White Microwave
White Microwave shows a sweet-spot price point ($55.56 avg), but soft demand (-15.8% this quarter) keeps it on the watch list.
Flapen Score
Is White Microwave profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Microwave is a £304K/yr Amazon United Kingdom market (261K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.
White Microwave: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -15.8% over the last 90 days and 2.1% of searches end in a purchase.
£304K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 32 products
Top White Microwave products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Russell Hobbs 20 Litre 800W White Solo Manual Microwave 5 Power Levels Integrated Timer and Defrost Function Easy Clean RHM2027
- Price
- £54.92
- Rating
- 4.5/5
- Reviews
- 854
- Age
- 2y ago
Russell Hobbs 17L Small Microwave White Manual Textures 700W with 5 Power Levels & 30 min Timer Defrost Function & Easy Clean RHM1725
- Price
- £45.16
- Rating
- 4.6/5
- Reviews
- 765
- Age
- 4y ago
TOSHIBA 20 Liter 800W Digital Solo Small Microwave With 11 Power Levels One-touch Express Cook with 6 Preset Recipe Defrost Digital Display Perfect for 9 pizza Easy Clean White- MM-EM20P(WH)
- Price
- £57.50
- Rating
- 4.4/5
- Reviews
- 5,709
- Age
- 7y ago
Hyundai 800W 20L White Solo Microwave Dial Control Stainless Steel Interior Defrost Function 6 Power Levels 24.5cm Turntable
- Price
- £53.12
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 4mo ago
Russell Hobbs Eden 17L 700W Manual Microwave in White with 5 Power Levels Defrost & Reheat Function 35 Minute Timer Dial Controls 1M Power Cord and Pull Handle Door RHMM725
- Price
- £51.92
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 4mo ago
Trending
90-day click momentumRussell Hobbs Eden 17L 700W Manual Microwave in White with 5 Power Levels Defrost & Reheat Function 35 Minute Timer Dial Controls 1M Power Cord and Pull Handle Door RHMM725
- Price
- £51.92
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 4mo ago
Hyundai 800W 20L White Solo Microwave Dial Control Stainless Steel Interior Defrost Function 6 Power Levels 24.5cm Turntable
- Price
- £53.12
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 4mo ago
Morphy Richards Clay Digital White Microwave 20L Capacity Stainless Steel Inner Cavity 95 Minute Timer 11 Power Levels Defrost mode Glass Turntable Easy Clean 800W China Clay 512002
- Price
- £102.67
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 6mo ago
Tower Manual 20 Litre 800W Microwave with Dial Controls 5 Power Levels Defrost Function 30 Minute Timer White T24044WHT
- Price
- £56.47
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 7mo ago
Smad 20L Solo Microwave Oven 700 W Compact Manual Microwave with 5 Power Levels 35-Minute Timer Defrost by Weight and Time LED Light White
- Price
- £24.53
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 7mo ago
Newest
by launch dateHyundai 800W 20L White Solo Microwave Dial Control Stainless Steel Interior Defrost Function 6 Power Levels 24.5cm Turntable
- Price
- £53.12
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 4mo ago
Russell Hobbs Eden 17L 700W Manual Microwave in White with 5 Power Levels Defrost & Reheat Function 35 Minute Timer Dial Controls 1M Power Cord and Pull Handle Door RHMM725
- Price
- £51.92
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 4mo ago
Morphy Richards Clay Digital White Microwave 20L Capacity Stainless Steel Inner Cavity 95 Minute Timer 11 Power Levels Defrost mode Glass Turntable Easy Clean 800W China Clay 512002
- Price
- £102.67
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 6mo ago
Smad 20L Solo Microwave Oven 700 W Compact Manual Microwave with 5 Power Levels 35-Minute Timer Defrost by Weight and Time LED Light White
- Price
- £24.53
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 7mo ago
Tower Manual 20 Litre 800W Microwave with Dial Controls 5 Power Levels Defrost Function 30 Minute Timer White T24044WHT
- Price
- £56.47
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 flat
Sellers
44
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
40%
Top 20: 90%
Open market
17%
- Russell Hobbs44%
- Toshiba13%
- Tower10%
- HYUNDAI7%
- COMFEE'6%
- Cookology3%
- Open — no brand owns it (11 brands, 17%)
White Microwave demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.6×
Top White Microwave search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white microwave142K/yr
- microwave white61K/yr
- white microwave 800w13K/yr
- white microwave 900w13K/yr
- white digital microwave8K/yr
- white microwave oven5K/yr
- small white microwave5K/yr
- russell hobbs microwave white7K/yr
- microwave oven white5K/yr
- russell hobbs white microwave3K/yr
What reviews say buyers love and hate about White Microwave
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Ease of use”
“Great value”
“Good quality kitchen essential”
“But happy with the size very much”
“Works perfectly”
What buyers complain about
63% of reviews“broke after 1 year of use”
“smaller than a dinner plate”
“Awful quality”
“just stopped heating”
“It gets rust very easily”
White Microwave return rate & reasons
Why buyers send it back, as a share of all return requests.
2.6%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Microwave questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
