White Stool
MaybeReturns run at only 0.8% of orders. But demand is soft, at -29.2% this quarter, so White Stool is a Maybe.
- Flapen Score
- 52 / 100Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 5152
- Market size
- £64K/yr162K searches / yr
- 90-day growth
- -29.2%search demand this quarter
- Competition
- 24%top-5 click share · 23 brands · 56 sellers
Flapen Score
White Stool against its category
The dotted line is the Home & Garden average. Past it, White Stool is stronger. Inside it, weaker.
Market
The White Stool market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Stool 162K times last year and spent an estimated £64K. The top 5 brands take 71% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 162K
- Growth, 90 days vs prior 90
- -29.2%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £64Ka year
- Top search term
- white stool23K searches a year
02 · Price
A sale here is worth £22.50.
Listings sell for £22.50 on average, from £8.38 to £43.74. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £22.50 that is £0 to £2K a year per listing.
- Average price
- £22.50inside the $15 to $100 sweet spot
- Price range
- £8.38–£43.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
90% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #91 within Furniture. It carries 400 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 62%
- Out of stock, average day
- 17.2%
- Average rank
- #91in Furniture
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 400per listing
- Listings tracked
- 73
04 · Newcomers
Amazon counts 10 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top White Stool products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
GC GAVENO CAVAILIA Boucle Round Stool Ottoman Storage Box | Vanity Stool With Storage Hidden Removable Lid Ottoman Folding Stool Foot Rest Bench Seat Chair For Living Room Bedroom Off White
- Price
- £35.77
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 8mo ago

Harbour Housewares Velvet Round Foot Stool with Storage - Grey with Silver Legs - Modern Dressing Table Pouffe Footstool Vanity Seats Vanity Chairs Footstools for Living Room Bedroom
- Price
- £17.36
- Rating
- 4.5/5
- Reviews
- 353
- Age
- 2y ago

VASAGLE Dressing Table Stool Velvet Upholstered Makeup Stool Modern Footrest with Anti-Slip Pads for Dressing Room Bedroom Entryway Matte White and Jelly Pink KAILYN Collection RDS001W02
- Price
- £17.94
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 1y ago

SONGMICS Rectanglular Vanity Stool Chair with Storage Dressing Table Stool Footrest Footstool Ottoman Metal Legs Adjustable Feet for Living Room Bedroom Makeup Room Jelly Pink LOM505SZ03
- Price
- £23.10
- Rating
- 4.8/5
- Reviews
- 79
- Age
- 11mo ago

Harbour Housewares Velvet Round Foot Stool with Storage - Pink with Silver Legs - Modern Dressing Table Pouffe Footstool Vanity Seats Vanity Chairs Footstools for Living Room Bedroom
- Price
- £17.27
- Rating
- 4.5/5
- Reviews
- 353
- Age
- 2y ago
Trending
90-day click momentum
GC GAVENO CAVAILIA Boucle Round Stool Ottoman Storage Box | Vanity Stool With Storage Hidden Removable Lid Ottoman Folding Stool Foot Rest Bench Seat Chair For Living Room Bedroom Pink
- Price
- £34.79
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 3mo ago

GC GAVENO CAVAILIA Boucle Round Stool Ottoman Storage Box | Vanity Stool With Storage Hidden Removable Lid Ottoman Folding Stool Foot Rest Bench Seat Chair For Living Room Bedroom Dark Natural
- Price
- £35.52
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 8mo ago

GC GAVENO CAVAILIA Boucle Round Stool Ottoman Storage Box | Vanity Stool With Storage Hidden Removable Lid Ottoman Folding Stool Foot Rest Bench Seat Chair For Living Room Bedroom Off White
- Price
- £35.77
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 8mo ago

Harbour Housewares Metal Stacking Stool - Matt White - 1x Adults Small Stackable Kitchen Dining Breakfast Bedroom Vanity Dressing Table Sitting Room Office Chair Chairs Seat Set
- Price
- £11.32
- Rating
- 4.1/5
- Reviews
- 34
- Age
- 11mo ago

HOMCOM Round Storage Stool Velvet-feel Fabric Upholstered Vanity Stool with Removable Top Padded Seat and Hidden Space for Living Room Bedroom Dark Blue
- Price
- £29.04
- Rating
- 4.8/5
- Reviews
- 138
- Age
- 2y ago
Newest
by launch date
GC GAVENO CAVAILIA Boucle Round Stool Ottoman Storage Box | Vanity Stool With Storage Hidden Removable Lid Ottoman Folding Stool Foot Rest Bench Seat Chair For Living Room Bedroom Pink
- Price
- £34.79
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 3mo ago

GC GAVENO CAVAILIA Boucle Round Stool Ottoman Storage Box | Vanity Stool With Storage Hidden Removable Lid Ottoman Folding Stool Foot Rest Bench Seat Chair For Living Room Bedroom Off White
- Price
- £35.77
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 8mo ago

GC GAVENO CAVAILIA Boucle Round Stool Ottoman Storage Box | Vanity Stool With Storage Hidden Removable Lid Ottoman Folding Stool Foot Rest Bench Seat Chair For Living Room Bedroom Dark Natural
- Price
- £35.52
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 8mo ago

SONGMICS Rectanglular Vanity Stool Chair with Storage Dressing Table Stool Footrest Footstool Ottoman Metal Legs Adjustable Feet for Living Room Bedroom Makeup Room Jelly Pink LOM505SZ03
- Price
- £23.10
- Rating
- 4.8/5
- Reviews
- 79
- Age
- 11mo ago

SONGMICS Rectanglular Vanity Stool Chair with Storage Dressing Table Stool Footrest Footstool Ottoman Metal Legs Adjustable Feet for Living Room Bedroom Makeup Room Cream White LOM505WZ03
- Price
- £24.89
- Rating
- 4.8/5
- Reviews
- 79
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
23 falling
Sellers
56
Top-5 brand share
71%
Top 20: 98%
Top-5 click share
24%
Top 20: 55%
Open market
25%
- IBUYKE21%
- GC GAVENO CAVAILIA15%
- Harbour Housewares14%
- SONGMICS13%
- VASAGLE7%
- Bonlife5%
Demand
White Stool search demand
Weekly searches over the year. Pick a range.
Search terms
Top White Stool search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white stool23K/yr
- storage stools for dressing table24K/yr
- vanity stool with storage23K/yr
- grey stool10K/yr
- cream stool8K/yr
- padded stool7K/yr
- dressing table stool grey8K/yr
- storage dressing table stool5K/yr
- velvet stool8K/yr
- beige stool4K/yr
Reviews and returns
What reviews say buyers love and hate about White Stool
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bigger than I expected
It's small
Smaller than expected
Not well made
Cheap looking and poor quality
Not great quality
Fallen apart
Broke within a month
Broke withing a week very flimsy
Very uncomfortable
not the most comfortable
Looks good, little bit small and not very comfy
It also had no assembly instructions
Did not assemble properly
Really struggling to put the chair together
Love
Amazing quality
Good quality & easy to assemble
Great quality and easy to put together
Easy to put together
Easy to assemble
Easy set-up
Good sturdy stool
Great sturdy chair
Surprisingly sturdy
Good Value
Excellent value
Great value
Comfortable and sturdy
comfy for my little girl
Great chair and very comfortable
Return
0.8% Return rate 71% Fixable by listing
Bigger than I expected
It's small
Smaller than expected
Black on the product
the legs are more of a green colour instead
Slightly different white to the dressing table
Not well made
Cheap looking and poor quality
Not great quality
Defective
One of the screws did not fit
not very strong. unless you are smaller
seems quite flimsy
Not sturdy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Stool questions
Answered from the same tracked data.









