white flannels
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.30–£22.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Avg price
Okay£8.98avg listing price — sweet spot $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad16,029.93avg incumbent reviews — the moat a new listing must climb
Market size
Bad£51K£51K/yr · 32K searches
According to Flapen's Amazon United Kingdom niche tracking, white flannels is a £51K/yr Amazon United Kingdom market (32K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
white flannels market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £45K–£54K
- units × avg price
- Conversion rate
- 17.9%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 93%
- Out of stock
- 15.4%
- Avg brand age
- 50 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
14
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
6%
- Lanjue27%
- Amazon Basics23%
- Utopia Towels19%
- Infinitee Xclusives15%
- Catherine Lansfield6%
- DTEX HOMES3%
- Open — no brand owns it (3 brands, 6%)
Top white flannels search terms
- white face cloths13K/yr
- white flannels12K/yr
- white face flannels3K/yr
- white flannels face cloth pack 123K/yr
Top white flannels products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Face Towel Set for bathroom 100% Cotton Extra Absorbent Fast Drying Face Cloths 30 x 30 cm White 12-Pack
Amazon Basics£7.274.5★6,732 rev
Lanjue 6 Pack Flannel Face Cloth for Adults & Kids 12x12 Inch White
Lanjue£5.014.5★907 rev
Infinitee Xclusives - 12 Pack 100% Cotton Face Cloths Wash Cloths |30x30 cm| - Ultra Soft & Highly Absorbent Fingertip Towels for Spa Gym Hotel & Bathroom |Brilliant White|
Infinitee Xclusives£8.884.7★4,547 rev
6 Pack Cotton Flannel Face Cloths 20 x 20 cm Soft Face Flannels
Lanjue£4.983.9★988 rev
Utopia Towels - Flannel Face Cloths Set - 30 x 30 cm - 100% Ring Spun Cotton Premium Quality Washcloths Highly Absorbent and Soft Feel Face Towels Perfect for Cleaning Dishes (24-Pack White)
Utopia Towels£11.504.6★71,008 rev
Newest
by launch date6 Pack Cotton Flannel Face Cloths 20 x 20 cm Soft Face Flannels
Lanjue£4.98988 rev
Lanjue 6 Pack Flannel Face Cloth for Adults & Kids 12x12 Inch White
Lanjue£5.01907 rev
Catherine Lansfield Quick Dry Cotton Face Cloth 4 Pack White
Catherine Lansfield£4.301,480 rev
Infinitee Xclusives - 12 Pack 100% Cotton Face Cloths Wash Cloths |30x30 cm| - Ultra Soft & Highly Absorbent Fingertip Towels for Spa Gym Hotel & Bathroom |Brilliant White|
Infinitee Xclusives£8.884,547 rev
Bentley Priory Linens Supreme Face Flannels for Bathroom 500GSM Super Soft Egyptian Collection Pack of 4 Absorbent and Quick Dry Face Cloth Flannel Towels Set 30 x 30cm (WHITE)
Bentley Priory Linens£6.83741 rev
Trending
90-day click momentum
Utopia Towels - Cotton Washcloths Set - 30 x 30 cm White - 100% Ring Spun Cotton Premium Quality Flannel Face Cloths Highly Absorbent and Soft Feel Fingertip Towels (60-Pack White)
Utopia Towels£22.654.6★
Utopia Towels - 12 Pack Luxury Wash Cloths Set (30 x 30 CM) 100% Cotton Ring Spun Highly Absorbent and Soft Feel Washcloths for Bathroom Spa Gym and Face Towel (White)
Utopia Towels£8.644.6★
Bentley Priory Linens Supreme Face Flannels for Bathroom 500GSM Super Soft Egyptian Collection Pack of 4 Absorbent and Quick Dry Face Cloth Flannel Towels Set 30 x 30cm (WHITE)
Bentley Priory Linens£6.834.5★
Divine Textiles 100% Egyptian Cotton Flannel Face Cloths Wash Towel Set - White 12 Pack 30 x 30 cm - Highly Absorbent Flannels Face Clothes Extra Soft Fingertip Towels For Sports Work Gym Spa
DTEX HOMES£7.894.4★
Infinitee Xclusives - 12 Pack 100% Cotton Face Cloths Wash Cloths |30x30 cm| - Ultra Soft & Highly Absorbent Fingertip Towels for Spa Gym Hotel & Bathroom |Brilliant White|
Infinitee Xclusives£8.884.7★
Common questions
- Is white flannels profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 14 tracked products. 90-day search growth is +1.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the white flannels niche?
- 9 brands and 14 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 90% of demand.
- What does it cost to enter the white flannels niche?
- Listings span £4.30–£22.65; the average listing price is £8.98 (sweet spot $15–$100). The average incumbent carries 16,030 reviews — the moat a new listing must climb.