reasons
Why buyers send it back, as a share of all return requests.
2.8%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Toaster questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
