Is White Flannels profitable to sell on Amazon United Kingdom?

Flapen scores White Flannels 40 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £51K a year across 14 tracked products. Search demand grew +1.0% in the last 90 days.

How competitive is the White Flannels niche on Amazon United Kingdom?

9 brands and 14 sellers compete in White Flannels on Amazon United Kingdom. The top 5 White Flannels products take 73% of clicks, and the top 5 brands take 90%.

What does it cost to enter the White Flannels niche?

White Flannels sells for £8.98 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £4.30 to £22.65. The average product has 16,030 reviews, the count a new listing must catch up to.

White Flannels

Fail

Shoppers spend only $51K a year here, so White Flannels is a Fail.

Flapen Score: 40
40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size: £51K/yr32K searches / yr
90-day growth: +1.0%search demand this quarter
Competition: 73%top-5 click share · 9 brands · 14 sellers

Flapen Score

White Flannels against its category

The dotted line is the Home & Garden average. Past it, White Flannels is stronger. Inside it, weaker.

40Fail

This niche Category average

See the method

Market

The White Flannels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Flannels 32K times last year and spent an estimated £51K. The top 5 brands take 90% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

17.9% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months: 32K
Growth, 90 days vs prior 90: +1.0%
Conversion, latest week: 17.9%
Market size, estimated: £51Ka year
Top search term: white face cloths13K searches a year

02 · Price

A sale here is worth £8.98.

Listings sell for £8.98 on average, from £4.30 to £22.65. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £8.98 that is £2K to £4K a year per listing.

Average price: £8.98under the $15 to $100 sweet spot
Price range: £4.30–£22.65
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 5K–6K
Units per listing a year: 250–500
Revenue per listing a year: £2K–£4K
Returns: 0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #22 within Bathroom. It carries 16,030 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 71%
Out of stock, average day: 15.4%
Average rank: #22in Bathroom
Average rating: 4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews: 16,030per listing
Listings tracked: 14