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White Table Cloth

Maybe

Returns run at only 1.5% of orders. But demand is soft, at -6.1% this quarter, so White Table Cloth is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£201K/yr299K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
55%top-5 click share · 20 brands · 36 sellers

Flapen Score

White Table Cloth against its category

The dotted line is the Home & Garden average. Past it, White Table Cloth is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Table Cloth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Table Cloth 299K times last year and spent an estimated £201K. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £201K a year.

Searches, last 12 months
299K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
7.8%
Market size, estimated
£201Ka year
Peak month
December4.3× the quietest month
Top search term
white table cloth132K searches a year

02 · Price

A sale here is worth £8.62.

Listings sell for £8.62 on average, from £2.15 to £32.80. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £8.62 that is £4K to £6K a year per listing.

Average price
£8.62under the $15 to $100 sweet spot
Price range
£2.15–£32.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #104 within Home Textiles. It carries 1,205 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
4.0%
Average rank
#104in Home Textiles
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,205per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top White Table Cloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

36

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

27%

  • SOL18%
  • Pureegg14%
  • Unique12%
  • Zdada12%
  • Utopia Kitchen11%
  • Flgef5%

Demand

White Table Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KBlack Friday '24Holiday '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.3×

Search terms

Top White Table Cloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white table cloth132K/yr
  • white table cloth party36K/yr
  • white table cloth cotton31K/yr
  • white table cloths14K/yr
  • white tablecloth17K/yr
  • table cloth white14K/yr
  • white table cover8K/yr
  • white plastic table cloth7K/yr
  • white linen tablecloth8K/yr
  • large white table cloth7K/yr

Reviews and returns

What reviews say buyers love and hate about White Table Cloth

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%+2.75

Looks cheap

Very poor quality

Bit cheap and thin, so wouldn't buy again

Thickness17%−0.12

a bit thin

Extremely thin plastic

Rubbish so thin

Advertised Vs Actual Product15%−0.18

The description is plain wrong

nothing like the photo or description

Not as described

Strength13%−0.06

Too flimsy for us

Not fantastically robust

Bit flimsy

Material Quality8%−0.08

Weird material

I just didnt like the material

Quite thin material

Love

Quality-Overall38%+2.75

Good quality tablecloth

Excellent product

Good quality

Value For Money17%+0.69

Value for money

Good price

Excellent value

Size-Overall8%+0.10

Fits well

They are an ideal size for function room tables

Fitted perfectly

Advertised Vs Actual Product6%−0.18

Better than expected

As described

Exactly what I wanted

Ease Of Cleaning6%+0.56

Easy to clean

Saves Cleaning

As described, disposable cloths which are easily wiped over

Return

1.5% Return rate 40% Fixable by listing

Size-Overall31%▇▇██▅▇

Not fit for purpose

so small that I had to use to each table

Dimensions could be smaller than advertised

Quality-Overall20%▄█▇█▇▇

Looks cheap

Very poor quality

Bit cheap and thin, so wouldn't buy again

Thin15%█▇▃▇▇█

Thinner than they look

Much thinner than they look

Material Quality14%▅▆█▄▇▅

Weird material

I just didnt like the material

Quite thin material

Color3%▃▄█▇▄▃

This is cream not white

FAQ

Common White Table Cloth questions

Answered from the same tracked data.