White Mugs
White Mugs shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is White Mugs profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Mugs is a £130K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
White Mugs: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -15.2% over the last 90 days and 6.0% of searches end in a purchase.
£130K
revenue / yr
Who owns the niche?
The top 5 brands hold 61% of demand, so 39% of the market is open.
39%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 37 products
Top White Mugs products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sublimation Mugs with Boxes | Plain White Large Handle High Gloss Orca Coated Ceramic Mug for Coffee & Tea | Ideal for Gifting & DIY Projects Heat Press Printing Mugs 11oz (Pack of 6)
- Price
- £9.59
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 10mo ago
Argon Tableware White Coffee Mug Set of 12-285ml Premium Porcelain Cups - Durable Dishwasher Safe Mugs for Latte Cappuccino Tea Hot Chocolate and Everyday Hot Drinkware at Home or Office
- Price
- £17.30
- Rating
- 4.5/5
- Reviews
- 578
- Age
- 9y ago
Amazon Basics Coffee Mug Set 12 count Porcelain 355 ml White
- Price
- £16.63
- Rating
- 4.5/5
- Reviews
- 1,397
- Age
- 5y ago
Argon Tableware Coloured Coffee Mugs - White - 350ml - Pack of 6 - Gloss Ceramic Stoneware Latte Cappuccino Cups Hot Chocolate Cups Colourful Mug Set with Handle
- Price
- £12.42
- Rating
- 4.6/5
- Reviews
- 4,519
- Age
- 7y ago
Argon Tableware White Coffee Mug Set of 6-285ml Premium Porcelain Cups - Durable Dishwasher Safe Mugs for Latte Cappuccino Tea Hot Chocolate and Everyday Hot Drinkware at Home or Office
- Price
- £11.22
- Rating
- 4.5/5
- Reviews
- 578
- Age
- 9y ago
Trending
90-day click momentum
simpa White Porcelain Classic Mugs - Set of 12
- Price
- £13.96
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 3mo ago
![EKAM 36 x Sublimation Mugs 11oz Blank Plain White Large Handle Coffee Mug with Gift Boxes Sublimation Blanks Dishwasher Safe White Ceramic Tea Mugs - AAA Grade White Mug [Pack of 36]](https://m.media-amazon.com/images/I/4105mBhIEQL.jpg)
EKAM 36 x Sublimation Mugs 11oz Blank Plain White Large Handle Coffee Mug with Gift Boxes Sublimation Blanks Dishwasher Safe White Ceramic Tea Mugs - AAA Grade White Mug [Pack of 36]
- Price
- £31.95
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 12mo ago
CUQOO White Coffee Mugs Set of 12 | 350ml (12oz) Porcelain Ceramic Tea Cups with Handle | Large Mug Set | Dishwasher & Microwave Safe | Bulk Mugs for Home Office & Catering
- Price
- £15.13
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 4mo ago
GESHUPOR 6-Pack 10oz Unbreakable Coffee Mugs Microwave Safe Premium Drinkware (Up to 320) Lightweight Shatterproof White Cups for Keurig Kids RV & Camping BPA-Free (White)
- Price
- £12.26
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 9mo ago
Sublimation Mugs with Boxes | Plain White Large Handle High Gloss Orca Coated Ceramic Mug for Coffee & Tea | Ideal for Gifting & DIY Projects Heat Press Printing Mugs 11oz (Pack of 6)
- Price
- £9.59
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 10mo ago
Newest
by launch datesimpa White Porcelain Classic Mugs - Set of 12
- Price
- £13.96
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 3mo ago
CUQOO White Coffee Mugs Set of 12 | 350ml (12oz) Porcelain Ceramic Tea Cups with Handle | Large Mug Set | Dishwasher & Microwave Safe | Bulk Mugs for Home Office & Catering
- Price
- £15.13
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 4mo ago
GESHUPOR 6-Pack 10oz Unbreakable Coffee Mugs Microwave Safe Premium Drinkware (Up to 320) Lightweight Shatterproof White Cups for Keurig Kids RV & Camping BPA-Free (White)
- Price
- £12.26
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 9mo ago
Sublimation Mugs with Boxes | Plain White Large Handle High Gloss Orca Coated Ceramic Mug for Coffee & Tea | Ideal for Gifting & DIY Projects Heat Press Printing Mugs 11oz (Pack of 6)
- Price
- £9.59
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 10mo ago
EKAM 36 x Sublimation Mugs 11oz Blank Plain White Large Handle Coffee Mug with Gift Boxes Sublimation Blanks Dishwasher Safe White Ceramic Tea Mugs - AAA Grade White Mug [Pack of 36]
- Price
- £31.95
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 12mo ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
22 falling
Sellers
39
Top-5 brand share
61%
Top 20: 98%
Top-5 click share
45%
Top 20: 85%
Open market
35%
- Argon Tableware29%
- Gift Hub14%
- Amazon Basics8%
- Cricut5%
- EKAM4%
- Olympia4%
White Mugs demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top White Mugs search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white mugs45K/yr
- white cups12K/yr
- white mug14K/yr
- white mugs set of 612K/yr
- plain white mugs8K/yr
- white coffee mugs7K/yr
- white mugs set of 24 cheap6K/yr
- plain mugs7K/yr
- white porcelain mugs6K/yr
- white coffee cups5K/yr
What reviews say buyers love and hate about White Mugs
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Excellent product”
“excellent price”
“Good size”
“should not break”
“As described”
What buyers complain about
65% of reviews“Small item”
“are not durable and easily break”
“probably why they were cheap”
“Not white there cream”
“Whilst these mugs are nice it was a set of six but only 5 are the same one of them does not match the rest.”
White Mugs return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
65%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Mugs questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
