White Hand Towels
FailShoppers spend an estimated $44K a year here, so White Hand Towels is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £44K/yr38K searches / yr
- 90-day growth
- -26.0%search demand this quarter
- Competition
- 71%top-5 click share · 10 brands · 16 sellers
Flapen Score
White Hand Towels against its category
The dotted line is the Home & Garden average. Past it, White Hand Towels is stronger. Inside it, weaker.
Market
The White Hand Towels market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Hand Towels 38K times last year and spent an estimated £44K. The top 5 brands take 85% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 11.6% of those searches ended in a purchase.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- -26.0%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £44Ka year
- Top search term
- white hand towels24K searches a year
02 · Price
A sale here is worth £9.90.
Listings sell for £9.90 on average, from £3.26 to £23.51. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.90 that is £2K to £5K a year per listing.
- Average price
- £9.90under the $15 to $100 sweet spot
- Price range
- £3.26–£23.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #40 within Bathroom. It carries 3,935 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 67%
- Out of stock, average day
- 5.3%
- Average rank
- #40in Bathroom
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,935per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top White Hand Towels products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Utopia Towels - Premium Hand Towels - 100% Combed Ring Spun Cotton Ultra Soft and Highly Absorbent Extra Large Thick Guest Towels 41 x 71 cm Hotel & Spa Quality Hand Towels (6-Pack) (White)
- Price
- £9.18
- Rating
- 4.3/5
- Reviews
- 10,642
- Age
- 6y ago

Orighty 6-Pack White Hand Towels - Quick Drying & Absorbent Microfibre Bathroom Hand Towel 16x28 inches - Lightweight & Thin White Towels - Multi Purpose for Gym SPA Hotel & Bathroom
- Price
- £7.14
- Rating
- 3.9/5
- Reviews
- 2,244
- Age
- 3y ago

Utopia Towels - Premium Hand Towels - 100% Combed Ring Spun Cotton Ultra Soft and Highly Absorbent Extra Large Thick Hand towels 41 x 71 cm Hotel & Spa Quality Hand Towels (6-Pack) (White)
- Price
- £9.71
- Rating
- 4.3/5
- Reviews
- 26,902
- Age
- 6y ago

Infinitee Xclusives Premium White Cotton Hand Towels 6-Pack (40 x 72 cm) 100% Cotton Super Absorbent Quick-Dry Towels for Bathroom Hotel Salon & Gym Use
- Price
- £15.97
- Rating
- 4.5/5
- Reviews
- 2,127
- Age
- 4y ago

Catherine Lansfield Zero Twist Cotton 50x85cm Hand Towel White
- Price
- £3.26
- Rating
- 4.5/5
- Reviews
- 1,364
- Age
- 10y ago
Trending
estimated 90-day click momentum
HomeBurg CORE 4-Piece Cotton Hand Towels for Bathroom and Kitchen
- Price
- £8.27
- Rating
- 3.6/5
- Reviews
- 80
- Age
- 8mo ago

A2Z Luxurious 100% Cotton Black Face Towel 500 GSM 30x30 cm
- Price
- £8.44
- Rating
- 4.1/5
- Reviews
- 125
- Age
- 3y ago

AmazonCommercial Singlefold (V-Fold / ZZ-Fold) Paper Hand Towels 2-ply Cellulose 3990 Sheets (15 packs of 266) Sheet Size: 22 x 21 cm H3 Dispenser Compatible
- Price
- £23.51
- Rating
- 4.4/5
- Reviews
- 1,508
- Age
- 6y ago

Infinitee Xclusives Premium White Cotton Hand Towels 6-Pack (40 x 72 cm) 100% Cotton Super Absorbent Quick-Dry Towels for Bathroom Hotel Salon & Gym Use
- Price
- £15.97
- Rating
- 4.5/5
- Reviews
- 2,127
- Age
- 4y ago

Utopia Towels - Premium Hand Towels - 100% Combed Ring Spun Cotton Ultra Soft and Highly Absorbent Extra Large Thick Guest Towels 41 x 71 cm Hotel & Spa Quality Hand Towels (6-Pack) (White)
- Price
- £9.18
- Rating
- 4.3/5
- Reviews
- 10,642
- Age
- 6y ago
Newest
by launch date
HomeBurg CORE 4-Piece Cotton Hand Towels for Bathroom and Kitchen
- Price
- £8.27
- Rating
- 3.6/5
- Reviews
- 80
- Age
- 8mo ago

A2Z Luxurious 100% Cotton Black Face Towel 500 GSM 30x30 cm
- Price
- £8.44
- Rating
- 4.1/5
- Reviews
- 125
- Age
- 3y ago

Catherine Lansfield Quick Dry Cotton Hand Towel White
- Price
- £3.93
- Rating
- 4.3/5
- Reviews
- 422
- Age
- 3y ago

Orighty 6-Pack White Hand Towels - Quick Drying & Absorbent Microfibre Bathroom Hand Towel 16x28 inches - Lightweight & Thin White Towels - Multi Purpose for Gym SPA Hotel & Bathroom
- Price
- £7.14
- Rating
- 3.9/5
- Reviews
- 2,244
- Age
- 3y ago

Infinitee Xclusives Premium White Cotton Hand Towels 6-Pack (40 x 72 cm) 100% Cotton Super Absorbent Quick-Dry Towels for Bathroom Hotel Salon & Gym Use
- Price
- £15.97
- Rating
- 4.5/5
- Reviews
- 2,127
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
16
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
11%
- Utopia Towels41%
- Catherine Lansfield14%
- Orighty13%
- Infinitee Xclusives9%
- Bentley Priory Linens8%
- IBIMZA4%
- Open — no brand owns it (4 brands, 11%)
Demand
White Hand Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 11 of 12 months tracked
Search terms
Top White Hand Towels search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white hand towels24K/yr
- white hand towel8K/yr
- white hand towels for bathroom4K/yr
- hand towel white3K/yr
Reviews and returns
What reviews say buyers love and hate about White Hand Towels
We read the reviews and the return reasons for every product selling here.
“Small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Hand Towels questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









