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White Stanley Cup

Fail

The top 5 brands take 100% of clicks, so White Stanley Cup is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£17K/yr15K searches / yr
90-day growth
+12.3%search demand this quarter
Competition
74%top-5 click share · 4 brands · 104 sellers

Flapen Score

White Stanley Cup against its category

The dotted line is the Home & Garden average. Past it, White Stanley Cup is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Stanley Cup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Stanley Cup 15K times last year and spent an estimated £17K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
+12.3%
Conversion, latest week
4.1%
Market size, estimated
£17Ka year
Peak month
December3.0× the quietest month
Top search term
white stanley cup7K searches a year

02 · Price

A sale here is worth £27.98.

Listings sell for £27.98 on average, from £10.26 to £46.50. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £27.98 that is £0 to £3K a year per listing.

Average price
£27.98inside the $15 to $100 sweet spot
Price range
£10.26–£46.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #82 within Vacuum Flasks. It carries 5,765 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
94%
Out of stock, average day
8.3%
Average rank
#82in Vacuum Flasks
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,765per listing
Listings tracked
16

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
23 months

Products

Top White Stanley Cup products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

104

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

0%

  • STANLEY93%
  • WATERSY4%
  • mebiusyhc2%
  • Tuocal1%

Demand

White Stanley Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top White Stanley Cup search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • white stanley cup7K/yr
  • cream stanley cup3K/yr
  • stanley cup cream2K/yr
  • stanley cup white2K/yr

Reviews and returns

What reviews say buyers love and hate about White Stanley Cup

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Leak-Proof”
2.0%of orders come back
“is not leakproof”
A buyer, on “Leak-Proof”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common White Stanley Cup questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data