White Pillow Cases

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months

72K

Growth, 90 days vs prior 90

-3.1%

Conversion, latest week

14.6%

Market size, estimated

£74Ka year

Peak month

September1.3× the quietest month

Top search term

white pillow cases44K searches a year

Listings sell for £7.12 on average, from £2.97 to £13.79. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £7.12 that is £2K to £4K a year per listing.

Average price

£7.12under the $15 to $100 sweet spot

Price range

£2.97–£13.79

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #34 within Home Textiles. It carries 8,401 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

88%

Out of stock, average day

14.3%

Average rank

#34in Home Textiles

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,401per listing

Listings tracked

25

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months