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White Flannels

a small market ($51K/yr) — White Flannels doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 13Growth 26Conversion 99Competition 23Returns 98Price range 42Avg price 25Brand share 24Review moat 18Quality gap 43
This niche Category average

Is White Flannels profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, White Flannels is a £51K/yr Amazon United Kingdom market (32K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 40/100.

White Flannels: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.0% over the last 90 days and 17.9% of searches end in a purchase.

£51K

revenue / yr

Units sold / yr6K
Search volume / yr+1.0%32K
Conversion rate17.9%
Avg price£8.98

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers9 · 14
Top-5 product click share73%
Open market10%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement93%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews16,030

Top White Flannels products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share
Amazon Basics Face Towel Set for bathroom 100% Cotton Extra Absorbent Fast Drying Face Cloths 30 x 30 cm White 12-Pack

Amazon Basics Face Towel Set for bathroom 100% Cotton Extra Absorbent Fast Drying Face Cloths 30 x 30 cm White 12-Pack

Price
£7.27
Rating
4.5/5
Reviews
6,732
Age
10y ago
Lanjue 6 Pack Flannel Face Cloth for Adults & Kids 12x12 Inch White

Lanjue 6 Pack Flannel Face Cloth for Adults & Kids 12x12 Inch White

Price
£5.01
Rating
4.5/5
Reviews
907
Age
2y ago
Infinitee Xclusives - 12 Pack 100% Cotton Face Cloths Wash Cloths |30x30 cm| - Ultra Soft & Highly Absorbent Fingertip Towels for Spa Gym Hotel & Bathroom |Brilliant White|

Infinitee Xclusives - 12 Pack 100% Cotton Face Cloths Wash Cloths |30x30 cm| - Ultra Soft & Highly Absorbent Fingertip Towels for Spa Gym Hotel & Bathroom |Brilliant White|

Price
£8.88
Rating
4.7/5
Reviews
4,547
Age
4y ago
6 Pack Cotton Flannel Face Cloths 20 x 20 cm Soft Face Flannels

6 Pack Cotton Flannel Face Cloths 20 x 20 cm Soft Face Flannels

Price
£4.98
Rating
3.9/5
Reviews
988
Age
2y ago
Utopia Towels - Flannel Face Cloths Set - 30 x 30 cm - 100% Ring Spun Cotton Premium Quality Washcloths Highly Absorbent and Soft Feel Face Towels Perfect for Cleaning Dishes (24-Pack White)

Utopia Towels - Flannel Face Cloths Set - 30 x 30 cm - 100% Ring Spun Cotton Premium Quality Washcloths Highly Absorbent and Soft Feel Face Towels Perfect for Cleaning Dishes (24-Pack White)

Price
£11.50
Rating
4.6/5
Reviews
71,008
Age
13y ago

Trending

90-day click momentum
Utopia Towels - Cotton Washcloths Set - 30 x 30 cm White - 100% Ring Spun Cotton Premium Quality Flannel Face Cloths Highly Absorbent and Soft Feel Fingertip Towels (60-Pack White)

Utopia Towels - Cotton Washcloths Set - 30 x 30 cm White - 100% Ring Spun Cotton Premium Quality Flannel Face Cloths Highly Absorbent and Soft Feel Fingertip Towels (60-Pack White)

Price
£22.65
Rating
4.6/5
Reviews
71,008
Age
13y ago
Utopia Towels - 12 Pack Luxury Wash Cloths Set (30 x 30 CM) 100% Cotton Ring Spun Highly Absorbent and Soft Feel Washcloths for Bathroom Spa Gym and Face Towel (White)

Utopia Towels - 12 Pack Luxury Wash Cloths Set (30 x 30 CM) 100% Cotton Ring Spun Highly Absorbent and Soft Feel Washcloths for Bathroom Spa Gym and Face Towel (White)

Price
£8.64
Rating
4.6/5
Reviews
14,997
Age
9y ago
Bentley Priory Linens Supreme Face Flannels for Bathroom 500GSM Super Soft Egyptian Collection Pack of 4 Absorbent and Quick Dry Face Cloth Flannel Towels Set 30 x 30cm (WHITE)

Bentley Priory Linens Supreme Face Flannels for Bathroom 500GSM Super Soft Egyptian Collection Pack of 4 Absorbent and Quick Dry Face Cloth Flannel Towels Set 30 x 30cm (WHITE)

Price
£6.83
Rating
4.5/5
Reviews
741
Age
5y ago
Divine Textiles 100% Egyptian Cotton Flannel Face Cloths Wash Towel Set - White 12 Pack 30 x 30 cm - Highly Absorbent Flannels Face Clothes Extra Soft Fingertip Towels For Sports Work Gym Spa

Divine Textiles 100% Egyptian Cotton Flannel Face Cloths Wash Towel Set - White 12 Pack 30 x 30 cm - Highly Absorbent Flannels Face Clothes Extra Soft Fingertip Towels For Sports Work Gym Spa

Price
£7.89
Rating
4.4/5
Reviews
1,083
Age
6y ago
Infinitee Xclusives - 12 Pack 100% Cotton Face Cloths Wash Cloths |30x30 cm| - Ultra Soft & Highly Absorbent Fingertip Towels for Spa Gym Hotel & Bathroom |Brilliant White|

Infinitee Xclusives - 12 Pack 100% Cotton Face Cloths Wash Cloths |30x30 cm| - Ultra Soft & Highly Absorbent Fingertip Towels for Spa Gym Hotel & Bathroom |Brilliant White|

Price
£8.88
Rating
4.7/5
Reviews
4,547
Age
4y ago

Newest

by launch date
6 Pack Cotton Flannel Face Cloths 20 x 20 cm Soft Face Flannels

6 Pack Cotton Flannel Face Cloths 20 x 20 cm Soft Face Flannels

Price
£4.98
Rating
3.9/5
Reviews
988
Age
2y ago
Lanjue 6 Pack Flannel Face Cloth for Adults & Kids 12x12 Inch White

Lanjue 6 Pack Flannel Face Cloth for Adults & Kids 12x12 Inch White

Price
£5.01
Rating
4.5/5
Reviews
907
Age
2y ago
Catherine Lansfield Quick Dry Cotton Face Cloth 4 Pack White

Catherine Lansfield Quick Dry Cotton Face Cloth 4 Pack White

Price
£4.30
Rating
4.4/5
Reviews
1,480
Age
3y ago
Infinitee Xclusives - 12 Pack 100% Cotton Face Cloths Wash Cloths |30x30 cm| - Ultra Soft & Highly Absorbent Fingertip Towels for Spa Gym Hotel & Bathroom |Brilliant White|

Infinitee Xclusives - 12 Pack 100% Cotton Face Cloths Wash Cloths |30x30 cm| - Ultra Soft & Highly Absorbent Fingertip Towels for Spa Gym Hotel & Bathroom |Brilliant White|

Price
£8.88
Rating
4.7/5
Reviews
4,547
Age
4y ago
Bentley Priory Linens Supreme Face Flannels for Bathroom 500GSM Super Soft Egyptian Collection Pack of 4 Absorbent and Quick Dry Face Cloth Flannel Towels Set 30 x 30cm (WHITE)

Bentley Priory Linens Supreme Face Flannels for Bathroom 500GSM Super Soft Egyptian Collection Pack of 4 Absorbent and Quick Dry Face Cloth Flannel Towels Set 30 x 30cm (WHITE)

Price
£6.83
Rating
4.5/5
Reviews
741
Age
5y ago

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

£0£5K£10K£15K£21K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

14

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

6%

  • Lanjue27%
  • Amazon Basics23%
  • Utopia Towels19%
  • Infinitee Xclusives15%
  • Catherine Lansfield6%
  • DTEX HOMES3%
  • Open — no brand owns it (3 brands, 6%)

Top White Flannels search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • white face cloths13K/yr
  • white flannels12K/yr
  • white face flannels3K/yr
  • white flannels face cloth pack 123K/yr

Common White Flannels questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores White Flannels 40/100 on Amazon United Kingdom — Skip it. The niche generates £51K/yr across 14 tracked products. Search demand moved +1.0% over the last 90 days.
White Flannels sells for £8.98 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.30–£22.65. The average incumbent carries 16,030 reviews — the moat a new listing must climb.