White Pillow Cases

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months

72K

Growth, 90 days vs prior 90

-3.1%

Conversion, latest week

14.6%

Market size, estimated

£74Ka year

Peak month

September1.3× the quietest month

Top search term

white pillow cases44K searches a year

Listings sell for £7.12 on average, from £2.97 to £13.79. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £7.12 that is £2K to £4K a year per listing.

Average price

£7.12under the $15 to $100 sweet spot

Price range

£2.97–£13.79

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #34 within Home Textiles. It carries 8,401 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

88%

Out of stock, average day

14.3%

Average rank

#34in Home Textiles

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,401per listing

Listings tracked

25

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months