White Pillow Cases 4 Pack Cotton

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.0% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months

45K

Growth, 90 days vs prior 90

+15.9%

Conversion, latest week

21.0%

Market size, estimated

£73Ka year

Peak month

August2.3× the quietest month

Top search term

white pillow cases 4 pack cotton37K searches a year

Listings sell for £7.79 on average, from £4.97 to £12.20. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £7.79 that is £4K to £6K a year per listing.

Average price

£7.79under the $15 to $100 sweet spot

Price range

£4.97–£12.20

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

£4K–£6K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #105 within Home Textiles. It carries 8,390 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

74%

Out of stock, average day

13.3%

Average rank

#105in Home Textiles

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,390per listing

Listings tracked

19

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months