white paper bags
Worth a lookShows low returns (1.0%), but a small market ($58K/yr) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good782.4avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Price range
Okay£2.88–£21.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.14avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£58K£58K/yr · 73K searches
According to Flapen's Amazon United Kingdom niche tracking, white paper bags is a £58K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
white paper bags market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £51K–£61K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #286
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 88%
- Out of stock
- 3.0%
- Avg brand age
- 49 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
33
Top-5 brand share
66%
Top 20: 98%
Top-5 click share
42%
Top 20: 81%
Open market
28%
- PWgoods18%
- Gcardist17%
- HAUSPROFI12%
- QWORK10%
- Nationwide Paper9%
- Clearly6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top white paper bags search terms
- white paper bags47K/yr
- white paper bags with handles14K/yr
- small white paper bags4K/yr
- paper bags white5K/yr
- white paper bag3K/yr
Top white paper bags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HAUSPROFI 30pcs Kraft Paper Bags for Gifts Food & Sweets Strong Carrier Bags with Twisted Handles for Kid Parties Weddings Thicken 130gsm
HAUSPROFI£7.234.7★1,042 rev
QWORK 60pcs White Paper Gift Bags With Handles 15X8X21CM For Party Packaging Birthday Gift Bags Shopping Bags
QWORK£11.624.6★261 rev
Nationwide Paper 25 Small White Paper Bags Party Bags with Twist Handles Gift bag DIY and Sweet bags (18x9x22cm)
Nationwide Paper£5.844.5★211 rev
PWgoods White Paper Bags with Handles - 50 Pack Small 9 x 7 x 3.5 Twisted Handle Carrier Bag Retail Lunch Party Gift
PWgoods£12.264.4★111 rev
White Paper Bags with Handles - Large 12 x 10 x 5 50 Pack 70gsm Kraft Material Takeaway Lunch Grocery Shopping Gift Party
PWgoods£12.124.3★76 rev
Newest
by launch date
Gcardist 50-Packs White Paper Gift Bags with Handles Bulk 10.6x8.3x4.3 Medium Size Party Favor Bags Multiple Uses
Gcardist£13.1059 rev
Gcardist White Paper Gift Bags with Handles Bulk 100Pcs Assorted Sizes (Large-33Pcs Medium-33Pcs Small-34Pcs)
Gcardist£21.2156 rev
Clearly White SOS Kraft Paper Bags with Handles | 70 GSM -Thickness | SOS Takeaway Lunch Grocery Gift | Take Away Bags for Shopping Store Bakery Restaurants (50 Small)
Clearly£5.7884 rev
Clearly White SOS Kraft Paper Bags with Handles | 70 GSM -Thickness | SOS Takeaway Lunch Grocery Gift | Take Away Bags for Shopping Store Bakery Restaurants (50 Medium)
Clearly£6.6284 rev
Gcardist 30-Packs White Gift Bags with Handles 8.3x3x 6inch Small Size Present Paper Bags (15x8x21cm)
Gcardist£7.3470 rev
Trending
90-day click momentumGcardist 50-Packs White Paper Gift Bags with Handles Bulk 10.6x8.3x4.3 Medium Size Party Favor Bags Multiple Uses
Gcardist£13.104.8★
Nationwide Paper 20pcs White Paper Bags Shopping Bags with Strong Twisted Handles for Grocery Sweets Food Merchandise Retail (32x22x28cm)
Nationwide Paper£4.824.3★
Gcardist 100-Packs White Gift Bags with Handles 13x5x10inch Large Size Present Paper Bags (33x26x13cm)
Gcardist£21.854.8★
Switory 50pcs White Paper Bags Kraft Gift Bag 8x4.75x10.5 Inch Party Bag with Handles for Party Favor Thanksgiving Christmas Wedding Birthday
Switory£10.104.6★
White Paper Bags with Handles - Medium 10 x 8.5 x 4.5 50 Pack 70gsm Kraft Material Takeaway Lunch Grocery Shopping Gift Party
PWgoods£10.964.3★
What buyers say about white paper bags
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality bags”
“Item description”
“Value for money”
“Nice and strong and a very good price”
“ideal size”
“Perfect as a gift bag for a small book or something small”
“the bags are worth having matters that helps do things live putting away”
“Durability seems to be good too”
“Seem to be made with decent strength and thickness”
“Works well”
What buyers complain about
“Bigger than I'd expected - note the size”
“Poor quality”
“Arrived creased and crumpled”
“For the price I expected something bigger”
“The photo shows a larger bag but I received small ones which was in the description if I scrolled down.”
“Very flimsy”
“They were not like the green ones”
“I could not get the design I wanted on them”
Top return reasons
Common questions
- Is white paper bags profitable to sell on Amazon United Kingdom?
- The niche generates £58K/yr across 40 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +14.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the white paper bags niche?
- 23 brands and 33 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in white paper bags?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Wrinkles. The return rate is 1.0%.
- When does demand for white paper bags peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the white paper bags niche?
- Listings span £2.88–£21.85; the average listing price is £10.14 (sweet spot $15–$100). The average incumbent carries 782 reviews — the moat a new listing must climb.