White Napkins Cloth
a small market ($35K/yr) — White Napkins Cloth doesn't clear our bar today.
Flapen Score
Is White Napkins Cloth profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Napkins Cloth is a £35K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
White Napkins Cloth: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -23.4% over the last 90 days and 9.0% of searches end in a purchase.
£35K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 22 products
Top White Napkins Cloth products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Magna Collection Cotton Cloth Napkins Set of 12 (46cm x 46cm) 100% Cotton Hotel Quality Soft Durable and Reusable Ideal for Dining Weddings Events & Everyday Use (White)
- Price
- £10.66
- Rating
- 4.2/5
- Reviews
- 93
- Age
- 1y ago
![Utopia Kitchen Cloth Napkins [12 Pack] 46x46cm Cotton Blend Washable and Reusable Table Dinner Napkins for Hotel Lunch Restaurant Weddings Event and Parties (White)](https://m.media-amazon.com/images/I/41kyJ-J-GuL.jpg)
Utopia Kitchen Cloth Napkins [12 Pack] 46x46cm Cotton Blend Washable and Reusable Table Dinner Napkins for Hotel Lunch Restaurant Weddings Event and Parties (White)
- Price
- £9.23
- Rating
- 4.6/5
- Reviews
- 18,939
- Age
- 11y ago
KICHLY White Cloth Napkins 24 Pack (43x43cm) Washable Fabric Napkins for Weddings Parties Dining & Commercial Use Luxury Reusable Table Napkins Serviettes for Home & Restaurant
- Price
- £9.29
- Rating
- 4.4/5
- Reviews
- 1,737
- Age
- 6y ago
LivinEase 12-Pack White Cotton Cloth Napkins - 100% Organic Heavy Weight Reusable 45 x 45 cm
- Price
- £11.27
- Rating
- 4.5/5
- Reviews
- 1,748
- Age
- 4y ago
Sweet Needle Linen Cotton Cloth Napkins Set of 12 with Hemstitch White colour -50x50 cm Finest Blend of European Flax with Organic Cotton is Ideal for Kitchen decor Christmas Bar and Restaurants
- Price
- £21.25
- Rating
- 4.4/5
- Reviews
- 163
- Age
- 5y ago
Trending
90-day click momentum
CHARKHAH Dinner Napkins Cotton Blend | Pack of 12 24 & 36 | 46x46cm Washable Table Napkins | Dining Wedding Party & Restaurant | White (Pack of 12)
- Price
- £7.61
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 2y ago
50 Pack Cloth Napkins 43x43cm Gold Satin Dinner Napkins for Wedding Square Table Decor Restaurant Banquet Graduation Party (White)
- Price
- £17.70
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago
LEKOCH 100 pcs Airlaid Quality Foled White Napkins Disposable Linen Feel Paper Napkins for Wedding Parties Christmas 43 * 30 cm
- Price
- £10.96
- Rating
- 4.6/5
- Reviews
- 893
- Age
- 7y ago
CottonCove 100% Linen Hemstitch Dinner Napkins - Soft Durable Washable - Ideal for Farmhouse Parties Wedding Holidays Christmas - Perfect Everyday Use Set of 4 Table Cloth Napkins 46x46 cm White
- Price
- £17.58
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 1y ago
KICHLY White Cloth Napkins 24 Pack (50x50cm) Washable Fabric Napkins for Weddings Parties Dining & Commercial Use Luxury Reusable Table Napkins Serviettes for Home & Restaurant
- Price
- £9.89
- Rating
- 4.4/5
- Reviews
- 1,737
- Age
- 2y ago
Newest
by launch date50 Pack Cloth Napkins 43x43cm Gold Satin Dinner Napkins for Wedding Square Table Decor Restaurant Banquet Graduation Party (White)
- Price
- £17.70
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago
Amazon Basics Reusable Stain and Wrinkle Resistant Cloth Napkins 43 x 43 cm (Set of 12) White
- Price
- £5.75
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 11mo ago
6PCS Cloth Napkins White Cloth Napkins 19.49x18.31 Inch Washable Dinner Napkin with Hemmed Edges Polyester Dinner Napkin for Party Wedding Lunch Dinners Banquet Festival and Event
- Price
- £5.30
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 1y ago
CottonCove 100% Linen Hemstitch Dinner Napkins - Soft Durable Washable - Ideal for Farmhouse Parties Wedding Holidays Christmas - Perfect Everyday Use Set of 4 Table Cloth Napkins 46x46 cm White
- Price
- £17.58
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 1y ago
Magna Collection Cotton Cloth Napkins Set of 12 (46cm x 46cm) 100% Cotton Hotel Quality Soft Durable and Reusable Ideal for Dining Weddings Events & Everyday Use (White)
- Price
- £10.66
- Rating
- 4.2/5
- Reviews
- 93
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 rising
Sellers
23
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
23%
- MAGNA COLLECTION23%
- Utopia Kitchen17%
- KICHLY15%
- SweetNeedle10%
- LivinEase6%
- Aisszhao5%
White Napkins Cloth demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 12.8×
Top White Napkins Cloth search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white linen napkins8K/yr
- white cloth napkins8K/yr
- white cotton napkins7K/yr
- white napkins cloth11K/yr
What reviews say buyers love and hate about White Napkins Cloth
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Good quality, fast delivery”
“Great for the price”
“Much better than I anticipated”
“Size was perfect for our table arrangement”
“Very good quality cotton napkins”
What buyers complain about
83% of reviews“they were different sizes”
“Cheap silky thin material”
“Item defective dirty and used”
“Cheap rubbish”
“colour isn't”
White Napkins Cloth return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
30%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Napkins Cloth questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
