Skip to content

White Napkins Cloth

Fail

Shoppers spend only $35K a year here, so White Napkins Cloth is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£35K/yr35K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
65%top-5 click share · 19 brands · 23 sellers

Flapen Score

White Napkins Cloth against its category

The dotted line is the Home & Garden average. Past it, White Napkins Cloth is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Napkins Cloth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Napkins Cloth 35K times last year and spent an estimated £35K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
9.0%
Market size, estimated
£35Ka year
Peak month
December12.8× the quietest month
Top search term
white linen napkins8K searches a year

02 · Price

A sale here is worth £11.12.

Listings sell for £11.12 on average, from £4.83 to £21.25. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.12 that is £1K to £3K a year per listing.

Average price
£11.12under the $15 to $100 sweet spot
Price range
£4.83–£21.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #50 within Home Textiles. It carries 1,583 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
82%
Out of stock, average day
10.8%
Average rank
#50in Home Textiles
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,583per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top White Napkins Cloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

23

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

23%

  • MAGNA COLLECTION23%
  • Utopia Kitchen17%
  • KICHLY15%
  • SweetNeedle10%
  • LivinEase6%
  • Aisszhao5%

Demand

White Napkins Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 12.8×

Search terms

Top White Napkins Cloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white linen napkins8K/yr
  • white cloth napkins8K/yr
  • white cotton napkins7K/yr
  • white napkins cloth11K/yr

Reviews and returns

What reviews say buyers love and hate about White Napkins Cloth

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.06

they were different sizes

Slightly smaller than expected

Smaller than expected

Material Quality13%−0.10

Cheap silky thin material

not cloth like or linen feel

though material tricky to iron

Defective Material/Parts10%−0.06

Item defective dirty and used

Quality-Overall8%+0.25

Cheap rubbish

AVOID. Poor quality. random stitching., none of the napkins are square, and some have faint coloured marks and stains on them.

Color8%−0.05

colour isn't

the white colour is a little dull

Love

Quality-Overall42%+0.25

Good quality, fast delivery

Great quality, perfect for dinner party

Excellent quality

Value For Money15%+0.93

Great for the price

Great value for money

Great value

Advertised Vs Actual Product14%+1.78

Much better than I anticipated

Just what I wanted

They do exactly as described

Size-Overall4%−0.06

Size was perfect for our table arrangement

Large size, good quality

As expected good size, white and decent feel

Upholstery/Fabric Quality4%+0.55

Very good quality cotton napkins

They are like a fine linen with a delicate pattern woven into the fabric around the hem

Return

1.4% Return rate 30% Fixable by listing

Quality-Overall28%▆▅▅██▄

Cheap rubbish

AVOID. Poor quality. random stitching., none of the napkins are square, and some have faint coloured marks and stains on them.

Material Quality17%▅▃▇▇▄█

Cheap silky thin material

not cloth like or linen feel

though material tricky to iron

Color12%█▇▅▆█▁

colour isn't

the white colour is a little dull

Thin12%▂█▅▂▂▁
Size-Overall10%▆▃▃▃█▆

they were different sizes

Slightly smaller than expected

Smaller than expected

FAQ

Common White Napkins Cloth questions

Answered from the same tracked data.