white tissue paper
Skip itPrices mostly outside the sweet spot ($1.26–$10.14) — this niche doesn't clear our bar today.
Conversion
Incredible20.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good530.71avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay£101K£101K/yr · 112K searches
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.38avg listing price — sweet spot $15–$100
Price range
Bad£1.26–£10.14cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, white tissue paper is a £101K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
white tissue paper market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- £88K–£110K
- units × avg price
- Conversion rate
- 20.6%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 86%
- Out of stock
- 1.0%
- Avg brand age
- 39 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
29
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
30%
- Apex Business Supplies19%
- Jwssor17%
- Cydaluya13%
- LZRinue8%
- Artmaxx6%
- Creativ6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top white tissue paper search terms
- white tissue paper70K/yr
- white tissue paper sheets23K/yr
- tissue paper white9K/yr
- white tissue paper for wrapping gifts9K/yr
Top white tissue paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jwssor White Tissue Paper 20sheets 20X14inch Gift Wrapping Paper for Gift Bags Tissue Paper for Packing Christmas Birthday Party DIY Crafts
Jwssor£2.884.6★105 rev
White Tissue Paper for Wrapping Gifts 60 Tissue Paper Sheets for Packaging Gifts and Crafts. 35x50cm Tissue Paper Perfect for Art Craft Decorations
Cydaluya£3.625.0★7 rev
100 Sheets Acid Free White Tissue Paper 20 x 30 inches for Art Collection & Gift Wrapping - Acid Free Tissue Paper Sheets for Packaging - 500x750mm 18gsm Acid Free Paper
Apex Business Supplies£6.504.7★1,143 rev
LZRinue 60 Sheets White Tissue Paper 35 x 50 cm Gift Wrapping Crafts DIY Christmas Birthday Wedding Baby Shower
LZRinue£3.524.6★744 rev
Apex Business Supplies 50 Sheets of Large White Tissue Paper 20x30 inches Acid-Free Tissue Paper for Art Gift Wrapping & Packaging
Apex Business Supplies£3.554.8★1,618 rev
Newest
by launch dateWhite Tissue Paper for Wrapping Gifts 60 Tissue Paper Sheets for Packaging Gifts and Crafts. 35x50cm Tissue Paper Perfect for Art Craft Decorations
Cydaluya£3.627 rev
HOMEY MART White Tissue Paper 20x30 Inches Large Bulk Acid Free Tissue MG 17GSM Lightweight for Gift Wrapping Packing Crafts Shipping Retail Packaging Stuffing & Moving - 50 Sheets
Homey Mart£3.9221 rev
Artmaxx 60 Sheets Tissue Paper White 35 x 50 cm Perfect for Crafting Gift Wrapping DIY Projects Ideal for Party Decorations Art and Paper Crafts for Wrapping Scrapbooking and More
Artmaxx£4.1414 rev
Tissue Paper White 50x70cm 30 Sheets Perfect for Crafting Gift Wrapping DIY Projects Ideal for Party Decorations Art and Paper Crafts for Wrapping Scrapbooking and More
Artmaxx£4.1422 rev
BONAVCY White Tissue Paper for Wrapping Gifts 30x50cm 200 Sheets
BONAVCY£10.143 rev
Trending
90-day click momentumWhite Tissue Paper for Wrapping Gifts 60 Tissue Paper Sheets for Packaging Gifts and Crafts. 35x50cm Tissue Paper Perfect for Art Craft Decorations
Cydaluya£3.625.0★
BONAVCY White Tissue Paper for Wrapping Gifts 30x50cm 200 Sheets
BONAVCY£10.145.0★
ezkart 20x30 inch Acid Free White Tissue Paper Ideal for Gift Wrapping Paper Packaging Arts & Crafts and Safe for Fragile Items Clothes Storage and Valuable Products. (100 Sheets 20 x 30 Inch)
ezkart£5.404.5★
Bouiexye 60 Sheets White Tissue Paper Christmas Tissue Paper Bulk Gift Wrapping for DIY Art Craft Floral Birthday Holiday Party 20 x 14.5 inches/51x37cm
Bouiexye£4.154.6★
LZRinue 60 Sheets White Tissue Paper 35 x 50 cm Gift Wrapping Crafts DIY Christmas Birthday Wedding Baby Shower
LZRinue£3.524.6★
What buyers say about white tissue paper
What buyers praise and complain about, mined from review topics.What buyers love
“Quality tissue”
“As described”
“Good Value”
“Good size”
“Easy to use”
“Good quality tissue”
“Great for wrapping gifts”
“The various colours are nice and vibrant”
“Excellent good weight”
“storing nice clothes”
What buyers complain about
“Quite thin”
“is not fit for purpose”
“Disappointing packaging and quality, would not recommend”
“Description and pictures need updating to clearly state how this is despatched”
“I also dont like the shiny side”
“It rips instantly”
“the colour was not white as I expected”
“so not worth the hassle”
Top return reasons
Common questions
- Is white tissue paper profitable to sell on Amazon United Kingdom?
- The niche generates £101K/yr across 21 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the white tissue paper niche?
- 19 brands and 29 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in white tissue paper?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 0.1%.
- When does demand for white tissue paper peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the white tissue paper niche?
- Listings span £1.26–£10.14; the average listing price is £4.38 (sweet spot $15–$100). The average incumbent carries 531 reviews — the moat a new listing must climb.