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White Ribbon

Fail

Prices span $1.84–$5.74, mostly outside the sweet spot, so White Ribbon is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£98K/yr179K searches / yr
90-day growth
+15.7%search demand this quarter
Competition
60%top-5 click share · 16 brands · 19 sellers

Flapen Score

White Ribbon against its category

The dotted line is the Home & Garden average. Past it, White Ribbon is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Ribbon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Ribbon 179K times last year and spent an estimated £98K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

15.5% of searches ended in a purchase last week.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
+15.7%
Conversion, latest week
15.5%
Market size, estimated
£98Ka year
Peak month
December2.5× the quietest month
Top search term
white ribbon128K searches a year

02 · Price

A sale here is worth £3.53.

Listings sell for £3.53 on average, from £1.84 to £5.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £3.53 that is £4K to £5K a year per listing.

Average price
£3.53under the $15 to $100 sweet spot
Price range
£1.84–£5.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£4K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #82 within Sewing. It carries 538 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#82in Sewing
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
538per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top White Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

19

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

22%

  • XEANCO33%
  • G2PLUS15%
  • Yiduohua12%
  • HONGCI7%
  • woric6%
  • Vaessen Creative5%

Demand

White Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top White Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white ribbon128K/yr
  • white ribbon thick11K/yr
  • white satin ribbon14K/yr
  • white ribbon for gift wrapping15K/yr
  • ribbon white5K/yr
  • white hair ribbon3K/yr
  • white silk ribbon2K/yr

Reviews and returns

What reviews say buyers love and hate about White Ribbon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.06

Ribbon not fit for purpose

Ease Of Use25%−0.11

Not able to use

Display Colors17%−0.06

This might be an issue to you if you are very particular about the color

One issue is that the color is more of a cold white

Color17%0.00

Slight disappointment about the color though

One issue is that the color is more of a cold white

Love

Quality-Overall41%+1.32

This ribbon is good quality

Good Quality

Honest & reliable company

Value For Money17%+1.18

This is an ideal budget ribbon with the price being only £1.99 at the time of ordering

Excellent value

Good Value

Advertised Vs Actual Product13%+0.76

Its a great product its exactly as advertised

Just as described

As pictured

Color7%0.00

is very vibrant

the colour is maintained throughout

white colour

Size-Overall5%−0.06

Makes lovely bows any size

is a decent sized roll

The width is a nice

Return

0.6% Return rate 54% Fixable by listing

Color27%▁▅█▃▃▆

Slight disappointment about the color though

One issue is that the color is more of a cold white

Quality-Overall26%▅▅▃▃█▆
Size-Overall23%█▅▄▆▅▂

Ribbon not fit for purpose

Thin6%▁▁█▁▃▃
Material Quality5%▁▁▁▇▁█

FAQ

Common White Ribbon questions

Answered from the same tracked data.