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White Microwave

Maybe

Products sell for $55.56 on average, inside the sweet spot. But demand is soft, at -15.8% this quarter, so White Microwave is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£304K/yr261K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
40%top-5 click share · 17 brands · 44 sellers

Flapen Score

White Microwave against its category

The dotted line is the Home & Garden average. Past it, White Microwave is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Microwave market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Microwave 261K times last year and spent an estimated £304K. The top 5 brands take 81% of clicks. Demand peaks in Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £304K a year.

Searches, last 12 months
261K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
2.1%
Market size, estimated
£304Ka year
Peak month
November1.6× the quietest month
Top search term
white microwave142K searches a year

02 · Price

A sale here is worth £55.56.

Listings sell for £55.56 on average, from £24.53 to £104.12. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £55.56 that is £6K to £14K a year per listing.

Average price
£55.56inside the $15 to $100 sweet spot
Price range
£24.53–£104.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£6K–£14K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #35 within Small Kitchen Appliances. It carries 1,317 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
75%
Out of stock, average day
12.6%
Average rank
#35in Small Kitchen Appliances
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,317per listing
Listings tracked
32

04 · Newcomers

Amazon counts 7 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
48 months

Products

Top White Microwave products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 flat

Sellers

44

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

40%

Top 20: 90%

Open market

17%

  • Russell Hobbs44%
  • Toshiba13%
  • Tower10%
  • HYUNDAI7%
  • COMFEE'6%
  • Cookology3%
  • Open — no brand owns it (11 brands, 17%)

Demand

White Microwave search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top White Microwave search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white microwave142K/yr
  • microwave white61K/yr
  • white microwave 800w13K/yr
  • white microwave 900w13K/yr
  • white digital microwave8K/yr
  • white microwave oven5K/yr
  • small white microwave5K/yr
  • russell hobbs microwave white7K/yr
  • microwave oven white5K/yr
  • russell hobbs white microwave3K/yr

Reviews and returns

What reviews say buyers love and hate about White Microwave

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.14

broke after 1 year of use

They dont last

broke after 3 monthd

Size-Overall10%

smaller than a dinner plate

To small

Seems small chamber

Quality-Overall10%+0.33

Awful quality

Cheap quality, never purchase this make again, obviously more focused on cutting costs than offering quality products

Poor quality and not safe to use

Heating7%−0.06

just stopped heating

just not heating anything up

takes forever to heat up

Rusts/Corrodes5%−0.05

It gets rust very easily

Began rusting within 6 months

Just over 2 years old and rusty

Love

Ease Of Use23%+1.82

Ease of use

easy to operate

Dials easy to use

Value For Money18%+1.48

Great value

Excellent value for money

Good Value

Quality-Overall16%+0.33

Good quality kitchen essential

Good reasonable product

Excellent product

Size-Overall8%

But happy with the size very much

Great size

good size can fit in small spaces as well as easy to operate

Advertised Vs Actual Product6%+0.33

Works perfectly

As described

just what I wanted

Return

2.6% Return rate 36% Fixable by listing

Size-Overall21%█▇█▅█▇

smaller than a dinner plate

To small

Seems small chamber

Heating13%▆█▄▆▆▇

just stopped heating

just not heating anything up

takes forever to heat up

Functionality-Overall12%▆▅▆▇█▅
Defective Material/Parts11%▅▅▄█▇▆
Color8%██▇▅▃▅

FAQ

Common White Microwave questions

Answered from the same tracked data.