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White Mugs

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -15.2% this quarter, so White Mugs is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£130K/yr137K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
45%top-5 click share · 22 brands · 39 sellers

Flapen Score

White Mugs against its category

The dotted line is the Home & Garden average. Past it, White Mugs is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Mugs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Mugs 137K times last year and spent an estimated £130K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
6.0%
Market size, estimated
£130Ka year
Peak month
December1.8× the quietest month
Top search term
white mugs45K searches a year

02 · Price

A sale here is worth £15.79.

Listings sell for £15.79 on average, from £5.42 to £32.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £15.79 that is £2K to £4K a year per listing.

Average price
£15.79inside the $15 to $100 sweet spot
Price range
£5.42–£32.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #365 within Glassware. It carries 701 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
54%
Out of stock, average day
13.5%
Average rank
#365in Glassware
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
701per listing
Listings tracked
37

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top White Mugs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

39

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

45%

Top 20: 85%

Open market

35%

  • Argon Tableware29%
  • Gift Hub14%
  • Amazon Basics8%
  • Cricut5%
  • EKAM4%
  • Olympia4%

Demand

White Mugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top White Mugs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white mugs45K/yr
  • white cups12K/yr
  • white mug14K/yr
  • white mugs set of 612K/yr
  • plain white mugs8K/yr
  • white coffee mugs7K/yr
  • white mugs set of 24 cheap6K/yr
  • plain mugs7K/yr
  • white porcelain mugs6K/yr
  • white coffee cups5K/yr

Reviews and returns

What reviews say buyers love and hate about White Mugs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.01

Small item

Not Fit for Purpose

Too big

Durability11%−0.11

are not durable and easily break

Under 3 uses one is cracked

we have two more handles break off this morning

Value For Money7%

probably why they were cheap

Expensive

Expensive wont buy again

Color7%−0.06

Not white there cream

They are not bright white in colour more off white

Not quite white

Advertised Vs Actual Product6%−0.02

Whilst these mugs are nice it was a set of six but only 5 are the same one of them does not match the rest.

Not what I was looking for

Love

Quality-Overall28%+3.00

Excellent product

good mugs

Great quality mugs

Value For Money14%

excellent price

Excellent value

Value for money

Size-Overall13%−0.01

Good size

Nice mugs, good size

Im pleased with the size too

Durability5%−0.11

should not break

Durable and Lightweight

Nice mugs durable and presentable

Advertised Vs Actual Product5%−0.02

As described

they do exactly what they say on the tin

Just what I wanted

Return

0.7% Return rate 65% Fixable by listing

Size-Overall51%▆▆█▄▅▅

Small item

Not Fit for Purpose

Too big

Quality-Overall11%▁▂▂█▂▃

with some quality issues with the finish

some quality control issues were missed

Not the best quality

Weight Heavy9%▇▆▇▇▆█

a little heavy for me

quite heavy

overpriced and heavy

Color7%▁▇▃▃█▃

Not white there cream

They are not bright white in colour more off white

Not quite white

Thickness4%█▂▁▁▄▃

FAQ

Common White Mugs questions

Answered from the same tracked data.