white shower curtain
Skip itPrices mostly outside the sweet spot ($3.54–$13.25) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad8,228.64avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Avg price
Bad£6.56avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£63K£63K/yr · 87K searches
Price range
Bad£3.54–£13.25cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, white shower curtain is a £63K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
white shower curtain market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £66K–£82K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 3.3%
- Avg brand age
- 40 months
- Avg seller age
- 212 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 rising
Sellers
16
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
11%
- Amazon Basics34%
- ANSIO22%
- CXTAI14%
- HUIBOHOU13%
- qisheng4%
- WedDecor3%
- Open — no brand owns it (6 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top white shower curtain search terms
- white shower curtain59K/yr
- shower curtain white16K/yr
- white shower curtain mould proof12K/yr
Top white shower curtain products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Shower Curtain with Hooks Water and Mould Resistant Fabric Machine Washable Bathroom Curtain 180 x 180 cm White
Amazon Basics£5.564.6★41,138 rev
ANSIO Shower Curtain for Bathroom - Mould and Mildew Resistant - Solid White 180 x 180 cm (71 x 71 Inch) | Water Repellant Fabric | 100% Polyester
ANSIO£5.854.6★16,827 rev
CXTAI White Shower Curtain Mould Proof and Mildew Resistant Washable Polyester Bathroom Curtains w/12pcs Hooks (71x71inch 180x180cm)
CXTAI£9.134.5★2,777 rev
HUIBOHOU Shower Curtain Mould Proof and Mildew Resistant Washable Bathroom Curtains Shower Curtain for Bathroom Bath Curtains with Hooks (White 180 * 180cm)
HUIBOHOU£4.334.1★381 rev
Amazon Basics Shower Curtain with Hooks Water and Mould Resistant Fabric Machine Washable Bathroom Curtain 180 x 200 cm White
Amazon Basics£6.234.6★41,138 rev
Newest
by launch date
MospdyGear Water and Mould Proof Shower Curtain White Waffle Weave Machine Washable 180x180cm with Hooks Easy Clean Bathroom Decor
MospdyGear£13.2515 rev
qisheng Shower Curtain for Bathroom - Mould and Mildew Resistant - White 180 x 180 cm (71 x 71 Inch) 100% PEVA
qisheng£4.2612 rev
hzkais White Shower Curtain Mould Proof and Mildew Resistant Washable Bathroom Curtains Shower Curtain for Bathroom Bath Curtains with Hooks 180 x 180 cm (71 x 71 Inch)
hzkais£4.91463 rev
HUIBOHOU Shower Curtain Mould Proof and Mildew Resistant Washable Bathroom Curtains Shower Curtain for Bathroom Bath Curtains with Hooks (White 180 * 180cm)
HUIBOHOU£4.33381 rev
iPEAK Shower Curtains Heavy duty Mould Proof Mold-Resistant Water Repellent Washable Diamond Fabric Bathroom Curtain 180cm x 180cm (White)
iPEAK£8.19280 rev
Trending
90-day click momentumhzkais White Shower Curtain Mould Proof and Mildew Resistant Washable Bathroom Curtains Shower Curtain for Bathroom Bath Curtains with Hooks 180 x 180 cm (71 x 71 Inch)
hzkais£4.914.1★
MospdyGear Water and Mould Proof Shower Curtain White Waffle Weave Machine Washable 180x180cm with Hooks Easy Clean Bathroom Decor
MospdyGear£13.254.8★
WedDecor PEVA Shower Curtain Mould & Mildew Resistant White 180cm x 180cm
WedDecor£3.543.7★
qisheng Shower Curtain for Bathroom - Mould and Mildew Resistant - White 180 x 180 cm (71 x 71 Inch) 100% PEVA
qisheng£4.264.4★
HUIBOHOU Shower Curtain Mould Proof and Mildew Resistant Washable Bathroom Curtains Shower Curtain for Bathroom Bath Curtains with Hooks (White 180 * 180cm)
HUIBOHOU£4.334.1★
What buyers say about white shower curtain
What buyers praise and complain about, mined from review topics.What buyers love
“Really happy with this shower curtain, good qualit & fairly priced”
“Value for money”
“Fits well”
“Just what I needed”
“Easy to use”
“easy to clean”
“Dont get me wrong it a lovely fabric its very soft to the touch BUT I wouldnt say its for a shower use at all it feels like something that you could put as a bed runner”
“Great curtain”
“Works okay”
“Water resistant and easy to clean”
What buyers complain about
“Not best quality shower curtain”
“cheap material”
“Returned was wrong size”
“I cant really describe the colour it is”
“Gets too wet compared to sone more expensive curtains”
“This then remains wet for quite a while”
“Discoloured”
“Didnt work well for me”
“thin and flimsey”
“Even the plastic bag it came in was thicker”
Top return reasons
Common questions
- Is white shower curtain profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the white shower curtain niche?
- 12 brands and 16 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in white shower curtain?
- Top complaints mined from reviews: Quality-Overall, Material Quality, Size-Overall. The return rate is 0.8%.
- When does demand for white shower curtain peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the white shower curtain niche?
- Listings span £3.54–£13.25; the average listing price is £6.56 (sweet spot $15–$100). The average incumbent carries 8,229 reviews — the moat a new listing must climb.