white marker pen
Worth a lookShows searches that convert (16.2% search→purchase), but prices mostly outside the sweet spot ($2.85–$9.79) keeps it on the watch list.
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay£274K£274K/yr · 333K searches
Review moat
Okay2,128.48avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Avg price
Bad£5.06avg listing price — sweet spot $15–$100
Price range
Bad£2.85–£9.79cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, white marker pen is a £274K/yr Amazon United Kingdom market (333K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
white marker pen market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- £202K–£253K
- units × avg price
- Conversion rate
- 16.2%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 10.7%
- Avg brand age
- 40 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
50
Top-5 brand share
63%
Top 20: 97%
Top-5 click share
54%
Top 20: 91%
Open market
32%
- EUZUXU16%
- RiyaNed16%
- ARTISTRO16%
- Yatrosynth9%
- Pinturale Arts6%
- SEPVEL5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top white marker pen search terms
- white marker pen66K/yr
- white permanent marker pen54K/yr
- white paint pen58K/yr
- white acrylic pen40K/yr
- white marker19K/yr
- white marker pen permanent waterproof16K/yr
- white permanent marker17K/yr
- white paint marker11K/yr
- white acrylic marker8K/yr
- permanent white marker pen8K/yr
Top white marker pen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EUZUXU 2pcs White Permanent Marker Pen Waterproof 2mm White Fabric Pen Quick Dry for Clothes Stones Rock Painting Ceramic
EUZUXU£3.994.4★1,112 rev
RiyaNed White Acrylic Pens Waterproof Permanent Marker 2.0mm Quick-drying
RiyaNed£3.364.4★1,893 rev
Yatrosynth 3 Pcs White Pens Permanent Paint Markers 2.0mm Quick for Rocks Fabric Plastic Glass Mugs Ceramic
Yatrosynth£3.884.4★373 rev
ARTISTRO 5 White Acrylic Paint Pens for Rock Painting Stone Ceramic Glass Wood Tire Fabric Metal Canvas - Set of 5 Paint Markers Water-Based - Extra-fine Tip
ARTISTRO£6.594.4★19,407 rev
Pinturale Arts White Paint Pen | Set 4 White Acrylic Paint Pen Dual Tip (Fine 0 7mm and Medium 3mm) For Black Paper Ceramics Stones Glass Wood Canvas
Pinturale Arts£3.164.4★461 rev
Newest
by launch date
Artecho Dual Tip Acrylic Paint Pen White 5pcs set-Fine Tip and Brush Tip
Artecho£4.846 rev
REINREUDE 4PCS White Permanent Marker Pen Fine Tip Permanent Marker Pens White Waterproof and Quick Drying Fabric Pen Waterproof Paint Marker Pen Builders Marker Pens & Carpenters Tools (0.7mm)
REINREUDE£4.9321 rev
SMOOTHERPRO White Permanent Marker Pens | 1.0 mm Tip Waterproof White Pens Quick Dry Fabric Marker | for Clothes Glass Metal Stones Rock Painting Ceramic Wood Canvas (PWM01-1) 1 Pcs
SMOOTHERPRO£2.8550 rev
SMOOTHERPRO White Permanent Marker Pens | 1.0 mm Tip Waterproof White Pens Quick Dry Fabric Marker | for Clothes Glass Metal Stones Rock Painting Ceramic Wood Canvas (PWM01-3) 3 Pcs
SMOOTHERPRO£3.3450 rev
ARTISTRO 5 White Acrylic Paint Pens Dual Tip (Brush & Fine) Markers for Fabric Canvas Rock Glass Wood Calligraphy Scrapbook Supplies DIY & Gift for Kids Teens - Art Set
ARTISTRO£6.596,892 rev
Trending
90-day click momentumPinturale Arts White Paint Pen | Set 4 White Acrylic Paint Pen Dual Tip (Fine 0 7mm and Medium 3mm) For Black Paper Ceramics Stones Glass Wood Canvas
Pinturale Arts£3.164.4★
Reaeonat Acrylic Paint Pens 0.7mm Fine Tip Permanent Marker Pens Waterproof Acrylic Paint Pens for Rock Glass Metal Porcelain Canvas Pebble Wood Stone DIY (6 Pack White)
Reaeonat£5.184.3★
Artecho Dual Tip Acrylic Paint Pen White 5pcs set-Fine Tip and Brush Tip
Artecho£4.843.7★
REINREUDE 4PCS White Permanent Marker Pen Fine Tip Permanent Marker Pens White Waterproof and Quick Drying Fabric Pen Waterproof Paint Marker Pen Builders Marker Pens & Carpenters Tools (0.7mm)
REINREUDE£4.934.1★
Yatrosynth 3 Pcs White Pens Permanent Paint Markers 2.0mm Quick for Rocks Fabric Plastic Glass Mugs Ceramic
Yatrosynth£3.884.4★
What buyers say about white marker pen
What buyers praise and complain about, mined from review topics.What buyers love
“However, for their intended purpose—crafts—theyre excellent”
“As described”
“Good pens”
“Good value”
“Easy to use”
“Easy to write with and dried instantly”
“Works well”
“Colour is bright”
“Well described and with durable nibs”
“Excellent item works well on various materials”
What buyers complain about
“Poor performance”
“Dried out”
“Didn't work”
“Broken straight away”
“Dont buy absolute rubbish both pens were dry”
“Looks damaged on tip too”
“This is not waterproof”
“You can from the pictures that it does not”
“Completely dried up - unusable after a few months”
“This pen was nothing more than a dull faded white”
Top return reasons
Common questions
- Is white marker pen profitable to sell on Amazon United Kingdom?
- The niche generates £274K/yr across 29 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the white marker pen niche?
- 23 brands and 50 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in white marker pen?
- Top complaints mined from reviews: Quality-Overall, Moist/Dry, Functionality-Overall. The return rate is 0.4%.
- When does demand for white marker pen peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the white marker pen niche?
- Listings span £2.85–£9.79; the average listing price is £5.06 (sweet spot $15–$100). The average incumbent carries 2,128 reviews — the moat a new listing must climb.