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White Single Duvet Cover

Fail

Prices span $6.74–$15.73, mostly outside the sweet spot, so White Single Duvet Cover is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£34K/yr50K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
58%top-5 click share · 19 brands · 28 sellers

Flapen Score

White Single Duvet Cover against its category

The dotted line is the Home & Garden average. Past it, White Single Duvet Cover is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Single Duvet Cover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Single Duvet Cover 50K times last year and spent an estimated £34K. The top 5 brands take 77% of clicks. Demand peaks in Aug–Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
6.6%
Market size, estimated
£34Ka year
Peak month
September1.7× the quietest month
Top search term
white single duvet cover13K searches a year

02 · Price

A sale here is worth £10.31.

Listings sell for £10.31 on average, from £6.74 to £15.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.31 that is £1K to £3K a year per listing.

Average price
£10.31under the $15 to $100 sweet spot
Price range
£6.74–£15.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #215 within Home Textiles. It carries 2,075 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
79%
Out of stock, average day
16.2%
Average rank
#215in Home Textiles
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,075per listing
Listings tracked
24

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top White Single Duvet Cover products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

28

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 96%

Open market

20%

  • Utopia Bedding39%
  • Sapphire Collection17%
  • MAGNA COLLECTION13%
  • RAYYAN LINEN4%
  • Bedsure4%
  • 4AS3%

Demand

White Single Duvet Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep · busiest ÷ quietest = 1.7×

Search terms

Top White Single Duvet Cover search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • white single duvet cover13K/yr
  • single white duvet cover6K/yr
  • white bedding single7K/yr
  • white single bedding6K/yr
  • white single duvet cover set6K/yr
  • white duvet cover single5K/yr
  • single duvet cover set white4K/yr
  • single duvet cover white3K/yr

Reviews and returns

What reviews say buyers love and hate about White Single Duvet Cover

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Material Quality”
0.8%of orders come back
“Cheap nasty fabric which is definitely not Egyptian cotton”
A buyer, on “Material Quality”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common White Single Duvet Cover questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data