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White Marker Pen

Maybe

Buyers convert on 16.2% of searches. But prices span $2.85–$9.79, mostly outside the sweet spot, so White Marker Pen is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£274K/yr333K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
54%top-5 click share · 23 brands · 50 sellers

Flapen Score

White Marker Pen against its category

The dotted line is the Home & Garden average. Past it, White Marker Pen is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Marker Pen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Marker Pen 333K times last year and spent an estimated £274K. The top 5 brands take 63% of clicks. Demand peaks in Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

16.2% of searches ended in a purchase last week.

Shoppers searched for this 333K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £274K a year.

Searches, last 12 months
333K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
16.2%
Market size, estimated
£274Ka year
Peak month
November1.6× the quietest month
Top search term
white marker pen66K searches a year

02 · Price

A sale here is worth £5.06.

Listings sell for £5.06 on average, from £2.85 to £9.79. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £5.06 that is £8K to £10K a year per listing.

Average price
£5.06under the $15 to $100 sweet spot
Price range
£2.85–£9.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£10K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #68 within Drawing. It carries 2,128 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#68in Drawing
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,128per listing
Listings tracked
29

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top White Marker Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£27K£41K£55K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

50

Top-5 brand share

63%

Top 20: 97%

Top-5 click share

54%

Top 20: 91%

Open market

32%

  • EUZUXU16%
  • RiyaNed16%
  • ARTISTRO16%
  • Yatrosynth9%
  • Pinturale Arts6%
  • SEPVEL5%

Demand

White Marker Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top White Marker Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white marker pen66K/yr
  • white permanent marker pen54K/yr
  • white paint pen58K/yr
  • white acrylic pen40K/yr
  • white marker19K/yr
  • white marker pen permanent waterproof16K/yr
  • white permanent marker17K/yr
  • white paint marker11K/yr
  • white acrylic marker8K/yr
  • permanent white marker pen8K/yr

Reviews and returns

What reviews say buyers love and hate about White Marker Pen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%+0.43

Poor performance

Poor Quality

the overall quality of the two functioning ones is low

Moist/Dry11%−0.12

Dried out

they are completely dry

Dry

Functionality-Overall9%−0.07

Didn't work

Both pens dont work

none worked properly

Durability8%−0.08

Broken straight away

They don't last

They have a tendency to just stop working

Dry/Empty Ink5%−0.06

Dont buy absolute rubbish both pens were dry

One of the markers was dried up when it arrived

2 pens one of them was dry didn't work

Love

Quality-Overall19%+0.43

However, for their intended purpose—crafts—theyre excellent

Excellent Product

No complaints

Advertised Vs Actual Product15%+0.72

As described

Do the job

Exactly what is advertised

Pen/Pencil Quality9%+0.85

Good pens

Good set of pens

Great markers

Value For Money8%+0.43

Good value

Worth it

Amazing value

Ease Of Use7%+0.87

Easy to use

Very handy

To get it working was easy

Return

0.4% Return rate 19% Fixable by listing

Functionality-Overall32%█▆▇██▆

Didn't work

Both pens dont work

none worked properly

Quality-Overall8%▅▄▁█▁▇

Poor performance

Poor Quality

the overall quality of the two functioning ones is low

Size-Overall6%▃▂▂▃▄█
Nib/Tip Quality5%▅▆█▆▆▅

Looks damaged on tip too

The fine tip is not at all fine

Tip came off one of the pens when using

Writing Experience5%█▄▃▄▇▃

FAQ

Common White Marker Pen questions

Answered from the same tracked data.