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White Tissue Paper

Fail

Prices span $1.26–$10.14, mostly outside the sweet spot, so White Tissue Paper is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£101K/yr112K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
58%top-5 click share · 19 brands · 29 sellers

Flapen Score

White Tissue Paper against its category

The dotted line is the Home & Garden average. Past it, White Tissue Paper is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Tissue Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Tissue Paper 112K times last year and spent an estimated £101K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

20.6% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
20.6%
Market size, estimated
£101Ka year
Peak month
December2.2× the quietest month
Top search term
white tissue paper70K searches a year

02 · Price

A sale here is worth £4.38.

Listings sell for £4.38 on average, from £1.26 to £10.14. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £4.38 that is £5K to £7K a year per listing.

Average price
£4.38under the $15 to $100 sweet spot
Price range
£1.26–£10.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #55 within Paper & Paper Crafts. It carries 531 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
81%
Out of stock, average day
1.0%
Average rank
#55in Paper & Paper Crafts
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
531per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top White Tissue Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

29

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

30%

  • Apex Business Supplies19%
  • Jwssor17%
  • Cydaluya13%
  • LZRinue8%
  • Artmaxx6%
  • Creativ6%

Demand

White Tissue Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top White Tissue Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white tissue paper70K/yr
  • white tissue paper sheets23K/yr
  • tissue paper white9K/yr
  • white tissue paper for wrapping gifts9K/yr

Reviews and returns

What reviews say buyers love and hate about White Tissue Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness18%−0.07

Quite thin

Thin tissue paper

thinner than expected based on previous reviews

Size-Overall15%−0.03

is not fit for purpose

pages smaller than expected

Smaller than I anticipated

Quality-Overall11%+3.30

Disappointing packaging and quality, would not recommend

Decline in quality

Advertised Vs Actual Product8%

Description and pictures need updating to clearly state how this is despatched

Brightness/Shine/Glow8%−0.06

I also dont like the shiny side

Love

Quality-Overall44%+3.30

Quality tissue

Great quality, large sheets, excellent value for money

Decent quality

Advertised Vs Actual Product17%

As described

Better than I expected

as advertised

Value For Money17%+0.71

Good Value

Good value for money

Excellent value

Size-Overall7%−0.03

Good size

The Size is Great: These sheets are huge

they are a generous size too

Ease Of Use3%−0.01

Easy to use

Super handy

Comes folded so easy to store

Return

0.1% Return rate 49% Fixable by listing

Quality-Overall23%█▄▅▅█▁

Disappointing packaging and quality, would not recommend

Decline in quality

Size-Overall20%█▄▄▁▅▇

is not fit for purpose

pages smaller than expected

Smaller than I anticipated

Advertised Vs Actual Product16%▃▃▇█▄▆

Description and pictures need updating to clearly state how this is despatched

Color10%▁█▄▆▇▅

the colour was not white as I expected

Not white as expected

Thin8%▁▃▁▄▁█

FAQ

Common White Tissue Paper questions

Answered from the same tracked data.