White Kettle

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £316K a year.

Searches, last 12 months

272K

Growth, 90 days vs prior 90

-25.1%

Conversion, latest week

5.7%

Market size, estimated

£316Ka year

Peak month

January1.6× the quietest month

Top search term

white kettle186K searches a year

Listings sell for £20.43 on average, from £8.99 to £37.70. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £20.43 that is £5K to £10K a year per listing.

Average price

£20.43inside the $15 to $100 sweet spot

Price range

£8.99–£37.70

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£5K–£10K

Returns

2.4%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #68 within Small Kitchen Appliances. It carries 5,192 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#68in Small Kitchen Appliances

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,192per listing

Listings tracked

22

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months