White Thread
FailPrices span $1.19–$8.65, mostly outside the sweet spot, so White Thread is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £64K/yr82K searches / yr
- 90-day growth
- +20.1%search demand this quarter
- Competition
- 73%top-5 click share · 9 brands · 67 sellers
Flapen Score
White Thread against its category
The dotted line is the Home & Garden average. Past it, White Thread is stronger. Inside it, weaker.
Market
The White Thread market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Thread 82K times last year and spent an estimated £64K. The top 5 brands take 90% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
19.2% of searches ended in a purchase last week.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.2% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- +20.1%
- Conversion, latest week
- 19.2%
- Market size, estimated
- £64Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- white cotton thread22K searches a year
02 · Price
A sale here is worth £4.08.
Listings sell for £4.08 on average, from £1.19 to £8.65. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.08 that is £2K to £3K a year per listing.
- Average price
- £4.08under the $15 to $100 sweet spot
- Price range
- £1.19–£8.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Art & Craft Supplies. It carries 3,011 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #35in Art & Craft Supplies
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,011per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top White Thread products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
500m Sewing Thread Strong Multipurpose General Application Thread for Clothes Attaching Buttons Repairs Sewing Machines and Arts and Crafts (1pc White Spool)
- Price
- £3.33
- Rating
- 4.4/5
- Reviews
- 852
- Age
- 1y ago

Gutermann Sew-All Thread Polyester White 100 m
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 389
- Age
- 16y ago

100% Natural Cotton Thread by Gutermann for Sewing and Quilting - 100m Spools - Colour Number WHT - 1 x 100m Spool
- Price
- £3.75
- Rating
- 4.7/5
- Reviews
- 328
- Age
- 10y ago

Easusy White Thread 2 Pcs 200 Yards White Sewing Thread All Purpose Thread for Sewing Machine Hand Stitching Embroidery
- Price
- £3.17
- Rating
- 4.3/5
- Reviews
- 236
- Age
- 1y ago

Korbond Black and White Sewing Thread Set - 320m Polyester Spool - Crafting Sewing Hand and Machine
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 3,556
- Age
- 1y ago
Trending
90-day click momentum
8 Rolls White Black Sewing Threads 160M per Roll Polyester Thread for Sewing Machine Threads for Hand Sewings Threading Machine Sewings(4 White 4 Black)
- Price
- £3.46
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 8mo ago

Gutermann White Polyester Sewing Thread 500 m x 3.5 x 3.5 cm
- Price
- £7.64
- Rating
- 4.8/5
- Reviews
- 1,420
- Age
- 10y ago

Sewing Thread 200m Strong Polyester for Hand and Machine Sewing - All Purpose Reel for Upholstery Dressmaking and Repairs - 17 Colours Protective Packaging (5600 - White)
- Price
- £3.59
- Rating
- 4.4/5
- Reviews
- 4,203
- Age
- 7y ago

Korbond Twin Pack Black and White Thread - 110790 100m
- Price
- £1.19
- Rating
- 4.5/5
- Reviews
- 347
- Age
- 14y ago

Stiverse 2 Pcs Sewing Thread 1000 Yard White Thread
- Price
- £5.48
- Rating
- 4.0/5
- Reviews
- 76
- Age
- 1y ago
Newest
by launch date
8 Rolls White Black Sewing Threads 160M per Roll Polyester Thread for Sewing Machine Threads for Hand Sewings Threading Machine Sewings(4 White 4 Black)
- Price
- £3.46
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 8mo ago

2 Pcs Sewing Thread 200 Yards White Threads Polyester Sewing Machine Thread for Hand Quilting Embroidery and Crafts
- Price
- £3.02
- Rating
- 3.8/5
- Reviews
- 53
- Age
- 1y ago

Easusy White Thread 2 Pcs 200 Yards White Sewing Thread All Purpose Thread for Sewing Machine Hand Stitching Embroidery
- Price
- £3.17
- Rating
- 4.3/5
- Reviews
- 236
- Age
- 1y ago

Korbond Black and White Sewing Thread Set - 320m Polyester Spool - Crafting Sewing Hand and Machine
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 3,556
- Age
- 1y ago

Stiverse 2 Pcs Sewing Thread 1000 Yard White Thread
- Price
- £5.48
- Rating
- 4.0/5
- Reviews
- 76
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
67
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
5%
- Gütermann32%
- D.A.Y. Republic26%
- KORBOND14%
- Easusy11%
- Pasmanta7%
- StiVerse4%
- Open — no brand owns it (3 brands, 5%)
Demand
White Thread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top White Thread search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white cotton thread22K/yr
- white thread23K/yr
- white cotton12K/yr
- white sewing thread10K/yr
- white thread sewing8K/yr
- white sewing machine thread4K/yr
- white thread sewing machine3K/yr
Reviews and returns
What reviews say buyers love and hate about White Thread
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
Garbage
are cheaply made
The case is not fit for purpose
Larger than I expected
Very small
Does break easily
I dont expect them to last
Not durable whatsoever
NOT as strong or thick as I expected for mending a heavy item
not ideal for thick materials
its because its quite thin
Could be better sturdy for sewing mashine
Theyre not strong at all - Id recommend for the variety of colour thread
Weak
Love
Great value for money
Excellent value
Good value
really great product as there are so many different items in the kit
Awesome variety
Good quality
Sewing kit
Nice little sewing kit
This is a fab little sewing repair kit with everything you need in a small zip up wallet
Handy
Great portable product
Nice and Portable
accurate to the image
Just what needed
Exactly as described
Return
0.2% Return rate 64% Fixable by listing
The case is not fit for purpose
Larger than I expected
Very small
Bad quality
Garbage
are cheaply made
Could be better sturdy for sewing mashine
Theyre not strong at all - Id recommend for the variety of colour thread
Weak
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Thread questions
Answered from the same tracked data.









