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White Laundry Basket

Maybe

An estimated 1.0% of orders come back. But demand is soft, at -21.3% this quarter, so White Laundry Basket is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£95K/yr222K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
21%top-5 click share · 37 brands · 94 sellers

Flapen Score

White Laundry Basket against its category

The dotted line is the Home & Garden average. Past it, White Laundry Basket is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Laundry Basket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Laundry Basket 222K times last year and spent an estimated £95K. The top 5 brands take 55% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
2.0%
Market size, estimated
£95Ka year
Peak month
April1.6× the quietest month
Top search term
wicker laundry basket with lid36K searches a year

02 · Price

A sale here is worth £21.30.

Listings sell for £21.30 on average, from £6.46 to £43.87. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £21.30 that is £0 to £2K a year per listing.

Average price
£21.30inside the $15 to $100 sweet spot
Price range
£6.46–£43.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #148 within Storage & Organisation. It carries 1,850 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
48%
Out of stock, average day
13.9%
Average rank
#148in Storage & Organisation
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,850per listing
Listings tracked
96

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top White Laundry Basket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

94

Est. top-5 brand share

55%

Top 20: 90%

Est. top-5 click share

21%

Top 20: 50%

Open market

41%

  • SONGMICS30%
  • Lifewit8%
  • COUNTRY CLUB8%
  • efluky5%
  • Arthur Cameron4%
  • Easy Shopping4%

Demand

White Laundry Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top White Laundry Basket search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wicker laundry basket with lid36K/yr
  • white laundry basket38K/yr
  • white laundry basket with lid25K/yr
  • laundry basket wicker21K/yr
  • large wicker laundry basket16K/yr
  • wooden laundry basket with lid17K/yr
  • white washing basket13K/yr
  • laundry basket white13K/yr
  • bamboo laundry basket with lid8K/yr
  • laundry basket bamboo7K/yr

Reviews and returns

What reviews say buyers love and hate about White Laundry Basket

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Strength”
1.0%of orders come back
“Bit flimsy”
A buyer, on “Strength”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common White Laundry Basket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data