White Mugs
MaybeReturns run at only 0.7% of orders. But demand is soft, at -15.2% this quarter, so White Mugs is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £130K/yr137K searches / yr
- 90-day growth
- -15.2%search demand this quarter
- Competition
- 45%top-5 click share · 22 brands · 39 sellers
Flapen Score
White Mugs against its category
The dotted line is the Home & Garden average. Past it, White Mugs is stronger. Inside it, weaker.
Market
The White Mugs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Mugs 137K times last year and spent an estimated £130K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.
- Searches, last 12 months
- 137K
- Growth, 90 days vs prior 90
- -15.2%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £130Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- white mugs45K searches a year
02 · Price
A sale here is worth £15.79.
Listings sell for £15.79 on average, from £5.42 to £32.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £15.79 that is £2K to £4K a year per listing.
- Average price
- £15.79inside the $15 to $100 sweet spot
- Price range
- £5.42–£32.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #365 within Glassware. It carries 701 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 54%
- Out of stock, average day
- 13.5%
- Average rank
- #365in Glassware
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 701per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 1 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top White Mugs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sublimation Mugs with Boxes | Plain White Large Handle High Gloss Orca Coated Ceramic Mug for Coffee & Tea | Ideal for Gifting & DIY Projects Heat Press Printing Mugs 11oz (Pack of 6)
- Price
- £9.59
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 10mo ago

Argon Tableware White Coffee Mug Set of 12-285ml Premium Porcelain Cups - Durable Dishwasher Safe Mugs for Latte Cappuccino Tea Hot Chocolate and Everyday Hot Drinkware at Home or Office
- Price
- £17.30
- Rating
- 4.5/5
- Reviews
- 578
- Age
- 9y ago

Amazon Basics Coffee Mug Set 12 count Porcelain 355 ml White
- Price
- £16.63
- Rating
- 4.5/5
- Reviews
- 1,397
- Age
- 5y ago

Argon Tableware Coloured Coffee Mugs - White - 350ml - Pack of 6 - Gloss Ceramic Stoneware Latte Cappuccino Cups Hot Chocolate Cups Colourful Mug Set with Handle
- Price
- £12.42
- Rating
- 4.6/5
- Reviews
- 4,519
- Age
- 7y ago

Argon Tableware White Coffee Mug Set of 6-285ml Premium Porcelain Cups - Durable Dishwasher Safe Mugs for Latte Cappuccino Tea Hot Chocolate and Everyday Hot Drinkware at Home or Office
- Price
- £11.22
- Rating
- 4.5/5
- Reviews
- 578
- Age
- 9y ago
Trending
90-day click momentum
simpa White Porcelain Classic Mugs - Set of 12
- Price
- £13.96
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 3mo ago
![EKAM 36 x Sublimation Mugs 11oz Blank Plain White Large Handle Coffee Mug with Gift Boxes Sublimation Blanks Dishwasher Safe White Ceramic Tea Mugs - AAA Grade White Mug [Pack of 36]](https://m.media-amazon.com/images/I/4105mBhIEQL.jpg)
EKAM 36 x Sublimation Mugs 11oz Blank Plain White Large Handle Coffee Mug with Gift Boxes Sublimation Blanks Dishwasher Safe White Ceramic Tea Mugs - AAA Grade White Mug [Pack of 36]
- Price
- £31.95
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 12mo ago

CUQOO White Coffee Mugs Set of 12 | 350ml (12oz) Porcelain Ceramic Tea Cups with Handle | Large Mug Set | Dishwasher & Microwave Safe | Bulk Mugs for Home Office & Catering
- Price
- £15.13
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 4mo ago

GESHUPOR 6-Pack 10oz Unbreakable Coffee Mugs Microwave Safe Premium Drinkware (Up to 320) Lightweight Shatterproof White Cups for Keurig Kids RV & Camping BPA-Free (White)
- Price
- £12.26
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 9mo ago

Sublimation Mugs with Boxes | Plain White Large Handle High Gloss Orca Coated Ceramic Mug for Coffee & Tea | Ideal for Gifting & DIY Projects Heat Press Printing Mugs 11oz (Pack of 6)
- Price
- £9.59
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 10mo ago
Newest
by launch date
simpa White Porcelain Classic Mugs - Set of 12
- Price
- £13.96
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 3mo ago

CUQOO White Coffee Mugs Set of 12 | 350ml (12oz) Porcelain Ceramic Tea Cups with Handle | Large Mug Set | Dishwasher & Microwave Safe | Bulk Mugs for Home Office & Catering
- Price
- £15.13
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 4mo ago

GESHUPOR 6-Pack 10oz Unbreakable Coffee Mugs Microwave Safe Premium Drinkware (Up to 320) Lightweight Shatterproof White Cups for Keurig Kids RV & Camping BPA-Free (White)
- Price
- £12.26
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 9mo ago

Sublimation Mugs with Boxes | Plain White Large Handle High Gloss Orca Coated Ceramic Mug for Coffee & Tea | Ideal for Gifting & DIY Projects Heat Press Printing Mugs 11oz (Pack of 6)
- Price
- £9.59
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 10mo ago
![EKAM 36 x Sublimation Mugs 11oz Blank Plain White Large Handle Coffee Mug with Gift Boxes Sublimation Blanks Dishwasher Safe White Ceramic Tea Mugs - AAA Grade White Mug [Pack of 36]](https://m.media-amazon.com/images/I/4105mBhIEQL.jpg)
EKAM 36 x Sublimation Mugs 11oz Blank Plain White Large Handle Coffee Mug with Gift Boxes Sublimation Blanks Dishwasher Safe White Ceramic Tea Mugs - AAA Grade White Mug [Pack of 36]
- Price
- £31.95
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
39
Top-5 brand share
61%
Top 20: 98%
Top-5 click share
45%
Top 20: 85%
Open market
35%
- Argon Tableware29%
- Gift Hub14%
- Amazon Basics8%
- Cricut5%
- EKAM4%
- Olympia4%
Demand
White Mugs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top White Mugs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white mugs45K/yr
- white cups12K/yr
- white mug14K/yr
- white mugs set of 612K/yr
- plain white mugs8K/yr
- white coffee mugs7K/yr
- white mugs set of 24 cheap6K/yr
- plain mugs7K/yr
- white porcelain mugs6K/yr
- white coffee cups5K/yr
Reviews and returns
What reviews say buyers love and hate about White Mugs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small item
Not Fit for Purpose
Too big
are not durable and easily break
Under 3 uses one is cracked
we have two more handles break off this morning
probably why they were cheap
Expensive
Expensive wont buy again
Not white there cream
They are not bright white in colour more off white
Not quite white
Whilst these mugs are nice it was a set of six but only 5 are the same one of them does not match the rest.
Not what I was looking for
Love
Excellent product
good mugs
Great quality mugs
excellent price
Excellent value
Value for money
Good size
Nice mugs, good size
Im pleased with the size too
should not break
Durable and Lightweight
Nice mugs durable and presentable
As described
they do exactly what they say on the tin
Just what I wanted
Return
0.7% Return rate 65% Fixable by listing
Small item
Not Fit for Purpose
Too big
with some quality issues with the finish
some quality control issues were missed
Not the best quality
a little heavy for me
quite heavy
overpriced and heavy
Not white there cream
They are not bright white in colour more off white
Not quite white
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Mugs questions
Answered from the same tracked data.









