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White Thread

Fail

Prices span $1.19–$8.65, mostly outside the sweet spot, so White Thread is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£64K/yr82K searches / yr
90-day growth
+20.1%search demand this quarter
Competition
73%top-5 click share · 9 brands · 67 sellers

Flapen Score

White Thread against its category

The dotted line is the Home & Garden average. Past it, White Thread is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Thread market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Thread 82K times last year and spent an estimated £64K. The top 5 brands take 90% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

19.2% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.2% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+20.1%
Conversion, latest week
19.2%
Market size, estimated
£64Ka year
Peak month
July1.5× the quietest month
Top search term
white cotton thread22K searches a year

02 · Price

A sale here is worth £4.08.

Listings sell for £4.08 on average, from £1.19 to £8.65. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.08 that is £2K to £3K a year per listing.

Average price
£4.08under the $15 to $100 sweet spot
Price range
£1.19–£8.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Art & Craft Supplies. It carries 3,011 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#35in Art & Craft Supplies
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,011per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top White Thread products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£26K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

67

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

5%

  • Gütermann32%
  • D.A.Y. Republic26%
  • KORBOND14%
  • Easusy11%
  • Pasmanta7%
  • StiVerse4%
  • Open — no brand owns it (3 brands, 5%)

Demand

White Thread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top White Thread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white cotton thread22K/yr
  • white thread23K/yr
  • white cotton12K/yr
  • white sewing thread10K/yr
  • white thread sewing8K/yr
  • white sewing machine thread4K/yr
  • white thread sewing machine3K/yr

Reviews and returns

What reviews say buyers love and hate about White Thread

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%−0.06

Bad quality

Garbage

are cheaply made

Size-Overall22%−0.15

The case is not fit for purpose

Larger than I expected

Very small

Durability6%−0.02

Does break easily

I dont expect them to last

Not durable whatsoever

Thickness5%

NOT as strong or thick as I expected for mending a heavy item

not ideal for thick materials

its because its quite thin

Strength5%−0.01

Could be better sturdy for sewing mashine

Theyre not strong at all - Id recommend for the variety of colour thread

Weak

Love

Value For Money27%+2.61

Great value for money

Excellent value

Good value

Quality-Overall16%−0.06

really great product as there are so many different items in the kit

Awesome variety

Good quality

Stitch/Finish/Polish10%+0.55

Sewing kit

Nice little sewing kit

This is a fab little sewing repair kit with everything you need in a small zip up wallet

Portability6%+0.53

Handy

Great portable product

Nice and Portable

Advertised Vs Actual Product6%+0.30

accurate to the image

Just what needed

Exactly as described

Return

0.2% Return rate 64% Fixable by listing

Color36%▁▁▂▄▇█
Size-Overall26%▇▁█▅▃▃

The case is not fit for purpose

Larger than I expected

Very small

Quality-Overall12%▁█▁▃▂▁

Bad quality

Garbage

are cheaply made

Defective Material/Parts7%█▁▃▃▁▁
Strength4%▁▁█▁▁▁

Could be better sturdy for sewing mashine

Theyre not strong at all - Id recommend for the variety of colour thread

Weak

FAQ

Common White Thread questions

Answered from the same tracked data.