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White Plant Pot

Maybe

The top 5 products take only 16% of clicks. But shoppers spend only $43K a year here, so White Plant Pot is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£43K/yr241K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
16%top-5 click share · 56 brands · 127 sellers

Flapen Score

White Plant Pot against its category

The dotted line is the Home & Garden average. Past it, White Plant Pot is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Plant Pot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Plant Pot 241K times last year and spent an estimated £43K. The top 5 brands take 56% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
241K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
1.2%
Market size, estimated
£43Ka year
Top search term
white plant pot26K searches a year

02 · Price

A sale here is worth £14.44.

Listings sell for £14.44 on average, from £3.55 to £55.93. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £14.44 that is £0 to £1K a year per listing.

Average price
£14.44under the $15 to $100 sweet spot
Price range
£3.55–£55.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #368 within Garden Tools & Watering Equipment. It carries 1,110 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
69%
Out of stock, average day
8.2%
Average rank
#368in Garden Tools & Watering Equipment
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,110per listing
Listings tracked
160

04 · Newcomers

Amazon counts 8 of last year's 29 launches as successful.

29 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
29
Successful launches
8Amazon's first-year sales bar
Average brand age
38 months

Products

Top White Plant Pot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

£0£858£2K£3K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

56 rising

Sellers

127

Top-5 brand share

56%

Top 20: 84%

Top-5 click share

16%

Top 20: 37%

Open market

41%

  • Ivyline19%
  • elho13%
  • B2C9%
  • LE TAUCI9%
  • Gardening Naturally5%
  • tenn well4%

Search terms

Top White Plant Pot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white plant pot26K/yr
  • green plant pot20K/yr
  • plant pot ceramic16K/yr
  • ceramic indoor plant pots13K/yr
  • large ceramic plant pots indoor22K/yr
  • indoor plant pot 30cm10K/yr
  • indoor plant pots 20cm11K/yr
  • indoor plant pot ceramic11K/yr
  • extra large indoor plant pot11K/yr
  • ceramic planter9K/yr

Reviews and returns

What reviews say buyers love and hate about White Plant Pot

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.11

Water bowl is too small

Bigger than I thought

Much smaller

Value For Money9%+1.52

not happy at all for the price

There fairly expensive

Looks more expensive than they are

Quality-Overall7%+1.23

Not as good quality as usual

Also doesnt fill me with confidence regarding the quality of the pots

Poor quality

Material Quality6%−0.06

I would have kept it had the material been different

Unfortunately this pot looks cheap because of the material. very plasticky

Cheap and plastic

Strength6%−0.05

Not sturdy

Very flimsy plastic

not very robust

Love

Quality-Overall19%+1.23

Good quality planter

Amazing quality

Good solid quality

Value For Money15%+1.52

Good value for money

Good for the price

Excellent value

Color11%+0.12

Beautiful colours

Colour is lovely

colours vibrant and pretty

Size-Overall9%−0.11

Perfect size

Good size pot

19 cm perfect height

Advertised Vs Actual Product5%−0.01

As described

Works as advertised

Just what I needed

Return

1.4% Return rate 77% Fixable by listing

Size-Overall57%███▇█▇

Water bowl is too small

Bigger than I thought

Much smaller

Defective Material/Parts8%▅▅▇██▇
Color8%▄█▆█▆█

Not the same colour

colour a bit darker than expected from photo

Disappointing colour

Quality-Overall4%█▆▅▅▆▅

Not as good quality as usual

Also doesnt fill me with confidence regarding the quality of the pots

Poor quality

Advertised Vs Actual Product3%▆▄▇▇▆█

which is a bit deceiving

Inaccurate Product Listing Images

Nothing like the picture

FAQ

Common White Plant Pot questions

Answered from the same tracked data.