Is white kettle and toaster set profitable to sell on Amazon United Kingdom?

The niche generates £127K/yr across 30 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -26.3%. Flapen's verdict: Skip it (45/100).

How competitive is the white kettle and toaster set niche?

10 brands and 44 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in white kettle and toaster set?

Top complaints mined from reviews: Durability, Toasting, Quality-Overall. The return rate is 2.6%.

When does demand for white kettle and toaster set peak?

Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the white kettle and toaster set niche?

Listings span £15.14–£168.68; the average listing price is £50.74 (sweet spot $15–$100). The average incumbent carries 1,802 reviews — the moat a new listing must climb.

white kettle and toaster set

Skip it

Soft demand (-26.3% this quarter) — this niche doesn't clear our bar today.

Avg price

Great£50.74

avg listing price — sweet spot $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.6%

return rate — above 5% kills the launch gate

Price range

Good£15.14–£168.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,801.7

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Okay£127K

£127K/yr · 126K searches

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-26.3%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, white kettle and toaster set is a £127K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

white kettle and toaster set market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £76K–£101K; units × avg price
Conversion rate: 2.0%
Avg BSR: #76
Page quality: 0%
Prime: 37%
Sponsored: 80%
Out of stock: 10.0%
Avg brand age: 50 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

42%

Top 20: 88%

Open market

10%

Swan33%
GEEPAS15%
Salter15%
Daewoo15%
Russell Hobbs9%
Emperial3%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 94 weeks — -26.3% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Open Trend

Top white kettle and toaster set search terms

white kettle and toaster set62K/yr -34.4%1.1% conv.
white kettle and toaster set 4 slice18K/yr -20.3%0.9% conv.
white kettle and toaster sets13K/yr -15.0%0.7% conv.
kettle and toaster sets white13K/yr -15.2%1.6% conv.
white toaster and kettle set10K/yr -15.9%1.3% conv.
white kettle and toaster10K/yr -17.6%1.1% conv.

All search terms

Top white kettle and toaster set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Daewoo Argyle SDA1830 1.7 Litre 3kw Jug Kettle and 2 Slice Toaster All In One Kitchen Matching Set Concealed Heating Element Easy Clean White

Daewoo£42.184.5★1,069 rev

Swan Windsor Kitchen Set 1.7L Fast Boil Kettle & 2 Slice Toaster White SK14611WHT & ST14071WHT

Swan£30.514.4★294 rev

Swan Symphony Kitchen Set 1.7L Fast Boil Kettle & 2 Slice Toaster White SK31050WN ST31050WN

Swan£40.374.4★143 rev

Swan Serenity Kitchen Set 1.7L Kettle & 4 Slice Toaster White SK14017WHT & ST19024WHT

Swan£52.474.5★66 rev

Salter Toronto Kettle & 2-Slice Toaster Set - 1.7L 3KW Rapid Boil Cordless Kettle with Boil Dry Protection 815W Wide Slot Toaster with 6 Browning Levels & Defrost/Reheat/Cancel Matte White

Salter£52.254.1★30 rev

Newest

by launch date

Salter Boston Kettle Toaster & Canister Set 1.7L Fast Boil Kettle Limescale Filter 4-Slice Wide Slot Toaster Bread Bin Tea/Coffee/Sugar Storage Canisters 3kW/1960W Ice White Shimmer Finish

Salter£86.7916 rev

5mo ago

Russell Hobbs Inspire White Kitchen Set 1.7L 2400W Kettle 4 Slice Toaster with Variable Browning Levels & 17L 700W Microwave with 5 Power Levels Defrost & Reheat Functions INSPBNDL4W

Russell Hobbs£141.0139 rev

9mo ago

Salter Toronto Kettle & 2-Slice Toaster Set - 1.7L 3KW Rapid Boil Cordless Kettle with Boil Dry Protection 815W Wide Slot Toaster with 6 Browning Levels & Defrost/Reheat/Cancel Matte White

Salter£52.2530 rev

9mo ago

Emperial Flow Kettle and Toaster Set | 1.7L Cordless Electric Kettle | 4 Slice Toaster with Adjustable Browning | High Gloss Grooved Design (White)

Emperial£49.1441 rev

11mo ago

Swan Solace Kitchen Set 1.7L Kettle 930W 2 Slice Toaster SK19026WHT + ST19031WHT White with Chrome Trim

Swan£49.736 rev

1y ago

What buyers say about white kettle and toaster set

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Excellent value”

Quality-Overall21%

“Excellent product”

Toasting10%

“Good looking toaster”

Ease Of Use6%

“Easy to use”

Design-Overall5%

“it does look very pretty”

Weight Light4%

“Lovely set, much lighter to use than traditional metal”

Color4%

“enjoy the colour”

Advertised Vs Actual Product3%

“As advertised”

Shape/Style2%

“Pleasing modern styling”

Ease Of Cleaning2%

“easy clean”

What buyers complain about

Durability22%

“Does not last”

Toasting20%

“Not a good toaster you can only use the one side the other side only works if both are in use crazy”

Quality-Overall9%

“Cheap”

Size-Overall4%

“The problem is they have absolutely no idea what size cup I'm using”

Strength4%

“Wobbly/faulty”

Smell3%

“You sometimes have to boil the new smell from kettles”

Functionality-Overall3%

“They have stupidly put the water level indicator behind the handle”

Material Quality3%

“It feels like plastic”

Touch/Button Controls3%

“Button at the top of the kettle is broken thanks”

Value For Money3%

“Could be cheaper”

Top return reasons

Toasting16%

Color12%

Size-Overall12%

Functionality-Overall11%

Material Quality8%

Quality-Overall6%

Mechanism Issues6%