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White Roses

Maybe

The top 5 brands take only 45% of clicks. But shoppers spend only $57K a year here, so White Roses is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£57K/yr74K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
44%top-5 click share · 32 brands · 41 sellers

Flapen Score

White Roses against its category

The dotted line is the Home & Garden average. Past it, White Roses is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Roses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Roses 74K times last year and spent an estimated £57K. The top 5 brands take 45% of clicks. Demand peaks in Feb. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
7.6%
Market size, estimated
£57Ka year
Peak month
February1.4× the quietest month
Top search term
white roses28K searches a year

02 · Price

A sale here is worth £10.00.

Listings sell for £10.00 on average, from £4.84 to £31.44. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £10.00 that is £0 to £1K a year per listing.

Average price
£10.00under the $15 to $100 sweet spot
Price range
£4.84–£31.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #822 within Artificial Flora. It carries 1,107 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
14.1%
Average rank
#822in Artificial Flora
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,107per listing
Listings tracked
38

04 · Newcomers

Amazon counts 1 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top White Roses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

32 rising

Sellers

41

Top-5 brand share

45%

Top 20: 87%

Top-5 click share

44%

Top 20: 80%

Open market

48%

  • Waibejon11%
  • N&T NIETING9%
  • Cloudecor9%
  • Generic8%
  • LATRORA8%
  • HNVNER7%

Demand

White Roses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.4×

Search terms

Top White Roses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white roses28K/yr
  • white roses artificial flowers16K/yr
  • white rose10K/yr
  • white artificial roses8K/yr
  • artificial white roses7K/yr
  • fake white roses5K/yr

Reviews and returns

What reviews say buyers love and hate about White Roses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.24

So small

which makes them slightly too small for a large urn-style vase

thought they maybe squashed as the box was small

Quality-Overall12%

Rubbish

Not as good as expected The roses were all twisted

Color11%+0.61

Brown awful

was really disappointed with the colour

when received they are bright white and dont look at all realistic

Durability6%−0.01

Rosé bush started to die as soon as it was delivered

Heating6%+0.24

she said what a pity the beautiful roses wouldn't last long in the heat

Love

Quality-Overall19%

These roses are good quality

Excellent product

Theyre well made

Value For Money17%+1.70

So reasonably priced

Good value for money

Good value

Color16%+0.61

The colour is crisp and clean, making them look elegant whether used in a bouquet, table arrangement, or simply displayed in a vase as a statement piece

The colours is clean

Gorgeous flowers beautiful colours

Ease Of Use5%

Quickly

easy to arrange

theyre easy to bend or cut to suit your needs

Durability5%−0.01

Very lifelike

Long lasting

thoughtful option that looks nice and lasts well, especially for memorials or long-term displays

Return

1.9% Return rate 62% Fixable by listing

Size-Overall30%▅▅▅▅█▆

So small

which makes them slightly too small for a large urn-style vase

thought they maybe squashed as the box was small

Quality-Overall22%▆███▆▇

Rubbish

Not as good as expected The roses were all twisted

Color15%▅█▄▅▃█

Brown awful

was really disappointed with the colour

when received they are bright white and dont look at all realistic

Advertised Vs Actual Product13%▇▇▇█▇▅

so was hopeful these would look the depiction on the product page

not like the picture at all

Material Quality5%▄▆█▃▁▂

therefore makes them look quite plasticky

stems are plastic

FAQ

Common White Roses questions

Answered from the same tracked data.