White Kettle
White Kettle shows a sweet-spot price point ($20.43 avg), but soft demand (-25.1% this quarter) keeps it on the watch list.
Flapen Score
Is White Kettle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Kettle is a £316K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 51/100.
White Kettle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -25.1% over the last 90 days and 5.7% of searches end in a purchase.
£316K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 22 products
Top White Kettle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Russell Hobbs Honeycomb Electric 1.7L Cordless Kettle (Fast Boil 3KW White premium plastic matt & high gloss finish Removable washable anti-scale filter Push button lid Perfect pour spout) 26050
- Price
- £18.93
- Rating
- 4.6/5
- Reviews
- 8,273
- Age
- 6y ago
Swan Windsor Rapid Boil Kettle with Removable Limescale Filter Boil Dry Protection and Hidden Cord Storage 1.7L 3KW White SK14611WHT
- Price
- £15.14
- Rating
- 4.3/5
- Reviews
- 1,950
- Age
- 2y ago
Daewoo Argyle Collection 1.7L Electric Kettle With Removable Lid and Filter For An Easy Clean Auto Shut Off And Power Indicator For Safety White
- Price
- £17.03
- Rating
- 4.5/5
- Reviews
- 3,255
- Age
- 7y ago
Russell Hobbs Textures Electric 1.7L Cordless Kettle (Fast Boil 3KW White premium plastic matt & high gloss finish Removable washable anti-scale filter Push to open lid Perfect pour spout) 21270
- Price
- £15.37
- Rating
- 4.3/5
- Reviews
- 35,431
- Age
- 10y ago
![Breville Bold White Electric Kettle | 1.7L | 3kW Fast Boil | White & Silver Chrome [VKT257]](https://m.media-amazon.com/images/I/415rb2832XL.jpg)
Breville Bold White Electric Kettle | 1.7L | 3kW Fast Boil | White & Silver Chrome [VKT257]
- Price
- £20.46
- Rating
- 4.6/5
- Reviews
- 8,863
- Age
- 3y ago
Trending
90-day click momentum
Swan Hexton 1.7L Electric Kettle 3KW Rapid Boil Flip Top Lid Removable Limescale Filter 360-Degree Base Cord Storage White with Chrome Accents SK19038WHT
- Price
- £18.56
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 7mo ago
Olvy Electric Kettle 1.7L with Temperature Control - 2200W Fast Boil - Keep Warm Function - Double-Wall Stainless Steel - Cool-Touch Exterior - Anti-Scale Filter (White)
- Price
- £19.75
- Rating
- 4.1/5
- Reviews
- 293
- Age
- 10mo ago
Tower T10075WHT Solitaire Kettle with 360 Swivel Base Cord Storage 1.5L 3KW White and Chrome Accents
- Price
- £15.95
- Rating
- 4.4/5
- Reviews
- 351
- Age
- 3y ago
Tefal Loft Electric Kettle 1.7L Fast Boil Cordless Kettle Water level Window 3000W Removable Anti-Scale Filter Quiet Precise Pouring Spout KO250140 White Glossy Finish
- Price
- £21.62
- Rating
- 4.5/5
- Reviews
- 394
- Age
- 6y ago
GABERLEE Electric Kettle 1.7L Fast Boil Quiet Glass Kettle with Blue LED Auto Shut-Off and Boil-Dry Protection Stainless Steel Inner BPA-Free 2200W
- Price
- £17.84
- Rating
- 3.6/5
- Reviews
- 800
- Age
- 7mo ago
Newest
by launch dateGABERLEE Electric Kettle 1.7L Fast Boil Quiet Glass Kettle with Blue LED Auto Shut-Off and Boil-Dry Protection Stainless Steel Inner BPA-Free 2200W
- Price
- £17.84
- Rating
- 3.6/5
- Reviews
- 800
- Age
- 7mo ago
Swan Hexton 1.7L Electric Kettle 3KW Rapid Boil Flip Top Lid Removable Limescale Filter 360-Degree Base Cord Storage White with Chrome Accents SK19038WHT
- Price
- £18.56
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 7mo ago
Olvy Electric Kettle 1.7L with Temperature Control - 2200W Fast Boil - Keep Warm Function - Double-Wall Stainless Steel - Cool-Touch Exterior - Anti-Scale Filter (White)
- Price
- £19.75
- Rating
- 4.1/5
- Reviews
- 293
- Age
- 10mo ago
Tower T10083WHT Sonar Textured Kettle with Large Viewing Window & Blue Light 360 Degree Base 3000W 1.7L White
- Price
- £15.83
- Rating
- 4.4/5
- Reviews
- 966
- Age
- 1y ago
Swan Fjord Jug Kettle with Rapid Boil 360 Degree Swivel Base Wood Effect Handle 1.7L 3000W White SK19024WHT
- Price
- £21.87
- Rating
- 4.3/5
- Reviews
- 152
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
87
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
53%
Top 20: 98%
Open market
12%
- Russell Hobbs32%
- Swan17%
- Breville14%
- Daewoo14%
- Tower6%
- Tefal6%
- Open — no brand owns it (5 brands, 12%)
White Kettle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top White Kettle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white kettle186K/yr
- kettle white39K/yr
- white kettles12K/yr
- white electric kettle9K/yr
- white kettles electric9K/yr
- russell hobbs kettle white6K/yr
- breville kettle white5K/yr
- breville white kettle4K/yr
- russell hobbs white kettle3K/yr
What reviews say buyers love and hate about White Kettle
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Good price”
“Quality kettle”
“Easy to use”
“As described”
“It's lightweight”
What buyers complain about
67% of reviews“Does not last”
“Constantly leaks”
“I expected much better quality from Tefal”
“Cup of tea Smells of plastic”
“Looks quite expensive”
White Kettle return rate & reasons
Why buyers send it back, as a share of all return requests.
2.4%
Return rate
30%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Kettle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
