White Hand Towels
FailShoppers spend only $44K a year here, so White Hand Towels is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £44K/yr38K searches / yr
- 90-day growth
- -26.0%search demand this quarter
- Competition
- 71%top-5 click share · 10 brands · 16 sellers
Flapen Score
White Hand Towels against its category
The dotted line is the Home & Garden average. Past it, White Hand Towels is stronger. Inside it, weaker.
Market
The White Hand Towels market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Hand Towels 38K times last year and spent an estimated £44K. The top 5 brands take 85% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
11.6% of searches ended in a purchase last week.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- -26.0%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £44Ka year
- Top search term
- white hand towels24K searches a year
02 · Price
A sale here is worth £9.90.
Listings sell for £9.90 on average, from £3.26 to £23.51. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.90 that is £2K to £5K a year per listing.
- Average price
- £9.90under the $15 to $100 sweet spot
- Price range
- £3.26–£23.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #40 within Bathroom. It carries 3,935 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 67%
- Out of stock, average day
- 5.3%
- Average rank
- #40in Bathroom
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,935per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top White Hand Towels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Utopia Towels - Premium Hand Towels - 100% Combed Ring Spun Cotton Ultra Soft and Highly Absorbent Extra Large Thick Guest Towels 41 x 71 cm Hotel & Spa Quality Hand Towels (6-Pack) (White)
- Price
- £9.18
- Rating
- 4.3/5
- Reviews
- 10,642
- Age
- 6y ago

Orighty 6-Pack White Hand Towels - Quick Drying & Absorbent Microfibre Bathroom Hand Towel 16x28 inches - Lightweight & Thin White Towels - Multi Purpose for Gym SPA Hotel & Bathroom
- Price
- £7.14
- Rating
- 3.9/5
- Reviews
- 2,244
- Age
- 3y ago

Utopia Towels - Premium Hand Towels - 100% Combed Ring Spun Cotton Ultra Soft and Highly Absorbent Extra Large Thick Hand towels 41 x 71 cm Hotel & Spa Quality Hand Towels (6-Pack) (White)
- Price
- £9.71
- Rating
- 4.3/5
- Reviews
- 26,902
- Age
- 6y ago

Infinitee Xclusives Premium White Cotton Hand Towels 6-Pack (40 x 72 cm) 100% Cotton Super Absorbent Quick-Dry Towels for Bathroom Hotel Salon & Gym Use
- Price
- £15.97
- Rating
- 4.5/5
- Reviews
- 2,127
- Age
- 4y ago

Catherine Lansfield Zero Twist Cotton 50x85cm Hand Towel White
- Price
- £3.26
- Rating
- 4.5/5
- Reviews
- 1,364
- Age
- 10y ago
Trending
90-day click momentum
HomeBurg CORE 4-Piece Cotton Hand Towels for Bathroom and Kitchen
- Price
- £8.27
- Rating
- 3.6/5
- Reviews
- 80
- Age
- 8mo ago

A2Z Luxurious 100% Cotton Black Face Towel 500 GSM 30x30 cm
- Price
- £8.44
- Rating
- 4.1/5
- Reviews
- 125
- Age
- 3y ago

AmazonCommercial Singlefold (V-Fold / ZZ-Fold) Paper Hand Towels 2-ply Cellulose 3990 Sheets (15 packs of 266) Sheet Size: 22 x 21 cm H3 Dispenser Compatible
- Price
- £23.51
- Rating
- 4.4/5
- Reviews
- 1,508
- Age
- 6y ago

Infinitee Xclusives Premium White Cotton Hand Towels 6-Pack (40 x 72 cm) 100% Cotton Super Absorbent Quick-Dry Towels for Bathroom Hotel Salon & Gym Use
- Price
- £15.97
- Rating
- 4.5/5
- Reviews
- 2,127
- Age
- 4y ago

Utopia Towels - Premium Hand Towels - 100% Combed Ring Spun Cotton Ultra Soft and Highly Absorbent Extra Large Thick Guest Towels 41 x 71 cm Hotel & Spa Quality Hand Towels (6-Pack) (White)
- Price
- £9.18
- Rating
- 4.3/5
- Reviews
- 10,642
- Age
- 6y ago
Newest
by launch date
HomeBurg CORE 4-Piece Cotton Hand Towels for Bathroom and Kitchen
- Price
- £8.27
- Rating
- 3.6/5
- Reviews
- 80
- Age
- 8mo ago

A2Z Luxurious 100% Cotton Black Face Towel 500 GSM 30x30 cm
- Price
- £8.44
- Rating
- 4.1/5
- Reviews
- 125
- Age
- 3y ago

Catherine Lansfield Quick Dry Cotton Hand Towel White
- Price
- £3.93
- Rating
- 4.3/5
- Reviews
- 422
- Age
- 3y ago

Orighty 6-Pack White Hand Towels - Quick Drying & Absorbent Microfibre Bathroom Hand Towel 16x28 inches - Lightweight & Thin White Towels - Multi Purpose for Gym SPA Hotel & Bathroom
- Price
- £7.14
- Rating
- 3.9/5
- Reviews
- 2,244
- Age
- 3y ago

Infinitee Xclusives Premium White Cotton Hand Towels 6-Pack (40 x 72 cm) 100% Cotton Super Absorbent Quick-Dry Towels for Bathroom Hotel Salon & Gym Use
- Price
- £15.97
- Rating
- 4.5/5
- Reviews
- 2,127
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
16
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
11%
- Utopia Towels41%
- Catherine Lansfield14%
- Orighty13%
- Infinitee Xclusives9%
- Bentley Priory Linens8%
- IBIMZA4%
- Open — no brand owns it (4 brands, 11%)
Demand
White Hand Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 11 of 12 months tracked
Search terms
Top White Hand Towels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white hand towels24K/yr
- white hand towel8K/yr
- white hand towels for bathroom4K/yr
- hand towel white3K/yr
Reviews and returns
What reviews say buyers love and hate about White Hand Towels
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small
The towels were absolutely tiny
Smaller than a normal hand towel
not very thick
Paper thin and as small as a tea towel, they even have the cheek to charge you postage if you ask to return them
These are not hand towels thin
really cheap quality
Just ok quite poor quality
Awful quality, described as 'extra large and thick' they are literally the opposite to this
these very disappointed false advertising
The complete opposite to how they are described, avoid
nothing like the picture
resulting in waste
Total waste of money
Love
Great white towels and good quality and soft on touch i love this company so reasonable and best price and quality
These are nice quality, wash well and are a good and useful size for hand towels
Good quality
Super soft towels
Incredibly Soft
Nice face and hand towels good soft material
Excellent value for money
Good for the price
Good value for money
Absorb well, too
Stunning towels for the cost they are soft yet absorbant
Soft and absorbent
These are nice quality, wash well and are a good and useful size for hand towels
Lovely towels wash well
Washes good too
Return
0.3% Return rate 29% Fixable by listing
really cheap quality
Just ok quite poor quality
Awful quality, described as 'extra large and thick' they are literally the opposite to this
Small
The towels were absolutely tiny
Smaller than a normal hand towel
these very disappointed false advertising
The complete opposite to how they are described, avoid
nothing like the picture
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Hand Towels questions
Answered from the same tracked data.









