White Shelving Unit
MaybeThe top 5 products take only 17% of clicks. But buyers convert on only 0.6% of searches, so White Shelving Unit is a Maybe.
- Flapen Score
- 51 / 100Ranks 2,729 of 5,777 Home & Garden niches · on the category median51
- Market size
- £78K/yr200K searches / yr
- 90-day growth
- -25.0%search demand this quarter
- Competition
- 17%top-5 click share · 37 brands · 58 sellers
Flapen Score
White Shelving Unit against its category
The dotted line is the Home & Garden average. Past it, White Shelving Unit is stronger. Inside it, weaker.
Market
The White Shelving Unit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Shelving Unit 200K times last year and spent an estimated £78K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Nov. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.
- Searches, last 12 months
- 200K
- Growth, 90 days vs prior 90
- -25.0%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £78Ka year
- Peak month
- January2.3× the quietest month
- Top search term
- oak bookcase43K searches a year
02 · Price
A sale here is worth £63.69.
Listings sell for £63.69 on average, from £12.31 to £253.82. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £63.69 that is £0 to £6K a year per listing.
- Average price
- £63.69inside the $15 to $100 sweet spot
- Price range
- £12.31–£253.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #183 within Furniture. It carries 3,397 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 58%
- Out of stock, average day
- 9.3%
- Average rank
- #183in Furniture
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,397per listing
- Listings tracked
- 140
04 · Newcomers
Amazon counts 7 of last year's 23 launches as successful.
23 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 23
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top White Shelving Unit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vida Designs Cambridge 3 Tier Low Bookcase White Wooden Shelving Display Storage Unit Office Living Room Furniture
- Price
- £21.88
- Rating
- 4.3/5
- Reviews
- 7,638
- Age
- 8y ago

Vida Designs Cambridge 3 Tier Low Bookcase Oak Wooden Shelving Display Storage Unit Office Living Room Furniture
- Price
- £22.03
- Rating
- 4.3/5
- Reviews
- 7,638
- Age
- 8y ago

RoselandFurniture London Oak Slim Bookcase Tall Narrow Solid Wood Bookshelf with 5 Display Shelves for Living Room or Office
- Price
- £169.50
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 4y ago

Vida Designs Cambridge 3 Tier Low Bookcase Grey Wooden Shelving Display Storage Unit Office Living Room Furniture
- Price
- £20.64
- Rating
- 4.3/5
- Reviews
- 7,638
- Age
- 4y ago

IKEA BILLY bookcase 40x28x202 cm white
- Price
- £78.18
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 4y ago
Trending
90-day click momentum
Home Furniture Group Ltd Oakcroft Small Bookcase Rustic 2 Shelf Storage Unit Fully Assembled Slim Design
- Price
- £99.47
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 1y ago

FirFurd Bookcase 6 Tiers Bookshelf Green Tall Bookcase with Open Storage Shelf Freestanding Shelving Unit for Living Room Home Office 60x23.5x180cm
- Price
- £57.20
- Rating
- 4.7/5
- Reviews
- 385
- Age
- 9mo ago

Vida Designs Arlington Bookcase Modern Display Shelves Storage MDF Furniture Grey (5 Tier)
- Price
- £51.68
- Rating
- 4.4/5
- Reviews
- 901
- Age
- 5y ago

Coleshome 6-Tier Bookcase with Doors and Cabinet Bookshelf Floor Standing Display Storage Shelf Bookcases for Home Office Living Room Bedroom White 48 x 24 x 176.4
- Price
- £48.19
- Rating
- 4.3/5
- Reviews
- 88
- Age
- 1y ago

Flrrtenv 8-Cube Bookshelf 2 Tier Retro Bookcase with Legs 120cm Wood Bookshelves Storage Organizer Shelf Freestanding Open Book Shelves for Bedroom Living Room Office Rustic Brown
- Price
- £63.90
- Rating
- 4.4/5
- Reviews
- 400
- Age
- 2y ago
Newest
by launch date
FirFurd Bookcase 6 Tiers Bookshelf Green Tall Bookcase with Open Storage Shelf Freestanding Shelving Unit for Living Room Home Office 60x23.5x180cm
- Price
- £57.20
- Rating
- 4.7/5
- Reviews
- 385
- Age
- 9mo ago

Home Furniture Group Ltd Oakcroft Small Bookcase Rustic 2 Shelf Storage Unit Fully Assembled Slim Design
- Price
- £99.47
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 1y ago

FirFurd Bookcase Bookshelf 188cm Living Room Bookcases Free Standing 6-tier Tall Shelving Unit Display Shelf with 17 Compartments for Home Office 188x149x23.5cm Green
- Price
- £135.24
- Rating
- 4.8/5
- Reviews
- 310
- Age
- 1y ago

Coleshome 6-Tier Bookcase with Doors and Cabinet Bookshelf Floor Standing Display Storage Shelf Bookcases for Home Office Living Room Bedroom White 48 x 24 x 176.4
- Price
- £48.19
- Rating
- 4.3/5
- Reviews
- 88
- Age
- 1y ago

Mews Corona Bookcase Tall Large with 5 Shelves Mexican Pine Solid Wood
- Price
- £83.44
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 17% of clicks. An open shelf where new products get seen.
Brands
37 falling
Sellers
58
Top-5 brand share
58%
Top 20: 93%
Top-5 click share
17%
Top 20: 42%
Open market
35%
- Vida Designs24%
- FirFurd11%
- VASAGLE8%
- URBNLIVING8%
- Furinno7%
- RoselandFurniture6%
Demand
White Shelving Unit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 2.3×
Search terms
Top White Shelving Unit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oak bookcase43K/yr
- grey bookcase27K/yr
- low bookcase22K/yr
- small white bookcase10K/yr
- grey bookshelf9K/yr
- oak bookshelf10K/yr
- ikea billy bookcase10K/yr
- oak shelving unit10K/yr
- green bookcase7K/yr
- low bookshelf9K/yr
Reviews and returns
What reviews say buyers love and hate about White Shelving Unit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not fit for purpose
Small bookcase
It's small
Flimsy and difficult to assemble
it won't go together correctly
It was annoying to put together
Returned due to quality
Hardware is very poor quality
Poor quality
looks far more expensive than it is
The only thing is say ìs that thee price could have been lowered
I feel very over priced for what it is
Theres no instructions included
Confusing instructions
Instructions Incomplete
Love
Easy to install
Easy to assemble
Easy assembly
Fantastic quality, easy to put together
Quality not flimsy
Excellent product
It is sturdy
Nice sturdy piece of furniture
Good, solid materials
GOOD FOR THE PRICE
Amazing value
Excellent value for money
Perfect fit
It fits in and looks lovely
Fits perfect in my room
Return
0.9% Return rate 58% Fixable by listing
Not fit for purpose
Small bookcase
It's small
I have been sent the wrong color
look more yellowy
They are not the same colour as the unit
Returned due to quality
Hardware is very poor quality
Poor quality
is very flimsy
a little wobbly
The particle board is just very weak
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Shelving Unit questions
Answered from the same tracked data.









