White Pillowcases 2 Pack

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months

104K

Growth, 90 days vs prior 90

-5.1%

Conversion, latest week

20.1%

Market size, estimated

£128Ka year

Peak month

May1.3× the quietest month

Top search term

white pillowcases 2 pack89K searches a year

Listings sell for £6.14 on average, from £2.97 to £12.20. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £6.14 that is £8K to £9K a year per listing.

Average price

£6.14under the $15 to $100 sweet spot

Price range

£2.97–£12.20

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

1,250–1,500

Revenue per listing a year

£8K–£9K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #40 within Home Textiles. It carries 9,873 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

94%

Out of stock, average day

7.3%

Average rank

#40in Home Textiles

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

9,873per listing

Listings tracked

18

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

49 months