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White Shower Curtain

Fail

Prices span $3.54–$13.25, mostly outside the sweet spot, so White Shower Curtain is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£63K/yr87K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
79%top-5 click share · 12 brands · 16 sellers

Flapen Score

White Shower Curtain against its category

The dotted line is the Home & Garden average. Past it, White Shower Curtain is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Shower Curtain market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Shower Curtain 87K times last year and spent an estimated £63K. The top 5 brands take 87% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
11.1%
Market size, estimated
£63Ka year
Peak month
November1.3× the quietest month
Top search term
white shower curtain59K searches a year

02 · Price

A sale here is worth £6.56.

Listings sell for £6.56 on average, from £3.54 to £13.25. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £6.56 that is £3K to £5K a year per listing.

Average price
£6.56under the $15 to $100 sweet spot
Price range
£3.54–£13.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #50 within Bathroom. It carries 8,229 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#50in Bathroom
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,229per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top White Shower Curtain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£25K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

16

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

11%

  • Amazon Basics34%
  • ANSIO22%
  • CXTAI14%
  • HUIBOHOU13%
  • qisheng4%
  • WedDecor3%
  • Open — no brand owns it (6 brands, 11%)

Demand

White Shower Curtain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top White Shower Curtain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white shower curtain59K/yr
  • shower curtain white16K/yr
  • white shower curtain mould proof12K/yr

Reviews and returns

What reviews say buyers love and hate about White Shower Curtain

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%−0.06

Not best quality shower curtain

Awful quality

Cheap quality

Material Quality15%−0.09

cheap material

Very plastic not what I expected

Plastic harder than I expected

Size-Overall8%

Returned was wrong size

Short

Color7%−0.02

I cant really describe the colour it is

Not white

not good for anybody who wants white to match their bathroom

Moist/Dry6%

Gets too wet compared to sone more expensive curtains

moist environment here is unsatisfactory

Love

Quality-Overall20%−0.06

Really happy with this shower curtain, good qualit & fairly priced

Decent quality

Very good product

Value For Money18%+1.65

Value for money

Best Value

Good price

Size-Overall12%

Fits well

The best size for even a small shower as it drapes so well

It's big enough and long enough, well-made for the money, so a good buy for the money

Advertised Vs Actual Product10%+0.77

Just what I needed

As described

Just what it said, very useful

Ease Of Use7%+0.80

Easy to use

easy to take down

Easy to hang

Return

0.8% Return rate 57% Fixable by listing

Size-Overall42%▇█▆▆█▆

Returned was wrong size

Short

Quality-Overall12%▇▆██▄▆

Not best quality shower curtain

Awful quality

Cheap quality

Material Quality12%█▅▇▅▆▄

cheap material

Very plastic not what I expected

Plastic harder than I expected

Color8%▃▆▆▆▄█

I cant really describe the colour it is

Not white

not good for anybody who wants white to match their bathroom

Compatibility-Overall4%▄▃▃▆▃█

FAQ

Common White Shower Curtain questions

Answered from the same tracked data.