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White Stanley Cup

Fail

The top 5 brands take 100% of clicks, so White Stanley Cup is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£17K/yr15K searches / yr
90-day growth
+12.3%search demand this quarter
Competition
74%top-5 click share · 4 brands · 104 sellers

Flapen Score

White Stanley Cup against its category

The dotted line is the Home & Garden average. Past it, White Stanley Cup is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Stanley Cup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Stanley Cup 15K times last year and spent an estimated £17K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
+12.3%
Conversion, latest week
4.1%
Market size, estimated
£17Ka year
Peak month
December3.0× the quietest month
Top search term
white stanley cup7K searches a year

02 · Price

A sale here is worth £27.98.

Listings sell for £27.98 on average, from £10.26 to £46.50. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £27.98 that is £0 to £3K a year per listing.

Average price
£27.98inside the $15 to $100 sweet spot
Price range
£10.26–£46.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #82 within Vacuum Flasks. It carries 5,765 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
94%
Out of stock, average day
8.3%
Average rank
#82in Vacuum Flasks
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,765per listing
Listings tracked
16

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
23 months

Products

Top White Stanley Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

104

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • STANLEY93%
  • WATERSY4%
  • mebiusyhc2%
  • Tuocal1%

Demand

White Stanley Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top White Stanley Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white stanley cup7K/yr
  • cream stanley cup3K/yr
  • stanley cup cream2K/yr
  • stanley cup white2K/yr

Reviews and returns

What reviews say buyers love and hate about White Stanley Cup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof27%

is not leakproof

leaks

its leaking when not up right

Size-Overall13%−0.03

wrong straw size provided

quite large

Came with mark that I cant get off, is small

Value For Money12%−0.06

£50 on sale for £30 no spare straw no box overpriced

Meh, seriously meh not worth the price

Really poor considering the price

Durability7%−0.03

Broke quickly

Broke after two weeks

the lid broke after a few months of normal use

Weight Heavy5%

It is top heavy

It is heavy though

Quite heavy when full

Love

Quality-Overall19%+1.77

Great quality

Its a good-quality cup that does its job really well

Overall a great quality tumbler that works really well

Value For Money13%−0.06

Great product for a great price

Great value

Worth it

Leak-Proof9%

Does the job and doesn't leak

10/10 Leak proof

Great cup, leak proof and smart looking

Size-Overall7%−0.03

Brilliant size

fits in the car. probably a lot nicer if you drive an automatic

Nice size and fits in cup holders

Advertised Vs Actual Product7%+0.68

As described

Works as it should

Excellant, just as described

Return

2.0% Return rate 53% Fixable by listing

Size-Overall26%█▇▆█▆▆

wrong straw size provided

quite large

Came with mark that I cant get off, is small

Color19%▇▅▆▆█▅

had a different colour sent out

Leak-Proof17%▆▆▇█▇▇

is not leakproof

leaks

its leaking when not up right

Scratch Resistance7%▄▅▅▄█▄
Defective Material/Parts3%▇▇▅▆▂█

FAQ

Common White Stanley Cup questions

Answered from the same tracked data.