White Kettle and Toaster Set
FailDemand is soft, at -26.3% this quarter, so White Kettle and Toaster Set is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £127K/yr126K searches / yr
- 90-day growth
- -26.3%search demand this quarter
- Competition
- 42%top-5 click share · 10 brands · 44 sellers
Flapen Score
White Kettle and Toaster Set against its category
The dotted line is the Home & Garden average. Past it, White Kettle and Toaster Set is stronger. Inside it, weaker.
Market
The White Kettle and Toaster Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Kettle and Toaster Set 126K times last year and spent an estimated £127K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.
- Searches, last 12 months
- 126K
- Growth, 90 days vs prior 90
- -26.3%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £127Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- white kettle and toaster set62K searches a year
02 · Price
A sale here is worth £50.74.
Listings sell for £50.74 on average, from £15.14 to £168.68. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £50.74 that is £0 to £5K a year per listing.
- Average price
- £50.74inside the $15 to $100 sweet spot
- Price range
- £15.14–£168.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #76 within Small Kitchen Appliances. It carries 1,802 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 37%
- Out of stock, average day
- 10.0%
- Average rank
- #76in Small Kitchen Appliances
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,802per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 3 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top White Kettle and Toaster Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Daewoo Argyle SDA1830 1.7 Litre 3kw Jug Kettle and 2 Slice Toaster All In One Kitchen Matching Set Concealed Heating Element Easy Clean White
- Price
- £42.18
- Rating
- 4.5/5
- Reviews
- 1,069
- Age
- 5y ago
Swan Windsor Kitchen Set 1.7L Fast Boil Kettle & 2 Slice Toaster White SK14611WHT & ST14071WHT
- Price
- £30.51
- Rating
- 4.4/5
- Reviews
- 294
- Age
- 1y ago
Swan Symphony Kitchen Set 1.7L Fast Boil Kettle & 2 Slice Toaster White SK31050WN ST31050WN
- Price
- £40.37
- Rating
- 4.4/5
- Reviews
- 143
- Age
- 2y ago
Swan Serenity Kitchen Set 1.7L Kettle & 4 Slice Toaster White SK14017WHT & ST19024WHT
- Price
- £52.47
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago
Salter Toronto Kettle & 2-Slice Toaster Set - 1.7L 3KW Rapid Boil Cordless Kettle with Boil Dry Protection 815W Wide Slot Toaster with 6 Browning Levels & Defrost/Reheat/Cancel Matte White
- Price
- £52.25
- Rating
- 4.1/5
- Reviews
- 30
- Age
- 9mo ago
Trending
90-day click momentum
Swan Solace Kitchen Set 1.7L Kettle 930W 2 Slice Toaster SK19026WHT + ST19031WHT White with Chrome Trim
- Price
- £49.73
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 1y ago
Swan Serenity Kitchen Set 1.7L Kettle & 4 Slice Toaster White SK14017WHT & ST19024WHT
- Price
- £52.47
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago
Russell Hobbs Inspire White Kitchen Set 1.7L 2400W Kettle 4 Slice Toaster with Variable Browning Levels & 17L 700W Microwave with 5 Power Levels Defrost & Reheat Functions INSPBNDL4W
- Price
- £141.01
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 9mo ago
GEEPAS Skye 1.7L 2200W Cordless Electric Kettle 900W 2 Slice Bread Toaster Combo Set | 360 Rotational Base Concealed Heating & Strix Control l 7 Level Browning Control Crumb Tray | White
- Price
- £24.09
- Rating
- 4.4/5
- Reviews
- 244
- Age
- 2y ago
Salter Toronto Kettle & 2-Slice Toaster Set - 1.7L 3KW Rapid Boil Cordless Kettle with Boil Dry Protection 815W Wide Slot Toaster with 6 Browning Levels & Defrost/Reheat/Cancel Matte White
- Price
- £52.25
- Rating
- 4.1/5
- Reviews
- 30
- Age
- 9mo ago
Newest
by launch date
Salter Boston Kettle Toaster & Canister Set 1.7L Fast Boil Kettle Limescale Filter 4-Slice Wide Slot Toaster Bread Bin Tea/Coffee/Sugar Storage Canisters 3kW/1960W Ice White Shimmer Finish
- Price
- £86.79
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 5mo ago
Russell Hobbs Inspire White Kitchen Set 1.7L 2400W Kettle 4 Slice Toaster with Variable Browning Levels & 17L 700W Microwave with 5 Power Levels Defrost & Reheat Functions INSPBNDL4W
- Price
- £141.01
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 9mo ago
Salter Toronto Kettle & 2-Slice Toaster Set - 1.7L 3KW Rapid Boil Cordless Kettle with Boil Dry Protection 815W Wide Slot Toaster with 6 Browning Levels & Defrost/Reheat/Cancel Matte White
- Price
- £52.25
- Rating
- 4.1/5
- Reviews
- 30
- Age
- 9mo ago
Emperial Flow Kettle and Toaster Set | 1.7L Cordless Electric Kettle | 4 Slice Toaster with Adjustable Browning | High Gloss Grooved Design (White)
- Price
- £49.14
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 11mo ago
Swan Solace Kitchen Set 1.7L Kettle 930W 2 Slice Toaster SK19026WHT + ST19031WHT White with Chrome Trim
- Price
- £49.73
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
44
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
42%
Top 20: 88%
Open market
10%
- Swan33%
- GEEPAS15%
- Salter15%
- Daewoo15%
- Russell Hobbs9%
- Emperial3%
- Open — no brand owns it (4 brands, 10%)
Demand
White Kettle and Toaster Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Search terms
Top White Kettle and Toaster Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white kettle and toaster set62K/yr
- white kettle and toaster set 4 slice18K/yr
- white kettle and toaster sets13K/yr
- kettle and toaster sets white13K/yr
- white toaster and kettle set10K/yr
- white kettle and toaster10K/yr
Reviews and returns
What reviews say buyers love and hate about White Kettle and Toaster Set
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does not last
Definitely not durable
Broke after 6 months of using
Not a good toaster you can only use the one side the other side only works if both are in use crazy
But toaster does not toast evenly
will only toast one side of the bread
Cheap
Not good quality
So disappointed in what used to be a quality brand
The problem is they have absolutely no idea what size cup I'm using
Small items
Toaster is minutely small
Wobbly/faulty
It's really wobbly
I thought the kettle was a bit wobbly on the stand
Love
Excellent value
Good value
Excellent value
Excellent product
Excellent kettle, good price and quality, easy to use
A good quality kettle
Good looking toaster
does a decent job with toast
Lovely kettle and toaster
Easy to use
The lid operates easily
easy open lid
it does look very pretty
Lovely set clean design
Love the design and
Return
2.6% Return rate 30% Fixable by listing
Not a good toaster you can only use the one side the other side only works if both are in use crazy
But toaster does not toast evenly
will only toast one side of the bread
The problem is they have absolutely no idea what size cup I'm using
Small items
Toaster is minutely small
They have stupidly put the water level indicator behind the handle
not switching off properly
Kettle not working. Does not switch off
It feels like plastic
Ok it is plastic
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Kettle and Toaster Set questions
Answered from the same tracked data.