White Pillow Cases 4 Pack Cotton
FailPrices span $4.97–$12.20, mostly outside the sweet spot, so White Pillow Cases 4 Pack Cotton is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £73K/yr45K searches / yr
- 90-day growth
- +15.9%search demand this quarter
- Competition
- 72%top-5 click share · 16 brands · 18 sellers
Flapen Score
White Pillow Cases 4 Pack Cotton against its category
The dotted line is the Home & Garden average. Past it, White Pillow Cases 4 Pack Cotton is stronger. Inside it, weaker.
Market
The White Pillow Cases 4 Pack Cotton market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Pillow Cases 4 Pack Cotton 45K times last year and spent an estimated £73K. The top 5 brands take 73% of clicks. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.
01 · Demand
21.0% of searches ended in a purchase last week.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.0% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- +15.9%
- Conversion, latest week
- 21.0%
- Market size, estimated
- £73Ka year
- Peak month
- August2.3× the quietest month
- Top search term
- white pillow cases 4 pack cotton37K searches a year
02 · Price
A sale here is worth £7.79.
Listings sell for £7.79 on average, from £4.97 to £12.20. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £7.79 that is £4K to £6K a year per listing.
- Average price
- £7.79under the $15 to $100 sweet spot
- Price range
- £4.97–£12.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #105 within Home Textiles. It carries 8,390 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 74%
- Out of stock, average day
- 13.3%
- Average rank
- #105in Home Textiles
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,390per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top White Pillow Cases 4 Pack Cotton products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NAFAY LIVING White Pillow Cases 4 Pack Cotton 300 Thread Count - Hotel Quality Pillow Covers with Envelope Enclosure - Breathable & Super Soft Housewife Pillowcases (50 x 75 cm)
- Price
- £9.47
- Rating
- 4.4/5
- Reviews
- 661
- Age
- 2y ago
linensland - 4 Pack Egyptian Cotton Pillow Cases - 250 Thread Count Premium Hotel Quality Soft & Breathable Envelope Closure Pillowcases - Standard Size (50x75 cm) White
- Price
- £9.84
- Rating
- 4.4/5
- Reviews
- 1,912
- Age
- 4y ago
CozyWhirl White Pillow Cases 4 Pack Cotton 200 Thread Count - Hotel Quality Pillow Cases with Envelope Closure Design - Soft & Breathable Fabric Size 75 * 50 cm
- Price
- £9.97
- Rating
- 4.5/5
- Reviews
- 163
- Age
- 1y ago
Pillow Cases 4 Pack White Soft & Breathable 100% Brushed Microfiber Pillowcase. Anti-Allergic & Machine Washable with Secure Envelope Closure Multicolor UK Size 50 × 75 cm
- Price
- £6.06
- Rating
- 4.5/5
- Reviews
- 950
- Age
- 2y ago
Utopia Bedding Pack of 4 Pillowcases Standard 50x75cm White
- Price
- £6.51
- Rating
- 4.6/5
- Reviews
- 15,701
- Age
- 6y ago
Trending
90-day click momentum
Pillow Cases 4 Pack White - 100% Brushed Microfibre UK-Standard Size 50x75cm Envelope Closure Pillowcases - OEKO-TEX Certified Wrinkle & Fade Resistant Pillow Covers (Pack of 4 White)
- Price
- £6.08
- Rating
- 4.5/5
- Reviews
- 1,213
- Age
- 6mo ago
AmigoZone New 4 Pack Pillowcases Housewife Plain Cover Polycotton Percale Bedroom Pillowcases (White Housewife Pillow Cases 4 Pack)
- Price
- £6.26
- Rating
- 4.3/5
- Reviews
- 1,376
- Age
- 7y ago
Linens World Pillow Cases 4 pack - Egyptian Cotton 200 Thread Count Pillow Cases/Pillow Protectors Hotel Quality Fabric & Wrinkle free pillows Cover Pack of 4 (Standard 50x75 cm White)
- Price
- £6.79
- Rating
- 4.5/5
- Reviews
- 474
- Age
- 3y ago
Pillowcases 4 Pack Premium Microfibre Soft Breathable & Wrinkle Resistant Easy Care Envelope Closure for Secure Fit Standard Size Pillow Covers
- Price
- £5.56
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 9mo ago
400 Thread Count 4 Pack Oxford Pillowcases Set 100% Egyptian Cotton Bedding Pillow Case Sham White 100% Long Staple Sateen Weave Oxford Pillow Covers -50cm x 75cm + 5cm
- Price
- £10.92
- Rating
- 4.1/5
- Reviews
- 41
- Age
- 2y ago
Newest
by launch datePillow Cases 4 Pack White - 100% Brushed Microfibre UK-Standard Size 50x75cm Envelope Closure Pillowcases - OEKO-TEX Certified Wrinkle & Fade Resistant Pillow Covers (Pack of 4 White)
- Price
- £6.08
- Rating
- 4.5/5
- Reviews
- 1,213
- Age
- 6mo ago
Pillowcases 4 Pack Premium Microfibre Soft Breathable & Wrinkle Resistant Easy Care Envelope Closure for Secure Fit Standard Size Pillow Covers
- Price
- £5.56
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 9mo ago
CHComfort Pillow Cases 4 Pack Standard Size 50 x 75 cm Ultra Soft Brushed Microfiber Pillow Covers with Envelope Closure Hypoallergenic Wrinkle Fade & Stain Resistant White
- Price
- £4.98
- Rating
- 4.5/5
- Reviews
- 763
- Age
- 1y ago
CozyWhirl White Pillow Cases 4 Pack Cotton 200 Thread Count - Hotel Quality Pillow Cases with Envelope Closure Design - Soft & Breathable Fabric Size 75 * 50 cm
- Price
- £9.97
- Rating
- 4.5/5
- Reviews
- 163
- Age
- 1y ago
Acrali Home White Pillow Cases 4 Pack 1800 Soft Microfiber Pillow Covers 50×75 cm with Envelope Closure Breathable Anti-Allergy Wrinkle Stain & Fade Resistant
- Price
- £6.95
- Rating
- 4.5/5
- Reviews
- 202
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
16 rising
Sellers
18
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
22%
- NAFAY LIVING18%
- LINENSLAND16%
- COZYWHIRL16%
- Joybees13%
- Utopia Bedding9%
- DTEX HOMES5%
Demand
White Pillow Cases 4 Pack Cotton search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.3×
Reviews and returns
What reviews say buyers love and hate about White Pillow Cases 4 Pack Cotton
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Poor quality control
Different quality than advertised
Too big, too smooth
way way way too big
they seem a bit on the small side
Seems a thin material
.feeling thick Horrible
Not quite a thick as I expected
They are also made of that horrible cheap soft/silky-like material that so many Amazon bedding products seem to be made out of
I would describe them as a quite coarse material
Quite thin material
It's slightly darker
not white
Definitely not white
Love
Good quality and quick delivery
Good quality, really white
Amazing quality
Excellent value
Worth the money
Good for the price
Amazingly soft
soft to the touch
Soft, smooth, great fit
Very comfortable
comfortable to use
feel so good like a hotel pillow
fit well
fit the pillows nicely
Good fit standard pillow
Return
0.4% Return rate 50% Fixable by listing
Too big, too smooth
way way way too big
they seem a bit on the small side
Poor quality
Poor quality control
Different quality than advertised
They are also made of that horrible cheap soft/silky-like material that so many Amazon bedding products seem to be made out of
I would describe them as a quite coarse material
Quite thin material
It's slightly darker
not white
Definitely not white
A little thin
the fabric is very thin
Large and thin
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Pillow Cases 4 Pack Cotton questions
Answered from the same tracked data.