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White Sage Incense Sticks

Fail

Prices span $3.26–$10.75, mostly outside the sweet spot, so White Sage Incense Sticks is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£55K/yr51K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
69%top-5 click share · 10 brands · 62 sellers

Flapen Score

White Sage Incense Sticks against its category

The dotted line is the Home & Garden average. Past it, White Sage Incense Sticks is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Sage Incense Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Sage Incense Sticks 51K times last year and spent an estimated £55K. The top 5 brands take 80% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

16.8% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
16.8%
Market size, estimated
£55Ka year
Peak month
January1.4× the quietest month
Top search term
white sage incense sticks26K searches a year

02 · Price

A sale here is worth £6.36.

Listings sell for £6.36 on average, from £3.26 to £10.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.36 that is £3K to £5K a year per listing.

Average price
£6.36under the $15 to $100 sweet spot
Price range
£3.26–£10.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #31 within Home Fragrance. It carries 4,336 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#31in Home Fragrance
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,336per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top White Sage Incense Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

62

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

13%

  • Satya44%
  • Calmveda10%
  • Rushant9%
  • STAMFORD INC.8%
  • M & J8%
  • SAMASIA7%
  • Open — no brand owns it (4 brands, 13%)

Demand

White Sage Incense Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top White Sage Incense Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white sage incense sticks26K/yr
  • sage incense sticks13K/yr
  • sage incense4K/yr
  • white sage incense4K/yr
  • sage incense sticks for cleansing4K/yr

Reviews and returns

What reviews say buyers love and hate about White Sage Incense Sticks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell23%+4.26

Too highly perfumed for me

Not white sage they smell awful

Smell is awful

Quality-Overall19%−0.11

the scale of failure in quality is pretty high

Absolute rubbish

BAD QUALITY

Moist/Dry10%−0.13

It appears a though they may have got damp

These sticks were damp

seem damp and some stuck together

Flammable10%−0.13

wont burn any more

Does not burn properly

Poor burning

Value For Money8%+0.15

Not worth the money

Waste of money

Awful waste of money

Love

Smell66%+4.26

Great Smell

Long lasting smell

Relaxing scent

Quality-Overall14%−0.11

Awesome Quality and value, This is now my Go to for Incense Sticks

Excellent product

Good quality

Value For Money10%+0.15

definitely worth the money

Good value

Good value for money

Ease Of Use2%−0.03

so its best used sparingly or with windows slightly open

They are easy to hold

The little stand is very handy

Advertised Vs Actual Product2%+0.14

As described

Just what I wanted

Has described

Return

0.2% Return rate 2% Fixable by listing

Smell39%█▃▅▆▃▂

Too highly perfumed for me

Not white sage they smell awful

Smell is awful

Functionality-Overall17%▁▆█▁▇▇

Do not work

They don't work

Struggle to lights and keep lit

Flammable15%▁▁▁▆▄█

wont burn any more

Does not burn properly

Poor burning

Defective Material/Parts5%▁▁▁▇█▅
Quality-Overall4%▁▁▁▁█▅

the scale of failure in quality is pretty high

Absolute rubbish

BAD QUALITY

FAQ

Common White Sage Incense Sticks questions

Answered from the same tracked data.