Is white stanley cup profitable to sell on Amazon United Kingdom?

The niche generates £17K/yr across 16 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Skip it (37/100).

How competitive is the white stanley cup niche?

4 brands and 104 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in white stanley cup?

Top complaints mined from reviews: Leak-Proof, Size-Overall, Value For Money. The return rate is 2.0%.

When does demand for white stanley cup peak?

Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the white stanley cup niche?

Listings span £10.26–£46.50; the average listing price is £27.98 (sweet spot $15–$100). The average incumbent carries 5,765 reviews — the moat a new listing must climb.

white stanley cup

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible£27.98

avg listing price — sweet spot $15–$100

Price range

Great£10.26–£46.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Growth

Okay+12.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,764.81

avg incumbent reviews — the moat a new listing must climb

Competition

Bad74%

top-5 click share — a locked-up shelf

Market size

Bad£17K

£17K/yr · 15K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, white stanley cup is a £17K/yr Amazon United Kingdom market (15K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

white stanley cup market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: £14K–£21K; units × avg price
Conversion rate: 4.1%
Avg BSR: #82
Page quality: 0%
Prime: 94%
Sponsored: 69%
Out of stock: 8.3%
Avg brand age: 23 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

104

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

STANLEY93%
WATERSY4%
mebiusyhc2%
Tuocal1%

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — +12.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top white stanley cup search terms

white stanley cup7K/yr +14.3%5.7% conv.
cream stanley cup3K/yr +13.5%6.7% conv.
stanley cup cream2K/yr +25.5%5.0% conv.
stanley cup white2K/yr -5.5%5.8% conv.

All search terms

Top white stanley cup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stanley 1913 Quencher H2.0 Flowstate Tumbler 1.2L - Cold For 11 Hours - Iced For 48 Hours - Metal Water Bottle With Straw Handle And Lid - Dishwasher Safe - Travel Mug For Cold Drinks - Frost

STANLEY£32.674.5★11,484 rev

Stanley 1913 Quencher H2.0 FlowState Tumbler 1.2L - Cream

STANLEY£31.674.6★2,469 rev

Stanley 1913 Flip Straw Tumbler 0.89L - Frost

STANLEY£29.354.5★1,469 rev

Stanley 1913 Flip Straw 2.0 Sports Water Bottle with Straw 0.7L - 10 Hours Cold - 3 Days Iced - Stainless Steel - BPA Free - Leak Resistant - Fits in Cup Holder - Dishwasher Safe - Frost

STANLEY£26.924.6★451 rev

Stanley Quencher H2.0 FlowState Tumbler Vacuum-Insulated Stainless Steel with Lid and Straw for Water Iced Tea Coffee Smoothies and More Cream Coloured 0.9 Litres

STANLEY£46.504.7★24,974 rev

Newest

by launch date

STANLEY 1913 Quencher H2.0 Flowstate Tumbler 1.2L - Cold for 11 Hours - Iced for 48 Hours - Metal Water Bottle with Straw Handle and Lid - Dishwasher Safe - Travel Mug for Cold Drinks - Cream 2.0

STANLEY£38.0811,484 rev

8mo ago

Stanley 1913 Flip Straw Tumbler 0.89L - Cream

STANLEY£36.701,469 rev

8mo ago

Stanley 1913 Flip Straw Tumbler 0.89L - Frost

STANLEY£29.351,469 rev

11mo ago

STANLEY 1913 Aerolight Transit Travel Mug 0.47L Keeps 6 Hours Hot 8 Hours Cold Dishwasher Safe Leakproof Car Cup Holder Compatible Insulated Coffee Cup Cream Gloss

STANLEY£28.65926 rev

12mo ago

Stanley 1913 Flip Straw 2.0 Sports Water Bottle with Straw 0.7L - 10 Hours Cold - 3 Days Iced - Stainless Steel - BPA Free - Leak Resistant - Fits in Cup Holder - Dishwasher Safe - Frost

STANLEY£26.92451 rev

1y ago

What buyers say about white stanley cup

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Great quality”

Value For Money13%

“Great product for a great price”

Leak-Proof9%

“Does the job and doesn't leak”

Size-Overall7%

“Brilliant size”

Advertised Vs Actual Product7%

“As described”

Ease Of Use6%

“Easy to use”

Durability5%

“it feels built to last”

Portability5%

“Easy to carry”

Color4%

“Nice colours, good product”

Temperature Retention3%

“keeps the coffee warm a long time”

What buyers complain about

Leak-Proof27%

“is not leakproof”

Size-Overall13%

“wrong straw size provided”

Value For Money12%

“£50 on sale for £30 no spare straw no box overpriced”

Durability7%

“Broke quickly”

Weight Heavy5%

“It is top heavy”

Grip4%

“it slides”

Hard Feel4%

“But the straw is very tough”

Sharpness4%

“feels really sharp”

Handle Quality2%

“Handle broke off after 3rd use”

Color2%

“had a different colour sent out”

Top return reasons

Size-Overall26%

Color19%

Leak-Proof17%

Scratch Resistance7%

Defective Material/Parts3%

Ease Of Use3%

Product Condition3%

Value For Money3%

Weight Heavy2%

Quality-Overall2%

Common questions

Is white stanley cup profitable to sell on Amazon United Kingdom?: The niche generates £17K/yr across 16 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Skip it (37/100).
How competitive is the white stanley cup niche?: 4 brands and 104 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in white stanley cup?: Top complaints mined from reviews: Leak-Proof, Size-Overall, Value For Money. The return rate is 2.0%.
When does demand for white stanley cup peak?: Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the white stanley cup niche?: Listings span £10.26–£46.50; the average listing price is £27.98 (sweet spot $15–$100). The average incumbent carries 5,765 reviews — the moat a new listing must climb.