white plant pot
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a small market ($43K/yr) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Great£3.55–£55.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.44avg listing price — sweet spot $15–$100
Review moat
Good1,109.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£43K£43K/yr · 241K searches
According to Flapen's Amazon United Kingdom niche tracking, white plant pot is a £43K/yr Amazon United Kingdom market (241K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
white plant pot market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £36K–£43K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #368
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 72%
- Out of stock
- 8.2%
- Avg brand age
- 38 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
56 rising
Sellers
127
Top-5 brand share
56%
Top 20: 84%
Top-5 click share
16%
Top 20: 37%
Open market
41%
- Ivyline19%
- elho13%
- B2C9%
- LE TAUCI9%
- Gardening Naturally5%
- tenn well4%
Top white plant pot search terms
- white plant pot26K/yr
- green plant pot20K/yr
- plant pot ceramic16K/yr
- ceramic indoor plant pots13K/yr
- large ceramic plant pots indoor22K/yr
- indoor plant pot 30cm10K/yr
- indoor plant pots 20cm11K/yr
- indoor plant pot ceramic11K/yr
- extra large indoor plant pot11K/yr
- ceramic planter9K/yr
Top white plant pot products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gardening Naturally Indoor Plant Pot Zinnia Stylish and Durable Planter for Houseplants (Cylindrical Pot Diameter 29.8cm x Height Including Legs 28.5cm - Concrete Colour)
Gardening Naturally£18.794.1★284 rev
Ivyline Planter Ceramic Sage H13.5cm x D13.5cm
Ivyline£4.974.3★178 rev
Ivyline 13cm Dia Contemporary Glazed Plant Pot with Textured Crackle Design Indoor Planter Flower Pot for Cacti Succulents and Small House Plants Emerald
Ivyline£10.594.3★247 rev
Garden Superstore Olive Planter Flower Pot (30cm Diameter x 30cm Tall Green)
Garden Superstore£10.484.6★309 rev
tenn well 30cm Indoor Pot for Plants with Liner Cotton Woven Storage Basket Large Plant Pots for Indoor Plants Flower Laundry Organiser and Home Decoration (Black and Brown)
tenn well£12.364.1★873 rev
Newest
by launch date
GEEZY Brown Plant Pot with Legs 39.5 cm - Weather Resistant Indoor & Outdoor Planter - Modern Textured Flower Pot for Living Room Garden & Patio
GEEZY£17.0816 rev
Homeuouz Plastic Plant Pots Indoor 5 Pack 15cm Stripe Grooves Flower Pots with Drainage Holes and Tray Modern Decorative Planter Pot for All House PlantsWhite
Homeuouz£10.70558 rev
Ivyline Orla Glazed Fern Planter Green S
Ivyline£10.1421 rev
Orla Glazed Fern Planter
Ivyline£15.1721 rev
Oairse Set of 2 Ceramic Plant Pots 13CM 15CM Green Ceramic Planter with Drainage Holes and Saucers Decorative Stripe Plant Pots Indoor Modern Flower Pots for Succulent Cactus Orchid House Plants
Oairse£24.81214 rev
Trending
90-day click momentumGEEZY Brown Plant Pot with Legs 39.5 cm - Weather Resistant Indoor & Outdoor Planter - Modern Textured Flower Pot for Living Room Garden & Patio
GEEZY£17.084.1★
elho B.For Soft Round 22cm Flower Pot - White
elho£12.294.6★
elho Sereh Round 30 - Plant Pot for Indoor & Outdoor - 100% Recycled Plastic - Ø 29.5 x H 25.3 cm - Beige/Mushroom Beige
elho£18.784.7★
Muzhira Plant Pots 16cm Thicken Plastic Planter with Drainage Holes Plant Container Indoor Gardening Pot for Indoor and Outdoor Garden - White
Muzhira£7.064.3★
elho Vibes Fold Round 16cm Flower Pot - Sorbet Green
elho£6.914.7★
What buyers say about white plant pot
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality planter”
“Good value for money”
“Beautiful colours”
“Perfect size”
“As described”
“look very solidly built”
“it supports the plant very well”
“The design is really attractive too”
“Lovely and lightweight”
“lightweight though solid feeling plastic material”
What buyers complain about
“Water bowl is too small”
“not happy at all for the price”
“Not as good quality as usual”
“I would have kept it had the material been different”
“Not sturdy”
“Not the same colour”
“Rather thin”
“which is a bit deceiving”
“the shape is terrible”
“Quite heavy”
Top return reasons
Common questions
- Is white plant pot profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 160 tracked products. 8 of 29 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the white plant pot niche?
- 56 brands and 127 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in white plant pot?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.4%.
- What does it cost to enter the white plant pot niche?
- Listings span £3.55–£55.93; the average listing price is £14.44 (sweet spot $15–$100). The average incumbent carries 1,110 reviews — the moat a new listing must climb.