White Floating Shelf
MaybeThe top 5 products take only 33% of clicks. But demand is soft, at -26.9% this quarter, so White Floating Shelf is a Maybe.
- Flapen Score
- 52 / 100Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 5152
- Market size
- £60K/yr151K searches / yr
- 90-day growth
- -26.9%search demand this quarter
- Competition
- 33%top-5 click share · 30 brands · 38 sellers
Flapen Score
White Floating Shelf against its category
The dotted line is the Home & Garden average. Past it, White Floating Shelf is stronger. Inside it, weaker.
Market
The White Floating Shelf market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Floating Shelf 151K times last year and spent an estimated £60K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Oct. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- -26.9%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £60Ka year
- Peak month
- January2.2× the quietest month
- Top search term
- white floating shelf39K searches a year
02 · Price
A sale here is worth £17.70.
Listings sell for £17.70 on average, from £7.23 to £35.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £17.70 that is £0 to £2K a year per listing.
- Average price
- £17.70inside the $15 to $100 sweet spot
- Price range
- £7.23–£35.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #114 within Storage & Organisation. It carries 2,032 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 70%
- Out of stock, average day
- 7.8%
- Average rank
- #114in Storage & Organisation
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,032per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top White Floating Shelf products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Harbour Housewares Modern Floating Wall Shelf - 60cm - White - Photo Gallery Bookshelf Wall Shelves for Living Room Display Bedroom Office Storage
- Price
- £10.82
- Rating
- 4.4/5
- Reviews
- 2,028
- Age
- 5y ago
Harbour Housewares Modern Floating Wall Shelf - 100cm - White - Photo Gallery Bookshelf Wall Shelves for Living Room Display Bedroom Office Storage
- Price
- £16.87
- Rating
- 4.4/5
- Reviews
- 2,028
- Age
- 4y ago
OUDIE White Floating Shelves - Wall Shelf Pack of 3 Modern Shelves for Bathroom Bedroom Office Living Room Display Kitchen Storage
- Price
- £14.87
- Rating
- 4.2/5
- Reviews
- 618
- Age
- 4y ago
AMADA HOMEFURNISHING Floating Shelves Wall Shelves for Bathroom/Living Room/Bedroom/Kitchen Decor White Shelves for Wall with Invisible Brackets Set of 3 - AMFS08
- Price
- £19.10
- Rating
- 4.5/5
- Reviews
- 11,175
- Age
- 6y ago
KOROI White Floating Shelves for Wall Set of 3 Wooden Wall Mounted Shelves Modern Decorative Display White Floating Wall Shelf for Living Room Bedroom Bathroom Kitchen Home Office Laundry room
- Price
- £12.42
- Rating
- 4.1/5
- Reviews
- 58
- Age
- 1y ago
Trending
90-day click momentumAMADA HOMEFURNISHING Floating Shelves Wall Shelves for Bathroom/Living Room/Bedroom/Kitchen Decor White Shelves for Wall with Invisible Brackets Set of 3 - AMFS08
- Price
- £19.10
- Rating
- 4.5/5
- Reviews
- 11,175
- Age
- 6y ago
eSituro 4 Pcs White Floating Shelves 80cm Wall Storage Rack Office
- Price
- £32.46
- Rating
- 4.3/5
- Reviews
- 434
- Age
- 5y ago
RICHER HOUSE White Floating Shelves for Wall with Lip 40 CM Wood Small
- Price
- £10.49
- Rating
- 4.4/5
- Reviews
- 61
- Age
- 1y ago
RICHER HOUSE White Floating Shelves for Wall with Lip 40 CM Wood 2 Set
- Price
- £15.15
- Rating
- 4.4/5
- Reviews
- 128
- Age
- 1y ago
Harbour Housewares Modern Floating Wall Shelf - 100cm - White - Photo Gallery Bookshelf Wall Shelves for Living Room Display Bedroom Office Storage
- Price
- £16.87
- Rating
- 4.4/5
- Reviews
- 2,028
- Age
- 4y ago
Newest
by launch date
VASAGLE Wall Shelf Floating Shelf Wall Mounted 80 x 20 x 3.8 cm for Picture Frames Wall Decor Living Room Study Kitchen Matte White CUSTOS Collection LWS028WE01
- Price
- £11.58
- Rating
- 4.5/5
- Reviews
- 3,700
- Age
- 7mo ago
Peygre 1 Pc White Floating Shelf 40x15x1.5cm
- Price
- £11.50
- Rating
- 3.9/5
- Reviews
- 45
- Age
- 9mo ago
RICHER HOUSE White Floating Shelves for Wall with Lip 40 CM Wood 2 Set
- Price
- £15.15
- Rating
- 4.4/5
- Reviews
- 128
- Age
- 1y ago
RICHER HOUSE White Floating Shelves for Wall with Lip 40 CM Wood Small
- Price
- £10.49
- Rating
- 4.4/5
- Reviews
- 61
- Age
- 1y ago
ZYNERY 2 Pack Floating Shelves 40 x 15 x 1.5 cm White Floating Shelves For Wall Display Storage Wall Shelves Modern Decorative Display Wall Shelves For Bedroom Bathroom Living Room
- Price
- £13.68
- Rating
- 3.9/5
- Reviews
- 82
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
30 falling
Sellers
38
Top-5 brand share
57%
Top 20: 93%
Top-5 click share
33%
Top 20: 74%
Open market
38%
- Harbour Housewares33%
- Anika8%
- OUDIE6%
- AMADA HOMEFURNISHING6%
- WOLTU5%
- RICHER HOUSE5%
Demand
White Floating Shelf search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct · busiest ÷ quietest = 2.2×
Search terms
Top White Floating Shelf search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white floating shelf39K/yr
- floating shelf white20K/yr
- 80cm floating shelf12K/yr
- narrow floating shelf9K/yr
- white shelfs8K/yr
- floating shelves 80cm6K/yr
- white floating shelves 60cm8K/yr
- floating shelf 80cm5K/yr
- white floating shelves 80cm7K/yr
- floating white shelf5K/yr
Reviews and returns
What reviews say buyers love and hate about White Floating Shelf
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Low quality
Absolutely rubbish
Not the best quality, drooped down across the shelf even though at right angles to wall and level
To small
I also found them too short
Loose
Really flimsy
Flimsy
not sturdy
Flimsy bracket
The wall mount was bent
Not a very good mount
cheap plastic looks terrible
Additionally, the material is significantly thinner than it appears in the promotional photos
And being plastic
Love
Good quality shelves
Great quality and so easy to put up
Excellent product
Easy to install
Easy to assemble
very easy to set up
Good price
Amazing value
Value for money
Good easy to fit
Easy to fit
fitted exactly where I wanted it to
Strong, sturdy
Great strong shelf
Useful sturdy shelves
Return
2.1% Return rate 64% Fixable by listing
To small
I also found them too short
Loose
Low quality
Absolutely rubbish
Not the best quality, drooped down across the shelf even though at right angles to wall and level
cheap plastic looks terrible
Additionally, the material is significantly thinner than it appears in the promotional photos
And being plastic
Really flimsy
Flimsy
not sturdy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Floating Shelf questions
Answered from the same tracked data.