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White Table Cloth Party

Fail

Prices span $2.20–$14.06, mostly outside the sweet spot, so White Table Cloth Party is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£54K/yr67K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
65%top-5 click share · 16 brands · 30 sellers

Flapen Score

White Table Cloth Party against its category

The dotted line is the Home & Garden average. Past it, White Table Cloth Party is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Table Cloth Party market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Table Cloth Party 67K times last year and spent an estimated £54K. The top 5 brands take 80% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
10.2%
Market size, estimated
£54Ka year
Peak month
August1.8× the quietest month
Top search term
white table cloth party36K searches a year

02 · Price

A sale here is worth £7.89.

Listings sell for £7.89 on average, from £2.20 to £14.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.89 that is £2K to £4K a year per listing.

Average price
£7.89under the $15 to $100 sweet spot
Price range
£2.20–£14.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #105 within Party Supplies. It carries 894 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
2.3%
Average rank
#105in Party Supplies
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
894per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top White Table Cloth Party products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

30

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

65%

Top 20: 99%

Open market

16%

  • SOL33%
  • Pureegg18%
  • Unique13%
  • Talking Tables11%
  • Sabco4%
  • ZeriTlolen4%
  • Open — no brand owns it (10 brands, 16%)

Demand

White Table Cloth Party search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top White Table Cloth Party search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white table cloth party36K/yr
  • white disposable table cloth8K/yr
  • white table cloths disposable8K/yr
  • white table cover8K/yr
  • white plastic table cloth7K/yr

Reviews and returns

What reviews say buyers love and hate about White Table Cloth Party

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%+2.84

Looks cheap

Poor quality table covers

Poor quality

Thickness21%−0.20

a bit thin

Extremely thin plastic

Thinner than I thought

Advertised Vs Actual Product14%−0.17

Not as described

The picture is deceiving

nothing like the photo or description

Strength10%−0.05

cheap material and bit flimsy

Not fantastically robust

Bit flimsy

Material Quality6%−0.07

I just didnt like the material

Quite thin material

Weird material

Love

Quality-Overall39%+2.84

Good quality tablecloth

Good quality

Great product

Value For Money14%+0.60

Value for money

Excellent value

Good value

Advertised Vs Actual Product8%−0.17

Better than expected

As described

Exactly what I wanted

Size-Overall7%−0.02

Good size

Good large size

Great size did job well nice easy to use

Ease Of Cleaning5%+0.57

Easy to clean

Saves Cleaning

As described, disposable cloths which are easily wiped over

Return

1.4% Return rate 32% Fixable by listing

Quality-Overall25%▃█▆█▆▆

Looks cheap

Poor quality table covers

Poor quality

Size-Overall20%▆▄▅▆▅█

Not fit for purpose

so small that I had to use to each table

Dimensions could be smaller than advertised

Thin19%▇█▃▇█▆

Thinner than they look

Much thinner than they look

Material Quality11%▄▅█▃▄▅

I just didnt like the material

Quite thin material

Weird material

Color7%▃▅█▅▃▄

its off white very grey looking

This is cream not white

Dirty grey colour

FAQ

Common White Table Cloth Party questions

Answered from the same tracked data.