White Table Cloth
White Table Cloth shows low returns (1.5%), but soft demand (-6.1% this quarter) keeps it on the watch list.
Flapen Score
Is White Table Cloth profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Table Cloth is a £201K/yr Amazon United Kingdom market (299K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
White Table Cloth: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -6.1% over the last 90 days and 7.8% of searches end in a purchase.
£201K
revenue / yr
Who owns the niche?
The top 5 brands hold 67% of demand, so 33% of the market is open.
33%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 28 products
Top White Table Cloth products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SOL 2pk Long White Party Table Cloths - Disposable Plastic Cover 274cm
- Price
- £4.58
- Rating
- 4.3/5
- Reviews
- 529
- Age
- 4y ago
Solid White Rectangular Plastic Table Cover (137cm x 274cm) 1 Count - Elegant & Durable Tablecloth for Parties Events and Home Use
- Price
- £2.15
- Rating
- 4.2/5
- Reviews
- 4,769
- Age
- 18y ago
Zdada White Rectangular Polyester Table Cloths 150x260cm(59x102Inch)
- Price
- £9.84
- Rating
- 4.5/5
- Reviews
- 444
- Age
- 1y ago
Utopia Kitchen Rectangle Tablecloth 150x240 cm - (Pack of 2) White Table Cover Machine Washable Table Cloth Perfect for Parties Weddings and Festivals (59x95 inches)
- Price
- £10.90
- Rating
- 4.5/5
- Reviews
- 2,785
- Age
- 3y ago
Pureegg Table Cloth - Polyester Table Cloth for Rectangle Table 150 x 210cm Tablecloth Decorative Tablecloths for Parties Dinings Picnics Washable & Ironable White 2 Pack
- Price
- £8.68
- Rating
- 4.4/5
- Reviews
- 499
- Age
- 1mo ago
Trending
90-day click momentum
Flgef White Table Cloth 200x140cm Water Resistant Rectangular Table Cloths
- Price
- £6.79
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 5mo ago
GFCC White Table Cloth 240x150cm Wipe Clean Waterproof 59x94 Inch
- Price
- £6.96
- Rating
- 4.6/5
- Reviews
- 1,437
- Age
- 6mo ago
GFCC White Table Cloth 200x150cm Wipe Clean Waterproof 55x79 Inch
- Price
- £7.11
- Rating
- 4.6/5
- Reviews
- 1,437
- Age
- 6mo ago
Talking Tables Table Kind 5 x Disposable Paper Tablecloths White 180cm x 120cm for Birthday Parties Weddings Cafés Schools & Catering Events Recyclable
- Price
- £6.59
- Rating
- 4.2/5
- Reviews
- 228
- Age
- 1y ago
Vnituasr White Tablecloths Rectangle 6Pack 153 x 260cm for 6ft Rectangle Tables Suitable for Wedding Banquet Restaurant Parties(60×102inch
- Price
- £32.80
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 2y ago
Newest
by launch datePureegg Table Cloth - Polyester Table Cloth for Rectangle Table 150 x 210cm Tablecloth Decorative Tablecloths for Parties Dinings Picnics Washable & Ironable White 2 Pack
- Price
- £8.68
- Rating
- 4.4/5
- Reviews
- 499
- Age
- 1mo ago
Flgef White Table Cloth 200x140cm Water Resistant Rectangular Table Cloths
- Price
- £6.79
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 5mo ago
GFCC White Table Cloth 200x150cm Wipe Clean Waterproof 55x79 Inch
- Price
- £7.11
- Rating
- 4.6/5
- Reviews
- 1,437
- Age
- 6mo ago
GFCC White Table Cloth 240x150cm Wipe Clean Waterproof 59x94 Inch
- Price
- £6.96
- Rating
- 4.6/5
- Reviews
- 1,437
- Age
- 6mo ago
5 Pack Portable White Table Cloth Party 5 Pack Reusable Tablecloth for Parties Elegant White Table Cloths Paper Tablecloths for Events Standard Size Disposable Table Cloth Alternative
- Price
- £8.50
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 falling
Sellers
36
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
55%
Top 20: 93%
Open market
27%
- SOL18%
- Pureegg14%
- Unique12%
- Zdada12%
- Utopia Kitchen11%
- Flgef5%
White Table Cloth demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 4.3×
Top White Table Cloth search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white table cloth132K/yr
- white table cloth party36K/yr
- white table cloth cotton31K/yr
- white table cloths14K/yr
- white tablecloth17K/yr
- table cloth white14K/yr
- white table cover8K/yr
- white plastic table cloth7K/yr
- white linen tablecloth8K/yr
- large white table cloth7K/yr
What reviews say buyers love and hate about White Table Cloth
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Good quality tablecloth”
“Value for money”
“Fits well”
“Better than expected”
“Easy to clean”
What buyers complain about
87% of reviews“Looks cheap”
“a bit thin”
“The description is plain wrong”
“Too flimsy for us”
“Weird material”
White Table Cloth return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Table Cloth questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
