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White Single Duvet Cover

Fail

Prices span $6.74–$15.73, mostly outside the sweet spot, so White Single Duvet Cover is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£34K/yr50K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
58%top-5 click share · 19 brands · 28 sellers

Flapen Score

White Single Duvet Cover against its category

The dotted line is the Home & Garden average. Past it, White Single Duvet Cover is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Single Duvet Cover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Single Duvet Cover 50K times last year and spent an estimated £34K. The top 5 brands take 77% of clicks. Demand peaks in Aug–Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
6.6%
Market size, estimated
£34Ka year
Peak month
September1.7× the quietest month
Top search term
white single duvet cover13K searches a year

02 · Price

A sale here is worth £10.31.

Listings sell for £10.31 on average, from £6.74 to £15.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.31 that is £1K to £3K a year per listing.

Average price
£10.31under the $15 to $100 sweet spot
Price range
£6.74–£15.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #215 within Home Textiles. It carries 2,075 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
79%
Out of stock, average day
16.2%
Average rank
#215in Home Textiles
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,075per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top White Single Duvet Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

28

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

20%

  • Utopia Bedding39%
  • Sapphire Collection17%
  • MAGNA COLLECTION13%
  • RAYYAN LINEN4%
  • Bedsure4%
  • 4AS3%

Demand

White Single Duvet Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep · busiest ÷ quietest = 1.7×

Search terms

Top White Single Duvet Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white single duvet cover13K/yr
  • single white duvet cover6K/yr
  • white bedding single7K/yr
  • white single bedding6K/yr
  • white single duvet cover set6K/yr
  • white duvet cover single5K/yr
  • single duvet cover set white4K/yr
  • single duvet cover white3K/yr

Reviews and returns

What reviews say buyers love and hate about White Single Duvet Cover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality17%−0.11

Cheap nasty fabric which is definitely not Egyptian cotton

Almost certainly not100% cotton

It doesn't feel like cotton bedding

Touch/Button Controls14%−0.11

Poor quality holes too small for the buttons to go through

The button holes on one were too small to get the buttons through

unfortunately the buttons are too small

Advertised Vs Actual Product10%−0.05

Bit misleading specially as I did put in the search double duvet

product not marked as such which contradicts the web description

Color10%−0.06

The 2 Blue Spa colour sets were an awful old fashioned green

not like photo colour so I sent them back

Not BRIGHT white

Quality-Overall10%+2.04

cheap quality

not the quality I was expecting

Love

Quality-Overall30%+2.04

Good quality

Great value and quality set

Honest & reliable company

Value For Money18%+0.93

Great discount price

good value

Good price

Soft Feel13%

The material is soft and very comfortable

Soft feel

soft cotton

Washability8%+0.54

Great quality that washes really well

Good quality, washes well and needs little searching to retain crispness

Washed well

Color5%−0.06

Super soft and brilliant white

White bedding looks lovely on my guest bed

clean looking white

Return

0.8% Return rate 48% Fixable by listing

Size-Overall28%█▃▆▇▇█

Very nice item just a little too big foe my duvet

unfortunately the buttons are too small

Only downside is it is too big for my duvet

Material Quality16%▁▄▁█▅▅

Cheap nasty fabric which is definitely not Egyptian cotton

Almost certainly not100% cotton

It doesn't feel like cotton bedding

Quality-Overall13%▂▅█▃▃▂

cheap quality

not the quality I was expecting

Color12%█▇▃▂▄▄

The 2 Blue Spa colour sets were an awful old fashioned green

not like photo colour so I sent them back

Not BRIGHT white

Thin7%▄█▃▁▅▂

FAQ

Common White Single Duvet Cover questions

Answered from the same tracked data.