White Microwave
MaybeProducts sell for $55.56 on average, inside the sweet spot. But demand is soft, at -15.8% this quarter, so White Microwave is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £304K/yr261K searches / yr
- 90-day growth
- -15.8%search demand this quarter
- Competition
- 40%top-5 click share · 17 brands · 44 sellers
Flapen Score
White Microwave against its category
The dotted line is the Home & Garden average. Past it, White Microwave is stronger. Inside it, weaker.
Market
The White Microwave market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Microwave 261K times last year and spent an estimated £304K. The top 5 brands take 81% of clicks. Demand peaks in Nov. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £304K a year.
- Searches, last 12 months
- 261K
- Growth, 90 days vs prior 90
- -15.8%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £304Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- white microwave142K searches a year
02 · Price
A sale here is worth £55.56.
Listings sell for £55.56 on average, from £24.53 to £104.12. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £55.56 that is £6K to £14K a year per listing.
- Average price
- £55.56inside the $15 to $100 sweet spot
- Price range
- £24.53–£104.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £6K–£14K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #35 within Small Kitchen Appliances. It carries 1,317 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 75%
- Out of stock, average day
- 12.6%
- Average rank
- #35in Small Kitchen Appliances
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,317per listing
- Listings tracked
- 32
04 · Newcomers
7 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top White Microwave products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Russell Hobbs 20 Litre 800W White Solo Manual Microwave 5 Power Levels Integrated Timer and Defrost Function Easy Clean RHM2027
- Price
- £54.92
- Rating
- 4.5/5
- Reviews
- 854
- Age
- 2y ago

Russell Hobbs 17L Small Microwave White Manual Textures 700W with 5 Power Levels & 30 min Timer Defrost Function & Easy Clean RHM1725
- Price
- £45.16
- Rating
- 4.6/5
- Reviews
- 765
- Age
- 4y ago

TOSHIBA 20 Liter 800W Digital Solo Small Microwave With 11 Power Levels One-touch Express Cook with 6 Preset Recipe Defrost Digital Display Perfect for 9 pizza Easy Clean White- MM-EM20P(WH)
- Price
- £57.50
- Rating
- 4.4/5
- Reviews
- 5,709
- Age
- 7y ago

Hyundai 800W 20L White Solo Microwave Dial Control Stainless Steel Interior Defrost Function 6 Power Levels 24.5cm Turntable
- Price
- £53.12
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 4mo ago

Russell Hobbs Eden 17L 700W Manual Microwave in White with 5 Power Levels Defrost & Reheat Function 35 Minute Timer Dial Controls 1M Power Cord and Pull Handle Door RHMM725
- Price
- £51.92
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 4mo ago
Trending
estimated 90-day click momentum
Russell Hobbs Eden 17L 700W Manual Microwave in White with 5 Power Levels Defrost & Reheat Function 35 Minute Timer Dial Controls 1M Power Cord and Pull Handle Door RHMM725
- Price
- £51.92
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 4mo ago

Hyundai 800W 20L White Solo Microwave Dial Control Stainless Steel Interior Defrost Function 6 Power Levels 24.5cm Turntable
- Price
- £53.12
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 4mo ago

Morphy Richards Clay Digital White Microwave 20L Capacity Stainless Steel Inner Cavity 95 Minute Timer 11 Power Levels Defrost mode Glass Turntable Easy Clean 800W China Clay 512002
- Price
- £102.67
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 6mo ago

Tower Manual 20 Litre 800W Microwave with Dial Controls 5 Power Levels Defrost Function 30 Minute Timer White T24044WHT
- Price
- £56.47
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 7mo ago

Smad 20L Solo Microwave Oven 700 W Compact Manual Microwave with 5 Power Levels 35-Minute Timer Defrost by Weight and Time LED Light White
- Price
- £24.53
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 7mo ago
Newest
by launch date
Hyundai 800W 20L White Solo Microwave Dial Control Stainless Steel Interior Defrost Function 6 Power Levels 24.5cm Turntable
- Price
- £53.12
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 4mo ago

Russell Hobbs Eden 17L 700W Manual Microwave in White with 5 Power Levels Defrost & Reheat Function 35 Minute Timer Dial Controls 1M Power Cord and Pull Handle Door RHMM725
- Price
- £51.92
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 4mo ago

Morphy Richards Clay Digital White Microwave 20L Capacity Stainless Steel Inner Cavity 95 Minute Timer 11 Power Levels Defrost mode Glass Turntable Easy Clean 800W China Clay 512002
- Price
- £102.67
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 6mo ago

Smad 20L Solo Microwave Oven 700 W Compact Manual Microwave with 5 Power Levels 35-Minute Timer Defrost by Weight and Time LED Light White
- Price
- £24.53
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 7mo ago

Tower Manual 20 Litre 800W Microwave with Dial Controls 5 Power Levels Defrost Function 30 Minute Timer White T24044WHT
- Price
- £56.47
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 flat
Sellers
44
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 90%
Open market
17%
- Russell Hobbs44%
- Toshiba13%
- Tower10%
- HYUNDAI7%
- COMFEE'6%
- Cookology3%
- Open — no brand owns it (11 brands, 17%)
Demand
White Microwave search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top White Microwave search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white microwave142K/yr
- microwave white61K/yr
- white microwave 800w13K/yr
- white microwave 900w13K/yr
- white digital microwave8K/yr
- white microwave oven5K/yr
- small white microwave5K/yr
- russell hobbs microwave white7K/yr
- microwave oven white5K/yr
- russell hobbs white microwave3K/yr
Reviews and returns
What reviews say buyers love and hate about White Microwave
We read the reviews and the return reasons for every product selling here.
“broke after 1 year of use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Microwave questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









