white table cloth party
Skip itPrices mostly outside the sweet spot ($2.20–$14.06) — this niche doesn't clear our bar today.
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good893.86avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.89avg listing price — sweet spot $15–$100
Market size
Bad£54K£54K/yr · 67K searches
Price range
Bad£2.20–£14.06cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, white table cloth party is a £54K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
white table cloth party market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £47K–£63K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 95%
- Out of stock
- 2.3%
- Avg brand age
- 38 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
30
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
65%
Top 20: 99%
Open market
16%
- SOL33%
- Pureegg18%
- Unique13%
- Talking Tables11%
- Sabco4%
- ZeriTlolen4%
- Open — no brand owns it (10 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top white table cloth party search terms
- white table cloth party36K/yr
- white disposable table cloth8K/yr
- white table cloths disposable8K/yr
- white table cover8K/yr
- white plastic table cloth7K/yr
Top white table cloth party products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SOL 2pk Long White Table Cloth Party 274x137cm Plastic Cover Disposable Tablecloths for Parties - Heavy Duty Spill Protection - Opaque Design for Weddings Buffets Catering Outdoor & Theme Events
SOL£4.594.2★526 rev
Pureegg Plastic Table Cloth Disposable 4 Pack 137 x 274 cm Table Cloths for Parties Decorative Tablecloths for Rectangle Tables White Plastic Cover Leakproof & Sturdy White
Pureegg£7.144.1★3,837 rev
Solid White Rectangular Plastic Table Cover (137cm x 274cm) 1 Count - Elegant & Durable Tablecloth for Parties Events and Home Use
Unique£2.204.2★4,767 rev
Table Kind 5 x White Disposable Paper Table Covers Plain White Tablecloths for Birthday Parties 180cm x 120cm Ideal for Businesses Weddings Café Schools & Catering Events Recyclable Table Cover
Talking Tables£6.594.2★221 rev
SOL 3pk White Table Cloth Party - Plastic Table Cover 121x121cm
SOL£3.684.2★471 rev
Newest
by launch date
Pureegg Table Cloth - Polyester Table Cloth for Rectangle Table 150 x 210cm Tablecloth Decorative Tablecloths for Parties Dinings Picnics Washable & Ironable White 2 Pack
Pureegg£8.75491 rev
Homaxy Disposable Table Cloth - 6 Pack Waterproof Plastic Tablecloths Wipe Clean Decorative Rectangle Leakproof Table Cover for Parties Outdoor 137 x274 cm White
Homaxy£9.0816 rev
BOUBONI 4pk Long Disposable White Table Cloth 274 x 137cm Plastic Table Cover Cloth Party Suitable for Catering Wedding Outdoor Graduation Party Themed Events
BOUBONI£7.3067 rev
MAGNA COLLECTION Rectangular Table cloth 140x240 cm 100% Cotton White Tablecloth Washable & Reusable Ideal for Christmas Dining Parties and Seasonal Decor
MAGNA COLLECTION£11.2753 rev
Pureegg Plastic Table Cloth Disposable 4 Pack 137 x 274 cm Table Cloths for Parties Decorative Tablecloths for Rectangle Tables White Plastic Cover Leakproof & Sturdy White
Pureegg£7.143,837 rev
Trending
90-day click momentumHomaxy Disposable Table Cloth - 6 Pack Waterproof Plastic Tablecloths Wipe Clean Decorative Rectangle Leakproof Table Cover for Parties Outdoor 137 x274 cm White
Homaxy£9.083.6★
POPOYU 2Pcs White Table Cloth Table Covers 137x274cm VJ Day 80th Anniversary Party Dining Tablecovers Plastic Tablecloths for Union Jack Wedding Valentines Day Xmas Birthday Picnic Decoration
POPOYU£4.084.3★
BOUBONI 4pk Long Disposable White Table Cloth 274 x 137cm Plastic Table Cover Cloth Party Suitable for Catering Wedding Outdoor Graduation Party Themed Events
BOUBONI£7.303.7★
Table Kind 5 x White Disposable Paper Table Covers Plain White Tablecloths for Birthday Parties 180cm x 120cm Ideal for Businesses Weddings Café Schools & Catering Events Recyclable Table Cover
Talking Tables£6.594.2★
MAGNA COLLECTION Rectangular Table cloth 140x240 cm 100% Cotton White Tablecloth Washable & Reusable Ideal for Christmas Dining Parties and Seasonal Decor
MAGNA COLLECTION£11.273.9★
What buyers say about white table cloth party
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality tablecloth”
“Value for money”
“Better than expected”
“Good size”
“Easy to clean”
“Very pleased with quality and fabric”
“Sturdy”
“Perfect for our birthday party”
“Nice and thick”
“nice easy to use”
What buyers complain about
“Looks cheap”
“a bit thin”
“Not as described”
“cheap material and bit flimsy”
“I just didnt like the material”
“its off white very grey looking”
“Not fit for purpose”
“All it needs is a wipe down”
“Thinner than they look”
“ripped even as we were just unfolding it”
Top return reasons
Common questions
- Is white table cloth party profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the white table cloth party niche?
- 16 brands and 30 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in white table cloth party?
- Top complaints mined from reviews: Quality-Overall, Thickness, Advertised Vs Actual Product. The return rate is 1.4%.
- When does demand for white table cloth party peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the white table cloth party niche?
- Listings span £2.20–£14.06; the average listing price is £7.89 (sweet spot $15–$100). The average incumbent carries 894 reviews — the moat a new listing must climb.