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White Roses

White Roses shows no brand lock-in (top 5 brands take 45% of clicks), but a small market ($57K/yr) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 14Growth 20Conversion 78Competition 69Returns 77Price range 62Avg price 33Brand share 90Review moat 60Quality gap 55
This niche Category average

Is White Roses profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, White Roses is a £57K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Feb. Verdict: Worth a look — 53/100.

White Roses: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.1% over the last 90 days and 7.6% of searches end in a purchase.

£57K

revenue / yr

Units sold / yr6K
Search volume / yr-9.1%74K
Conversion rate7.6%
Avg price£10.00

Who owns the niche?

The top 5 brands hold 45% of demand, so 55% of the market is open.

55%

open market share

Brands · sellers32 · 41
Top-5 product click share44%
Open market55%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement84%
New entrants (1y)15· 1 succeeded
Avg rating4.4★
Avg reviews1,107

Top White Roses products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

32 rising

Sellers

41

Top-5 brand share

45%

Top 20: 87%

Top-5 click share

44%

Top 20: 80%

Open market

48%

  • Waibejon11%
  • N&T NIETING9%
  • Cloudecor9%
  • Generic8%
  • LATRORA8%
  • HNVNER7%

White Roses demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume74KCVR7.6%Products38Brands32Top 5 Brands45%OOS Rate14.1%Rating4.4★Reviews1,107Avg BSR#822
2K2KSpike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.4×

Top White Roses search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • white roses28K/yr
  • white roses artificial flowers16K/yr
  • white rose10K/yr
  • white artificial roses8K/yr
  • artificial white roses7K/yr
  • fake white roses5K/yr

What reviews say buyers love and hate about White Roses

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall19%

These roses are good quality

Value For Money17%

So reasonably priced

Color16%

The colour is crisp and clean, making them look elegant whether used in a bouquet, table arrangement, or simply displayed in a vase as a statement piece

Ease Of Use5%

Quickly

Durability5%

Very lifelike

What buyers complain about

86% of reviews
Size-Overall32%

So small

Quality-Overall12%

Rubbish

Color11%

Brown awful

Durability6%

Rosé bush started to die as soon as it was delivered

Heating6%

she said what a pity the beautiful roses wouldn't last long in the heat

White Roses return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

62%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
30%
2Quality-Overall
22%
3Color
15%
4Advertised Vs Actual Product
13%
5Material Quality
5%

Common White Roses questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores White Roses 53/100 on Amazon United Kingdom — Worth a look. The niche generates £57K/yr across 38 tracked products. 1 of 15 products launched in the last 360 days are still selling. Search demand moved -9.1% over the last 90 days.
Search demand for White Roses on Amazon United Kingdom peaks in Feb, where the busiest month runs 1.4× the quietest.