White Thread
FailPrices span $1.19–$8.65, mostly outside the sweet spot, so White Thread is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £64K/yr82K searches / yr
- 90-day growth
- +20.1%search demand this quarter
- Competition
- 73%top-5 click share · 9 brands · 67 sellers
Flapen Score
White Thread against its category
The dotted line is the Home & Garden average. Past it, White Thread is stronger. Inside it, weaker.
Market
The White Thread market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Thread 82K times last year and spent an estimated £64K. The top 5 brands take 90% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 19.2% of those searches ended in a purchase.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.2% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- +20.1%
- Conversion, latest week
- 19.2%
- Market size, estimated
- £64Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- white cotton thread22K searches a year
02 · Price
A sale here is worth £4.08.
Listings sell for £4.08 on average, from £1.19 to £8.65. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.08 that is £2K to £3K a year per listing.
- Average price
- £4.08under the $15 to $100 sweet spot
- Price range
- £1.19–£8.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Art & Craft Supplies. It carries 3,011 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #35in Art & Craft Supplies
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,011per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top White Thread products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
500m Sewing Thread Strong Multipurpose General Application Thread for Clothes Attaching Buttons Repairs Sewing Machines and Arts and Crafts (1pc White Spool)
- Price
- £3.33
- Rating
- 4.4/5
- Reviews
- 852
- Age
- 1y ago

Gutermann Sew-All Thread Polyester White 100 m
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 389
- Age
- 16y ago

100% Natural Cotton Thread by Gutermann for Sewing and Quilting - 100m Spools - Colour Number WHT - 1 x 100m Spool
- Price
- £3.75
- Rating
- 4.7/5
- Reviews
- 328
- Age
- 10y ago

Easusy White Thread 2 Pcs 200 Yards White Sewing Thread All Purpose Thread for Sewing Machine Hand Stitching Embroidery
- Price
- £3.17
- Rating
- 4.3/5
- Reviews
- 236
- Age
- 1y ago

Korbond Black and White Sewing Thread Set - 320m Polyester Spool - Crafting Sewing Hand and Machine
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 3,556
- Age
- 1y ago
Trending
estimated 90-day click momentum
8 Rolls White Black Sewing Threads 160M per Roll Polyester Thread for Sewing Machine Threads for Hand Sewings Threading Machine Sewings(4 White 4 Black)
- Price
- £3.46
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 8mo ago

Gutermann White Polyester Sewing Thread 500 m x 3.5 x 3.5 cm
- Price
- £7.64
- Rating
- 4.8/5
- Reviews
- 1,420
- Age
- 10y ago

Sewing Thread 200m Strong Polyester for Hand and Machine Sewing - All Purpose Reel for Upholstery Dressmaking and Repairs - 17 Colours Protective Packaging (5600 - White)
- Price
- £3.59
- Rating
- 4.4/5
- Reviews
- 4,203
- Age
- 7y ago

Korbond Twin Pack Black and White Thread - 110790 100m
- Price
- £1.19
- Rating
- 4.5/5
- Reviews
- 347
- Age
- 14y ago

Stiverse 2 Pcs Sewing Thread 1000 Yard White Thread
- Price
- £5.48
- Rating
- 4.0/5
- Reviews
- 76
- Age
- 1y ago
Newest
by launch date
8 Rolls White Black Sewing Threads 160M per Roll Polyester Thread for Sewing Machine Threads for Hand Sewings Threading Machine Sewings(4 White 4 Black)
- Price
- £3.46
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 8mo ago

2 Pcs Sewing Thread 200 Yards White Threads Polyester Sewing Machine Thread for Hand Quilting Embroidery and Crafts
- Price
- £3.02
- Rating
- 3.8/5
- Reviews
- 53
- Age
- 1y ago

Easusy White Thread 2 Pcs 200 Yards White Sewing Thread All Purpose Thread for Sewing Machine Hand Stitching Embroidery
- Price
- £3.17
- Rating
- 4.3/5
- Reviews
- 236
- Age
- 1y ago

Korbond Black and White Sewing Thread Set - 320m Polyester Spool - Crafting Sewing Hand and Machine
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 3,556
- Age
- 1y ago

Stiverse 2 Pcs Sewing Thread 1000 Yard White Thread
- Price
- £5.48
- Rating
- 4.0/5
- Reviews
- 76
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
67
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
5%
- Gütermann32%
- D.A.Y. Republic26%
- KORBOND14%
- Easusy11%
- Pasmanta7%
- StiVerse4%
- Open — no brand owns it (3 brands, 5%)
Demand
White Thread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top White Thread search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white cotton thread22K/yr
- white thread23K/yr
- white cotton12K/yr
- white sewing thread10K/yr
- white thread sewing8K/yr
- white sewing machine thread4K/yr
- white thread sewing machine3K/yr
Reviews and returns
What reviews say buyers love and hate about White Thread
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Thread questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









