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White Single Fitted Sheet

Fail

Prices span $3.15–$10.77, mostly outside the sweet spot, so White Single Fitted Sheet is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£33K/yr32K searches / yr
90-day growth
+5.9%search demand this quarter
Competition
70%top-5 click share · 14 brands · 18 sellers

Flapen Score

White Single Fitted Sheet against its category

The dotted line is the Home & Garden average. Past it, White Single Fitted Sheet is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Single Fitted Sheet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Single Fitted Sheet 32K times last year and spent an estimated £33K. The top 5 brands take 78% of clicks. Demand peaks in Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 15.6% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
15.6%
Market size, estimated
£33Ka year
Peak month
October1.4× the quietest month
Top search term
white single fitted sheet12K searches a year

02 · Price

A sale here is worth £6.62.

Listings sell for £6.62 on average, from £3.15 to £10.77. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £6.62 that is £5K to £7K a year per listing.

Average price
£6.62under the $15 to $100 sweet spot
Price range
£3.15–£10.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #59 within Home Textiles. It carries 18,176 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
76%
Out of stock, average day
1.9%
Average rank
#59in Home Textiles
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
18,176per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top White Single Fitted Sheet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

18

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

16%

  • Amazon Basics29%
  • Utopia Bedding24%
  • Super Dreamer13%
  • Sonive7%
  • ANSIO6%
  • Sapphire Collection6%
  • Open — no brand owns it (8 brands, 16%)

Demand

White Single Fitted Sheet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Prime Day '25Spike '25Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct · busiest ÷ quietest = 1.4×

Search terms

Top White Single Fitted Sheet search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • white single fitted sheet12K/yr
  • single white fitted sheet9K/yr
  • white fitted sheet single5K/yr
  • single white sheet3K/yr
  • white single sheet2K/yr

Reviews and returns

What reviews say buyers love and hate about White Single Fitted Sheet

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Not the best”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common White Single Fitted Sheet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data