White Kettle and Toaster Set
soft demand (-26.3% this quarter) — White Kettle and Toaster Set doesn't clear our bar today.
Flapen Score
Is White Kettle and Toaster Set profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Kettle and Toaster Set is a £127K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.
White Kettle and Toaster Set: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -26.3% over the last 90 days and 2.0% of searches end in a purchase.
£127K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 30 products
Top White Kettle and Toaster Set products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Daewoo Argyle SDA1830 1.7 Litre 3kw Jug Kettle and 2 Slice Toaster All In One Kitchen Matching Set Concealed Heating Element Easy Clean White
- Price
- £42.18
- Rating
- 4.5/5
- Reviews
- 1,069
- Age
- 5y ago
Swan Windsor Kitchen Set 1.7L Fast Boil Kettle & 2 Slice Toaster White SK14611WHT & ST14071WHT
- Price
- £30.51
- Rating
- 4.4/5
- Reviews
- 294
- Age
- 1y ago
Swan Symphony Kitchen Set 1.7L Fast Boil Kettle & 2 Slice Toaster White SK31050WN ST31050WN
- Price
- £40.37
- Rating
- 4.4/5
- Reviews
- 143
- Age
- 2y ago
Swan Serenity Kitchen Set 1.7L Kettle & 4 Slice Toaster White SK14017WHT & ST19024WHT
- Price
- £52.47
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago
Salter Toronto Kettle & 2-Slice Toaster Set - 1.7L 3KW Rapid Boil Cordless Kettle with Boil Dry Protection 815W Wide Slot Toaster with 6 Browning Levels & Defrost/Reheat/Cancel Matte White
- Price
- £52.25
- Rating
- 4.1/5
- Reviews
- 30
- Age
- 9mo ago
Trending
90-day click momentum
Swan Solace Kitchen Set 1.7L Kettle 930W 2 Slice Toaster SK19026WHT + ST19031WHT White with Chrome Trim
- Price
- £49.73
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 1y ago
Swan Serenity Kitchen Set 1.7L Kettle & 4 Slice Toaster White SK14017WHT & ST19024WHT
- Price
- £52.47
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago
Russell Hobbs Inspire White Kitchen Set 1.7L 2400W Kettle 4 Slice Toaster with Variable Browning Levels & 17L 700W Microwave with 5 Power Levels Defrost & Reheat Functions INSPBNDL4W
- Price
- £141.01
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 9mo ago
GEEPAS Skye 1.7L 2200W Cordless Electric Kettle 900W 2 Slice Bread Toaster Combo Set | 360 Rotational Base Concealed Heating & Strix Control l 7 Level Browning Control Crumb Tray | White
- Price
- £24.09
- Rating
- 4.4/5
- Reviews
- 244
- Age
- 2y ago
Salter Toronto Kettle & 2-Slice Toaster Set - 1.7L 3KW Rapid Boil Cordless Kettle with Boil Dry Protection 815W Wide Slot Toaster with 6 Browning Levels & Defrost/Reheat/Cancel Matte White
- Price
- £52.25
- Rating
- 4.1/5
- Reviews
- 30
- Age
- 9mo ago
Newest
by launch date
Salter Boston Kettle Toaster & Canister Set 1.7L Fast Boil Kettle Limescale Filter 4-Slice Wide Slot Toaster Bread Bin Tea/Coffee/Sugar Storage Canisters 3kW/1960W Ice White Shimmer Finish
- Price
- £86.79
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 5mo ago
Russell Hobbs Inspire White Kitchen Set 1.7L 2400W Kettle 4 Slice Toaster with Variable Browning Levels & 17L 700W Microwave with 5 Power Levels Defrost & Reheat Functions INSPBNDL4W
- Price
- £141.01
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 9mo ago
Salter Toronto Kettle & 2-Slice Toaster Set - 1.7L 3KW Rapid Boil Cordless Kettle with Boil Dry Protection 815W Wide Slot Toaster with 6 Browning Levels & Defrost/Reheat/Cancel Matte White
- Price
- £52.25
- Rating
- 4.1/5
- Reviews
- 30
- Age
- 9mo ago
Emperial Flow Kettle and Toaster Set | 1.7L Cordless Electric Kettle | 4 Slice Toaster with Adjustable Browning | High Gloss Grooved Design (White)
- Price
- £49.14
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 11mo ago
Swan Solace Kitchen Set 1.7L Kettle 930W 2 Slice Toaster SK19026WHT + ST19031WHT White with Chrome Trim
- Price
- £49.73
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
44
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
42%
Top 20: 88%
Open market
10%
- Swan33%
- GEEPAS15%
- Salter15%
- Daewoo15%
- Russell Hobbs9%
- Emperial3%
- Open — no brand owns it (4 brands, 10%)
White Kettle and Toaster Set demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Top White Kettle and Toaster Set search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white kettle and toaster set62K/yr
- white kettle and toaster set 4 slice18K/yr
- white kettle and toaster sets13K/yr
- kettle and toaster sets white13K/yr
- white toaster and kettle set10K/yr
- white kettle and toaster10K/yr
What reviews say buyers love and hate about White Kettle and Toaster Set
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Excellent value”
“Excellent product”
“Good looking toaster”
“Easy to use”
“it does look very pretty”
What buyers complain about
73% of reviews“Does not last”
“Not a good toaster you can only use the one side the other side only works if both are in use crazy”
“Cheap”
“The problem is they have absolutely no idea what size cup I'm using”
“Wobbly/faulty”
White Kettle and Toaster Set return rate & reasons
Why buyers send it back, as a share of all return requests.
2.6%
Return rate
30%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Kettle and Toaster Set questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
