white sage incense sticks
Skip itPrices mostly outside the sweet spot ($3.26–$10.75) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,336.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Avg price
Bad£6.36avg listing price — sweet spot $15–$100
Market size
Bad£55K£55K/yr · 51K searches
Price range
Bad£3.26–£10.75cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, white sage incense sticks is a £55K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 40/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
white sage incense sticks market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £51K–£64K
- units × avg price
- Conversion rate
- 16.8%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 5.3%
- Avg brand age
- 49 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
62
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
13%
- Satya44%
- Calmveda10%
- Rushant9%
- STAMFORD INC.8%
- M & J8%
- SAMASIA7%
- Open — no brand owns it (4 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top white sage incense sticks search terms
- white sage incense sticks26K/yr
- sage incense sticks13K/yr
- sage incense4K/yr
- white sage incense4K/yr
- sage incense sticks for cleansing4K/yr
Top white sage incense sticks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Satya Nag Champa White Sage Incense Sticks - 3 Packs
Satya£3.264.6★7,700 rev
Satya Nag Champa White Sage incense sticks-12packs x 15grams by Satya
Satya£7.364.1★3,122 rev
Satya White Sage Incense Sticks 15 Grams x 4 Packs | For Meditation Yoga Healing Aromatherapy Relxation Spirituality |
Rushant£4.654.5★262 rev
Original Satya Nag Champa White Sage Incense Sticks | with M&J incense sticks holder | x4 pack | for Aromatherapy Spa Yoga Weddings Meditation Healing Positivity and Relaxation
M & J£5.114.6★272 rev
Calmveda White Sage Incense Sticks for Cleansing - (80 Scent Sticks) Charcoal Free Made from Upcycled Flowers | Protection Incense to Cleanse Negative Energy
Calmveda£8.204.3★10,696 rev
Newest
by launch date
Organic White Sage Smudge Sticks - for Cleansing Negative Energy (24+ Sage Sticks 9 Inches) Thick California White Sage Incense Sticks with Real Leaves | Protection Incense Sticks for Daily Smudging
Calmveda£8.0810,696 rev
12x15g Incense Sticks with Incense Sticks Holder for Meditation Aromatherapy Spa Yoga Relaxation Healing Weddings Spirituality and Positivity (WHITE SAGE - 12PK)
1ABOVE£8.2242 rev
Satya White Sage Incense Sticks 15 Grams x 4 Packs | For Meditation Yoga Healing Aromatherapy Relxation Spirituality |
Rushant£4.65262 rev
Original Satya Nag Champa White Sage Incense Sticks | with M&J incense sticks holder | x4 pack | for Aromatherapy Spa Yoga Weddings Meditation Healing Positivity and Relaxation
M & J£5.11272 rev
Aroma Valley White Sage Incense Sticks - Traditional Handcrafted Masala Incense - 40 to 50 sticks approx.
Aroma Valley£5.88137 rev
Trending
90-day click momentumOrganic White Sage Smudge Sticks - for Cleansing Negative Energy (24+ Sage Sticks 9 Inches) Thick California White Sage Incense Sticks with Real Leaves | Protection Incense Sticks for Daily Smudging
Calmveda£8.084.3★
Original Satya Nag Champa White Sage Incense Sticks | with M&J incense sticks holder | x4 pack | for Aromatherapy Spa Yoga Weddings Meditation Healing Positivity and Relaxation
M & J£5.114.6★
Stamford London 37315 Californian White Sage Incense Sticks 20 Sticks x 6 Packs
STAMFORD INC.£5.324.6★
Satya Nag Champa White Sage incense sticks-12packs x 15grams by Satya
Satya£7.364.1★
Aroma Valley White Sage Incense Sticks - Traditional Handcrafted Masala Incense - 40 to 50 sticks approx.
Aroma Valley£5.884.3★
What buyers say about white sage incense sticks
What buyers praise and complain about, mined from review topics.What buyers love
“Great Smell”
“Awesome Quality and value, This is now my Go to for Incense Sticks”
“definitely worth the money”
“so its best used sparingly or with windows slightly open”
“As described”
“This is a well known brand which I've used a lot in the past, they really help to cleanse the air before prayers and meditation they are packed well for storage and delivery”
“And last quite a long time”
“Theyre a good size”
“eco friendly”
“Please, keep doing what you do, and the Strength is amazing, money well spent”
What buyers complain about
“Too highly perfumed for me”
“the scale of failure in quality is pretty high”
“It appears a though they may have got damp”
“wont burn any more”
“Not worth the money”
“Do not work”
“Unfortunately, these wouldnt turn after many attempts”
“Not worth the effort”
“Not as stated”
“Don't think its been stored right”
Top return reasons
Common questions
- Is white sage incense sticks profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the white sage incense sticks niche?
- 10 brands and 62 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in white sage incense sticks?
- Top complaints mined from reviews: Smell, Quality-Overall, Moist/Dry. The return rate is 0.2%.
- When does demand for white sage incense sticks peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the white sage incense sticks niche?
- Listings span £3.26–£10.75; the average listing price is £6.36 (sweet spot $15–$100). The average incumbent carries 4,336 reviews — the moat a new listing must climb.