Is white roses profitable to sell on Amazon United Kingdom?

The niche generates £57K/yr across 38 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the white roses niche?

32 brands and 41 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in white roses?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.9%.

When does demand for white roses peak?

Demand peaks in Feb; the busiest month runs 1.4× the quietest.

What does it cost to enter the white roses niche?

Listings span £4.84–£31.44; the average listing price is £10.00 (sweet spot $15–$100). The average incumbent carries 1,107 reviews — the moat a new listing must climb.

white roses

Worth a look

Shows no brand lock-in (top 5 brands take 45% of clicks), but a small market ($57K/yr) keeps it on the watch list.

Brand share

Great45%

top-5 brand share — no brand owns this niche

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Returns

Great1.9%

return rate — above 5% kills the launch gate

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Price range

Good£4.84–£31.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,106.92

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.00

avg listing price — sweet spot $15–$100

Growth

Bad-9.1%

90-day search growth — must beat 0% to launch

Market size

Bad£57K

£57K/yr · 74K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, white roses is a £57K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Feb. Verdict: Worth a look — 53/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

white roses market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: £50K–£60K; units × avg price
Conversion rate: 7.6%
Avg BSR: #822
Page quality: 0%
Prime: 97%
Sponsored: 84%
Out of stock: 14.1%
Avg brand age: 29 months
Avg seller age: 215 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

32 rising

Sellers

Top-5 brand share

45%

Top 20: 87%

Top-5 click share

44%

Top 20: 80%

Open market

48%

Waibejon11%
N&T NIETING9%
Cloudecor9%
Generic8%
LATRORA8%
HNVNER7%

Demand & seasonality

Weekly Amazon search volume, last 64 weeks — -9.1% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.4×

Open Trend

Top white roses search terms

white roses28K/yr -13.3%5.3% conv.
white roses artificial flowers16K/yr +4.3%5.9% conv.
white rose10K/yr -16.9%2.2% conv.
white artificial roses8K/yr -9.0%7.4% conv.
artificial white roses7K/yr -9.7%5.6% conv.
fake white roses5K/yr -13.2%5.2% conv.

All search terms

Top white roses products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Waibejon 12 Pcs Artificial White Roses with Stems White Fake Roses Artificials Flowers Fake Artificials Whites Rose Silk Flowers for Home Garden Party Hotel Wedding DIY

Waibejon£8.374.6★113 rev

Cloudecor 12Pcs White Roses Artificial Flowers Fake Roses Faux Velvet Silk Flower for Home Wedding Decoration (Pearl Rose White)

Cloudecor£9.094.5★1,322 rev

N&T NIETING Artificial Flowers 25pcs Fake Flowers White Rose Perfect for DIY Wedding Bridesmaid Bridal Bouquets Centerpieces Home Flower Arrangement Decoration

N&T NIETING£7.834.7★7,409 rev

10 Pcs Artificial Roses White Fake Roses Artificial Flowers with Stems Fake Artificial White Roses Silk Flowers for Home Garden Party Hotel Office Decor

Generic£8.604.5★246 rev

LATRORA 10 Pcs Artificial Roses White Fake Roses Artificial Flowers with Stemsroses Fake Artificial Ivory Roses Silk Flowers for Home Garden Party Hotel Office Decor

LATRORA£7.314.4★12 rev

Newest

by launch date

TUBAWD 26PCS White Roses Artificial Flowers and Artificial Roses White Roses with White Flowers and White Faux Flowers for Home Wedding Bouquet Party Office Decor

TUBAWD£7.651 rev

3mo ago

TUBAWD 25PCS White Roses Artificial Flowers Set with Greeting Card Artificial Roses for Decoration or Party Settings

TUBAWD£7.610 rev

3mo ago

DNTHYRIN 25PCS White Roses Artificial Flowers Foam Roses for Wedding Bouquets and Home Decor Ivory White Faux Flowers with Stems for Event Planning and DIY Arrangements

DNTHYRIN£7.653 rev

4mo ago

saerryor 20 Pcs White Artificial Flowers Fake Artificial Roses Silk Flowers with Stem for DIY Wedding Party Bouquet Centerpieces Arrangements Home Tables Garden Decorations

saerryor£10.7011 rev

6mo ago

Riqiaqia 15PCS Artificial Flowers Fake Roses Silk Artificial Ivory White Roses with Stems Realistic Bouquets for Wedding Centerpiece Valentines Day Decorations Home Decor Party Crafts DIY

Riqiaqia£12.2237 rev

6mo ago

What buyers say about white roses

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“These roses are good quality”

Value For Money17%

“So reasonably priced”

Color16%

“The colour is crisp and clean, making them look elegant whether used in a bouquet, table arrangement, or simply displayed in a vase as a statement piece”

Ease Of Use5%

“Quickly”

Durability5%

“Very lifelike”

Soft Feel5%

“Very pretty flowers silky to the touch”

Gifting Purpose4%

“Absolutely beautiful bought as a present”

Plant Growth4%

“Great plant”

Design-Overall4%

“make the place look elegant”

Size-Overall4%

“Perfect length and easy to open up”

What buyers complain about

Size-Overall32%

“So small”

Quality-Overall12%

“Rubbish”

Color11%

“Brown awful”

Durability6%

“Rosé bush started to die as soon as it was delivered”

Heating6%

“she said what a pity the beautiful roses wouldn't last long in the heat”

Thickness6%

“stem was very thick hasnt held up as well as a slighty more expensive one from anotger company”

Advertised Vs Actual Product5%

“so was hopeful these would look the depiction on the product page”

Material Quality4%

“therefore makes them look quite plasticky”

Smell3%

“There is a noticeable chemical smell on arrival”

Top return reasons

Size-Overall30%

Quality-Overall22%

Color15%

Advertised Vs Actual Product13%

Material Quality5%

Value For Money4%

Compatibility-Overall1%

Design-Overall1%

Thickness1%

Plant Growth1%

Common questions

Is white roses profitable to sell on Amazon United Kingdom?: The niche generates £57K/yr across 38 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the white roses niche?: 32 brands and 41 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in white roses?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.9%.
When does demand for white roses peak?: Demand peaks in Feb; the busiest month runs 1.4× the quietest.
What does it cost to enter the white roses niche?: Listings span £4.84–£31.44; the average listing price is £10.00 (sweet spot $15–$100). The average incumbent carries 1,107 reviews — the moat a new listing must climb.