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White Table Cloth Party

Fail

Prices span $2.20–$14.06, mostly outside the sweet spot, so White Table Cloth Party is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£54K/yr67K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
65%top-5 click share · 16 brands · 30 sellers

Flapen Score

White Table Cloth Party against its category

The dotted line is the Home & Garden average. Past it, White Table Cloth Party is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Table Cloth Party market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Table Cloth Party 67K times last year and spent an estimated £54K. The top 5 brands take 80% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
10.2%
Market size, estimated
£54Ka year
Peak month
August1.8× the quietest month
Top search term
white table cloth party36K searches a year

02 · Price

A sale here is worth £7.89.

Listings sell for £7.89 on average, from £2.20 to £14.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.89 that is £2K to £4K a year per listing.

Average price
£7.89under the $15 to $100 sweet spot
Price range
£2.20–£14.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #105 within Party Supplies. It carries 894 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
2.3%
Average rank
#105in Party Supplies
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
894per listing
Listings tracked
21

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top White Table Cloth Party products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

30

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 99%

Open market

16%

  • SOL33%
  • Pureegg18%
  • Unique13%
  • Talking Tables11%
  • Sabco4%
  • ZeriTlolen4%
  • Open — no brand owns it (10 brands, 16%)

Demand

White Table Cloth Party search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top White Table Cloth Party search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • white table cloth party36K/yr
  • white disposable table cloth8K/yr
  • white table cloths disposable8K/yr
  • white table cover8K/yr
  • white plastic table cloth7K/yr

Reviews and returns

What reviews say buyers love and hate about White Table Cloth Party

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“Looks cheap”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common White Table Cloth Party questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data