white table cloth
Worth a lookShows low returns (1.5%), but soft demand (-6.1% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good£2.15–£32.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,205.39avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay£201K£201K/yr · 299K searches
Avg price
Bad£8.62avg listing price — sweet spot $15–$100
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, white table cloth is a £201K/yr Amazon United Kingdom market (299K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
white table cloth market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £172K–£216K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 93%
- Out of stock
- 4.0%
- Avg brand age
- 40 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
36
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
55%
Top 20: 93%
Open market
27%
- SOL18%
- Pureegg14%
- Unique12%
- Zdada12%
- Utopia Kitchen11%
- Flgef5%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -6.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 4.3×
Top white table cloth search terms
- white table cloth132K/yr
- white table cloth party36K/yr
- white table cloth cotton31K/yr
- white table cloths14K/yr
- white tablecloth17K/yr
- table cloth white14K/yr
- white table cover8K/yr
- white plastic table cloth7K/yr
- white linen tablecloth8K/yr
- large white table cloth7K/yr
Top white table cloth products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SOL 2pk Long White Party Table Cloths - Disposable Plastic Cover 274cm
SOL£4.584.3★529 rev
Solid White Rectangular Plastic Table Cover (137cm x 274cm) 1 Count - Elegant & Durable Tablecloth for Parties Events and Home Use
Unique£2.154.2★4,769 rev
Zdada White Rectangular Polyester Table Cloths 150x260cm(59x102Inch)
Zdada£9.844.5★444 rev
Utopia Kitchen Rectangle Tablecloth 150x240 cm - (Pack of 2) White Table Cover Machine Washable Table Cloth Perfect for Parties Weddings and Festivals (59x95 inches)
Utopia Kitchen£10.904.5★2,785 rev
Pureegg Table Cloth - Polyester Table Cloth for Rectangle Table 150 x 210cm Tablecloth Decorative Tablecloths for Parties Dinings Picnics Washable & Ironable White 2 Pack
Pureegg£8.684.4★499 rev
Newest
by launch datePureegg Table Cloth - Polyester Table Cloth for Rectangle Table 150 x 210cm Tablecloth Decorative Tablecloths for Parties Dinings Picnics Washable & Ironable White 2 Pack
Pureegg£8.68499 rev
Flgef White Table Cloth 200x140cm Water Resistant Rectangular Table Cloths
Flgef£6.7920 rev
GFCC White Table Cloth 200x150cm Wipe Clean Waterproof 55x79 Inch
GFCC£7.111,437 rev
GFCC White Table Cloth 240x150cm Wipe Clean Waterproof 59x94 Inch
GFCC£6.961,437 rev
5 Pack Portable White Table Cloth Party 5 Pack Reusable Tablecloth for Parties Elegant White Table Cloths Paper Tablecloths for Events Standard Size Disposable Table Cloth Alternative
ZPSCXQ£8.502 rev
Trending
90-day click momentumFlgef White Table Cloth 200x140cm Water Resistant Rectangular Table Cloths
Flgef£6.794.6★
GFCC White Table Cloth 240x150cm Wipe Clean Waterproof 59x94 Inch
GFCC£6.964.6★
GFCC White Table Cloth 200x150cm Wipe Clean Waterproof 55x79 Inch
GFCC£7.114.6★
Talking Tables Table Kind 5 x Disposable Paper Tablecloths White 180cm x 120cm for Birthday Parties Weddings Cafés Schools & Catering Events Recyclable
Talking Tables£6.594.2★
Vnituasr White Tablecloths Rectangle 6Pack 153 x 260cm for 6ft Rectangle Tables Suitable for Wedding Banquet Restaurant Parties(60×102inch
Vnituasr£32.804.6★
What buyers say about white table cloth
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality tablecloth”
“Value for money”
“Fits well”
“Better than expected”
“Easy to clean”
“Washes well and easy to iron”
“Sturdy”
“Perfect for our birthday party”
“Very pleased with quality and fabric”
“Nice and thick”
What buyers complain about
“Looks cheap”
“a bit thin”
“The description is plain wrong”
“Too flimsy for us”
“Weird material”
“Not fit for purpose”
“Thinner than they look”
“All it needs is a wipe down”
“ripped even as we were just unfolding it”
“This is cream not white”
Top return reasons
Common questions
- Is white table cloth profitable to sell on Amazon United Kingdom?
- The niche generates £201K/yr across 28 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the white table cloth niche?
- 20 brands and 36 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in white table cloth?
- Top complaints mined from reviews: Quality-Overall, Thickness, Advertised Vs Actual Product. The return rate is 1.5%.
- When does demand for white table cloth peak?
- Demand peaks in Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the white table cloth niche?
- Listings span £2.15–£32.80; the average listing price is £8.62 (sweet spot $15–$100). The average incumbent carries 1,205 reviews — the moat a new listing must climb.